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Business Wire India - Multimedia: Digest for February 14, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Pixelo Digital, a global demand generation company, recently launched Prospectoo: A B2B marketing product focussed on real-time data discovery and lead generation, specifically built for marketers and sales professionals.

Through the last few years of interacting with B2B leaders - the Pixelo Team discovered gaps in the existing framework for building B2B Prospecting Data. Organizations of all sizes today spend a big chunk of their revenue in acquiring B2B prospecting data.
 
Sunil Arya, Founder & CEO of Prospectoo & Pixelo Digital states "Having worked with B2B brands on their demand generation journey, we realized getting the right prospecting data was always a challenge. Prospectoo was engineered & built aiming to help sales & marketing professionals break away from manual data-building & unnecessarily high-priced cost/lead, helping them with precision targeting and efficiency."
 
Prospectoo seamlessly processes upto 2000 lead data points in under thirty minutes powered with 20+ automation workflows & multiple use cases, that range from building Email Intelligence directly from LinkedIn to checks such as Email ID Verifier, Name Cleaner, Data Deduplication, and automations such as automated LinkedIn Connection Request Sender and much more. The product delivers granular filtering abilities such as demographics, technographics and profile intelligence.
 
Looking ahead, the Pixelo Digital team is focussed on adding more capabilities with product innovation on data intelligence, aiming to drive higher ROI for marketers. 
Business Wire India

 
  • The smart cooking 'upliance' can perform 10 core cooking functions- heating, kneading, grinding, sautéing, mixing, boiling, whipping, chopping, steaming, and blending
  • The delishUp⤴ makes home cooked food accessible to ANYBODY
  • There are over 150 guided recipes across Indian & Global cuisines that were crowd sourced via the website upliance.ai

Up⤴ has launched delishUp⤴, a Smart Cooking Assistant which is bringing the AI-powered tech revolution to the Indian kitchen. The delishUp⤴ aims to level up young Indians who are looking to cook more often at home, but don't know how to cook or lack the time to do it every day. The 8' touchscreen displays a wide selection of recipes with simple instructions and the smart cooking jar automates the tedious process of cooking including chopping ingredients and automating stirring. With the delishUp⤴, ANYONE can cook wholesome and healthy meals at home.
 
Cooking at home is the first step towards a healthy lifestyle choice. However, people's hectic schedules or hesitance to step into the kitchen has left them relying on apps to deliver them food. The delishUp⤴ solves all of these problems and more with intelligent cooking features controlled by algorithms designed by recipe specialists. The device does the heavy lifting of chopping, blending, sautéing, and cooking, and the guided recipes make cooking Chicken Biryani or Pasta Arrabiata as easy as making instant noodles. To make the entire process even simpler, delishUp⤴ will soon have grocery shopping integration too.
 
Founded by IIT-Bombay alumni, Mahek Mody (ex-Ather Energy) & Mohit Sharma (ex-Chaayos) the startup has already had hundreds of households across the country cooking with the delishUp⤴ and effectively reducing their reliance and spends on online food delivery by 70-80%. Most households were using the smart cooking assistant to make their dinner, snacks, desserts and even their coffee. The delishUp⤴ allowed them to multitask throughout their day, instead of spending hours trying to cook a basic meal.
 
Commenting on the launch, Mahek Mody, CEO & Co-founder, Up⤴ said, "When we were designing delishUp⤴, the goal was not only to democratise cooking but to also improve the overall quality of life for families. The delishUp⤴ is designed to solve for 'food', we help you pick what to eat based on your whims or health goals and are soon rolling out features like meal planning, integrated grocery delivery and the ability to cook 'x' number of calories. If you like cooking , we help and if you don't like cooking, we cook! We are continuously developing new recipes with help from professional chefs and food influencers and making them available directly into kitchens."

The delishUp⤴, powered by Up⤴AI continuously monitors the food that is being cooked. The Up⤴AI is trained by expert home cooks, food scientists and the 5000+ dishes that have already been cooked using it by a diverse set of consumers. Offering never before abilities like "Pausing" cooking and "Active" cutting. Up⤴AI is rapidly learning from consumer input and preferences, constantly improving their cooking experience and the quality of recipes and food. The improvements are then rolled out to all active devices, making all delishUp⤴ better with time and use.

Up⤴ is uniquely driving its sales on a direct to customer (D2C) channel, on its website upliance.ai. "Sometimes people think the delishUp⤴ is too good to be true, we understand, so we are introducing an industry first 4 day home trial at a nominal INR 499, so they can literally have the proof of the pudding," added Mahek.

