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Business Wire India - Multimedia: Digest for December 10, 2022

Business Wire India - Multimedia

Multimedia By Business Wire India

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Business Wire India

Tata Realty and Infrastructure Ltd. today announced its plans to advance its commitment to human health and well-being through enterprise-wide participation in WELL offered by the International WELL Building Institute (IWBI). The commitment signals a comprehensive application of the WELL Building Standard (WELL or WELL Standard), a library of holistic evidence-based building and organizational strategies across 10 core focus areas such as environmental, social and governance (ESG) reporting, human and social capital management, and workplace strategy and policy that, when implemented, can help organizations meet specific health and well-being goals and put people at the center of their environmental, social and governance (ESG) strategy.
 
By participating in WELL at scale, Tata Realty and Infrastructure joins global brands leading the charge to prioritize, deliver and benchmark health & well-being impacting their entire organization. To date, thousands of companies in more than 110 countries, including many of Fortune 500, use WELL as an evidence-based roadmap for supporting the health and well-being of their people and their organization.
 
Whether it's increasing staff retention with a commitment to safety and mental health support, or advancing diversity, equity and inclusion (DEI) with more inclusive hiring and design practices, WELL includes more than 500 strategies that address the myriad ways that physical and social environments and organizational protocols can shape employee productivity, performance and well-being.
 
Tata Realty and Infrastructure plans to apply WELL strategies across all of its [6 operational and upcoming] locations, aiming to provide equitable access to health and well-being benefits for over [~70,000 estimated total number of employees, tenants, residents, and/or customers]. By uniting Tata Realty and Infrastructure's leadership around a shared vision for health, implementing WELL strategies will help Tata Realty and Infrastructure advance ESG reporting and performance, build brand equity, and provide tangible results for stakeholders and investors.
 
Commenting on this achievement, Mr. Sanjay Dutt, MD & CEO, Tata Realty and Infrastructure Limited, said, "Tata Realty and Infrastructure has always placed people's well-being of high significance and is in compliance with its ESG goals in all of its projects by applying global sustainability practices in building development & asset management. We recognize the importance in delivering a comprehensive set of solutions at an enterprise level that helps in meeting our larger business objectives towards the safety and well-being of our Clients, Vendors, Visitors and Tata Care Staff at each and every asset owned and managed by us."

Good Fashion Fund's First Investment Demonstrates Impact

Friday 09 December 2022 05:59 AM UTC+00
Business Wire India

The Good Fashion Fund, the Fashion for Good and Laudes Foundation initiated fund to drive sustainable manufacturing practices, signed its first deal with Indian manufacturer Pratibha Syntex Limited in 2020 for a 4.5 million US dollar, long-term loan. With the final disbursement of the loan made in June of this year, and the first on-site monitoring visit this week, the investment is already showing fruitful results and positive financial, environmental, and social impact in Pratibha's spinning, processing, and garmenting divisions.

The USD 4.5 million investment committed by the Good Fashion Fund to Pratibha Syntex is to replace machinery in the spinning, processing, and garmenting divisions, as well as provide new equipment for the expansion of their activities and facilities.

"With the capital provided by the Good Fashion Fund, Pratibha Syntex can invest in securing a sustainable future for our processes which will have positive, compounded effects along the value chain. We're extremely pleased with the partnership and excited to continue on our journey for positive impact." – Shreyaskar Chaudhary, Managing Director, Pratibha Syntex Limited
 
This week, the first on-site monitoring visit took place in which the Good Fashion Fund was supported by its advisors Sphera, FairwearFoundation, Global CAD and Adelphi to be able to establish progress made since the investment. As expected, the impact results of the equipment comfortably surpass the threshold of 50% savings in all key areas (specifically the three Goods: Energy, Water and Materials). All parties were impressed with the progress made on the environmental and social action items and particularly with the roadmap developed by Pratibha Syntex Limited for further improvements as part of their vision for 2025 and beyond.
 
