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Table of Contents Shyaway.com's New Campaign to Normalise Men Shopping Lingerie BMW Motorrad GS Experience 2023 Thrills Adventure Seekers in Pune

Shyaway.com's New Campaign to Normalise Men Shopping Lingerie Saturday 11 March 2023 05:10 AM UTC+00 Business Wire India For centuries, it has been common practice that women purchase undergarments for men. But what about when it's the other way around? There has been a long-standing inequality in this area, with women usually being the ones who buy undergarments for themselves, their families, or their friends. Despite the changing times, many men are still hesitant to go into lingerie stores or buy lingerie for the females in their lives. In an effort to normalise this process, Shyaway.com conducted a social experiment among people of different backgrounds and ages. The aim was to encourage men to take part in the process of buying lingerie for women without feeling embarrassed or uncomfortable about it. The results showed that many men were still uncomfortable with the idea of purchasing lingerie for women. As one participant said, "It felt strange to walk into a lingerie store and buy a product like this for someone else. I wasn't sure what size or style would be appropriate!" To help break down these barriers, Shyaway is encouraging more men to get involved in purchasing lingerie for their partners & families. Their website provides helpful tips on choosing the right size and style of lingerie for different body types, as well as advice on how to select items based on preferences such as colour or fabric type. "It was really interesting to see how attitudes towards shopping for lingerie changed during our experiment," said Gopinathan Ramachandran, founder of Shyaway. "We wanted to break down the stigma associated with men buying lingerie and show that there is nothing wrong with it. Ultimately, we hope that our efforts will create an environment where everyone feels comfortable shopping lingerie regardless of gender." Overall, the outcome of Shyaway's social experiment has shown that society is slowly becoming more open to accepting this change in mindset regarding lingerie shopping habits. The company hopes that this will create a more equal environment where both men and women can shop without any inhibitions or embarrassment attached to it. By challenging traditional norms around lingerie shopping, Shyaway is making great strides towards creating a more equal society where everyone feels at ease participating in activities that were previously seen as taboo or off-limits due to gender stereotypes. Shyaway hopes that its social experiment will raise awareness about the importance of normalising the process of buying undergarments regardless of gender or age, while also encouraging customers to shop confidently in stores and online without feeling judged or embarrassed. Click here to watch the video - https://www.youtube.com/watch?v=ndBXMz_J8MI

BMW Motorrad GS Experience 2023 Thrills Adventure Seekers in Pune Saturday 11 March 2023 07:03 AM UTC+00 Business Wire India Learn to maximise the thrill of riding the BMW GS. Two-day adrenaline-pumping GS riding experience for motorcycle enthusiasts by BMW Motorrad Certified Trainers. #BMWMotorradIndia #BMWMotorrad #MakeLifeARide #GSExperience #Adventure #Biking #Training #Riding #GSExperienceIndia #GSExperience2023   BMW Motorrad commences its most awaited training program – GS Experience 2023 in Mumbai. GS Experience will offer riders a unique opportunity to experience the exceptional capabilities of BMW Motorrad's class-leading legendary GS range in its natural habitat. The two-day curated training sessions are designed exclusively for BMW adventure motorcyclists and will be held in Pune, Maharashtra on 11-12 March 2023.   BMW Motorrad will host this two-day immersive brand experience for GS enthusiasts across 11 cities – Delhi, Chandigarh, Mumbai, Pune, Chennai, Hyderabad, Ahmedabad, Kolkata, Kochi, Bengaluru and Lucknow.   Designed exclusively for BMW GS owners the two-day level 1 program will help riders to master basics of off-road riding. The day 1 training program is for BMW GS owners of 650 cc and above GS bikes. While the day 2 is for BMW 310 GS riders. The training includes basic familiarity of the motorcycle, understanding of correct rider position, enduro steering and other exercises such as gravel riding, emergency stops on slope, emergency braking and riding on inclines. Riders automatically qualify for level 2 training upon successful completion of level 1.   The GS Experience training also preambles the nationwide search for 'Team India', a trio of GS riders forming a team to contest the coveted International GS Trophy. BMW Motorrad recently announced the next destination for the International GS Trophy 2024 as Namibia. BMW Motorrad India will hold the GS Trophy qualifiers later this year.   The GS Experience showcases the dynamic qualities of each GS model in real-world conditions and techniques to enjoy the Spirit of GS while ensuring highest safety. Each session includes a briefing and demonstration by certified BMW Motorrad Trainer that will take riders through the impressive array of technologies available on the GS range of motorcycles. The sessions offers riding experience on a combination of bitumen and off-road under expert supervision.   Internet: www.bmw.in Facebook: https://www.facebook.com/bmwindia Twitter: https://twitter.com/bmwindia YouTube: https://www.youtube.com/user/bmwindia Instagram: https://www.instagram.com/bmwindia_official   #BMW #BMWIndia #SheerDrivingPleasure

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