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Business Wire India - Multimedia: Digest for March 18, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

Cambio Bikes - Redefining the Premium Segment

Friday 17 March 2023 04:30 AM UTC+00
Business Wire India

With a rapidly globalizing Indian economy and rising standards and advancements, brands are making tremendous innovations to keep up with the new age of consumerism. The whole dynamic has changed, from cycling being segmented by usage to cycling being segmented by lifestyle. The premium bicycle market in India has been growing at a 25 per cent CAGR and has emerged as one of the fastest-growing segments.
 
Cambio Bikes is a premium bicycle brand launched by Avon Newage Cycles Pvt. Ltd. in 2022 to cater to the expanding market for high-end bikes that stand out. The Cambio range is fully alloyed, with 10 exciting models in MTB and Hybrid with 21- or 24-speed options, and single-speed versions available in 26T, 27.5T, and 29T sizes. In just one year, Cambio has built up an enviable network of over 300 dealers across India.
 
On this occasion, Jt. MD, Avon Cycles Ltd., Rishi Pahwa, the man behind the concept, said, "The idea behind Cambio Bikes stems from the need to cater to a niche customer who is lifestyle conscious and looks forward to quality and style."
 
"As the growing market trends started to shift towards high-end bikes, we understood the importance of online marketing. The Cambio bike is a perfect match for the world-class quality and refinement of German engineering to serve the young generation of biking enthusiasts and meet modern-day expectations," said Mandeep Pahwa, Executive Director, Avon Cycles Ltd.
 
Onkar Singh Pahwa, CMD of Avon Cycles Ltd., said, "With our legacy spanning more than seven decades, Cambio is our foray into premium cycling, being manufactured in the state-of-the-art unit in Neelon, Ludhiana, built explicitly for premium and high-end bicycles, paving the way for the future."
 
Cambio is available in more than 300 channels dealing in premium bicycles across India. With the changing attitude of people towards cycling, the market has picked up for the premium segment. Cycling goes beyond the quest of sports to provide value to one's life, and people explore its potential to see how far they can go physically and mentally. It is being actively taken up as a sport and fitness regime, and Cambio Bikes is your ideal riding partner.

Cambio is preparing to take the wheel of the next revolution in the world of bikes, keeping in mind consumers' ever-changing demands and trends. Cambio aspires to shift the cycling industry's paradigm by taking bold steps towards the ever-changing shape of terrain that paves the way for the rise of an icon—a symbol of progress.
 
One can buy Cambio online through the official website, cambiobikes.com, along with the wide accessory range.
Business Wire India

Did you know that if you laugh for 15 minutes, your mind and body will thank you? So, this is your chance if you are a fan of memes or if you prefer telling classic knock-knock jokes. Whatever your humor preference is - whether it's slapstick, dark, or sarcasm - Moj has got you covered! In celebration of the International Day of Happiness, India's biggest short video app, Moj, has launched the second edition of its popular comedy fest - Moj Comedy Universe. The comedy talent fest will kick off on March 20th at 7:00 PM with a special launch challenge called "Hasna Jaruri Hai" on the Moj app (LIVE). This challenge invites creators and users of the app to showcase their impeccable comic timing and compete with each other in a battle of wits. Over the next 40 days, creators will face four unique hashtag challenges, each with a different format, to win prizes worth Rs. 1.5 lakhs.
 
The Moj Comedy Universe, one of the biggest online comedy challenges, is back with the best comedy creators showcasing a wide variety of comedy content from stand-ups to satires. Popular Moj creators such as Veer Indori, Parul, Anjali Jain, Kishan, Kavita Solanki, and Sachin Gupta will participate in this year's edition. The launch challenge, called Hasna Zaruri Hai will feature 10 pre-selected Moj users battling it out with popular Moj comedy creators in a head-on battle where the first one to laugh will be out of the competition.
 
​​For the next 40 days, the Moj Comedy Universe will feature a series of entertaining challenges for users. The first challenge, #TUTUMainMain, will showcase family and couple comedy from March 20th to 29th. The second challenge, #ComedyMunch, will highlight stand-up, mimicry, and quirky roasts from March 30th to April 8th. The third challenge, #MojMemeMania, will feature the best memes from April 9th to 18th. The final challenge, #SilentComedy, will challenge creators to make the audience laugh without speaking from April 19th to 28th. Ten winners will be selected per challenge, and the champions will be gratified with exciting prizes. Judging for each round of the Moj Comedy Universe will be based on the engagement and quality of the content created, a.k.a; how many people were unable to stop laughing!
 