"We are very pleased with the partnership with Pratibha Syntex Limited, a frontrunner in terms of sustainability. The first environmental, social and financial impact resulting from our investment are above expectation and in line with our mission to connect impact technologies to the industry to collaboratively tackle its challenges. It is clear from the results of the monitoring visit that sustainability is ingrained in their DNA and thus fully aligned with the objectives of the Good Fashion Fund. We will continue to invest in apparel manufacturers in India and Bangladesh to deliver good fashion practice, economic growth and fair jobs - demonstrating how to invest beyond sustainability and towards a restorative and regenerative apparel supply chain." - Bernadette Blom, Director of the Good Fashion Fund.
 
Since the investment has been made, Pratibha Syntex has installed new spinning equipment, solar panels, a continuous tumble dryer, and made enhancements to effluent treatment. The new spinning equipment (card chute, comber, ring frame, autoconer) operates significantly more efficiently than the legacy machinery, both in terms of energy usage and waste generated. Investment in solar panels is ongoing but already more than 30% of usage is met by renewable energy and additional installations are planned aimed at increasing that share to 50%. The continuous tumble dryer has replaced several pieces of equipment used for treating fabrics and has fully eliminated the need for water and has significantly reduced power usage in this process.

The Effluent Treatment Plant has been enhanced with new filters allowing for additional recycling of water, reclaiming most of the water used (some water is lost to evaporation), the elimination of chemical sludge generated (reducing landfill waste), and reducing energy consumption. In order to achieve complete circularity and reduce the need for freshwater, Pratibha is setting up a process whereby neighbouring wastewater is treated in addition to their own, using the resulting clean water in their process. The impact of the investment thus touches upon freshwater use, waste (water) discharged, and chemical usage.

"Laudes Foundation supports brave action to inspire and challenge the industry to harness its power for good through initiatives like the Good Fashion Fund. The environment and social impact that Pratibha Syntex has been able to make with this investment is a great example of how finance can rapidly accelerate apparel manufacturing decarbonisation and help provide safe and dignified jobs for all apparel workers." - Kelly Clark, Director Finance and Capital Market Transformation at Laudes Foundation.

Apart from manufacturing cotton, fibers, fabrics and apparel, Pratibha Syntex is also engaged in social initiatives to generate employment for women in rural communities. They are actively promoting women empowerment and diversity with the aim to increase the number of women in supervisory roles and others engaging directly with senior management to understand and become involved in the entire business.
Business Wire India

Pando today announced that it was recognized as one of the fastest growing technology companies at the Deloitte Technology Fast 50 2022 Awards – a ranking of the 50 fastest growing technology companies. Rankings are based on percentage revenue growth over three years.
 
Co-founder and CEO of Pando, Nitin Jayakrishnan, credits the increasing focus enterprises are putting on supply and fulfillment assurance globally along with the Pando team's customer-first approach to business for the immense growth shown over the years. He said, "As inflation peaks, interest rates spike, consumption falters, and manufacturing gets localized both in USA and Asia, supply chain technology as a "Defensive IT" investment is rapidly increasing - it has never been more urgent for manufacturers, distributors and retailers to tighten margins and service levels with technology, to retain their customers, and defend their revenues. A huge shout out to Pando's team and customers for trusting Pando!"
 
"Making to the Deloitte Technology Fast 50 list is commendable in today's highly competitive, fast-changing technology industry, and especially in the challenging year of 2022 which has forced us to pivot, transform and fast track digitisation," said Rajiv Sundar, Partner and Program Director - Technology Fast 50 India 2022, Deloitte Touche Tohmatsu India LLP. "We congratulate Pando on being one of the 50 fastest growing technology companies in India."
 
