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Business Wire India - Multimedia: Digest for March 28, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

The 37th edition of the AAHAR food and hospitality show concluded successfully after five days of mega gatherings in New Delhi where the Forum of Indian Food Importers (FIFI) encapsulated the authentic essence of the Indian agricultural, food, and beverage trade as an amalgamation. FIFI opened the doors to AAHAR 2023 show by ITPO in the august company of High Commissioner of Australia H.E. Barry O' Farrell; Ambassador of Chile Juan Angulo; D/High Commissioner of Canada Amanda Strohan; D/High Commissioner of UK Christina Scott.

The overall AAHAR trade show covered over 44,000 square meter of area. The FIFI arena alone occupied approximately 3000 square meters with 90 plus exhibitors, from seven countries participating namely Australia, Canada, Chile, Peru, Russia, the United States of America, and the United Kingdom - marking the robust most presence by FIFI at a show. The FIFI pavilion was buzzing throughout the duration of the show with dignitaries visiting, tasting sessions, chef demonstrations, pre-aligned and impromptu meetings, lucky draws, and several other activities. All the traction was leading toward the vast range of products on display by the exhibitors who reportedly identified the trade show as a great success. This magnanimous event that encompassed industrial experts, representatives, and other stakeholders from all around the world never had a dull movement. The day after the inaugural event, also had the U.S. Department of Agriculture's information booth being inaugurated by the American A/Ambassador to India Ms. Elizabeth Jones and a visit by Deputy High Commissioner of South Africa to India, Cedrick Crowley.

Mr. Rakesh Banga of Banyan Fine Foods and Founder Director of FIFI upon being asked about the growth of the FIFI area over the years at the AAHAR trade show said, "The AAHAR show is a key fixture in the Indian agricultural and food processing sector. Participation in this event is important for companies from India and beyond that wish to gain a larger footprint in the Indian market. I am encouraged that an increased number of businesses took part in this exhibition. FIFI's association with AAHAR has grown steadily over the years and we are elated to see this positive growth trend." He further added, "We welcome this evolving trend and are thankful to all the stakeholders involved in making FIFI's presence a memorable one."

Another highlight was the FIFI annual dinner reception, which has been a much-revered event with followers from the entire strata of F&B professional, international, and government bodies. The 500 attendees' convocation represents the entire spectrum of top-notch importers, chefs, retailers, and trade luminaries. The co-hosting tradition of Canada with FIFI for the past several years emphasizes the bilateral relationship between the two countries and the assembly from over 50 diplomatic missions illustrating the bandwidth of the Indian agricultural, and F&B industry. This year too the Canadian High Commissioner H.E. Cameron MacKay opened the back lawns of his residence enabling the leading stakeholders to gather and interact together. Chief Guest Shri G Kamala Rao, CEO, of the Food Safety and Standards Authority of India, addressed the audience by highlighting India's position in millets, pulses, dairy, and other sectors. He also talked about the synergy with which food brings people together and the role of FSSAI as an enabler in helping businesses grow their footprint. Mr. Rao concluded his note with a famous quote, let food be your medicine so that the medicine doesn't become your food. Attendance by FSSAI in full force was a citation to the confidence they display in their association with FIFI as a leading industry body in the country. 

Some of the dignitaries who walked through the FIFI exhibitor included Joint Secretary DADF Dr. G.N. Singh; Deputy Commissioner Trade DADF Dr. Gagan Garg, Assistant Commissioner Trade Dr. Anniruddh Padmakar Udaykar; Executive Director FSSAI Ms. Inoshi Sharma; Director Standards FSSAI Dr. Amit Sharma; Reliance retail team led by Mr. Avinash Tripathi; Head Premium Grocery and AVP Reliance Retail Mr. Saikat Sarkar; Founder of Magsons Retail Gujarat Mr. Rajesh Francis; owner of Benzer Foods Mumbai Ms. Bhakti Benzer; Founder of Nuts n Spices, Chennai Mr. Sunil Sanklecha; Founder Palate Culinary Chef Rakhee Vaswani; Chef Saby; Chef Vaibhav Bhargav; Chef Nishant Chaubey; Chef Bharat Alagh; Chef Rajeev Goyal of India Food Tourism; Chef Narinder; Chef Rajesh Madan of Khubani; Founder of Café Delhi Height Mr. Vikrant Batra; Purchase Head of Lite Bite Foods Mr. Sanjay Goyal and several others.

Mr. Amit Lohani said, "I say this as founder Director of FIFI with a deep commitment towards creating preferment for brand India. The enthusiastic participation from all the players in food domain brings forward a dynamic platform for the entire food industry together. Providing our sector fraternity with exposure to both the domestic as well as international players availing the exponential growth opportunity in India." He further added, "My congratulations go to the exhibitors and visitors as without their excellent support for over decades the FIFI arena along with AAHAR wouldn't have evolved to the level it did. We together have to stand in the front line of creating bandwidth for our nation and find global synergies too."
Business Wire India

  • Skyesports will be the broadcasting partner for the event.
  • The India Qualifiers for the Pokémon UNITE Championship Series 2023 will take place from April to June, carrying a total prize pool of $75,000.
  • These tournaments will determine the 2 Indian teams who will compete in the 2023 World Championship in Japan.
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The Pokémon UNITE World Championship Series is set to return to India in 2023 with a much bigger format and higher stakes. The three-month tournament will reward teams in India with $75,000 in prize money. It will also determine the two teams which will represent the country at the Pokémon UNITE World Championship 2023, set to take place in Japan with $500,000 on the line.
 
