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Business Wire India - Multimedia: Digest for March 25, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Celebrating the spirit of 'Living it Large', Seagram's Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends, a tribe that is in constant search of soul-stirring experiences. In an exciting event, the musical experience held its first show in Manipal, Karnataka on March 18, 2023. The city came alive as Royal Stag Boombox audaciously brought together polar opposites of the music industry – the melody of Bollywood and the gully vibe of Hip-Hop – to make original music, to create a new soundscape.
 
With an excited crowd of close to 10,000 people, the Manipal experience was abuzz with youthful energy. The venue (The Majestic Square Perampalli Grounds) was beautifully lit with vibrant colours, featuring various facets of culture, merchandise, food and a myriad interactive experience for the audience to engage with. The mood and feel of the event were truly unique and youthful, reflective of the pulse of the city. It was nothing like the city had ever experienced before. In addition to the headline performers, various other acts kept the audiences engaged during the event, including performances by local bands, dancers, flippers and beatboxers in the afternoon. As the evening drew closer, rapper SlowCheeta took over the stage, spreading the reverberating vibe of hip-hop through the crowd. This was followed by DJ Suketu, one of Bollywood's most popular DJs, who enlivened the festival with his mashups. The evening soon took a melodious turn as singer Nikhita Gandhi arrived on stage and worked her magic. And with the ultimate headlining performance by Amit Trivedi, the event truly reached its peak.
 
Music composer and singer, Amit Trivedi shared, "It was amazing performing for the people of Manipal. Youngsters of India love to explore new forms of music. I am thrilled to be a part of Royal Stag Boombox and this unique mix of the melody of Bollywood and the vibe of Hip Hop to offer fresh new sounds to the audience."
 
Rapper SlowCheeta said, "For Royal Stag to create a platform – Royal Stag Boombox, where artists like us can come together to collaborate and express themselves is absolutely incredible! The opportunity to work with such incredible Artists and create something as special as this track is priceless. Performing live in Manipal has been truly memorable."
 
Singer Nikhita Gandhi added, "As a vocalist, I enjoy the idea of creating something new. So, the idea of creating a new genre of music, a beautiful combination of Bollywood and Hip Hop with Royal Stag Boombox, got me excited instantaneously. The experience of performing live in a youthful city like Manipal adds to the thrill."
 
DJ Suketu said, "I have never witnessed such a beautiful amalgamation of Hip Hop and Bollywood. Royal Stag Boombox has created a novel experience for the youth of the country. I am so glad I get to be a part of the music festival."

Kartik Mohindra, CMO, Pernod Ricard India, said: "Music and experience bring people together like nothing else and are natural enablers of conviviality. Royal Stag has always strived to pulse with the passion points of the youth of this country and Royal Stag Boombox is the perfect platform for the brand to connect with tomorrow's India. Royal Stag Boombox is a direct extension of the Royal Stag philosophy of "Living it Large," while offering a unique opportunity of coming together and enjoying new experiences. It has created a new soundscape by blending two exciting genres, hip-hop and melody; this might just become the new rhythm of young India!
 
Ajay Gupte, CEO- South Asia, Wavemaker said, "Royal Stag has always positioned itself as a youth brand and with Royal Stag Boombox - a unique and engaging musical experience designed for the young consumer, we are taking it a step further. This is yet another innovative collaboration between Wavemaker and Pernod Ricard in the area of music and entertainment. We are confident that Royal Stag Boombox will appeal to the music lovers of the country and will be a huge success."
 
For many years, music has been a key consumer engagement pillar for Royal Stag. Today, the youth tilts towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular among the youth of the country, while Bollywood melodies remain integral to their cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.
 
Royal Stag Boombox manifests itself in two unique, engaging formats:
 
  • The in-studio format: a unique Phygital music concept featuring four original Melody x Hip Hop music tracks to be released as singles and videos across platforms.
  • On-ground format: the festival travels to four of India's biggest youth hubs – Pune, Indore, Bhubaneswar, and Manipal – to offer a heady mix in each city, of enviable headline acts alongside food, culture and merchandise. Quite simply, a youthful carnival feel that cannot be missed.
 
Royal Stag Boombox upcoming experiences:

 
City Date Headliner Hip Hop Melody DJ
Bhubaneshwar 25th March, 2023 Badshah Dino James Jasleen Royal DJ Yogii
Indore 8th April, 2023 Badshah Bali Nikhita Gandhi DJ Yogii
Pune 15th April, 2023 Badshah Bali Nikhita Gandhi DJ Suketu
Business Wire India

Aventose electric scooter S110 is designed for the masses currently using 100-125cc petrol two wheelers. This segment is approximately 85% of the overall Indian two-wheeler market. In order to create a strong market pull in the segment, S110 was designed based on detailed Voice of Customer (VoC) interviews. Feedback was taken from female & male riders of various ages from tier 1, 2 and 3 cities. Dealership, ecommerce companies, fleets and service centers shared key insights into common failures and problem faced due shortage and lead time of spare parts.