Talking about the campaign, Shashank Shekhar, Sr. Director, Content Strategy, Moj and ShareChat said, "Moj Comedy Universe embodies Moj's core values of entertainment, creativity and humor. The user community will have a one-of-a-kind chance to celebrate the International Day of Happiness by participating in a meticulously planned festival of laughter filled with creative challenges. The creators can demonstrate their comedic talents to a larger audience through our platform. Moj is committed to being the ultimate destination for Indian youth seeking entertainment, creativity, and space for digital stars to showcase their talent and connect with brands. As a fun destination, Moj offers a platform for niche creators such as comedians to reach a large audience, grow their following and succeed in their digital careers."

Moj provides a unique platform for creators to showcase their talent and gain brand recognition, taking a step closer to their dream of a successful career as digital stars. The app is a fun destination that offers niche creators, including those in comedy, opportunities to engage with a vast audience, increase their reach, and build a massive following.
 
Get ready to enjoy some hilarious content and celebrate happiness with Moj Comedy Universe!
Business Wire India

Merck Foundation, the philanthropic arm of Merck KGaA Germany has launched the Fourth Episode of their first-ever TV program – 'Our Africa by Merck Foundation' on their social media handles.

'Our Africa by Merck Foundation' is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.

The TV program has been broadcasted on prime TV stations of many countries like KTV in Kenya, NTV in Uganda, and GH One TV in Ghana and ZNBC in Zambia, AYV in Sierra Leone and LTV, Liberia, and it immediately captured the attention and hearts of millions of viewers across Africa. "Our Africa" TV Program will soon be broadcast on TV 3 in Ghana, BTV in Botswana, KTN in Kenya and QTV in The Gambia. "Our Africa" TV Program is currently on social media handles of Senator, Dr. Rasha Kelej (Facebook, Instagram, Twitter and YouTube) and Merck Foundation (Facebook, Instagram, Twitter and YouTube).

The theme for the Fourth Episode is promoting a healthy lifestyle.

Watch the Fourth Episode promo here: https://www.youtube.com/watch?v=q57lKALkIAY

Watch the Fourth Episode here: https://www.youtube.com/watch?v=Ok6_B8EKNks

The show is co-hosted by Brian Mulondo from Uganda.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation expressed, "I am very excited to present the fourth episode of 'Our Africa by Merck Foundation', with this episode we aim to promote a Healthy Lifestyle through 'Fashion and Art with Purpose'. I am so proud of my collaboration with African singers and fashion designers to bring a change in our societies through their creative work. I love "No more Diabetes" song which we created in three languages French, English and Portuguese. It is my vision to make this song the national song of Diabetes across Africa, please watch it, it is very motivating to be healthy and exercise regularly and to stop smoking and sugar and limit Alcohol intake to transform your life. I want everyone to watch these songs and here is the link for remix song: https://youtu.be/1Witk3k9ykE."

According to WHO, a Healthy lifestyle is a way of living that helps one enjoy more aspects of life. Health is not just about avoiding a disease or illness. It is about physical, mental, and social well-being too.

However, in the case of Africa with rapid urbanization and higher incomes, the lack of physical activity and the demand for convenient-processed foods is expanding rapidly. Many of the processed foods are high in sugar, salt, saturated fats, and/or preservatives and thus contribute to overweight and the spread of non-communicable diseases such as diabetes, cardiovascular diseases, and cancer.

"To stay healthy we must stop smoking, limit alcohol intake, exercise regularly, and eat healthy. These fundamental four points are included in the T-shirts I designed myself for this TV program and the campaign, I hope you also enjoy watching my workshop," said Senator, Dr. Rasha.

The episode also featured important guests from Mauritius – Dr. Sabrina Devi Ramamy Iranah, Director of Fashion & Design Institute, and Jean Luc Emile, Managing Editor, Defi Media Group. Young and upcoming Fashion Designers from Mauritius – Desire Cedric Vincent and Deena Appaddo also showcased their designs with messages on promoting a Healthy Lifestyle during this episode. 
 
"Merck Foundation together with African First Ladies and Ministries of Health has provided more than 1470 scholarships to doctors from 50 countries. Out of the total scholarships, 730 scholarships have been provided for doctors from 43 African, Asian and Latin American countries, of one-year Post-Graduate Diploma and two-year Master degree in Diabetes, Endocrinology and Preventative Cardiovascular Medicine, Cardiology, Obesity and Weight Management and Diabetes Mastercourse in English, French, Portuguese and Spanish," added Senator Rasha.

Merck Foundation in partnership with African First Ladies has also launched awards for Media, Musicians, Fashion Designers, Filmmakers, students, and new potential talents in these fields. The theme of the awards is: Promoting a healthy lifestyle and raising awareness about prevention and early detection of Diabetes and Hypertension.

