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Business Wire India - Multimedia: Digest for January 06, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Asian Paints partnered with Moj, India's largest short video app, for the #ShyneWithMe campaign to host a unique hashtag challenge to promote the all-new Tractor Shyne and Ace Shyne products which provide 'so much shine at such less price'. The campaign, which coincided with Asian Paints' new TV commercial, included 121 popular Moj creators and received a massive response on the app, garnering over 293 million views, 557K shares, and a whopping 12 million plus likes. The 10-day campaign was launched in three languages - Tamil, Telugu, and Kannada.
 
Moj creators danced to the tune of a groovy new brand jingle created specifically for the campaign on Moj, with a quirky hook-step derived from the TVC, which shows a father repeating a gesture to appreciate Asian Paints' shine at such an affordable price. The campaign was bolstered by an exclusive filter that was designed to creatively reflect the brand proposition with a logo, product shots, and colour splashes integrated into the super colourful lens. The creators could upload super fun dance videos in their preferred audio language. This innovation helped boost user-generated content and resonated with brand communication in an entertaining, relatable format. Popular Moj creators Bindu Gowda, Shashi Kumar Nayak and Deepak, amplified the engagement and inspired users to churn out more content using the hashtag.
 
Talking about the success of the #ShyneWithMe campaign, Moj Spokesperson said, "Moj has been the go-to platform for young Indians to experiment with and create content across genres. Brands can reach and creatively engage with specific audiences in an organic space thanks to our thriving creator community and tech-forward integrations such as unique filters. For Asian Paints, we were able to engage millions of users across South India with an innovative campaign that perfectly showcased the brand proposition while creating a fun mass challenge in multiple regional languages with the #ShyneWithMe campaign."
 
"It was critical for us to engage with our target audience through a medium that they truly connect with while still keeping the brand proposition strongly intact. Moj, with their strong outreach in South India, provided us with a unique campaign which they created keeping in mind our regional consumer as well as creatively showcasing our product USP. The campaign delivered almost 200% better than our initial estimates. This clearly shows the power of bringing together good content on the right platform." says Kosal Malladi, Vice President of Madison Loop.
 
For brands today, short videos have proven to be one of the most effective channels for outreach to target users with fun yet high-impact campaigns which deliver phenomenal ROI over a short period. Moj has expanded its advertising and monetization avenues over the last few months. With close to 300 million monthly active users, Moj has attracted major brands across FMCG, edutech and fashion, that have implemented the hashtag challenge as part of their overall campaign and benefited from the platform's wide reach.

Here's a sneak peek at the content Moj creators have created:
 
https://mojapp.in/@bindu_gowda7/video/2873044898?referrer=iOS&h=TP8o4ZM-EmsBDN
https://mojapp.in/@shashikumarnayak/video/2871197057?referrer=iOS&h=TP8o9BE-EmsBDN
https://mojapp.in/@deepak_130/video/2871403411?referrer=iOS&h=TP8oDE6-EmsBDN
Business Wire India

A Toddler Thing is one of the most sought-after Baby Essentials brands in India. They are a homegrown brand based out of Coimbatore, with the aim of creating a culture of sustainable and eco-friendly living. Their product lines include GOTS and CPSIA certified clothing and a wide range of Organic Muslin essentials and apparels carefully designed to keep babies comfortable and happy!
 
A Toddler Thing has garnered a strong customer base of 75000+ moms & dads, strengthened by the trust that each parent has developed for their products. The brand also enjoys the emotional connect that parents have with A Toddler Thing product because in most cases, it is their baby's first piece of clothing. This invaluable stature among their customers is a by-product of the efficacy, authenticity, and variety of products they strive to make available for purchase.
 
A Toddler Thing intends to use these funds to scale – reach new geographic areas across India, research and development for new sustainable fabrics and human resources. The founders understand that there are several fabrics in the market with a vast potential to become the most sustainable, safe and cost-effective alternatives to conventional forms of organic cotton but remain underutilized. A part of the funds will be put to use to explore these avenues and tap into their potential.
 
