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Business Wire India - Multimedia: Digest for October 24, 2022

Business Wire India - Multimedia

Multimedia By Business Wire India

Table of Contents

Business Wire India

'The Sun, The Moon and The Love in Between', published by Vishwakarma Publications, will be released in the month of November and available pan India from November 10th. Pre-booking of the book starts from 24th October. The book is Sahar's labour of love. She spent seven years working on this book.

Do people these days only fall for glitz, glamour and money? Or do they delve deep into the myriad avenues that true love can bring forth? Heart, mind and soul - are they intricately designed to merge the bond of love? Or are they just futile showpieces in the modern materialistic world? Sahar Quaze's upcoming book, 'The Sun, The Moon and The Love in Between,' questions the very foundation of modern love as she searches for that one true meaning of love, going into the labyrinth of memories and feelings.

The book speaks on love blossoming through different angles, love that can happen even holding an old T-shirt once gifted by one's mother that makes us feel safer even today, love in spending moments with loved ones, with those who are special in lives. And the loved one finds in such moments makes emotions more intense. Unfortunately, modern times have a different take on love.

The book, co-authored with National Award-winning writer Faraaz Kazi is indeed an eye-opener for the youths of today, who seem to have forgotten the beauty of long-lasting relationships, thanks to the changed social dynamics and invasion of the internet. Love these days is hard to find, yet it is there for sure, and the book will truly motivate readers to look at life and love from a different perspective, as Sahar weaves characters encountered in real life and puts them into her stories. A unique style where she blends fiction and reality.

Her other book, Humans of Nurture Life, projects the life stories of 25 real warriors whom Sahar interviewed during her Talk Show named 'Nurture Life Talks with Sahar' in collaboration with India's leading Mental Health NGO, Nurture Life India. This book got released worldwide in October. She began her journey as an author in Hindi, a language that happens to be her mother tongue and Sahar's first Hindi Short Story book Chhoti Si Kahhani Thii, got rave reviews and a huge readership. The book is already in its 2nd edition.

Sahar Quaze is a shining example of an Indian girl who had her dreams intact and learnt to follow them, turning her into one of the best storytellers on the scene. While 'The Sun, The Moon and The Love in Between,' is a path-breaking book questioning the very foundation of modern love intricately playing around characters with whom every reader will be able to relate quite easily. They are all around us. Only their tales needed to be told. Sahar has done exactly that. 
Business Wire India

  • The company is the number 1 taxpayer in Rajasthan and contributes to 1.8% of the state's GDP.
  • The company recently surpassed the 1 million ton Zinc-Lead MIC.

They say the more one digs deep, the newer things one discovers from new thoughts to new perspectives and new ideas. Diwali is the perfect time to reflect on take stock of progress one has made. For Hindustan Zinc, this reflection is surmised in the 'Pragati Ki Roshni' campaign where the company is celebrating the myriad changes that it is bringing to the communities and people by growing together with lighting the lamp of prosperity in the lives of countless people.

Today, Hindustan Zinc has maintained a strong legacy of delivery at a higher rate and has been successfully giving back to the nation by being the Number 1 taxpayer in Rajasthan and contributing to 1.8% of the state's GDP. One of the key contributors in the company's growth story includes robust reserve & resource base with 25+ years of mine life, high safety standards, environment-friendly sustainable operations, and use of best-in-class technology.

The journey started when Hindustan Zinc was set-up with a vison of being a key proponent in the country's growth with the humble beginning of commissioning of 18,000 TPA smelter at Debari under public sector. In the next decade itself, the company became profitable and started to make India zinc sufficient by undertaking various growth strategies and expansion plans.

The acquisition of Hindustan Zinc Limited by Sterlite Group (now known as Vedanta Group) took place in 2002 and consequently company generated astonishing results instantly as it registered 113.8% of profit within one-year span of time. In 2005, it accelerated its growth through various expansions and commissions to prepare for its journey to become one of the world's largest & most admired zinc-lead-silver companies.

The foremost milestone was the expansion of Rampura Agucha Mine from 2.30 million tonnes per annum to 3.75 million tonnes per annum in 2005, making Hindustan Zinc the world's 3rd largest integrated zinc producer. This was an achievement that made the world to look at India as an emerging leader in zinc production. In the subsequent years through various expansion and debottlenecking initiatives, Hindustan Zinc became the world's 2nd largest integrated zinc producer and recently created a benchmark within the mining industry as it crossed 1-million-ton Zinc-Lead MIC, a target that was the vision of the company. 

