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Business Wire India - Multimedia: Digest for February 09, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Schweppes, The Coca-Cola Company's leading premium mixer brand, has been refreshing its consumers for 240 years by offering them the ultimate sparkling mixers such as – Tonic water, Soda Water and Ginger Ale. The brand has unveiled a new campaign #MixItUpWithSchweppes, today. #MixItUpWithSchweppes celebrates Schweppes as the perfect mixer to enhance experiences across moments of consumption. With a rich and sparkling legacy of over two centuries globally, Schweppes has been synonymous with elevating everyday refreshment, through its unique and refined offerings. The brand has continued to innovate and address the evolving needs of consumers across beverage consumption occasions, since 1783.​
 
SOME INTERESTING FACTS ABOUT SCHWEPPES
  • The brand was founded by Johann Jacob Schweppe in 1783, more than 240 years ago and is the world's first sparkling beverage.
  • Enjoys the Royal Warrant by Her Majesty, Queen Elizabeth II to only a handful of outstanding products and makers.
  • Revered by Mixologists and loved by Consumers for its perfect Sharp taste that blends best with everyth
In India, Schweppes has been enhancing experiences for consumers, be it in moments of celebration during festivities, occasions or just unwinding with their loved ones every day; Schweppes has been at the core of spreading enjoyment through its popular fizzy beverages.

Through this new quirky campaign, #MixItUpWithSchweppes, the brand also introduces Siddhant Chaturvedi, the heartthrob of Bollywood and youth icon and Manushi Chhillar, Actor and former Miss World as their new/official brand ambassadors.

Announcing the launch of the new digital campaign, Ruchira Bhattacharya, Director, Marketing - Emerging Categories, Coca-Cola India and Southwest Asia said, "Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come."

Siddhant Chaturvedi, the popular Bollywood actor and the new brand ambassador of Schweppes India, said, "I am thrilled to partner with the new-age iconic brand Schweppes. The brand's young and refreshing spirit brings alive exhilarating experiences, and that is something I resonate with as well. #MixItUpWithSchweppes campaign represents the convivial vibe that Schweppes exudes across consumption occasions with our loved ones, and I am excited to be a part of it."

Manushi Chhillar, former Miss World, and new brand ambassador of Schweppes India, said, "I am delighted to partner with Schweppes as its brand ambassador. The new campaign #MixItUpWithSchweppes echoes the brand's youthful and quirky spirit, which enables fun times for consumers across India. I am personally a Schweppes fan, and I love the innovative product offerings."

The quirky campaign film has been conceptualized by Glitch. Commenting on the new campaign, "From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are," said Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India.

Link to the digital campaign:
https://www.youtube.com/watch?v=11VNMA5lHZo
Business Wire India

Preparing for entrance exams in India can be a daunting task for students and their families. Traditional coaching centers require students to relocate, often at great expense, and subject themselves to a high-stress environment. The costs of coaching can also be prohibitively high, putting a significant financial burden on families. But what if there was an alternative that could provide students with the same level of competitive exam coaching without the need to relocate or spend a fortune?
 
The School Integrated Program by Extramarks is that alternative. This program is designed to help schools offer exam preparation for some of the toughest entrance exams in India, such as JEE, NEET, Olympiads, NTSE, and KVPY. By working with schools, the program provides students with a strong foundation in the subjects they will be tested on in these exams, while also providing access to live online classes, which are conducted by experienced teachers who are experts in the subjects they teach.
 
One of the core benefits of the School Integrated Program is that students no longer have to travel to distant cities like Kota and spend a fortune on coaching. Instead, they can get the same level of competitive exam coaching in their own schools. This not only saves time and money but also provides a more convenient and comfortable learning experience for students.
 
The program is a game-changer for schools, providing them an innovative and cost-effective way to enable their students to excel in the JEE and NEET exams. With complete support and customizable preparatory packages, schools can easily implement the program and create a stimulating environment for test preparation. Extramarks not only provides operational assistance with equipment, software and training but also gives complete flexibility to schools to align the program with their curriculum. This way schools can consistently produce top rankers without having to bear huge infrastructural and manpower costs.
 
The program is also highly flexible and can be customized to meet the specific needs of a school and its students. It is broadly divided into three categories: Provider, Empower, and Enabler. The provider category offers students a supportive learning environment through the Learning App, which comes with various self-study tools such as in-depth study material, access to recorded lectures, practice tests with detailed results & performance analysis. The empower and enabler categories include the added benefits of interactive learning through live lectures by experienced ExtraMarks mentors, live doubt solving during classes with extra classes scheduled exclusively for doubt resolutions.
 
Experts from Extramarks, with vast experience in delivering top ranks, prepare students for competitive exams through a 2-way interactive smart classroom - a state of the art digital ecosystem providing a seamless preparation experience.
 
The program also includes a range of value-added services such as counseling and mentoring, which are designed to help students navigate the challenges of exam preparation.
 