Moreover, Merck Foundation together with African First Ladies has also launched a children's storybook– 'Sugar Free Jude' to promote healthy lifestyle and raise awareness on the early detection, prevention, and management of Diabetes for children and youth across Africa in three languages. "I am very excited to bring to you all the upcoming episodes of 'OUR AFRICA by Merck Foundation' TV program. So, stay tuned and be ready to Get informed, Get healthy, and Get entertained!", concluded Senator, Dr. Rasha Kelej.

"I am very excited to bring to you all the upcoming episodes of 'OUR AFRICA by Merck Foundation' TV program. So, stay tuned and be ready to Get informed, Get healthy, and Get entertained!", concluded Senator, Dr. Rasha Kelej.
Business Wire India

  • Durex Real Feel is made of polyisoprene material, which is softer than latex condoms
  • Durex realfeel material® makes it feel like natural skin.
  • Durex Real feel is India's most advanced material condom^
  • Provides consumers a chance to connect with their partners more emotionally & physically
 
Durex, the world's #1 sexual well-being brand, launched Durex Real Feel, a first of its kind offering in the non-latex range of condoms. Real Feel is made of polyisoprene material which is softer than latex rubber. Durex's consumer insights indicate that the No. 1 reason for people stopping the use of condoms is lack of enjoyment. This launch is unique and made of India's most advanced condom material.
 
Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, "As one of largest condom brands in India, Durex is constantly innovating and offers new unique products for couples. The latest range of condoms created using polyisoprene rubber which is non-latex and softer than natural rubber latex to provide couples a more intimate and natural experience."
 
Bobby Pawar, chairman and chief creative officer, Havas Group India said "The sexual wellness market has always been evolving, and over the last few years we have seen a lot of new innovations specially in the condom category. For a market like India where the consumer prefers having unsafe sex rather than using a condom, we conceptualised the TVC."
 
The new Durex Real-Feel TVC showcases how the product enhances consumer's experience. Directed by renowned ad-filmmaker, Dibakar Banerjee, the latest TVC revolves around a couple enjoying a beach vacation and the switch from black & white to colour gradient portrays how Durex's real feel experience.
 
TVC Link: https://www.youtube.com/watch?v=6Pqy0oGZRWo
Production House: Far Commercials
Creative Agency: Havas Worldwide
Director: Dibakar Banerjee
Music Composer: Mikey McCleary
Producer: Sonika Mody
 
Durex as a brand has constantly maintained a distinct positioning around 'performance', drawing from its legacy of technology led innovations, helping people feel good about themselves and their partners. In India, Durex has also been focused on raising awareness on sexual health and wellbeing with its purpose program- 'The Birds and Bees Talk'.
 
The newly launched Durex Real Feel is available in retail stores across India and e-commerce websites priced at INR 550 for a pack of 10 and INR 165 for a pack of 3.
Business Wire India

Salesforce, the global leader in CRM, today announced the expansion of the Centre of Excellence (CoE) in Hyderabad, significantly strengthening the company's presence in India.
 
Salesforce has been investing in India over the last decade. The Hyderabad CoE opened in 2016, firmly establishing India as a leading talent and global innovation hub for the company. Today, Salesforce has over 9,000 employees in India, across offices in Bengaluru, Mumbai, Delhi, Hyderabad, Pune, and Jaipur.
 
The CoE provides world-class innovation to support Salesforce's research and development programs. Engineering teams at the Hyderabad-based CoE have helped develop a significant portion of the latest products launched by Salesforce. The CoE's customer success team provides trusted implementation and technical solution advice to support a growing global customer base.
 
Salesforce will expand the CoE to a state of the art facility covering 680,000+ square feet, providing 10 office floors and two hospitality floors. The CoE will be designed to meet the needs of the future workforce with a focus on collaboration, sustainability, and employee wellness. In line with Salesforce's commitment to sustainability , the building will pursue LEED Gold certification.
 
Salesforce's growth in India has been fueled by businesses accelerating adoption of cloud technologies and partnering with Salesforce as their trusted digital advisor. Leading Indian companies, such as Air India, HDFC Ltd., Tata CliQ, and Mahindra Ltd. among many others, use Salesforce technologies to connect with their customers in a whole new way. Customer growth in India is also supported by a flourishing Salesforce ecosystem with an established network of partners, over 2 million Salesforce developers, and more Trailhead users than any market outside the United States.
 