As we talk, the quality of the products produced by Hindustan Zinc are an industry standard which has garnered the company ~80% market share in India's primary zinc market. The company is the world's 6th largest silver producer and has started with 100% auction sales of silver by leveraging a digital platform. These efforts have given the company the confidence to strive and aim to grow volumes to 1.5 million tonnes while maintaining grades and improving efficiencies. As it surges ahead towards expanding its footprint in the production of zinc alloys paving the way for production of value-added products thus enabling the company to deliver international quality in the domestic market.

Hindustan Zinc is effectively working towards enhancing its business model while also being conscious about the environment for which it is garnering consistent recognition. The company is moving in the future by embarking on an ambitious journey to achieve its Sustainability Development Goals 2025. Their motto is to transform the planet through the goal of Zero Harm, Zero Waste, Zero Discharge.

Furthermore, Hindustan Zinc has recently set a new benchmark as it becomes the first mining company in India to introduce electric vehicles in underground mines. From, currently being 2.41 times water positive, the company aims to be 5 times water positive entity in the future. They have been investing sustainably in the development of processes that are well designed to incorporate both financial and sustainable aspects and to this extent, the company has received board approval to source 200 MW green energy for its operations.

For its efforts, Hindustan Zinc has been making India proud by being ranked 1st in Asia-Pacific and globally 5th on Dow Jones Sustainability Index in 2021 amongst Mining & Metal companies and as a COP26 Business Leader, they are proactively investing in climate change initiatives thereby progressing on India's journey of net-zero.

While Sustainability is integral to how Hindustan Zinc contributes to value creation for stakeholders, people are at the heart of its operations. With Zinc Parivar of 22,914 employees & business partners and their families who are its biggest assets and ambassadors, the company boasts a rich indigenous employee base and takes pride in upskilling the rural and tribal youth.

Taking a step further and expanding its family, Hindustan Zinc is building a gender-blind, inclusive, and progressive organization and has rolled out diversity & inclusion and LGBTQ policies as it believes in equal opportunity for all. To enable its people to perform at their best, the company continues to invest in technology and innovative ways to manage risk, streamline processes and improve productivity. To this extent, the company has undertaken the initiative of upskilling internal talent to propel the future of mining in India by setting up mining academy and reducing the dependency on foreign expats for mining.

It is a common belief that when working in partnerships, the success is inevitable, and Hindustan Zinc works on a similar philosophy when it comes to working with communities to achieve long-term social, environmental, and economic outcomes. It has led to the company transforming the lives of 14 lakh people across 234 villages in & around its operations. In the last 5 years, Hindustan Zinc Limited has contributed Rs 808.52Cr for Community Development and for the year 2021-22, contributed 191 Cr through numerous flagship programs like Shiksha Sambal & Unchi Udaan for providing quality education, Sakhi centered towards women empowerment, Zinc Football for promoting sports at grassroot level, NandGhar Khushi emphasizing childcare and Samadhan & Zinc Kaushal for sustainable livelihood with strong focus on Health, Water & Sanitation, Culture, Environment and Community Development. 

As a socially and environmentally responsible corporate, Hindustan Zinc Limited intends to continue its efforts towards the goal of Nation Building, taking forward the vision of Vedanta Group – Transforming for Good.
Business Wire India

Hitachi Astemo today announced the installation of its ground mounted solar power plant of 3 megawatt (MW) at its Jalgaon manufacturing plant. The solar power plant is built in an area of 43301 sqm consisting of 7128 ground mounted solar panels and 10 inverters. This is the first Solar Power Plant of Hitachi Astemo in India, embarking a new beginning in the energy sector and a step towards building a sustainable environment, contributing to not only fulling the Prime Minister's vision of making India carbon neutral by 2070 but also aiming towards achieving Hitachi's mission of becoming carbon neutral by 2050.
 
The installation of the solar power plant is a testimony of Hitachi Astemo's commitment towards making power more affordable, clean, and sustainable. The plant will eliminate close to 4000 tons of carbon dioxide emissions (equal to planting approx.150,000 trees) each year and will support in reducing electricity consumption charges as well.  
 