Deloitte Technology Fast 50 India program selection and qualifications
 
The Deloitte Technology Fast 50 India program, which was launched in 2005, is conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), and is part of a truly integrated Asia Pacific program recognising the India's fastest growing and most dynamic technology businesses (public and private) and includes all areas of technology - from internet to biotechnology, from medical and scientific to computers/hardware. The program recognises the fastest growing technology companies in India based on their percentage revenue growth over the past three financial years.
Business Wire India

The Creator Economy has grown by leaps and bounds in 2022. According to Linktree's report, there are 45 million creators above 10k followers, leveraging this reach to sell workshops, consultancy, branded products, and more. India is ahead in the creator economy. With 700 million internet users in India glued to Instagram and YouTube, India is seeing some new-age players tap into this attention economy. Influencers like Sharan Hegde, Rachana Ranade, Ankur Warikoo, and Vishnu Kaushal have become household names and redefined the term stardom. While brand partnership can be lucrative, it is not as dependable as running its own show and creators are understanding that difference. Imagine this, each one of the 4 players mentioned above charges anything between 5 lakhs to 10 lakhs per post, yet they can't depend on brand partnership as their only source of income. Sharan Hegde is running his cohort workshops, Rachana Ranade sells a ton of courses, Ankur Warikoo makes money majorly via courses and his book and Vishnu Kaushal has launched his clothing brand called "Peach by Vishnu".
 
Every creator is becoming an individual stand-alone business. And all 42 million are aspiring to become them. But to run a business is no easy thing. One will need to set up a website, host digital content, maybe collect user details, take workshops, give out slots, send WhatsApp, email confirmations etc. And one, has so much data on their social media. One must be ready to cross reference their social media growth with their business growth to derive insights about the health of one's empire.
 
This is where Kohbee steps in. Kohbee is a business tool built for creators to sell more. Whether it's courses, paid groups, affiliated products, workshops, or appointments, Kohbee has got everything covered. After building their product for 18 months and serving over 2,00,000 creators, Google Play took notice as well. Recently, Kohbee has been awarded a place in the "Best Apps of 2022" in the personal growth category. Kohbee is the only creator economy tool to be featured in this list.
 
The incumbents of this industry have all been desktop-first players, but the fact that Kohbee can do all that with its app is something that Google Play has taken notice of. In October, Kohbee became one of the highest campaigns on Tyke, raising 760% of its target. According to sources, Kohbee is in the process of raising its pre-series A and is speaking with investors to close the round.

"We have a very focused team of experts and we have been able to achieve a lot with very little. I think the problem we recognized has been quite bang-on and this Google Play Award reflects our execution towards solving that problem", said Rohan Sinha of Kohbee.
Business Wire India

Most often, it's the final push, the dedicated last-minute surge that produces the best results in any arena. It's particularly true in the field of competitive exams, especially the IIT JEE where nearly 1.5 million contestants battle it out for the few thousand available seats. Every one of these students know that preparation is the key to success and they do prepare to the best of their abilities.

However, it's a proven fact that the most successful students are really the ones who follow a systematic regimen of revision – revisiting the topics, brushing up on their concepts and enhancing their problem-solving skills through consistent practice. It is to empower every such student with a comprehensive and impactful Quick Revision Program that AhaGuru came up with the JEE Mains Crash Course for IIT JEE aspirants.

"Whether you're a Class 12 student appearing for JEE Mains the first time or a repeater determined to ace the exam this time, this course will keep you in a maximum state of readiness in just 3 months."

Designed By Experts for Maximum Impact

The AhaGuru JEE Mains Crash Course has been designed by India's Best Physics, Maths and Chemistry teachers after in-depth research and a thorough understanding of the students' learning abilities. Says Gomathi, the Co-Founder and CEO of AhaGuru, "This Crash Course is a result of the collective effort of distinguished experts who have successfully guided thousands of students to realize their ambition of getting into prestigious institutes like IIT" and adds, "Students who wish to fast track their JEE preparation with a thorough revision of the topics and concepts will find the course immensely supportive of their learning goals".

