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Business Wire India - Multimedia: Digest for February 25, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

SBI Foundation, Microsoft, and the American India Foundation (AIF) through their joint collaboration under Project SAMEIP hosted the 4th in a series of round tables, on "Accessibility, Technology, and Career Pathways for Persons with Disabilities".
 
India is home to 26.8 million Persons with Disabilities (PwDs). While 36% of them are employable, they face enormous physical, attitudinal, and informational barriers to equal opportunities at work. They, especially women PwDs also experience higher rates of unemployment, economic inactivity, and insufficient social protection which is key to reducing extreme poverty.

Countering these impediments, under 'SAMEIP', Microsoft and SBI Foundation bring in thought leadership and tech expertise, including best practices on accessibility, to enable career pathways for underserved young persons with disabilities in the digitally transforming BFSI sector.

The conference brought together over 100 industry experts and thought leaders such as Prateek Madhav, CEO-ATF Labs – Moderator; Roy C Thomas, D&I Lead, NASSCOM Foundation; Vivek Mishra, Director-Support Engagement, Microsoft India; Meha Grover, Director - Chief of Staff, Societe Generale Solution Centre; Nafeesa Begum, Chief Diversity Inclusion and Belonging Officer, First AM; Sushmita Jain, Global Disability Inclusion Lead, Wipro, among others to strengthen dialogue, increase employment opportunities and create a thriving environment for persons with disabilities (PwDs). The conference discourse focused on breaking barriers, adopting digital technologies, and retention of PwDs in the Banking, Financial Services, and Insurance (BFSI) sector.
 
Speaking at the event Shri Lalit Mohan, President & Chief Operating Officer at SBI Foundation, said, "Today's economy relies heavily on technology for growth and success, but this growth is incomplete without the participation of the talented pool of PwDs. While SBI is leading the technological advancement in the banking sector, we at SBIF are committed to promoting the inclusion and empowerment of PwDs in the BFSI sector."

Gunjan Patel, Head of Philanthropy and Community Engagement, at Microsoft India, said, "Microsoft India aspires to build and nurture an inclusive culture that encourages greater participation of people with disabilities using world-class tech resources. In collaboration with the SBI Foundation, our objective is to prepare PwD youths for career pathways in the BFSI industry. We are excited to partner with organizations on our quest to make the world more inclusive."

Highlighting the critical need for collaboration towards inclusion and participation of PwDs in the workforce, Kamesh Sanghi, Director, Livelihoods, American India Foundation said, "Initiating and promoting multi-lateral dialogues around building technology-enabled inclusive workplace has been at the core of AIF's vision to support persons with disabilities under Project SAMEIP."
Business Wire India

Flickstree Productions has been recognized as the Best Affiliate Marketing Platform by the Internet and Mobile Association of India (IAMAI), at 13th India Digital Awards.

Flickstree is an AI Powered CONTENT-LED COMMERCE PLATFORM, that generates transactions and sales, using videos. They help consumer facing brands to sell their products or services, thereby bringing real revenues for their partner brands, globally.
 
Flickstree uses Artificial Intelligence to create interesting and branded video content at no cost to brands. Their patented AI-technology creates rich media videos backed by solid research, that are designed to generate transactions, on an auto-pilot mode.
 
As a data driven Affiliate Marketing Platform, they distribute these videos via programmatic media buying and across 500+ publisher partners. Their in-house Data Management platform, that has over 85 Mn users globally, helps them to target audiences, based on user's content preferences.
 
Started in 2016, Flickstree today has offices in India, Singapore and UAE, with active clients across India, The Middle East and North Africa, Southeast Asia, United States, United Kingdom and Australia. Funded by Samsung Ventures and other known Venture Capital Funds, Flickstree is expanding fast across the globe. They work with consumer brands across multiple sectors on Affiliate Marketing model, making it a win-win situation for brands and consumers.
Business Wire India

  • Fibe launches its 3.0 app featuring a conversational UI to enhance ease of use
  • Launches Fibe Carnival, India's largest fintech gamified platform, offers freebies and vouchers to winners
     
​Fibe, India's largest consumer lending app, marks its 7th year and disbursal of 4 million loans worth Rs. 10,000 Crores. The company also launched its 3.0 app version, featuring a conversational UI. With the new app, the brand aims to offer a simplified and immersive experience to new and existing users.
 
The brand revealed the Fibe Carnival – the biggest gamified platform in the fintech space to celebrate this momentous occasion with its customers. The carnival theme is in keeping with the Carnival of Upgrades theme of the new app. Games with a carnival theme would be featured in the campaign, along with vibrant, amusing graphics. Through this interaction, consumers will get to know about the new features and acquire information about Fibe's lending services and products. In addition, customers also get a chance to win freebies like the latest iPhones, AirPods, Alexa as well as gift vouchers from leading brands.
 