In the first phase, Hitachi Astemo has installed in Jalgaon 3-megawatt solar power plant and will commission additional 1.5 megawatt solar power plant by March 2023.
 
Hitachi Astemo, a major new technology company with ambitious growth and environmental goals that entered the automotive market in 2021 is dedicated to the development, manufacture, sale, and service for automotive and transportation components, as well as industrial machinery and systems. At its Jalgaon plant, Hitachi Astemo manufactures brake systems (disc brakes & drum brakes) for 3-wheeler and 4-wheelers along with foundry operations. These systems contribute towards improvement of safety of end-users leading to enhancing the quality of citizen's life.

Hitachi Astemo, Ltd. Website
Business Wire India

Synchrony, a premier consumer financial services company, has been recognized by the Great Place to Work® Institute India by being named Top 10 among India's Best Workplaces™ for Women (Large) and Top 5 in Diversity, Equity and Inclusion™ 2022.
 
Synchrony boasts of a workforce that is inclusive and has a unique mélange of perspectives that is brought about by employees from diverse spheres of life. Keeping employee total well-being as one of its core pillars, Synchrony has established several policies and new way of working towards being an all-embracing workplace. The organization is proud to be an employer of choice for aspirants across backgrounds, genders and identities. With an impressive 49% of the workforce being women, over 100 employees with disabilities, and close to 40 veterans or family members of veterans in its employment, Synchrony aims to continue the momentum of driving inclusive initiatives.
 
Work-life balance is an important component of employee engagement and retention. India's Best Workplaces are recognized to be those which are driving flexibility and at Synchrony, it is one of the key elements that attracts the organization's diverse talent pool. 
 
Commenting on this distinguished recognition, Andy Ponneri, SVP, Business Leader India, Synchrony said, "Being recognized as a Great Place to Work for Women and in the DEI (Diversity, Equity and Inclusion) space are two of our biggest achievements. Our people are our best assets, and we believe in equal opportunity for all. We are committed to continue building on this momentum and contribute to furthering our employees' career ambitions." 
 
As part of its focus on total wellbeing, the company has introduced unique benefits for its employees and their families and is hiring across diverse groups for all open roles. 
 
In 2021, Synchrony ranked Top 10 among India's Best Workplaces in Diversity, Equity and Inclusion and Top 50 among India's Best Workplaces for Women (Large). 
 
"The future of work will be driven by higher intentional collaboration, maximizing human potential, and an inclusive approach to decision making," said Yeshasvini Ramaswamy, CEO, Great Place to Work®, India.
Business Wire India

The Information Technology (IT) Act, 2000 was last amended in 2008 and, therefore, fails to adequately account for technological developments that have taken place over the last fourteen years. In response, the Indian Government recently announced that it will introduce the Digital India Act to replace the existing information technology law. A first of its kind report titled "Roadmap for a Future-Ready Digital India Act"  by the Esya Centre, a New Delhi-based not-for-profit think tank, makes important suggestions on principles that may adopted by the forthcoming Digital India Act to both improve enforcement capabilities and also give digital businesses greater certainty.

The report argues that the Digital India Act must be future-ready to overcome the existing gaps in the Information Technology Act, 2000. It notes that certain provisions of the IT Act are at odds with emerging technology, rendering some use-cases illegal and denying their benefits to society. In addition, new digital activities may be incompatible with existing definitions, creating roadblocks for enforcement and business uncertainty. Examples include online gaming, the metaverse, and autonomous cars, all touted as technologies of economic significance.

A key lever for future-readiness, the report contends, is the inclusion of a taxonomy of appropriate terms in the Digital India Act that can bring all digital businesses, including those that may emerge in the future, within the purview of the Ministry of Electronics and Information Technology (MEITY). The MEITY's position as nodal ministry does not prevent other wings of the Government from participating in digital governance. Indeed, it should not because it would lead to considerable capacity concerns. Rather, MEITY and different sectoral ministries must coordinate their efforts on digital governance. Another important recommendation in the report is the Digital India Act must espouse co-regulation. State-led governance is sub-optimal because it involves the introduction of static laws that may or may not be out of touch with technological realities. Similarly, self-regulation can be too watered down and consequently, ineffectual.