Strong Points of AhaGuru LIVE JEE Mains Crash Course

The Crash Course consists of 73 LIVE Interactive Sessions by India's Best Teachers, 750 practice problems with Video Solutions and 6 Mock Tests & Model Exams. Dr. Balaji Sampath, the Founder of AhaGuru and the brain behind the course says that, "The course comprehensively covers every mandatory aspect that a JEE Mains aspirant needs to boost the final phase of preparation. From fortifying the concept understanding, instant clearing of doubts and enhancing the applied problem-solving skills through rigorous practice, the course is structured to provide the much-needed impetus to the exam preparation in a relatively short time."

Top Reasons to Enroll in AhaGuru LIVE JEE Crash Course
 
  • Quick Revision of Primary Concepts & Topics in Shortest Possible Time
  • The Fastest Way to Clear All Your Doubts with India's Best Teachers
  • Useful Short-Cuts & Proven Techniques from JEE Experts
  • Increased Speed & Accuracy in Problem-Solving
  • Exam Tips to Overcome Common Challenges & Optimize Time
  • Mock Tests to Gauge & Maximize Exam Performance
 
Join the AhaGuru LIVE JEE Mains Crash Course Only If
The structure of the course which is designed as a Quick Revision Program demands that the Student has already started preparing for JEE Mains at least in the past one year and has some basic understanding of the topics and concepts. The objective of the course is to provide the much-needed momentum to the student's last minute preparations "As these courses are of a short duration of just 3 months, there will be simply no time to start from the basics," says Gomathi. "Children who are just starting their JEE preparation are advised not to take up this course…or any crash course because they wouldn't be of any use," she advises.

At the same time, she assures that for students already in the preparation mode, this course can work wonders." As the main focus is on understanding concepts better, problem-solving and clearing doubts, this makes it the ideal course for Class 12 students and repeaters who are already familiar with the concepts and topics but need an intense revision of the overall curriculum," she says.

Student Shares His Experience of the Course

Raghav, a Chennai student who enrolled in the course and cleared JEE Mains in 2021 vouches, "I had enrolled in another reputed institute for JEE coaching but as the exam date neared felt that my understanding of the concepts was not sufficient. Many of my doubts were still unclear. Thanks to my friend's advice, I took the JEE Mains Crash Course of AhaGuru and it had everything that I needed, the best teachers, instant doubt clearing, practical approach to understand and apply concepts and some innovative problem-solving techniques. My parents were pleasantly surprised at my confidence levels by the time the exam approached".

JEE Mains Crash Course Details & Requirements

The course has commenced on the 7th of December 2022, and is now open to all JEE Mains aspirants.

To enroll visit https://www.ahaguru.com/jee-live-crashcourse.

This crash course also offers the flexibility to choose a specific subject - Physics, Chemistry or Biology - in which students feel a powerful boost is necessary to their preparations. Students have to diligently dedicate the time asked of them, regularly attend online classes and complete all the practice exercises, tests and mock exams without fail. 

As Dr. Balaji Sampath sums it up, "This course is the right choice for serious and hard-working students who are already preparing to crack JEE Mains and are aware of the concepts, yet need a quick and powerful revision from JEE experts. It's the perfect learning solution for those who are already on the track and need a final spirited dash to reach the finish line." If you've done the start, then you can be absolutely sure that AhaGuru LIVE JEE Mains Crash Course will reward you with the desired finish to your goal.

It's never too late if you are determined to crack JEE Mains. Enroll here https://www.ahaguru.com/jee-live-crashcourse

For any queries, please write to study@ahaguru.com
Business Wire India

Pernod Ricard India (PRI), a global leader in the wine and spirits industry, launches an industry first initiative - #OneForOurPlanet, as it continues its journey towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
 
#OneForOurPlanet reiterates the company's commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass. It also aims to nudge today's purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030.
 
Talking about the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, "At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets. We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade."
 
Further, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, added "The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India's operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign, we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their 'spirits' and join this initiative that's another one for our planet."
 