"At Extramarks, we have a rich legacy of partnering with schools to enable them to become smart institutions," says Ritvik Kulsreshtha, CEO of ExtraMarks. "The School Integrated Program is the latest addition to our portfolio of services and is designed to empower schools to attract and retain their top students. It provides a comprehensive and effective approach to exam preparation that is both convenient and affordable, and we are confident that it will help schools achieve their full potential and succeed in their exams."
Business Wire India

Fibe, India's largest consumer lending platform, is happy to announce its ISO/IEC 27001 certification. ISO/IEC 27001 is the world's most widely recognized information security management standard. The certification serves as a competitive advantage for Fibe to ensure the security of assets including its Mobile App, digital lending business, intellectual property, and employee information for financial services including data that is provided by third parties. The corporation must manage the procedures necessary to address the practice of information security threats.
 
ISO/IEC 27001 is the most widely used standard for Information Security Management Systems (ISMS) and associated specifications. It specifies standardization for establishing, implementing, maintaining and continually improving information security management systems (ISMS). Over a dozen standards in the ISO/IEC 27000 family provide additional best practices in data protection.
 
Fibe has maintained the most stringent security framework ever since its inception to handle sensitive customer data. The certification attests to the company's commitment to providing world-class information security to its stakeholders.

On this occasion, Mr. Anil Sinha, Chief Technology Officer of Fibe said, "It is a prestigious moment for Fibe and an important step towards better security and resilience especially, when Fibe is expanding and looking for newer markets. This also resonates with our commitment to customers that our platform is highly secure and maintaining confidentiality is our priority."

Mr. Akshay Mehrotra, Co-Founder and CEO, Fibe also commented, "We have witnessed rapid growth in the Indian digital lending industry and our business progress has resonated well with it. As a leading digital lending solutions provider, we have been careful to ensure high standard data and security measures are implemented, to protect customer interests."

The certification secures information in all forms, including paper-based, cloud-based, and digital data across the organization. The foundation for ISO/IEC 27001 makes sure that the organization has the resources necessary to secure all information in one place and wide protection, including against technology-based risks and other threats. With this ever-growing technology, this certification will not only reduce costs and spending on ineffective defense technology, but also protect the integrity, confidentiality, and availability of data.
Business Wire India

Findability Sciences, a global Enterprise AI company headquartered in Boston announced winners of 2022 Enterprise AI awards for various projects in the United States, India, and Japan. The inaugural edition of the Findability Sciences Enterprise AI awards is given to enterprises that have adopted Enterprise AI tools in getting Strategic, Capability, and Financial ROIs for their businesses.
 
At a gala dinner event in New Delhi in India, Findability Sciences announced Enterprise AI awards, and the winner for 2022 are Bourns Inc in the US, Hindustan Times in India, and Obayashi Road Corp in Japan. Additionally, Takeda Pharmaceutical of Japan won the Global IDP project of the year award. On the occasion, Kavita Rao, Chief Marketing Officer, Findability Sciences said, "We at Findability Sciences are proud to acknowledge the vital role that our customers have played in our success in the Enterprise AI market. Industry leaders have long recognized our contributions and innovations in this field. As a leader in the industry, we are thrilled to launch an initiative that will celebrate the achievements of our valued customers."
 
Bourn Inc is a leading global manufacturer of electronic components, Hindustan Times is India's leading online and print news agency, Obayashi Road Corporation is a Japan headquartered global construction company and Takeda Pharmaceutical is a leading global drug research and manufacturing company. Each one of them is successfully utilizing historical data and Enterprise AI creatively to increase the efficiency of business operations.
 
"While some traditional enterprises still hold the misconception that AI is not yet ready for deployment or does not provide immediate ROI, these four large corporations have defied that notion with their innovative adoption of AI. Their unwavering commitment to making AI a valuable asset for their businesses is truly commendable. I would like to take this opportunity to extend my congratulations and appreciation to these organizations for their leadership and for winning the 2022 award," said Anand Mahurkar, Founder and CEO, of Findability Sciences while handing over these awards during the gala dinner which was attended by many dignitaries from the industry.
Business Wire India

BAM Digital Realty, a joint venture between Digital Realty (NYSE: DLR) and Brookfield Infrastructure, today announced that construction of its first data centre facility in India is underway and on track to open later this year. The facility is part of a campus which is designed for a maximum capacity of 100 megawatts (MW) upon full buildout and is located on a 10-acre campus in Ambattur Industrial Estate, an important industrial and manufacturing hub located close to Chennai's city centre, airport, and other major services. The first phase, MAA10, will offer 20MW critical capacity to support the growing demand for digital infrastructure in India.