Finally, the report argues that the Digital India Act must engender trust through greater emphasis on accountability, transparency, and fundamental rights. Towards this, it recommends that the Indian state must:
 
  • Introduce a specialized judicial oversight of digital governance measures that is supported by an independent research body.
  • Make executive rule-making more transparent through open consultations and exploratory memoranda.
  • Enable detailed transparency reporting by companies by minimising confidentiality requirements around surveillance requests
 
To download the report/study, please click here
Business Wire India

The workforce participation of Indian women remains one of the lowest in the world, with only two out of ten within 15-45 age group being employed, highlights a study titled 'Women's Economic Mobility and Online Exposure', by Koan Advisory Group (Koan), a New Delhi-based public policy consulting firm and the Ola Mobility Institute (OMI), a policy research and social innovation think tank. Based on a survey of 4091 women across 10 cities, this is a first-of-its kind study that quantifies the impact of granting digital accessibility to them on the Indian economy.
 
Conducted over a period of eight months in 2021-22, the Koan-OMI study found that, if they were given access to digital services, women spent an average of extra 78 minutes a day being engaged in gainful employment. However, the time she allots to unpaid household activities does not reduce.
 
More importantly, the study found that if women had access to online services, they would spend an additional 102 million hours on paid activities in the economy. This could result in the generation of an additional $103 billion in monetary value, or 3.9 percent of the GDP. Almost 29 percent of this gain is due to a jump in productivity, while the remaining 71 percent is due to additional time allocation. Importantly, these gains are likely to increase as digital services expand their footprint in India, because network effects bestow increasing value gains.
 
The study also identifies India's twin challenges: first, an already low women unemployment rate and second, its fall in recent years. Before 2007-08 the country fared relatively better because the ratio stood at more than 2.5 for every 10 women of employable age, according to the study. In sharp contrast, the women workforce participation in East Asian countries and China is 4.4. It is even higher in the European Union (4.6), North America (4.6) and Sub-Saharan Africa (4.6) and Oceania (4.7).
 
"The findings of this study are in stark contrast to the current understanding on women's labour force participation (WLFP), wherein women are seen as passive agents and factors like rising household income, declining opportunities for women and gender wage gap, safety concerns and patriarchy, are identified the main reasons of a low and falling WLFP. Conversely, we find that women exercise much more agency in workforce participation than they are given credit for," said Vivan Sharan, Partner, Koan Advisory Group.
 
To download the report/study, please click here.
Business Wire India

  • The new global platform has been designed to celebrate food and inspire social connections across the globe
  • In 2024, the Company aims to host 'Coke is Cooking' festivals in one city in the world every week of the year

The Coca-Cola Company, the world's leading beverage maker, today announced the launch of its first-ever global meals experience platform 'Coke is Cooking'. The launch marks the beginning of a long-lasting asset, designed to celebrate and encourage the passion for food in each city across the globe. It is an extension of Coca-Cola's global brand platform - Real Magic™ – which invites everyone to celebrate the real magic of togetherness.
 
The platform has first been launched in India, with Kolkata being the first city across the world to experience the magic of 'Kolkata is Cooking'. The platform will further be scaled globally, and Coca-Cola aims to host 'Coke is Cooking' festivals in one city in the world every week of the year in 2024. With this launch, the Company aims to leverage consumers' passion points of music and food, to connect and engage with them on a deeper level.  
 
Coca-Cola India culminated its first 'Is Cooking' festival in Kolkata's Eco Park on 24th & 25th of September, which celebrated the culinary wonders that the city has to offer. The festival, called "Pet Pujo'r Pandal" also witnessed the presence of a sensational panel of musicians featuring Shreya Ghoshal, Shankar-Ehsaan-Loy, Fossils, Anupam Roy, Arko Mukherjee, and Coke Studio Bangla artists, who serenaded audiences with their magical tunes as the city savored mouth-watering delicacies. Coke Studio is a quintessential platform known to elevate India's diversity and culture by bringing together artists from varying backgrounds, and this is the first time the Coke Studio Bangla line-up performed internationally.
 
