-->

Ad Unit (Iklan) BIG

Home  ›  Uncategorized

Business Wire India - Multimedia: Digest for January 18, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

  • Maruti, Hyundai and Honda remain the three most in-demand car brands among buyers
  • Bengaluru, Delhi-NCR and Hyderabad generate significant demand, with 71% of buyers opting for petrol cars
  • Increase in demand for airbags, sunroofs and automatic transmissions in used cars
  • Increase in the demand for automatic compact SUVs
 
Spinny Insights 2022
First-time car buyers 60%
Women car buyers 32%
Home deliveries 85%
Online purchases 48%
Top three car-buying cities Bengaluru, Delhi-NCR and Hyderabad
Top three preferred car brands Maruti Suzuki, Hyundai and Honda
Top three preferred car models Hyundai Grand i10, Hyundai Elite i20 and Renault Kwid
Top three preferred colours White, Silver and Grey
 
With the growing economy and steady growth in disposable incomes, full stack used car retailing platform, Spinny has reported a sizable growth in demand for used cars, especially from metropolitan cities. As per the year-end report, it witnessed a 60% increase in first-time car buyers across India in 2022 as compared to 57% in 2021.
 
Valued at $23 billion in FY 2021-2022, the used-car market is projected to grow double the rate, at a CAGR of 19.5% till FY 2026-2027. As per data from Spinny, cities that saw the maximum demand for used vehicles in 2022 was Bengaluru, followed by second hand cars in Delhi NCR and Hyderabad. In addition, Spinny saw an increase of 32% in women buyers compared to 28% in 2021.
 
The online purchases were highest for used cars in Bangalore with 68%, followed by Delhi NCR with 63% and Hyderabad with 62%. In terms of favored brands, the country's most popular brands that still hold sway on spinny.com are Maruti, Hyundai, Honda & Tata cars and Grand i10, Elite i20, Kwid & Ecosport topping the chart for top 4 car models. Colors like white, Silver and grey specifically in that order, take the top favorite spots among Spinny buyers.
 
With factors such as financing options, digitalisation, increased need for personal mobility, lesser cost of ownership, etc. acting as growth drivers, Spinny noted that 64% of corporate professionals bought used cars in 2022. Among model categories, hatchbacks remained the most preferred option for Spinny buyers, followed by sedans and SUVs. While buyers preferred second hand cars in Mumbai and Delhi NCR in white, silver and grey colors. While, in Bangalore and Chennai, red cars saw a great uptick, along with the white and Grey as preferences.
 
Commenting on the rise in demand for used cars on its platform, Niraj Singh, Founder & CEO, Spinny, said: "At Spinny, providing a unique and seamless car-buying experience has always been at the core of our commitment. The market for used cars is growing at a steady rate and this marked shift in customer behaviour can be sizably attributed to the trust customers have in Spinny's offerings and services. We understand that a car is a special purchase for a home and our endeavour is to make it extra special for each of our customers. We will always keep going the extra mile to ensure that."
 
As 2022 comes to a close, the months that witnessed major sales were December followed by October, August and May. Moreover, 85% of Spinny buyers opted for home deliveries and home test drives & 48% were completely online purchases.
 
Over the last couple of years, Spinny has had a cumulative customer base of over two lakh, operating more than 57 car hubs, including Spinny Max and Spinny Park experiential spaces across the country with a total parking capacity of over 10,000 cars.

The growth rate in Q4 was 1.5X that of Q3. The Spinny platform also saw a spike in demand during the festive season. On the 1st Day of Navaratri, Spinny made sales of 307 cars, followed by 204 on the 10th Day (Dussehra). In addition, 65% of Q4 buyers were first-time buyers.

In terms of luxury used car trends, Spinny Max has witnessed a high demand from Delhi NCR followed by Bangalore & Mumbai. The demand is constant for brands like BMW, Audi and Mercedes, with Mercedes-Benz C-Class, Audi Q3 & BMW X1 Series being the most sought after car models. White, Black and Blue remain the top favourite among the buyers.
Business Wire India

QUEO, the leading luxury bathware brand from the house of Hindware Limited, unveiled its new TVC campaign, 'Let Time Wait' featuring Indian actress and professional theatre artist Aahana Kumra. With the new TVC campaign, Queo aims to strengthen its positioning as a luxury bathware brand providing consumers with European bath lounges that blends with design and innovation. In addition to the TVC, the film will have seamless integration with different platforms across print, digital, OOH, and OTT platforms.
 