Fibe completed its 7-year journey in the digital lending space and reached a milestone of Rs. 10,000 crore loan disbursement. By entering the affordability segment through the launch of BNPL (Buy now Pay Later), Fibe reached multi-verticals and thereby had a diverse customer base across Edtech, Healthtech, Shopping and Lifestyle.
 
The launch of the new campaign marks the introduction of an app with unique features for digital lending to enhance better Conversational UI, personalized and cross-selling capabilities. Through gamification, customers will get to learn more about Fibe's product offerings.
 
Thanking customers and investors, Mr. Akshay Mehrotra, Co-Founder and CEO, Fibe said, "We at Fibe take pride to adhere to our customer-first philosophy when it comes to lending money to young working professionals. Our constant efforts to provide enhanced technology and security to customer data will be further enhanced through this new app launch. We believe that this new feature will aim to improve the overall customer experience by making the loan application process more interactive and easier to use."
 
Launching the new app, Mr. Ashish Goyal, Co-Founder and CFO, Fibe said, "Our main goal is to provide our audience with access to financial services at ease. We are extremely happy to celebrate the disbursement of Rs. 10,000 crore loans. With an aim to achieve significant growth and best-in-class customer experience in line with changing preferences, our new app features will provide our customers faster loan application processes, better engagement and financial learning."
 
Since its inception, the company has taken numerous measures to provide its customers with a better experience. Fibe as a brand has evolved over the course of its 7-year journey, helping numerous young people. In the coming years, Fibe intends to serve an increasing number of customers and become the lender of choice for every professional in India as consumer expectations rise.
 
  1. New features:
o Conversational UI: Newer approach Vs Conventional form-filling approach
o Dynamic/modular journeys 
o Better personalization & cross-selling capabilities
o Engagement & gamification 
o Enhanced UI/UX
 
  1. Benefits to the customers:
o Faster journeys with fewer Qs & limited typing
o Better engagement with the App
o Financial learning within the App 
 
Link to microsite: https://bit.ly/3YGzf60
 
Video Bite: https://drive.google.com/file/d/1o0kncG_q4X9JM19qcRmbbfL8FjDgShXv/view?usp=sharing
Business Wire India

Stryker, one of the world's leading medical technology companies, announced the launch of the SmartMedic platform at the 29th Annual Conference of the Indian Society of Critical Care Medicine in Indore today.
 
SmartMedic is a patient care platform which enhances existing ICU bed capabilities at hospitals. This solution is intended to manage changes in patient weight, monitor patient turns from nurse stations and help medical staff to perform X-rays on patients within the ICU, without having to move them. SmartMedic is aimed at reducing a patient's discomfort and providing enhanced care to them while hospitalized at all levels of acuity. The first-of-its-kind platform can wirelessly link to nurse call systems, helping increase productivity and efficiency of the nursing staff to deliver care, thereby reducing possibly high hospital expenses.
 
SmartMedic is an effective solution for any hospital because it can be installed and is compatible with any ICU bed. One of the key benefits of this technology is minimizing potential discomfort that critically ill ICU patients may experience during weight-measurement procedures or extended bedrest.
 
Speaking on the launch Mr. Ram Rangarajan, Vice President, Stryker Global Technology Center, said, "Meeting unmet needs of the Indian market is a key priority for us and SmartMedic is a testament to our efforts in identifying these needs and finding viable market specific solutions. We are proud that this is an India for India innovation and look forward to partnering with doctors and nurses to enhance critical care and caregiver safety in our hospitals."

Dr. Rajesh Chandra Mishra, President, India Society of Critical Care Medicine (ISCCM) said, "No matter how the hospital infrastructure is currently set up, automation and digitization are the way of the future. With developing technologies like SmartMedic, we have the opportunity to level the playing field for India's 1.5 billion people by delivering high-quality healthcare. To deliver the best healthcare and treatment services using cutting-edge technology, these beds rely on the computing principle to access data precisely and directly, efficiently, and with high quality through an intelligent and innovative system that matches the needs of the medical facility and its work patterns. Investments in infrastructure and implementation of technologies like these should go hand in hand to achieve best outcomes."
 
Stryker is committed to improving healthcare through innovative medical products and services that enhance patient and hospital outcomes. In the last six years, 6% to 7% of their annual sales have been invested in R&D and now has about 11,000 patents globally. Stryker has introduced other devices in addition to the SmartMedic, including the SV2 ICU bed, ST1-X Stretcher, and Surgistool.
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