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Table of Contents MullenLowe Lintas Group's Next Era Subbu is the new Group CEO Fairfax County, Virginia, Representatives Connect Indian Companies to U.S. Opportunities During a Mission to India India's Tour of Bangladesh Attracts Multiple Brands, Innovation

MullenLowe Lintas Group's Next Era Subbu is the new Group CEO Monday 28 November 2022 08:45 AM UTC+00 Business Wire India MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately.   In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group in India and maintain his role as Chief Strategy Officer for the MullenLowe APAC region.   Speaking about the new era, Alex Leikikh, Chairman of MullenLowe Group and Executive Vice President of Interpublic Group, said, "During these transformative times where we are all facing many challenges, I believe, there is no better person to lead MullenLowe Lintas Group than Subbu. He is a proven leader with hard-core strategic skills, business imagination and the ability to bring people together. Subbu has a global perspective on how brands, communication and technology will intersect in the future. He's also a big believer in brand purpose. This combination is exactly what we need as the company enters the next chapter.   As we move into this new era, I want to thank Amer Jaleel and Virat Tandon for their dedication, passion and leadership throughout the years for us and all of our clients. I wish them the best on their next endeavours."   Since joining the company in 2011, Subbu has played a leading role in MullenLowe Lintas Group becoming the No.1 agency in India and APAC, and No.2 globally on the Effie Index ranking. MullenLowe Lintas Group was also awarded 'Agency of the year' several times at India and APAC Effies, and by Tambuli, Campaign South Asia, Ad Age, and WARC with Subbu helming the leadership from the strategy end.   Alex noted, "Subbu is a genuine thought leader who is passionate, ambitious, analytical, creative, self-aware, and very humble. He leads with heart and soul and is someone whom we trust as CEO to bring value to our clients, employees, and communities."   Excited about his new responsibility Subbu said, "Lintas is one of those extraordinary institutions to have truly impacted Indian society for decades through big, bold, culture-leading ideas based on a decisive stand taken by the brand. I couldn't be more honoured to have been given the charge to lead the company at a very important time. The opportunity that lies ahead in an ever-expanding world of possibilities is limitless, but to seize it, we must focus precisely, move at a rapid pace, and be transformational. A big part of my job is to widen our creative and strategic aperture to innovatively apply technology and talent to solve new problems for clients, for people, and the world at large. I'm excited, grounded on the challenges, and upbeat, all at once."   Most recently, Subbu authored 'Brands to Stands,' a ground-breaking book that celebrates the authentic and highly captivating stories of how 25+ of India's leading brands have created brand marketing history by adopting a point of view, taking a stand, and spearheading purposeful action.   In addition, Subbu has authored and won 142 awards at India Effies, APAC Effies, Global Effies, Asian Marketing Effectiveness, WARC and by 4A's – American Association of Advertising Agencies. He has also been Jury Chair at Jay Chiat Awards for Strategic Excellence in 2021 and 2022 and judged the coveted IPA Effectiveness Awards 2022 in UK.   A regular columnist and passionate educationalist, he is also a visiting faculty at IIMs across India and delivered several talks at the distinguished Kellogg School of Management, MIT Sloan, and leading global business forums like SXSW, Austin and IPA Effworks in London.   He has spent two-and-a-half decades in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US, and UK.