To ensure adoption of this major environment and industry-first initiative, Pernod Ricard India is steering a conscious consumption movement by sensitizing and educating its customers and consumers. The company will also continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy. For the seamless transition through this journey, the company has also introduced recycled and recyclable neck tags, in several states, that redirect consumers to a micro-site solely created around the initiative #OneForOurPlanet.
 
Leading change in the industry, #OneForOurPlanet is a significant step in achieving the company's commitment towards zero-waste-to-landfill contribution. This milestone initiative is in line with the company's ambitious sustainable packaging strategy, which supports a circular economy and aims to protect and nurture the environment. With a commitment to minimizing waste at every step, the company aims to produce and distribute its products in ways that optimize and help preserve natural resources, reduce carbon footprint, and create water positivity. 100% of its packaging will be recyclable, compostable, or reusable by 2025. The company is investing in technology to maximize the reuse of glass bottles while ensuring quality, with an ambition of using 40% recycled- glass content by 2025. With such programmes, Pernod Ricard India aims to reduce its overall carbon footprint by 50% by 2030. The company has also engaged in water stewardship initiatives through a Reduce, Reuse, Recycle, and Recharge approach.
 
#OneForOurPlanet is aligned to Pernod Ricard's Global 2030 Sustainability and Responsibility roadmap -- 'Good Times from a Good Place'. The four pillars of its roadmap, which include Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting, address all aspects of its business with clear objectives in line with the United Nations Sustainable Development Goals (SDGs).
Business Wire India

  • The intervention will help children bounce back from the loss of learning, nutrition, and emotional well-being; and create income enhancement opportunities for women Self Help Groups
  • Implemented in the Gyaraspur block of the Vidisha district, the intervention will cover around 10,000 children in the preschool age group of 0 – 6 years
 
Women & Child Development Dept., Govt. of Madhya Pradesh has signed an MoU with the American India Foundation (AIF) to implement SAMAGRA - an Integrated Program for Children, to collaboratively improve nutrition and promote early childhood education (ECE) for 10,000 children in the preschool age group of 0 – 6 yrs. in the Gyaraspur block of the Vidisha district. The intervention also aims to create income enhancement opportunities for women Self Help Groups engaged in the preparation and distribution of meals for Anganwadi centers.
 
The MoU was signed today in the august presence of Shri Ashok Shah, Additional Chief Secretary, DWCD, Government of Madhya Pradesh; Dr. Ram Rao, Director, DWCD; Shri Suresh Tomar, Joint Director Development Partner, DWCD; Smt. Tripti Tiwari, Joint Director, Integrated Child Development Services (ICDS). The signatories also included Dr. Mahesh Srinivas, Director, Public Health, American India Foundation, and Kriti Pradhan, Program Manager, Integrated Program, AIF.
 
To mitigate and reverse the enormous challenges brought about by COVID-19, 'SAMAGRA' - Integrated Program undertaken by AIF will strengthen and support the ongoing efforts of the Government of Madhya Pradesh through the 'Saksham Anganwadi and Poshan 2.0' program, by promoting the uptake of Take Home Ration (THR) and hot cooked-meals for the under-6 children at Anganwadi centers, strengthening the skills of frontline and health workers for providing quality home-based care to sick children and nutrition counseling, reinforce the referral linkages for the timely referral of severely malnourished children; ensure school readiness of under 6 children, and provide need-based Teaching and Learning Materials to Anganwadi centers.
 
The initiative aims at making the children ready for a successful transition to school. The intervention also aims to ensure that mothers and caregivers are counseled on the nutrition of young children. This pilot intervention will reach 229 Anganwadis, 184 Self-Help Groups (SHGs), and 112 SHG Kitchens across the Gyaraspur block of the Vidisha District.
 
Additional Chief Secretary Ashok Shah said, "it is our priority to root out malnutrition in the state. The main objective of Project Samagra is to improve the nutrition level of children, enhance their learning capacity and create opportunities for women empowerment and increase their income."