Comments on the news:
Arundhati Bhattacharya, CEO & Chairperson for Salesforce India, said, "India's fast-growing economy, digital connectivity, and highly-skilled workforce provide a unique opportunity for our country to play an important role in supporting the global acceleration of digital transformation. I am thrilled to be expanding the Centre of Excellence in Hyderabad, deepening our commitment to the region and India's role as a global talent and innovation hub for Salesforce."
 
Srinivas Tallapragada, Chief of Engineering, Salesforce, said, "India is a strategic market for Salesforce. World class talent and the multifaceted landscape drives innovation at scale, giving businesses the opportunity to transform and deploy future-ready solutions. As we set out on what will be a new exciting era, I look forward to accelerating innovation from India for businesses in India and across the globe."
 
Kalvakuntla Taraka Rama Rao, Minister for Municipal Administration & Urban Development, Industries & Commerce, and Information Technology, Government of Telangana, said, "The Salesforce Centre of Excellence is a testament to Hyderabad's extraordinary tech talent, high-quality infrastructure, global standard of living - and the razor-sharp focus and hard work put in by the entire Telangana government to bring in high-quality investment. We have a longstanding relationship with Salesforce and are proud that India, and specifically Hyderabad, has become an integral part of Salesforce's growth strategy. As India attains global digital leadership, we anticipate that Salesforce's Hyderabad Centre of Excellence will soon become home to many world-class innovations. We look forward to strengthening our partnership with Salesforce on its journey to become one of the top-most technology companies."
 
Rajeev Chandrasekhar, Union Minister of State for Electronics & Information Technology, Skill Development and Entrepreneurship, said, "Salesforce has emerged as a preeminent software technology company in the world. It's expected that it's presence here, in years to come, will help generate a significantly larger number of jobs and opportunities and be an important part of the IndianTechade story."
Business Wire India

AdoptaZindagi, an initiative of Jivika Healthcare, a social enterprise pioneering mobile medical services, in collaboration with contract intelligence leader Icertis, as part of their corporate social responsibility (CSR) efforts, successfully vaccinated 150 underprivileged children against Influenza through its free vaccination drive. The campaign targeted beneficiary families from below poverty line strata (Yellow/Saffron Ration card holders), and provided their children with additional lifesaving Influenza vaccines. These children (from 6 months - 9 years), over time, will also receive vaccinations against Meningococcal, Typhoid, Hepatitis A, and Chickenpox - vaccines not covered by Government under the Universal Immunization Program.

With the mission to ensure "Vaccines for All", AdoptaZindagi campaign is mission-bound to reach and vaccinate millions of underserved children against six vaccine-preventable diseases (VPD). AdoptaZindagi (Adopt A Life) is adopting poor children vaccination and helping them complete their immunisation. Enrolling in the AdoptaZindagi campaign will help beneficiary families secure a healthy future for their children by completing their child's vaccination. The campaign will also conduct awareness drives and community meetings to address vaccine hesitancy. AdoptaZindagi aims to strengthen the Government of India's Universal Immunisation Program as it ensures that children first complete their routine immunisation from the Government to get the benefit of free vaccination service under this campaign.

"Partnering with Jivika Healthcare to help children and their families experience a healthy future reflects our values at Icertis," said Pranali Save, Chief Human Resources Officer at Icertis. "We find purpose in building trust, strengthening bonds, and creating a better world. That includes giving back to the communities where Icertians live, work, and play. Supporting events like the vaccination drive is key as we do our part to shape a more equitable and sustainable society."

On the successful vaccination drive, Jignesh Patel, founder & CEO of Jivika Healthcare said, "As part of Jivika Healthcare's CSR partnership with Icertis, we are proud to have conducted 10+ vaccination drives across Maharashtra's Pune city under our AdoptaZindagi campaign. Through this campaign, we have vaccinated 150 underprivileged children against lifesaving vaccine-preventable diseases. Our goal with AdoptaZindagi is to support the government's efforts to improve immunization coverage, recognizing that it is challenging for them to accomplish everything at once. We are committed to reducing the VPD burden and hospitalization expenses for the bottom-of-the-pyramid population in India by increasing immunisation penetration of these vaccines."

Under CSR, Jivika Healthcare aims to vaccinate more than 20,000 underprivileged children in the next few months, ensuring the completion of six necessary doses recommended by the World Health Organisation (WHO) and the Indian Academy of Pediatrics (IAP) for the underprivileged population.
Business Wire India

Blooume, a leading Homeopathy brand, recently organized a free health camp at Colaba's Machimar Nagar. The camp was conducted in association with Advocate and Former Colaba Corporator Ward 227 Makarand Narwekar and saw an overwhelming participation of more than 500 people from the locality. Makarand, an advocate by profession, dove into politics as he became the go-to person for development and a problem solver in his area. Makarand spreads his arms and adds more to his CSR portfolio by organizing and announcing social welfare programs benefiting children, youth and people of all groups for a better tomorrow.
 
