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Business Wire India - Multimedia: Digest for December 30, 2022

Business Wire India - Multimedia

Multimedia By Business Wire India

Alisshaa Ohri to Represent India at the Mrs. Universe 2022

Thursday 29 December 2022 04:30 AM UTC+00
Business Wire India

Mrs. Universe 2022 is all set to be hosted in Sofia, Bulgaria from 30th January to 5th of February in 2023. The inaugural event happened at the same venue, with the motto "keeping a platform open for women to express themselves." The participants from across the globe are enthusiastic and pumped to participate in the most prestigious pageant. Representing India, Mrs. Alisshaa Ohri has been preparing hard.
 
With unwavering determination, Mrs. Alisshaa Ohri is optimistic about asserting her presence at the upcoming Mrs. Universe 2022. The gorgeous participant from India is an entrepreneur and a make-up artist by profession. Alisshaa's journey has been truly inspiring, and over the years, she has built rock-solid self-confidence and created her identity as an accomplished, self-made woman. She has been named the winner of Diadem Mrs. India Legacy 2021–2022.
 
Alisshaa Ohri expresses her enthusiasm for this, saying, "Perseverance and hard work can help one overcome all barriers, and modesty is the key to success.It is a privilege and an honor to represent India on a global stage. Absolute dedication and a desire to make our country proud are of the utmost importance. The countdown has begun, and it is only a matter of time before I will be at the biggest and the most anticipated stage."
 
The current and reigning queen and titleholder, Mrs. Universe 2021, is Ana Siradze from Georgia. With all hopes high, Alisshaa Ohri takes her stride forward with the utmost grit and determination, hoping to win the Mrs. Universe 2022 title.
Business Wire India

This New Year, Seagram's Imperial Blue packaged drinking water will brighten up celebrations by enabling its consumers to create personalized wishes and surprise their friends and family. One of the most iconic brands in the industry, in partnership with Wavemaker India who co-conceptualized this with COLORS, launches AI technology-driven personalized New Year Greetings, featuring leading stars from COLORS, Karan Kundrra, Nishant Bhat and Pratik Sehajpal.
 
This is the first time a brand in this category has used AI technology to do such an innovative campaign. A category first innovation where multi-talent and multiple syllable voice video synthesis has been crafted and deployed. The campaign will feature celebrities from the last two co-created campaigns – Karan Kundrra, Pratik Sehajpal and Nishant Bhat.
 
Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India, said, "It's great to partner with COLORS with this AI enabled, clutter breaking innovation – This unique partnership will enable our audience to surprise their loved ones with personalized light-hearted new year message featuring their favorite TV stars. With COLORS we are happy to create a unique moment of convivialite between Seagram's Imperial Blue packaged drinking water, our consumers, their family, friends and loved ones and for the first time - their favorite stars. Spreading cheer during the new year aligns strongly with the brand's core philosophy of inspiring its patrons to embrace life with a smile."
 
Commenting on the campaign, Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, "It's a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision."
 
This AI activity will encourage the viewers to go to a Microsite www.colorstv.com/becausemenwillbemen, select their favourite artist they would want wishes from, enter the names and the video will be created with personal wishes from their favourite celebrities and the videos will be downloadable and sharable on WhatsApp and social media sites like Facebook.
Business Wire India

The Apeejay Stya family recently commemorated the 103rd Birth Anniversary of Dr Stya Paul – eminent industrialist, educationist, philanthropist, freedom fighter and inspiration behind the Apeejay Stya and Svran Group, Founder Chairman, Apeejay Education & Founder Chancellor, Apeejay Stya University.
 
Mrs Sushma Paul Berlia, Co-Promoter and President, Apeejay Stya and Svran Group, Chairperson, Apeejay Education and Co-Founder & Chancellor, Apeejay Stya University, paid a rich tribute to her father, Dr Stya Paul, while remembering the fascinating journey of his life from humble beginnings to the pinnacle of success and glory. Dr Stya Paul's legacy of excellence is being carried forward by his daughter and only child Mrs Sushma Paul Berlia, a leading woman entrepreneur and educationist of the country, who has made an outstanding contribution to industry and education.
 
Speaking on the occasion, Mrs Sushma Paul Berlia said, "We are not just celebrating the anniversary and memory of my beloved father and Guru – Dr Stya Paul, but also what he stood for, the values he exhibited and what it means to be human. The values of resilience, self-belief, self-determination, focus and never giving up are Apeejay Education ethos imbibed from Dr Stya Paul's persona and vision."

She added that Dr Stya Paul believed that everyone should believe in themselves and aspire to be their own grandest version.

Mrs Sushma Paul Berlia also spoke about the trials and tribulations during the COVID-19 induced lockdown and said, "It is a testimony to the resilience that we all have within, which has brought us this far." She said that the very quality of resilience is something which Dr Stya Paul's life reflects profoundly wherein being physically challenged and numerous adversities could not come in the way of his legendary achievements and vision of man-making and nation-building.

Dr Stya Paul was highly inspired by the values of Swami Vivekanand and Apeejay Education institutions always seek to propagate his teachings and values to the students belonging to the present generation. In tune with this, a musical monoact on 'Vivekanand', was presented by Shri Shekhar Sen, the Padma Shri awardee. It was a befitting creative tribute to this spirited son of India, told through a narrative depicting his incredible life journey. Shekhar Sen is a renowned singer, music composer, lyricist, playwright and actor, who has to his credit more than 200 musical albums.

Another key highlight of the evening was a scintillating Sarod Recital by Dr Neha Berlia, Co-Promoter, Apeejay Stya and Svran Group. She is the granddaughter of Dr Stya Paul. Dr Neha Berlia is a gifted Sarod Player, with a number of National Awards to her credit. The audience was mesmerised by the performance which was much applauded.

The celebratory function was also attended by Shri Vijay Berlia, Chairman, Svran Group, Shri Nishant Berlia, Co-Promoter, Apeejay Stya and Svran Group and Shri Aditya Berlia, Co-Promoter, Apeejay Stya and Svran Group.
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