"The department is constantly endeavoring to build a well-nourished Madhya Pradesh. To achieve this goal, it is very important to give it the form of a mass movement to prevent malnutrition. It is a matter of pleasure that AIF with its technical expertise is starting a holistic project in the Vidisha district of Madhya Pradesh. Surely, the Learning from this Project SAMAGRA will prove useful for the department in the direction of malnutrition prevention," opined Dr. Ram Rao, Director, DWCD.

"AIF is proud to partner with the Department of Women and Child Health, Government of MP, to better serve vulnerable children and adolescents in the Gyaraspur block of the Vidisha district. The partnership not only furthers AIF's mission of improving the lives of India's underprivileged, with a special focus on women, children, and youth but also aims to leverage the expertise and innovation of our public health program to improve service quality in the community," said Mathew Joseph, Country Director, AIF. Ensuring a complete integration of this partnership, AIF will also undertake endline evaluations and periodic process documentation to assess the success of the project.
 
The partnership will transform the future of vulnerable children in target geographies who were impacted by multiple shocks created by the pandemic and its containment measures. The demonstration of improved nutritional and educational outcomes under this initiative will set the stage for a state-wide roll-out of successful strategies.
Business Wire India

  • The brand is posed to deliver world-class products in the premium segment on Myntra
  • This association enables Kenneth Cole to tap the potential of the vast market across India
  • The brand's unique collections include Techni-Cole, Conscious-Cole will also be available as a part of EORS 17 offerings

Myntra announces the launch of global designer-led fashion brand, Kenneth Cole, further boosting the portfolio of international brands available on its platform. A brand with huge international repute, Kenneth Cole offers unique premium products catering to an urban and socially conscious audience between the age group of 22-35 years to begin with, the brand will offer over 140 SKUs across categories like T-shirts, shirts, jeans, and winter wear.

Founded in 1982, the American fashion house, Kenneth Cole, is one of the leading fashion brands worldwide and is available across stores as well as online. The brand's unique collections include Techni-Cole, Conscious-Cole will also be available as a part of EORS 17 offerings, which is scheduled to be held between Dec 10 to 16, this year. The Techni-Cole collection uses technical fabrics, making it more flexible and functional, while the Conscious-Cole collection uses sustainability-led fabrics and organic cotton, along with Kenneth Cole's unique take on modern work-wear, appealing to a product-conscious cohort. Kennethism, which are quotes from Kenneth Cole himself helps in driving the brand message to the audience, further augmenting the brand's salience among shoppers.

Kenneth Cole's launch on Myntra will help Kenneth Cole reach and engage with diverse target audiences and amplify its presence in the country. The association allows its in-house speciality teams to design, manufacture and distribute Kenneth Cole apparel, accessories and footwear digitally in India. Men's and Women's Apparel from Kenneth Cole is live on Myntra, with other categories launching in the upcoming seasons. Kenneth Cole will further have its own Online Brand Store (OBS) on Myntra, allowing shoppers quicker access and a richer shopping experience.

Talking about the launch, Nandita Sinha, CEO, Myntra, said, "Kenneth Cole has created a mark for itself over the years, among global fashion and lifestyle consumers. We are delighted to welcome Kenneth Cole on Myntra and are confident of the brand being able to build deeper salience with the millions of shoppers across the country, especially with Kenneth Cole's product-driven approach and Myntra's wide reach and popularity with India's fashion-forward consumer base."

Speaking on the launch, Kenneth Cole, said, "We are excited to announce this initiative which is intended to firmly establish our footprint in the Indian market. Myntra is one of the leading platforms in the fashion and lifestyle space and we are looking forward to partnering with them to meet the hyper-growing stylish aspirations of Indian consumers."
 