Aventose S110 [New Look – S110 Video] was designed to solve problems plaguing electric two-wheeler market highlighted during VoC: 
 
  1. Affordability - Aventose vehicles strike the right balance between performance, features needed by the Indian users and the price they are willing to pay for them. Aventose design platform ensures lower cost of manufacturing while using high quality components.
  2. Charging – S110 can be charged anywhere using removable battery, swapped at swapping stations or charged at public charging stations. This will make adoption of S110 independent of type of charging infrastructure or the lack of it.
  3. Efficiency – S110 is 20% more efficient due to its ingenious vehicle design. This will result in 20% more range and battery life.
  4. Safety – All Aventose products come with AIS 156 phase 2 compliant batteries with multiple layers of safety provided by Vehicle Control Unit (VCU). This makes S110 one of the safest electric vehicles on the road.
  5. Versatile – All the input collected by Aventose was converted into design features and implemented in the vehicle making it rugged, multi-utility, multi-age and unisex vehicle, suitable for urban and rural customers not just in India but also in Europe, APAC and Africa. 
 
Specifications S110 S110 ER
Range (km on road)* 85 120
Torque (Nm Wheel) 156 156
Max Speed (Kmph) 60 60
Weight with battery* 115 121
Drive PMSM mid mounted PMSM mid mounted
Motor (Kw Peak/Rated) 2.3/1.9 3.6/3
Battery kwh 1.9 3
Ground Clearance mm 175 175
Tyre F/R 17"/17" 17"/17"
Brakes Front/Rear CBS Disc CBS Disc
Swapping option Yes Yes
Fixed Charging Yes Yes
Battery removable Yes Yes
Target ex-showroom (With Fame 2)* 90,000 105,000
* Could vary slightly in final product
 
With S110 close to be available for sale Aventose is looking for dealership partners in Chennai, Bangalore, Delhi, Ahmedabad and Pune for stage one of expansion. "Only after setting dealership partners in these 5 cities on growth path further expansion will be taken up during festive period towards year end," says Vilas Tank – Founder and CEO of Aventose Energy. "Happy end customers through successful dealerships is the long term goal of Aventose Energy," adds Vilas. 
Business Wire India

Brand Highlights:
 
  • Protinex started its journey of adult nutrition in India in 1957
  • Danone acquired Protinex in 2012
  • Protinex enjoys 26.1% market share in the 'Adult Nutrition Category', making it the market Leader in the category
  • The brand has launched a new commercial in 8 languages to showcase its revamped positioning

Protinex - the flagship brand of Danone India; has announced a complete brand revamp. For the first time in six decades, the legacy brand will now adorn a new avatar with a refreshed logo, superior product experience, transformed modern visual identity, and recyclable packaging jar. This move has been envisaged to further strengthen brand relevance and build affinity across age segments while maintaining brand premium-ness with differentiated health benefits, greater quality, and taste across variants.
 
Protinex aims to address the changing health challenges that are affecting India's growing adult population. Considering the increasing number of consumers in the age groups of 25 to 50 years that are being plagued by several health conditions, the brand aims to create awareness about the importance of increasing protein intake to cope with health issues and bring about a positive lifestyle change.
 
The brand recently launched a TVC commercial showcasing the new and rebranded Protinex. The TVC conceptualized by Brand David highlights the role of protein in an Indian adult's life. It aims to drive conversations around the critical need for strength with everyday growing responsibilities. The slice-of-life TVC draws inspiration from our daily life and demonstrates the need for higher strength. It portrays the busy life of an Indian adult and how he copes with the challenging responsibilities of a new job, family and kid. The TVC culminates with highlighting how Protinex helps meet the adequate requirement of protein, calcium and other nutrients. The TVC was launched across India in 8 Indian languages – Hindi, Marathi, Bengali, Odia, Assamee, Telugu, Malayalam and Bhojpuri.

Mr. Sriram Padmanabhan, Marketing Director, Danone India, said, "Protinex is trusted by Indian adults to provide them with required nutrition for better health. However, there is still a lack of awareness on the role of protein and overall nutrition on health. With the new avatar of Protinex, we hope to inspire India to adopt good nutrition habits & improve their intake of protein. The new campaign aims to bring this change which will be well supported through multiple touchpoints."

The new and improved Protinex comes with modern and aspirational cues in a user-friendly pack. Protinex has a wide portfolio catering to different needs of consumer segments. For everyday health, it has Protinex Rich chocolate & Protinex Creamy Vanilla. To help in recovery, it has Protinex Original. For managing diabetes, Protinex Diabetes & Protinex Mother's for Pregnant & Lactating mothers.
 
The new and improved Protinex will be available PAN India across all retail outlets and e-commerce platforms. Protinex has consistently been delivering nutrition for more than 65 years and is known for its reliability, making it a preferred brand across generations. It has a long legacy of providing optimal nutrition, helping to strengthen healthy bodies, and ensuring the well-being of customers. It is the *1 brand in the adult segment and #1 brand recommended by doctors. From being a prescription-only brand to OTX (OTC+RX), the brand began its consumerization journey in 2012 with a shift in perception from 'illness' to 'wellness.
 
The Health Food Drink Category (HFD) in India stands at approx. 6671 crores. Within HFD, Adult Nutrition Category sees the highest consumption at approx. Rs. 889 crores, followed by Diabetes and Pregnant and lactating (P&L) at Rs. 197 crores and Rs. 158 crores, respectively. Protinex commands 26.1% market share in the 'Adult Nutrition Category', making it the Market Leader in the category.

#As per prescription audit conducted by Cmark data MAT June 2022'
*Data on file Neilson MAT Dec 2022
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