Up⤴ is poised to bring in more smart and connected appliances or "upliances" to the market in the coming years. The future products include Microwaves and Refrigerators, along with ACs and geysers. With local demand, localised manufacturing and product design, India is poised to usher in the next generation of home appliances for the world.
 
The delishUp⤴ is available for purchase at INR 21,999 via the brand's website (www.upliance.ai). Up⤴ also offers prospective customers to purchase the delishUp⤴ at INR 17,999 through the Owner Community via referrals. Up⤴ continues to offer a at-home delishUp⤴ trial at INR 499 in Bengaluru & online demos across other cities.
Business Wire India

Saregama is proud to announce the launch of LP vinyl record collection featuring most iconic songs by the legendary artistes like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, and Asha Bhosle. These legends are synonymous with the golden era of Bollywood music and their contribution to Indian music is immense, and their songs continue to be popular even today.
 
These vinyl records aim to bring back the charm of the golden era of Indian music and will be a treat for music enthusiasts of all generations. The connoisseurs of music will now be able to experience the magic of these legends in its original form, just as it was meant to be heard. The vinyl records are a true celebration of the rich heritage of Indian music and a testament to the enduring popularity of these legends. 
 
Saregama is dedicated to promoting and preserving the cultural heritage of India, and the launch of this vinyl collection is a significant step in that direction. We invite music lovers to join us in celebrating the music of these legends and to own a piece of music history.
 
A dedicated vinyl record features 10 original tracks of each artiste . The disc is formatted to support 33+1⁄3 R.P.M speed with a 12-inch diameter featuring 10 original tracks. Check these vinyls out on saregama.com.
Business Wire India

Love is in the air, with Valentine's Day just around the corner. But what about the singles saying "no thanks" to romance? While the entire love week has raised the mush quotient, the Akhand singles have already started their detox journey - Thanks to the 'Akhand Single pledge' going viral with over 14 million views across social media platforms including over 1 million on ShareChat and counting. The trending video, posted by a ShareChat user @_deep___creation, showcases a group of guys pledging to stay away from the silliness of romance and embrace singlehood. This video was then reshared by users on multiple platforms like WhatsApp, Twitter, Instagram, YouTube among others and also shared by popular social media influencers like Sagarcasm, Harami Parindey, Sahil Array, Rakshak Pandey and others. This anti-love viral movement has inspired ShareChat, India's leading multilingual social media platform, to celebrate singlehood with its own Anti-Valentine's week campaign. 
 
During this anti-valentine's week starting from 15th - 21st February, ShareChat will host various exciting in-app activities for singles to celebrate their freedom. Staying far away from all things love and romance, the ShareChat community can now get ready to celebrate their singlehood in a week-long celebration; these include -
 
  • 15th February - Slap Day - to slap away all your feelings for your ex
  • 16th February - Kick Day - to kick away gifts from your ex
  • 17th February - Perfume Day - a day of self love and care
  • 18th February - Flirting Day - a day to flirt but no commitment; because a little flirting caused no harm
  • 19th February - Confession Day - a day to confess your feelings around singlehood and freedom
  • 20th February - Missing Day - a day dedicated to telling your favorite person that you are missing them - can be a friend who helped during your breakup or a family member who supports you
  • 21st February - Break Up Day - a day created as an opportunity to breakup with the feelings of the past and the ex; time to discover a new you
 
ShareChat will also organise a hunt for the 'Most Single User' via its audio chat room feature. This will begin on 16th February from 5pm onwards, to participate users, will take part in a rapid fire round by - introducing themselves in a fun way, answering questions on their singlehood, talking about why being single is better etc. This will be followed by the Single Leaders Quiz, where they need to pick a famous single person and talk about their contributions to the world and what it would be like if they were committed. In the consecutive rounds, participants will have to give a two minute speech on 'Why the world needs more single people?'. The final round would include creating an 'Instant Singles' anthem and fun singles' quotes. The top three winners will be rewarded with exciting gifts like boAt Avante bar, Noise Smart Watch and JBL Headphones along with in-app rewards like frames and themes for top 10.

Talking about the ShareChat Anti Valentine Week campaign, Shashank Shekhar, Sr. Director, Content Strategy and Operations, Moj and ShareChat said, "ShareChat is home to trending Indian content and we often see our community express their creativity in the most captivating way. The Akhand Single video is a striking example of this. Taking inspiration from the hilarious and relatable viral video we decided to design the Anti-Valentine's Week, to bring together all singles on our platform and give them a unique social experience through our in-app campaigns and audio chatroom feature. Making all Akhand Singles unite!"
 
So, if you have had enough of the mushy conversations and want a detox, join the singles and celebrate anti-valentine's week on ShareChat!

Video linkhttps://sharechat.com/embed/waElprj 
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