Fairfax County, Virginia, Representatives Connect Indian Companies to U.S. Opportunities During a Mission to India Monday 28 November 2022 09:39 AM UTC+00 Business Wire India The Fairfax County Economic Development Authority (FCEDA) returned to India for the second time this year on a visit led by Juhi Naithani, Assistant Director of International Business Investment. Since 2004, FCEDA has had a presence in India and has served as a go-to resource for companies interested in expanding into the U.S. market. This FCEDA India trip included visits to New Delhi, Hyderabad, and Pune in November 2022.   "It was our pleasure to return to India to meet with Indian companies interested in expanding their operations to the United States," said Ms. Naithani. "Whether your company was able to meet with us this time or would like to schedule a future meeting, we stand ready to assist and look forward to connecting you to endless opportunities in Fairfax County and the U.S. market."   November 2022 – FCEDA in New Delhi   Ms. Naithani had meetings with Minister Counselor for Commercial Affairs Jonathan Heimer at the U.S. Embassy in New Delhi, and with Delhi/National Capital Region-based companies.    "Organizations like FCEDA are key to augmenting the work of the U.S. Commercial Service," said Mr. Heimer. "With its presence in India since the early 2000s, FCEDA's commitment to supporting Indian companies for U.S. expansion is evident." November 2022 – FCEDA in Bangalore   FCEDA India representative Dev Malik engaged with emerging organizations at VenturRISE, Global Investors Meet: Global Start-Up Challenge by TiE Bangalore, in collaboration with the Government of Karnataka for Top50 startups.   November 2022 – FCEDA in Hyderabad   In Hyderabad, Ms. Naithani met with Granules India leadership, including a site visit to their largest manufacturing facility, the world's largest pharmaceutical formulation intermediates facility, in Gagillapur. Ms. Naithani was also interviewed by Major Sunil Shetty, a local podcast host of https://mystartuptv.in/ about the opportunities for business in Fairfax County. FCEDA team also successfully conducted a networking event for local tech companies with a keynote address by Hyderabad U.S. Consul General Jennifer Larson.   "I am delighted to be part of this roadshow to highlight Fairfax County as an attractive and meaningful investment destination," said Consul General Larson during her address. "It's not just a great place to do business, it's a great place to live, for your employees, for example," she continued. The event was supported by the U.S. Commercial Service, Hyderabad; WTC Shamshabad; Visakhapatnam; and Davies & Associates. The event featured a panel discussion on the value proposition of Fairfax County, Virginia, as a global business destination providing unparalleled access to the U.S. market. Click here to see Bizz Buzz news coverage of the event. November 2022 – FCEDA in Pune   FCEDA conducted an exclusive session on Fairfax County in Northern Virginia: America's Most Livable Tech Hub at TiECON Pune: Future Achievers Conclave, an annual conference of the TiE Pune Chapter, which attracts more than 500 entrepreneurs from Pune and around the world. The session featured Pallabi Saboo, Founder and Executive Chair of Fairfax County-based Harmonia Holdings Group, who is also a member of the FCEDA Board; and Ashok Chaturvedula, Senior Vice President, CGI, India, in conversation with Ms. Naithani. They discussed how Fairfax County is a preferred business destination for their companies, as well as a great place to live and work. Attendee Ramesh Mirakhur, Managing Partner at IT-Yukti Consultants, Director, Turvo India and Charter Member at TiE Pune, said, "FCEDA session at TiE CON Pune 2022 provided valuable information to startups regarding setting up offices in the best location on the East Coast of USA. It is remarkable that a county agency maintains an active office in India to help Indian enterprises in accessing the US market."    Click here to see Business News coverage of the event.   Why Fairfax County, Virginia   Nearly 30 Indian companies, including some of the largest names in tech, are already part of the dynamic and diverse business community of Fairfax County, Virginia, located just minutes from Washington, D.C. Along with its eastern time zone, in line with both New York and Toronto, Fairfax County offers direct links to global markets through Washington Dulles International Airport, which serves hundreds of international destinations, including a direct flight to Indira Gandhi International Airport in New Delhi.   Fairfax County's business community features 9 Fortune 500 headquarters, leading government contractors, a mix of more than 8,800 technology businesses such as Amazon and Google, and global headquarters for outstanding companies such as Hilton, Mars, Airbus and General Dynamics. Along with its strength in government and defense technology, Fairfax County's diverse ecosystem is evident in the cluster of cybersecurity, communications, financial and healthcare companies based in the region. Indian companies that have already selected Fairfax County as their home of choice include Tata Communications, Hexaware, HCL and Granules Pharmaceuticals.   For more information on the unparalleled opportunities that Fairfax has to offer to Indian companies considering expansion to the U.S., visit www.fairfaxcountyeda.org.

India's Tour of Bangladesh Attracts Multiple Brands, Innovation Monday 28 November 2022 10:25 AM UTC+00 Business Wire India When it comes to visibility, Cricket has always proved to be a sound investment for brands whether they are looking to establish themselves or meet their marketing goals. As India tour Bangladesh in December the promise of a full-strength Indian team along with the return of Rohit Sharma, Virat Kohli, Kl Rahul, as well as a history of fiery contests between India and Bangladesh who are a tough opponent at home has brands excited to be part of the action.   Cricket has traditionally proved to be a great marketing launchpad, with the IPL setting the benchmark and bi-lateral tours prove to be an efficient and cost-effective option which coupled with innovative marketing techniques has shown a huge impact on overall ROI for legacy and new brands alike. Brands like Brigade Group, Ibis, Policy Bazaar, MRF, ITC etc have already signed up for ad slots during the 3 ODI, 2 Test series.   Whether it is showcasing a new product launch like Citroen, the French car manufacturer who be advertising during the series (its latest offering Citroen e-C3 set to hit Indian shores in early 2023) or a big movie release like Avatar 2: The Way of Water trying to drive audience interest, cricket offers myriad options.   "There is no doubt that Cricket is King in India, despite the ongoing football world cup. Bilateral series don't have exorbitant rates like the IPL which makes it a better option for brands, and we have already signed up as many as 15 brands with the ad spots nearly completely sold out. The main draw of the series is the fact that all the big guns are back, and India tours Bangladesh after 7 years, the last time we had plenty of drama on and off the field. Additionally, most of the matches are being played during weekend giving advertisers primetime real estate for a fraction of the cost. Brands are aware of this which is why they see the value in being a part of the series," says Bhairav Shanth, Co-Founder of ITW Universe who hold media syndication rights for the series.   The most exciting prospect for brands is the innovation on offer, this series will see a slew of Virtual 3D ads for the first time, adding to the overall viewer experience and engagement, a factor which no doubt attracted the promoters of Avatar- The Way of Water, the highly anticipated James Cameron sequel to the successful Avatar movie that will be hoping to expand its reach beyond the metros in India.   India's tour of Bangladesh starts on the 4th of December with 3 ODIs followed by 2 Tests and will be broadcast across 6 channels in English, Hindi, Tamil and Telugu on the Sony Pictures network as well as on DD Sports and will be available for streaming on SONY LIV.

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