Speaking at the first-ever 'Coke is Cooking' event in Kolkata, India, Aabir Chatterjee, Manager, Marketing, Coke Meals, Coca-Cola India, said, "The 'Is Cooking' meals experience is an opportunity to celebrate the magic of eating together. This experience is for our consumers to enjoy delicious food over a chilled Coke & great company – that's how we believe real magic happens everyday!"
 
Dipanjan Saha, Manager, Frontline Marketing, East CBO & East/Central/South FBO, Coca-Cola India, added, "The timing of the first-ever 'Is Cooking' event in Kolkata worked out beautifully for us, as it coincided with Pujo celebrations and Kolkata's renowned love for food. And we saw this opportunity to bring this story to life through our Coke Pet Pujo'r Pandal."
 
The festival was infused with a diverse inclusion of food stalls from iconic Kolkata-based restaurants including Mitra Café, Arsalan, 6 Ballygunge Place, Aminia, and over 40 more renowned names.
 
In the coming months, the 'Is Cooking' platform will be taken to cities across Vietnam, Africa, and beyond.​

Tanishq Unveils Its Splendid Festive Collection - Alekhya

Tuesday 27 September 2022 09:45 AM UTC+00
Business Wire India

This festive season, immerse in the sheer magic of untold tales about Indian art and celebrate its golden lineage with glory. Tanishq, India's largest jewellery retail brand from the house of Tata has announced the launch of its festive collection 'Alekhya'. Reminisce the beauty of age-old, rich Indian art forms as the magnificent 'Alekhya' collection takes its inspiration from the most notable Miniature and Pichwai paintings.

The stunning festive collection reimagines royal splendor, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces. This year's, Tanishq's festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna's life and Miniature Paintings – a notable tradition of Mughal, Rajasthani & Pahari courts.

The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques. The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist's imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.

Speaking on the launch of the festive collection, Mr. Abhishek Rastogi, Head of Design, Jewellery Division, Titan Company Limited, says, "It's always been our endeavour to bring to our customers beautifully designed products crafted to perfection. Our latest festive edit, Alekhya is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrated them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today – celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. On behalf of Tanishq, we wish all our customers a very happy and prosperous festive season."

The price range for products under Alekhya collection starts at Rs. 70,000 onwards. Visit: www.Tanishq.co.in for range of exclusive Alekhya products.
Business Wire India

As the festive season begins, it is indeed time to honour the relationships with people we truly cherish. Tata CLiQ Luxury, India's premier luxury lifestyle platform, is hosting its annual 10.10 sale from September 30 to October 10, 2022. The sale will have exciting offers on a wide range of global and Indian luxury brands, allowing customers to browse and shop for timeless gifts to celebrate their timeless relationships.
 
As part of the 10.10 sale, Tata CLiQ Luxury is offering a curated range of brands and products for consumers to shop from. With offers across categories such as apparel, accessories, beauty, footwear, fragrances, home décor, jewellery, watches, and more, the brand encourages consumers to select a gift with the same passion, effort, and time as that put into the relationship, as it becomes a conduit for expressing how much they truly value the person and cherish the bond shared with them.
 
Gitanjali Saxena, Business Head, Tata CLiQ Luxury, said, "This 10.10 sale, we are bringing irresistible offers on a wide range of global and Indian luxury brands that consumers can shop from to celebrate their timeless relationships with timeless gifts that echo their love and gratitude. As a leading luxury lifestyle platform in the country, we have encouraged the shift towards online luxury shopping. We are targeting 100% higher growth vis-à-vis last year's festive season. We have expanded our portfolio further in categories such as fashion, accessories, Indian luxury, and designer wear. We've even introduced new categories like home fitness. We are expecting a surge in categories such as apparel, fine jewellery, and watches and are also strengthening our customer base in Tier 2 and Tier 3 markets. By embracing the principles of Slow Commerce, we are providing an unparalleled luxury shopping experience to our customers. We are indeed very excited about the 10.10 sale and look forward to a strong festive season."
 
Fragrance enthusiasts are in for a treat at the 10.0 sale, as Bvlgari, Chopard, Carolina Herrera, Paco Rabanne, and Versace are all having some fantastic offers. Diesel, Guess, Hugo Boss, and Jimmy Choo eyewear are up to 50% off and there are some exclusive special offers on brands like Dolce & Gabbana, Prada, Ray-Ban, and Tom Ford. In the home category, Le Creuset, Noritake, Roberto Cavalli Home, Starbucks, and Versace Rosenthal have offers one cannot resist. Enjoy up to 50% off on brands like Cult, Flexnest, and The CubeClub from the newly launched home fitness category. In the luggage section, Bric's and Victorinox will up to 40% off and DKNY will be up to 50% off. Tumi will also have special offers.
 