QUEO embodies the idea of luxury and offers a wide range of contemporary designs and unique functionality to allow consumers to experience rejuvenation. The bathroom range emanates a premium and minimalistic representation of European bath lounges. The collection is designed to be aesthetically appealing and built with the most durable finish.
 
Speaking about the campaign, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said, "As a leading player in sanitaryware and faucets segments, we are always engaging with end-user with experiences that matter to them. In line with our philosophy of creating luxury bath lounges, we are excited to launch our brand campaign 'Let Time Wait' for our brand QUEO. And we are optimistic that our campaign will be appreciated by consumers who seek delightful and aesthetic designs in their bath space."
 
Speaking on the launch, Charu Malhotra, Vice President, Marketing Hindware Limited, said, "The newly launched campaign, 'Let Time Wait' is an integrated 360-degree campaign having a seamless integration with different platforms such print, digital, OOH and OTT platforms. The campaign is a true arbiter of decadence and reiterates when it comes to superlative bath spaces, there's perhaps none better than Queo."
 
Storyboard: The new campaign reflects how the brand envisions creating a private sanctuary crafted by grace, luxury and contemporary designs that blend with grandeur. The TVC, 'Let Time Wait' features celebrity actress Aahana Kumra getting ready for her wedding and feeling bit nervous and stressful. However, as she steps into her bathroom, Aahana is instantly transported into the world of luxury and comfort. Aahana's anxiety gradually dilutes as the experience of Queo bath lounge calms her, as time slowly passes by.
 
Jehangir Irroni, Director, IncNut Digital, "It was a pleasure to bring this vision of Queo's European luxury to life! The products are exquisite and are undoubtedly the stars of the show! When we first heard and understood the ethos of the brand, we knew we would need to cast someone who was elegant, smart, and sophisticated which is why we felt Aahana Kumra would be a perfect choice. Overall, it was a great experience working with the Queo team."
 
The TVC is featured in English, and to further boost the campaign's reach and build excitement, the brand will also be promoting it across media platforms including print, OTT, TV, digital, online, social media channels. Alongside, Queo is also relaunching its website with a refreshed look.

Link to the TVC: https://www.youtube.com/watch?v=tKmE0hVZ76c

This is Forwardism: The New BMW X7

Tuesday 17 January 2023 08:33 AM UTC+00
Business Wire India

 
  • Inspiring new avatar of the most luxurious BMW Sports Activity Vehicle.
  • Modern design, dominating proportions, magnificent on-road presence.
  • Unrivalled performance with most powerful engines in its class. 
  • Luxurious interior with Sky Lounge and Captain seats in BMW Individual Leather 'Merino'. 
  • A wealth of innovations with intelligent BMW iDrive Operating System 8 and the My BMW app.

#BMWX7 #ThisIsForwardism #SheerDrivingPleasure #BMWIndia
 
BMW's flagship Sports Activity Vehicle (SAV) - the new BMW X7 - has been launched in India today. The new BMW X7 is an absolute statement of the new BMW luxury class segment. Its charismatic grandeur fascinates along with numerous innovations spanning the areas of design, powertrain, driver assistance, intuitive operation and intelligent connectivity.
 
Locally produced at BMW Group Plant Chennai, this bespoke model can be booked at BMW dealerships from today onwards. Deliveries will commence from March 2023.
 
Mr. Vikram Pawah, President, BMW Group India said, "The language of luxury is changing. Today's luxury is about purpose and substance, meaning and mindfulness. The BMW X7 is a symbol of forwardism – a natural match for the uncompromising expectations of those who drive the world. It touches the highest echelons of emotional driving pleasure and exclusivity. And now the new X7 offers more of everything: more presence, more luxury, more intelligence and more efficiency. It is a state-of-the-art companion for every journey. Connoisseurs immediately recognise it as the leader in its own right as it heralds a unique dimension in mobility. That is the unequivocal reason behind the immense continuing success of the X7."
 
The new BMW X7 has been launched both in a petrol and a diesel variant. Both the BMW X7 xDrive40i M Sport and the newly available BMW X7 xDrive40d M Sport variants are locally produced in Plant Chennai.
 
The ex-showroom prices are –
 
BMW X7 xDrive40i M Sport       - INR 1,22,00,000
BMW X7 xDrive40d M Sport      - INR 1,24,50,000
 
*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.
 
The car is available in three exciting metallic paintworks: Mineral White, Black Sapphire and Carbon Black, and additionally two exclusive BMW Individual paintworks: Dravit Grey and Tanzanite Blue. Upholstery features the exquisite BMW Individual Leather 'Merino' upholstery in Tartufo, Ivory White and Black shades.
 