Co-Founder of A Toddler Thing, Ashwanth Suresh Babu commented, "Our aim, ultimately, is to provide the safest type of sustainable clothing for babies and make it affordable/ accessible to every household in the country. We are excited to pair up with such wonderful Angel investors in our seed round itself."
 
Lead Investor from The Chennai Angels, Sathish Kumar Anavangot, (Former Managing Director And CEO, Henkel Adhesive Technologies India Pvt Ltd) added, "A Toddler Thing is a sustainable baby essential brand built keeping three things in mind - safety and comfort for the toddler and convenience for their parents. They are revolutionising modern day parenting by inculcating sustainable and inclusive lifestyles from day one."
Business Wire India

  • BMW Mixed Reality Slider: into the virtual world in five steps.
  • Advanced BMW Head-up-Display in NEUE KLASSE from 2025.
  • Full-colour E Ink technology enables up to 32 colours. 

The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name "Dee" stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. 
 
"With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure," said Oliver Zipse, Chairman of the Board of Management of BMW AG. "At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations."
 
With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.
 
"A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences," said Frank Weber, member of the Board of Management of BMW AG responsible for Development. "Whoever excels at integrating the customer's everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building."

BMW Mixed Reality Slider: into the virtual world in five steps
The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025
The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface – which only becomes recognisable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how a advanced Head-Up-Display could also be utilised in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

Welcome scenario with voice and phygital icons
The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver's avatar onto the side window to further personalise the welcome scenario.

World premiere for full-colour E Ink technology
Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group's cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations, were developed by BMW Group's in-house engineers – enabling a form enabling a form of customisation that is unique throughout the automotive sector worldwide.

Reductive design – inside and out
The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box sedan design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.
 
Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of "hands on the wheel, eyes on the road".
 
"With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control," said Adrian van Hooydonk, head of BMW Group Design. "Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together."

Another milestone on the road to the NEUE KLASSE
The future of the BMW Group is electric, circular and digital. BMW i Vision Dee represents the digital aspect of this trio and will be another milestone on the road to the next vehicle generation, the NEUE KLASSE. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.
 
https://www.press.bmwgroup.com/global/article/detail/T0406898EN/ultimate-companion-%E2%80%93-through-real-and-virtual-worlds:-bmw-presents-bmw-i-vision-dee-in-las-vegas
Business Wire India

Dr Naveen Rao, Senior Vice President (Health Initiative) at the Rockefeller Foundation, New York delivered the second annual JNU Alumni Association lecture at Continental Hospitals, Gachibowli, Hyderabad.
 
Speaking on the subject – Can Digital Tools Bring More Healthcare to More People – Dr Rao, delivered a fascinating talk encompassing all of the opportunities in the postCovid era that have and continue to shape the healthcare paradigm in India. "While technology has vastly changed our lives in the last twenty years, it was during the Covid times that we saw an accelerated adoption of telemedicine and digital health," said Dr Rao.
 
Speaking from his decades of experience at the confluence of technology & healthcare, Dr Rao opined that there will be a complete shift in patient journey soon. "From having to navigate an existing healthcare system, we will now see a proactive move to build healthcare systems around patient journeys. Healthcare will also become location agnostic, with equitable healthcare available to everyone, everywhere," he said.
 
According to Dr Rao - digitisation of patient records, adoption of wearable technology, improvements in artificial intelligence, and greater penetration of virtual reality –are the four key elements that will shape the digital health paradigm while the affordability of these tools will be the key to their wider acceptance & reach.
 
"The 21st Century will be the century of data & information, and our society will be of those who have access to data, and those that don't. While the monetary divide of haves & have-nots became the harbinger of several inequalities, we must not allow for a data divide to propagate and become the defining divide of this century," Dr Rao appealed to the audience of academics, bureaucrats, medical professionals, business leaders, and members of the civil society.
 
Continental Hospitals Chairman & Managing Director Dr Guru N Reddy, in his concluding remarks, added that Continental has remained at the forefront of digitization from its inception and will continue to push the envelope for more transparent, accessible and affordable healthcare with the aid of digital tools & technology.
 
"Technological advancement, in every sphere of life, is inevitable and necessary. We must continue our quest for better technologies for improved healthcare, instead of being cynical and nihilistic about progress," Dr Reddy underlined.
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