Step out in style with up to 50% off on apparel brands like Brooks Brothers and Gant and up to 40% off on BOSS and True Religion. Enjoy up to 50% off on footwear brands like Aldo, Puma Prime, Geox, and Steve Madden. In the kid's category, brands like Boss Kids, Choupette, Jordan, and Michael Kors will have offers. Exciting offers will also be available on prominent Indian designer labels like Masaba, Ritu Kumar, and Satya Paul.
 
In handbags, brands like Coach, Kate Spade, and Michael Kors will be up to 40-50% off. In addition, newly launched global brands such as Baldinini, Chiara Ferragni, and Pollini will also have offers for the first time. Shop from brands like Montblanc and Armani Exchange which will have offers in men's accessories. Premium jewellery brands like Emporio Armani, Fossil, Michael Kors Jewellery, and Ted Baker will also have offers. Earnshaw, Maserati, Michael Kors, and Tissot are some of the watch brands that will have attractive offers. In the beauty category, one can avail exciting offers and gifts on orders of brands like Dyson, Clinique, MAC, and more.
 
Tata CLiQ Luxury is offering 10% instant discount on ICICI Bank credit card. This offer is valid from 30 September to 10 October 2022. *T&C Apply
 
Shop here: https://luxury.tatacliq.com/
Business Wire India

Rela Hospital has received the Award of Appreciation from the Transplant Authority of Tamil Nadu (TRANSTAN) in three categories for liver transplantation for the years 2021–2022. The award was presented by Hon'ble Health Minister Thiru Ma Subramanian to Prof Mohamed Rela and his liver transplant team at the award ceremony organised by the Transplant Authority of Tamil Nadu to felicitate the donor's families, doctors, and nurses.

Prof. Mohamed Rela and his team received an appreciation award for performing the highest number of paediatric liver transplants during the 2021–2022 period under the Chief Minister's comprehensive health insurance programme. Rela Hospital received the award for the excellent performance of liver transplantation in Tamil Nadu during 2021–2022. These awards of appreciation are the highest accolades given to hospitals across Tamilnadu that raises awareness of organ donation and performs organ transplantation as well. Rela Hospital supported by Chief Minister's Comprehensive Health Insurance Scheme has performed liver transplantation for more than 100 children from Tamilnadu.

Prof. Mohammed Rela has been honoured as the "Pioneer in Liver Transplantation" by the Government of Tamilnadu.

"We are forever grateful to the Government of Tamil Nadu for their visionary leadership and unwavering support for organ transplantation. It is their support aided by our surgical excellence and innovative approach to healthcare that has transformed the way we support the communities we serve, and lay a solid foundation for our future," said Prof Mohamed Rela, Chairman of Rela Hospitals. He also said, "I would want to express my gratitude to the families that choose to give their loved one's organs to save many other families. That is not an easy task at that emotional time."

World Tourism Day Celebration at Kaziranga, Assam

Wednesday 28 September 2022 06:15 AM UTC+00
Business Wire India

On the occasion of World Tourism Day, Assam Tourism Development Corporation (ATDC) organised an event at Kaziranga to promote the tourism sector of Assam and showcase Assam's indigenous culture, nature and diversity under this year's theme 'Rethinking Tourism'.
 
The programme began with a Cultural Procession which took off at Forest Convention Ground, Kohora to BOC Point and back covering a distance of 1.5 Km which was followed by a seminar on the theme 'Rethinking Tourism'.
 
The Chief Guest of the event, Hon'ble Minister, Tourism Department, Govt. of Assam, Jayanta Mallabaruah, inaugurated a Coffee Table Book "Anupam Assam" and announced Heritage Walks of Assam project.
 
The Tourism department officials presented certificates and mementos for their outstanding contributions to the field of River Tourism, Travel Writing, Tourism Promotion, Homestay, Wildlife Conservation, and Tourist Guide. Awards were also distributed for Short Film Competition, Photography competition, and Write-up competition.
 