The new BMW X7.
The generous exterior dimensions and expansive surfaces of the new BMW X7 radiate an expression of grandeur. The new imposing yet progressive front clearly differentiates it from its predecessor and other X models. The large kidney grille comes with a newly designed intricate double bars with chrome highlight. The new LED headlights are now housed in two separate modules giving the vehicle a high-tech appearance. The central air intake is framed by two eye-catching chrome air vents. The newly designed front apron adds the final touch while functional upright air curtains improve aerodynamics. Modern impulses such as 3D taillights with a new inner graphic and connecting chrome bar covered by smoked glass are real eye-catchers.
 
The interior welcomes with a fundamentally rethought experience. The front areas gain a way more modern and luxurious appearance than before. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area, so it almost looks like it is floating. It's typical BMW driver-orientation, clear reduced design along with an interplay of eye-catching graphics, modern colours and futuristic textures create an immersive visual appearance. Another premium feature is the new ambient light bar extending from the centre stack to the passenger side. It beautifully elevates the overall Ambient Lighting effect now available in 14 colors. Moreover, its crystalline appearance and prismatic structure perfectly complement the optional crafted clarity components such as the gear selector, iDrive control wheel, audio control button and start/stop button. Redesigned gear lever toggle and chrome air vents match the smooth design language. A choice of premium bespoke upholstery and trims adds to the exclusive cabin ambience. Filling up the cabin with a sense of space and natural light flow is the large Sky Lounge Panoramic glass sunroof extending till the third row. Harman Kardon surround sound system with 16 speakers provides an intense musical feast for the ears. Handsfree operation of split tailgate gives easy access to a boot capacity of up to 2,120 litres.
 
The new BMW X7 comes with a more powerful engine portfolio. Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The 3-litre 6-cylinder in-line petrol engine of the BMW X7 xDrive40i M Sport now produces an output of 381 hp and maximum torque of 520 Nm at 1,800 – 5,000 rpm. The car accelerates from 0 -100 km / hr in just 5.8 seconds. Available for the first time, the 3-litre 6-cylinder in-line diesel engine of the BMW X7 xDrive40d M Sport produces an output of 340 hp and a maximum torque of 700 Nm at 1,750 – 2,250 rpm. The car accelerates from 0 -100 km / hr in just 5.9 seconds. Additionally, both engines feature a 48V Electrical Motor that with a power output of 12 hp and torque output of 200 Nm, helping achieve even better efficiency and dynamics.
 
The eight-speed Steptronic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. The driver can access distinct driving setups in both automatic and manual mode – COMFORT, EFFICIENT, SPORT and SPORT PLUS.
 
BMW xDrive, the intelligent all-wheel drive technology monitors the driving situation and is quick to respond to ensure maximum traction, agility and vehicle stability. Electronically controlled 'Automatic Differential Brakes/Locks' (ADB-X), extended 'Dynamic Traction Control' (DTC), Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation.
 
BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include BMW ID, BMW App, Digital Key, Emergency Call, Real-time Traffic Information, Remote Services and smartphone parking.
 
BMW Live Cockpit Professional includes the freestanding BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel, a 14.9-inch Control Display and BMW Head-up Display.
 
The latest BMW iDrive with Operating System 8, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant system which has a self-learning intelligence that adopts a driver's individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Wireless smartphone integration and regular Remote Software Upgrades ensure that the car is always up to date.
 
My BMW app functions include popular options for keeping an eye on the current vehicle status at all times as well as Learning Navigation, which offers destination suggestions and traffic information based on the owner's driving habits. In addition, customers can use the My BMW app to generate the BMW Digital Key Plus, which turns a smartphone into a digital vehicle key. It will enable customers to physically open the doors when unlocking them this way. If the Digital Key Plus is activated, it's also possible to perform automated parking manoeuvres.
 
The spread of Driver Assistance Systems is more extensive than ever. They support and relieve the driver, thus increasing comfort and safety. Standard equipment includes functions like Cruise Control, the Attentiveness Assistant, Parking Assistant Professional with Surround View Camera, Drive Recorder, remote parking via smartphone and Reversing Assistant.

If you have any queries, please contact:
Internet: www.bmw.in
Facebook: https://www.facebook.com/bmwindia
Twitter: https://twitter.com/bmwindia
YouTube: https://www.youtube.com/user/bmwindia
Instagram: https://www.instagram.com/bmwindia_official

#BMW #BMWIndia #SheerDrivingPleasure
 
 
You received this email because you set up a subscription at Feedrabbit. This email was sent to you at epaperindia10@gmail.com. Unsubscribe or change your subscription.

Related Posts

There is no other posts in this category.
Subscribe Our Newsletter