Myntra's EORS-17, is set to bring offerings from over 6000 brands across a whopping 17 lakh styles. As a part of the event, Myntra is also presenting EORS specials and Kenneth Cole will be a part of the EORS specials this edition. First-time shoppers can expect a flat Rs. 500 off on their initial transaction, along with free shipping on their first four orders, while also receiving exciting coupons for future use.
Business Wire India

  • The festival's curtain raiser ceremony showcased the entire line-up for the event which includes Farhan Akhtar, Papon & Raghu Dixit along with various other artists 
     
After the overwhelming response received by its previous editions, Vedanta Udaipur World Music Festival, India's biggest world music extravaganza, was launched the festival to the world on 9th December with a poster launch. The event kickstarted the festival and announced the line-up for the festival starting from 16th to 18th December. The sixth edition of the festival in association with Rajasthan Tourism and Hindustan Zinc will witness the presence of over 100 renowned musicians, which is conceptualized by Seher.

The underlying theme of Vedanta Udaipur World Music Festival 2022 is "Preservation and propagation of the forgotten musical instruments and traditions of Rajasthan" where the festival will focus on showcasing Sarangi, to inspire younger generations to follow its legacy. Sarangi is a protected musical tradition by UNESCO.

Speaking on the occasion Arun Misra, CEO Hindustan Zinc, "This edition of the Udaipur Music Festival is special as we are coming back after the pandemic. It is the celebration of the resilience of the people in the country and what better way to do it than music. We are happy to continue our long-standing association with Rajasthan Tourism & Seher through this festival and we at Hindustan Zinc & Vedanta have always encouraged and supported art & culture. Through this platform, our aim is to make Udaipur the musical capital of India and this is just another step towards the same."

The first day of the festival will witness Sarangi performance along with several celebrated artists at Gandhi Ground. Taking the folk tradition further, renowned singers like Jasleen Aulakh, Parvaaz from India will perform in the genres of folk, sufi and rock & world music. Along with this the night will also witness the performance of Abakorao, a Latin folk and pop music band from Colombia, Chile, Panama, Paraguay. The day will end with a performance of Dum Laga Ke Haisha, Sultan & Sanju famed singer, Papon.

The second day will host artists like Nandini Shankar a well-known violinist form India, Bruno Loi and Jonathan Della Marianna, showcasing the Launeddas instrument from Italy at Manji Ka Ghat beating the chilly mornings of Udaipur. The afternoon stage at Fateh Sagar Pal will witness the musical tunes of Kamakshi Khanna from India and Katia Guerreiro, the eminent Fado singer from Portugal beating to the tunes of lake Fateh Sagar.  The evening stage will witness the performance of Sarangi, followed by Blessing Bled Chimanga & Dreams from Zimbabwe and SENZA from Portugal. The last performances of the day will include the very popular The Raghu Dixit Project who has lent his voice in movies like Gully Boy, Chef, Codes and Habla De Mi' En Presente, a high energy band from Spain.

On the final day of the music festival will witness performances by Srijani Ghose from Australia at the morning stage. The afternoon stage at Fateh Sagar Pal will showcase different Indie-pop musicians like actor-singer-songwriter Anoushka Maskey, Sanjeeta Bhattacharya known Indie folk tunes and Aabha Hanjura. The evening stage will start with a hip hop & rap session by Naveen Koomar ft. Harjot Kaur and Vedang followed by India's premier Solo Percussive Acoustic Guitarist Dhruv Visvanath and the Electric Percussions Orchestra from France. The highlight of the final day will be Albaluna from Portugal and the singer-actor-producer Farhan Akhtar known for his famous tunes of Tum Ho Toh, Pichle Saat Dinon Mein, Atrangi Yaari and many more.

Speaking of the event, Sanjeev Bhargava, Founder Director of Seher, said, "We are excited to be back with the 6th edition of Udaipur Music Festival. We look forward to hosting all the performing artists and giving a platform to fresh talent. We are proud to contribute towards the revival of forgotten musical instruments like Sarangi. We are sure this edition of the festival will be as enthralling and entertaining as the previous editions."

As part of the Vedanta Udaipur World Music Festival, Hindustan Zinc also introduced the Vedanta Talent Hunt – an endeavour to provide a platform to amateur young musicians and encourage them to take their art further. 
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