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Table of Contents iQuanti Wins Great Place to Work® Certification™ City of Lakes All Set to Groove at Hindustan Zinc's Vedanta Udaipur World Music Festival 2022 Coca-Cola India Collaborates with Adani Digital Labs Private Limited

iQuanti Wins Great Place to Work® Certification™ Friday 02 December 2022 03:30 AM UTC+00 Business Wire India iQuanti, a data led digital marketing company, has earned Certification by Great Place to Work®, the global authority on workforce culture, in India and the US offices. iQuanti earned this recognition through a rigorous assessment conducted by the Great Place to Work. In a survey conducted by the Great Place to Work, 84% of iQuanti India employees said it was a great place to work. "Great culture is driven by great employees. iQuanti is a warm, fun, fulfilling place to work at because iQuantians are warm, open-minded people with a passion for what they do. This award is a recognition of the great culture that iQuantians have built," said Viswanatha Sastry Rachakonda, CEO, iQuanti. 98% of the employees also said that iQuanti is a physically safe place to work. Additionally, more than 87% said that they were given a lot of responsibility, provided training and development, and treated fairly regardless of age, gender, ethnicity, etc. Founded in 2008, iQuanti helps firms drive stronger performance in digital marketing through deep data analytics. Its services include strategic consulting, digital analytics, and managing digital acquisition programs like SEO, paid search, and social. iQuanti combines cutting edge data expertise with deep vertical experience in industries such as financial services to drive superior results. "This recognition validates our values-led approach to everything we do at iQuanti. We empower our people with autonomy and flexibility in doing their work, backed with a strong focus on continuous learning," said Anupam Pareek, iQuanti's global head of human resources. To learn more about iQuanti's certification, visit GreatPlaceToWork.com

City of Lakes All Set to Groove at Hindustan Zinc's Vedanta Udaipur World Music Festival 2022 Friday 02 December 2022 05:45 AM UTC+00 Business Wire India Hindustan Zinc, a Vedanta Group company in zinc, lead, and silver business, is bringing the 6th edition of Vedanta Udaipur World Music Festival, India's biggest world music extravaganza, to the beautiful city of lakes. The sixth edition of the festival conceptualized by Seher will witness the presence of over 100 renowned musicians from 16th to 18th December in city of lakes – Udaipur. With its sixth edition, the festival will also be celebrating six years of its association with Hindustan Zinc Limited. With a footfall of over 45,000 people every year, the festival is one of the biggest performing arts attractions in the country. This year the event will witness the performance of Dum Laga Ke Haisha, Sultan & Sanju famed singer Papon who has sung the famous tunes of Moh Moh Ke Dhaage, Bulleya and Baba Bolta Hai Bas Ho Gaya in these blockbuster movies. The festival will also witness the performance of Raghu Dixit, who has lent his voice in movies like Gully Boy, Chef, Codes and is known for creating an amalgamation of Indian ethnic music and styles from different parts of the world at the festival. Apart from this, Vedanta Udaipur World Music Festival will witness performances from Kamakshi Khanna (India), Fado singer Katia Guerreiro (Portugal), ABAKORAO (Colombia, Chile, Panama, Paraguay), SENZA (Portugal), Dhruv Vishwanath (India), Nandini Shankar (India), Albaluna (Portugal) among others. The underlying theme of Vedanta Udaipur World Music Festival 2022 is "Preservation and propagation of the forgotten musical instruments and traditions of Rajasthan" where the festival will focus on showcasing Sarangi, to inspire younger generations to follow its legacy. Sarangi is a protected musical tradition by UNESCO. As part of the Vedanta Udaipur World Music Festival, Hindustan Zinc introduced the Vedanta Talent Hunt – an endeavour to bring amateur young musicians to the international platform of the festival. The talent hunt sent out open calls for young musicians between the age of 12 to 30 which has received more than 90+ entries from 5 districts of Rajasthan (Udaipur, Ajmer, Chittorgarh, Rajsamand & Bhilwara). For more information please visit - http://www.udaipurworldmusicfestival.com/

Coca-Cola India Collaborates with Adani Digital Labs Private Limited Friday 02 December 2022 08:18 AM UTC+00 Business Wire India Coca-Cola India is leveraging Adani Digital Labs Private Limited to build an innovative consumer-centric platform, 'Adani Sampling' Through the partnership, select brands under Coca-Cola India's ambit will be sampled at, India's Top Airports for building deep insights about the consumer    ​Beverage giant Coca-Cola India has partnered with Adani Group subsidiary 'Adani Digital Labs Private Limited' to optimize the reach of its brands to consumers across the country. As part of this first-of-its-kind initiative, Coca-Cola India is working with Adani Digital Labs Private Limited to use the consumer-centric platform for product sampling and develop deep consumer insights and unparalleled 'direct connect' with the consumers. Coca-Cola is among the first brands to make its products available on this innovative platform.   As part of the partnership, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of the India's top airports. Adani Digital Labs Private Limited is the digital arm of Adani Group known for enabling seamless user journeys & experiences to connect with the group's vast consumer base. Adani sampling is a digital platform that allow brands to interact with large numbers of travellers & target customers with high spending & purchasing power. While providing a verified customer base, pilferage-free ecosystem, and retargeting options. The platform, which creates deep consumer–brand engagement, is currently live at India's key seven airports located in (Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram) & Adani CNG Stations, will soon be available in many other categories of locations.   'Charged By Thums Up' and 'Fanta Apple Delite' are recent innovations from Coca-Cola India which are offering new drink experiences to consumers. While Thums Up Charged is an extension of the USD 1 billion Thums Up brand's unique strong taste with even more thunder, 'Fanta Apple Delite' is a refreshing sparkling drink with real apple juice to rejuvenate consumers in mind, body and soul.   Commenting on the association, Greishma Singh, Vice President, Customer & Commercial Leadership, India & Southwest Asia Operating Unit, The Coca-Cola Company, said, "Digital and product innovation are both key growth levers for us at Coca-Cola India. We are always on the lookout for exciting new ways for consumers to try our new products and this partnership with Adani Digital Labs Private Limited provides a SaaS based sampling ecosystem. We see this as part of a long-term partnership with Adani, and look forward to collaborating with them on more such unique initiatives in the coming months."   Commenting on this association, Nitin Sethi, Sr. Vice President & Chief Digital Officer-Consumer Business, Adani Group, said, "We are thrilled to associate with Coca-Cola. With the help of our digital ecosystem, we want to add value to the brand by helping them form an irrevocable connection with their consumers. Through our services we want to continuously simplify the consumer experience of the brand"   The partnership, which kick-started at one of the 'India's top airport - Lucknow Airport, involved free product sampling of the two products by Coca-Cola India for travelers passing through the city. The initiative aims at ramping up awareness about the product offerings and influencing 'consumers' purchase decisions. The partnership will further be scaled to other locations in the country in 2023.

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