Features of BAM Digital Realty's first data centre campus in Chennai include:
 
  • 100MW critical IT load upon full build out
  • A full range of data centre solutions, from single cabinet to multi-megawatt, with access to PlatformDIGITAL® which enables connectivity to a rich data community of over 4,000 participants in 50+ metros across 27 countries on six continents
  • Best in class health and safety standards
  • TIA 942 Rated 3 featuring Digital Realty's cutting-edge energy-efficient data centre design, excellent operating procedures and a highly repeatable Pervasive Data Centre Architecture™ (PDx) approach, allowing for tailored infrastructure deployments to meet business needs
  • Industry-leading global sustainability standards that leverage Brookfield Renewable's expertise to deliver access to green power and reduce the impact on the environment
 
The 10-acre site in Ambattur is an ideal site for BAM Digital Realty's first data centre development in India, given the availability of the necessary power supply, high number of submarine cable landing stations in the local area, and the state government's aspirations to make Chennai the top data centre destination in India.
 
BAM Digital Realty sees significant market opportunity in Chennai, an increasingly important data centre hub powering trade and economic growth in South Asia. Anchored by a wide range of industries – such as automotive, software services, medical tourism, manufacturing, and textiles - growth in Chennai is expected to flourish following the Tamil Nadu government's plans to nurture the growth of knowledge-based industries, including information technology, electric vehicle manufacturing, and renewable energy, to achieve US$1 trillion gross state domestic product (GDSP) and $300 billion export revenue by 2030. The resultant scale and quantum of data generated from the growth of these industries is expected to drive a demand surge for data centre infrastructure in the city.
 
Seema Ambastha, Chief Executive Officer, BAM Digital Realty: "Our campus in Chennai is the beginning of our journey in India. We are committed to supporting the burgeoning digital ecosystem of the country with our state-of-the-art facility and Digital Realty's global standards of excellence in service through world-class infrastructure, cutting-edge solutions, and proven experience of operating 300+ data centres globally. Our decision to start with Chennai is driven by the continuing rapid growth in the Indian data centre industry supporting the massive digital transformation that the country is experiencing. The promise of Chennai emerging as a new data centre hub is well supported by progressive policy impetus at both the central and state governments. We look forward to leading from the front as we expand in India with an unwavering commitment to a connected ecosystem and uninterrupted business continuity."
 
Arpit Agrawal, Managing Director, Head of Infrastructure, India & Middle East, Brookfield Infrastructure Group: "With the launch of our first data centre, we start our journey to support the Digital India vision of the Indian government aimed at data inclusivity for all. We are excited to showcase our collective world-class development expertise to the Indian market and to be the data infrastructure provider of choice for our customers, commencing in Chennai, with further expansions planned across the country."
 
Serene Nah, Managing Director and Head of Asia Pacific, Digital Realty: "I'm excited about the development of our first data centre in India, a fast-growing and important market. The Indian government's extensive push to make India a hub for global data to support new technologies like artificial intelligence, machine learning and analytics will only continue to accelerate the digital transformation of Indian enterprises. As a global data centre leader, we aim to provide India with true carrier-neutral data centre solutions to meet growing demand. I look forward to MAA10 becoming part of the Digital Realty global data centre network, broadening our global footprint to deliver the value of PlatformDIGITAL® to our customers globally and in India."
Business Wire India

NIIT Limited, a leading global talent development corporation, has been awarded with the Gold award at the Economic Times Human Capital Awards summit 2023 under the "Excellence in Rewards & Recognition Strategy" category. The medal has been awarded to NIIT for its exceptional people policies including its employee Rewards & Recognition Strategies.
 
This prestigious award acknowledges the company's dedication to fostering a culture of employee engagement and motivation through innovative rewards programs.

Speaking on this recognition, Babita Karki, Chief People Officer at NIIT Limited, said, "We are honored to receive this recognition from The Economic Times Human Capital Awards. This recognition is a testament to our industry-leading innovative practices in rewards & recognition in various segments. At NIIT Limited, we believe that our people are our greatest asset, and we strive to create a supportive and inclusive workplace that values and recognizes their contributions."

NIIT's Rewards & Recognition Program includes various awards to celebrate performance, well-being, learning, demonstration of values and much more. The Exemplary Performance Bonus and Star Performance Awards recognize superlative performance of the employees. These awards are provided to the employees in the form of trophies, Hats off Points (HOPs), and sponsored vacations.

On the occasion, Aditya Chopra, Head Communities, ETHRworld commented, "The ET Human Capital Awards recognizes organizations for their exceptional Human Resource management performance. We congratulate NIIT on receiving the gold medal for its industry-leading Rewards & Recognition strategies. The company's commitment to its employees and its innovative approach to rewards and recognition make it a deserving recipient of this year's gold medal."

The Economic Times Human Capital Awards aims to inspire leaders to grow their human capital by investing in their people, processes & culture. It is a platform that brings together the best minds in the HR world to spark conversations around the challenges, ideas, and solutions to grow overall human capital. The platform also honors the organizations with the best people strategies. The winners of the ET Human Capital Awards were shortlisted through a three staged jury process, where 800 entries were examined across 26 categories.

*Please note: The Economic Times Human Capital Awards is an event by Economic Times which aims to inspire leaders to grow their human capital by investing in their people, processes & culture and in no manner is related to NIIT Ltd. 
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