On this occasion, Hon'ble Minister, Department of Tourism, Govt. of Assam addressed the gathering stating, "We need to understand that tourism is a major way to scale up our economy and everyone has to work collectively in this goal including people in this sector." He added, "We will also work to improve the efficiency of the workers here and provide them proper and best training." He further announced, "Rs. 200 crore subsidy will be given to 100 tea gardens of Assam for the development of their heritage tea gardens and heritage bungalows."
 
The event was concluded with a vote of thanks by Shri Rajveer Hussain, OSD, Assam tourism followed by a cultural programme which represented various dance forms of Assam including Bihu, Satriya, Jhumur, etc. The programme provided an ideal platform to promote cultural exchange between locals and tourists of the region.
 
World Tourism Day is celebrated on September 27th throughout the world to raise awareness of the significance of tourism. Assam, the land of 'blue hills and red river' known for its breathtaking landscapes attracts thousands of tourists every year. The event was held at Kaziranga, well known for the one-horned rhinoceros.
Business Wire India

Seagram's Imperial Blue, one of the most iconic brands in the industry, continues to reinforce its support for NorthEast United Football Club (NEUFC) as the exclusive partnership enters its second year. In a press conference held on 27th September on Guwahati, Imperial Blue and NEUFC players celebrated the success of this association and underscored the mutual admiration for Northeast's love for the game of football.
 
Seagram's Imperial Blue's sustained support to the passion points of the youth across the country and NEUFC's success in the game presents an opportunity for both the brands to strengthen its with connect young India. The club, owned by John Abraham, is based out of Guwahati, Assam and will be competing in the upcoming Indian Super League'22.
 
Commenting on the same, Ishwindar Singh, General Manager – Marketing, Pernod Ricard India said, "This is the second year of Imperial Blue's successful association with NEUFC - a testimony to the brand's belief in celebrating our consumer's passions and being a partner in their moments of conviviality. This led to the discovery of "Boliya", which in the local tongue means "going crazy or mania". Footboliya as a campaign captures this fervor for Football and the local culture in one go. The association binds the region together, instilling strong local pride, as they root for their beloved team and witness it making a mark on the national stage. With matches scheduled in the NEUFC home stadium this year, for the first time after the pandemic, we are ecstatic to be able to connect with our audience at an even more personal level. We eagerly look forward to an amazing season of Hero Indian Super League for NEUFC and wish all the luck to the team for the upcoming season."
 
Commenting on the association Ms. Priya Runchal, CEO of NorthEast United Football Club said "We are delighted to step into the second year of our collaboration with a dynamic brand like Seagram's Imperial Blue. Hero Indian Super League is one of India's largest sporting leagues, and football is deeply ingrained in the people's hearts in the Northeast region. Imperial Blue has always established a deep bond with consumers and been a partner in their moments of conviviality, quite like NEUFC. This successful association, that will further cement the brand's affinity with the football fans in the region, is a testament to that."
Business Wire India

Aria Systems, the leader in helping enterprises grow subscription and usage-based revenue, today announced a partnership with Prodapt, a leading global consulting, technology, and managed services provider, to jointly offer pure cloud SaaS billing solutions to service providers pursuing digital strategies. Prodapt, with its MuleSoft connector, will simplify the integration of Aria's agile cloud-native usage and subscription billing platform.
 
"The partnership will enable Prodapt to seamlessly integrate Aria within service providers' IT environments at a lower cost, providing automated billing and partner management capabilities," said Harsha Kumar, President of Prodapt. "It will also power the order-to-usage-to cash processes involved in introducing new 5G-powered products and services for consumer and commercial users via complex usage-based pricing models," he added.
 
"As service providers move beyond basic connectivity, introduce digital products and services, and expand their partner ecosystems, they continue to move away from inflexible legacy BSS architectures in favor of best-of-breed cloud applications and disruptive solutions," said Tom Dibble, President & CEO, Aria Systems. "Through our partnership with Prodapt, CSPs can easily access and leverage the flexible and agile nature of the Aria platform as they accelerate digital transformation initiatives."
Business Wire India

BramhaCorp, one of the foremost business groups and a pioneering powerhouse in the realty, hospitality, retail and leisure domains, celebrated their four glorious decades' milestone with a memorable event while inviting their channel partners as special guests.