The health camp that was organized at Colaba aimed at giving back to society, creating awareness about the benefits of Homeopathy and promoting overall health and wellness among the community. The event began in the morning which continued till the end of the day where the local residents from different age groups participated in the camp. The camp offered free health check-ups, consultations on Immunity, Indigestion, Flu, Cough, Cold and Body Ache with expert homeopathic doctors, and distribution of free homeopathic medicines to the patients.
 
Commenting on the health camp Makarand Narwekar said, "Working for the people has always given immense pleasure. This is a collaborative effort taken by the residents of Colaba. I am glad the people benefited out of this initiative. Looking forward to working on more such Initiatives."
 
Pranav Batra, MD of Blooume, added, "Life is an echo, all comes back, so give the world the best you've got, And the best will come back to you. The main purpose of this camp is to give back to the society while creating awareness among the people about Homeopathic medicines that are completely free from side effects. We saw a great response amongst the residents of Colaba who have been really cooperative. We would like to thank Makarand sir who is like minded and always ready to collaborate for the people and a noble cause. He helped us conduct this camp. We pledge to come up with more such camps where we can educate and make people more aware about the benefits of Homeopathy."

Makarand has also been a part of the most renowned art festivals in Colaba ward, namely, the Kala Ghoda Art Festival and the Urban Art Festival, conveying his interest in art and culture. The Kala Ghoda Art Festival is an annual festival held everywhere where artists from across the country come and showcase their talent with entertaining performances and art. Carrying a legacy, the festival has been conducted for more than two decades. The Urban Art Festival is also another festival that has been booming in the past few years. The beautification of Sassoon Docks increased visitors' footfall, transforming Colaba from just another place to become the new art capital of Mumbai.
 
The residents of Colaba have always been vocal and given their testimony on how Makarand has been a people person who has led from the front. The pedestrians in Cuffe Parade found an easier way to walk in the area as a new promenade from the President Hotel to Machimar Nagar has been constructed. The idea was firmly seeded and contributed by Makarand and his elder brother Rahul Narwekar, who are appreciated for their immense dedication and vision towards the constant development of improving the lives of the commoners. The first section in front of Suraksha Garden is completed with stunning heritage lights.
 
The health camp was highly appreciated by the local community and many people expressed their gratitude for the initiative taken by Pranav Batra and team of Blooume in association with Advocate Makarand Narwekar. The event not only helped the people to get access to quality healthcare for the people but also, they got to know about the benefits of Homeopathy.
Business Wire India

Today, the U.S. Agency for International Development (USAID)'s MOMENTUM Country and Global Leadership: India-Yash project, led by Jhpiego, a Johns Hopkins Affiliate celebrated International Women's Day in New Delhi. The event witnessed representation from government officials, civil society actors, implementing partners under the 'Yash' ecosystem, start-ups, thematic experts, academia and project staff from the MOMENTUM project.
 
The event celebrated women changemakers across various programmatic interventions who are proactively contributing at individual, interpersonal and community level to advance gender equality agenda by felicitating them with certificates of appreciation. Thematic experts, community members and implementing partners came together to dive on issues related to promoting collaboration and allyship, pushing technology and innovation to promote gender equality, exploring implementation models to combat gender-based violence and protecting rights of adolescent girls post COVID era by prevention of Child, Early and Forced Marriage.
 
Celebrating the theme of embracing equity, the event concluded with renewed commitment towards mobilizing collective action towards advancing gender equality agenda along with the need to strengthen cross-cutting interlinkages across interventions being made by larger array of stakeholders and development partners.

Speaking at the event, Government of India Representative stated, "Government of India remains determined to advance gender equity, eliminate crime against women and ensure better health outcomes for women and their communities. Today, several cross-cutting gender transforming policies and programs are in place to ensure women led development and effective access to essential services by all."
 
Representative, USAID commented saying, "By investing in suite of interventions, USAID is responding to gender-based violence, empowering adolescent girls, engaging men and boys to address gender norms and affirm its long-standing commitment towards promoting gender equity and equality, yielding sustainable development outcomes." 
 
On the occasion Dr. Somesh Kumar, Country Director, Jhpiego India highlighted, "International Women's Day is not just about celebrating achievements of women, but it also marks a call to action towards accelerating gender equality and parity. By building bolder partnerships, focusing on community mobilization and advocating for innovative solutions, the MOMENTUM project aspires to ensure that young people can exercise their own voice; and live free from restrictive gender norms and violence."
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