BramhaCorp's top management – Mr. Ajay Agrawal (MD), Mr. Dinesh Agrawal (Co-Chairman) and Mr. Israr Khan (Group CEO) – marked their esteemed presence and graced the momentous occasion of their 40th anniversary.

Perfectly amalgamating the theme of a glorious past, a thriving present, and a game-changing future, BramhaCorp's 40th year celebration event witnessed wholehearted participation by 350+ Select channel partners. The event was held at the Atrium of their project Boulevard Towers at Sadhu Vaswani Chowk – the company's newest and most sought-after offering in Pune which has shaped up even better than was envisaged.

Mr. Dinesh Agrawal, Co-Chairman, BramhaCorp, thanked patrons, valued associates, esteemed channel partners, and the senior management team, and spoke about the company's dreams manifesting into bigger achievements in the future.

On this momentous occasion, BramhaCorp made key announcements including: possession at Boulevard starting in next few months. They announced the launch of two residential projects in next few months at prime locations at New Kalyani Nagar and Pune Camp. They also announced a limited edition Penthouse at THE COLLECTION, New Kalyani Nagar.

Mr. Ajay Agrawal, MD, BramhaCorp, said, "We celebrate 40 years of BramhaCorp by creating a rich and inimitable legacy ably spearheaded by our visionary team, which saw immense potential in the hitherto unexplored skyline of Pune decades ago. We have selected Boulevard Towers to celebrate the 40th anniversary event to showcase the final finished project to a select few channel partners. And we are proud and privileged to deliver what we envisioned and conceptualised for this prestigious project."

Since its inception, BramhaCorp Limited has completed 40+ renowned projects, spanning 9.7+ million sq. ft., and delivered spectacular homes to 10,000+ happy families. Now with 4.4+ million sq. ft. being developed at present and 6.3 million sq. ft. planned in the near future, the Company is focusing on 3 Grand 5-Star Hotels, 2 Premium Lifestyle Clubs, 2 Lifestyle Townships in Pune, 3 Branded Residential Projects and 2 Grade A Commercial Projects to name a few.

BramhaCorp has a glittering legacy decorated by historic firsts, such as bringing the premium hospitality brand Le Meridien, now Sheraton Grand, to Pune, setting up the first lifestyle leisure club "The Residency Club", in the city, is what places the group in a class of its own in the competitive hospitality landscape. By achieving admirable landmarks in the four domains, BramhaCorp has become an inseparable part of India's growth story.
 
Mr. Dinesh Agrawal said, "BramhaCorp has gone from strength to strength over the last 40 years while maintaining our core values of transparency and ethics. Every member of our management team and beloved extended family has contributed to BramhaCorp's phenomenal rise, rooted in the strong foundation of decades of industry experience. For motivated go-getters like us, sky is the limit for growth!"
 
For BramhaCorp Limited, every project has been close to their heart. Be it selecting the most sought-after location, coming up with the flawless layout, distinct concepts, best-in-class material, magnificent craftsmanship, and timely deliveries to customer satisfaction, the company delves deeper into every aspect of construction. Perhaps, it's the reason why amazing achievements come easy for the Company.
 
Mr. Israr Khan, Group CEO, BramhaCorp, said, "Boulevard Towers, the company's newest and most sought-after offering in Pune, has set new standards of excellence. We thank the designing and execution team for their effort in creating this masterpiece project. The Collection at Kalyani Nagar is another marquee project. We are confident that the two residential projects to be launched in the prime locations at New Kalyani Nagar and Pune Camp will attract desired eyeballs and response."

As the Company grows with a young and dynamic management team at its forefront, it envisions becoming a global real estate player offering excellence, transparency, and innovation to its customers. Today, the vision and dynamism of the promoters have seen the group feature in the list of top 15 real estate developers in India ranked by CRISIL.

Mr. Naren Mansharamani, Head – Resale and Rental vertical, made a corporate presentation BramhaCorp: In a league of its own on this occasion.
 
The commemorative event was hosted by ace compere Angela Rebello and included stand-up performance by Jayvijay Sachan (runner-up of India's Laughter Champion 2022) and a scintillating performance by Aastha Gill at the event.
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