The India Qualifier will take place from April to June and will feature an open-for-all format. They have been split into the April Qualifier, May Qualifier, and the Last Chance Qualifier. These three competitions will determine the eight teams that will compete in the India Playoffs where the two slots to the World Championship in Japan will be up for grabs.
 
Registrations are currently live on the official website.
 
The April and May Qualifiers will be two-day tournaments where up to 256 teams will compete from across the country. The top three teams from each qualifier will advance to the Regional Playoffs. Finally, the LCQ will determine the last two teams in the India Playoffs.
 
The April and May Qualifiers will each have $18,750 on the line. The India Playoffs, on the other hand, will reward $37,500. The complete tournament will be played online. So buckle up trainers, as there is a lot on the line!
 
The schedule for it is as follows:
 
  • April Qualifier: April 15 and 16
  • May Qualifier: May 20 and 21
  • Last-Chance Qualifier: June 3
  • Regional Playoffs (India): June 4
 
Skyesports will be the broadcasting partners for the event. Fans can catch all the action live in Hindi on the official Skyesports YouTube channel.
 
Commenting on the continued partnership with The Pokémon Company and the growth of the game, Shiva Nandy, Founder and CEO, Skyesports, said, "After the success of the Pokémon UNITE India Open and the Asia Champions League, we are thrilled to continue our association with The Pokémon Company for the Championship Series. Over the past few months, the game has already witnessed a steady increase in viewership and engagement. We are also seeing interest from top organizations in the country to enter this promising mobile title. With this clear roadmap in place for the World Championship Series and also some of Skyesports' original IPs lined up, Pokémon UNITE has a bright future in the country."
 
The Pokémon UNITE World Championship 2023 is set to take place in Yokohama, Japan in August. The two teams from India will be among 32 teams from all over the world competing for a share of the $500,000 prize pool and the title of world champions.
Business Wire India

Spinny, the full-stack used car buying and selling platform in India, today announced the launch of Spinny Park, a one-of-its-kind experiential hub, at Post Wakad near Hinjewadi village, Pune. The park concept enhances the car-buying experience for customers in the city, through its handpicked collection of used cars in Pune and expansive, state-of-the-art space.
 
The new Park is spread across a total area spanning 3 acres. It can board a huge assortment of second hand cars, including over 500 Spinny Assured vehicles and Spinny Max pre-owned luxury models, with an open space to explore, choose and test drive the cars.
 
Spinny in Pune has been catering home deliveries and doorstep inspections to nearby cities including Solapur, Aurangabad, and Ratnagiri to name a few. Since the start of operations in February 2020, Spinny has facilitated the buying and selling transactions of more than 25,000 used cars —which accounts for over 10% of Pune's used car market share.
 
Spinny also launched its flagship & India's largest experiential hub in Bengaluru last year.
 
Speaking on the announcement, Niraj Singh, Founder and CEO, Spinny, commented, "Pune is an important and thriving market for us, and we are excited to elevate our customers' experience in the city. As pioneers in providing a simple and delightful buying and selling experience in the used-car industry, we understand the need for a car for individuals and families, and what it means for them. Launching our second Spinny Park in the country speaks volumes about our commitment to offering a seamless consumer experience. Spinny Park in Pune features an assortment of over 500+ handpicked cars. The sizable experiential hub is set amidst a scenic view, for customers to relax and test drive their favourite car."
 
Spinny operates more than 57 car hubs across the country with a total parking capacity of over 12,000 cars. In Pune, Spinny was already operating 4 car hubs with a total parking capacity of over 800 cars at any given point. With the addition of Spinny Park Pune, the total capacity in the city will reach over 1300 cars.
 
At Spinny Park in Pune, PV Sindhu mentioned - "The more I have been associated with Spinny, the more I am witnessing the way Spinny is delivering with core values of trust, transparency and experience. Spinny mirrors my grit and resilience on court and off-court and there's no shortcut to doing things the hard way and the right way. As we say, go far for that extra mile, work that extra day. Go beyond the usual boundaries. Make things happen, and things will happen."
 
Every Spinny Assured car on the Spinny platform comes with a 200-point inspection checklist, a 5-day no-questions-asked money-back guarantee and a 1-year after-sales warranty, which resonates with the brand's promise of delivering complete transparency, convenience, trust, and quality. Over the last couple of years, Spinny has had a cumulative customer base of over two lakhs, and almost 54% of car purchases are done online from Spinny's online platform. 
Business Wire India

  • Merck Foundation CEO announced call for application of 2033 Merck Foundation Media Recognition Awards in partnership with African First Ladies - apply now at submit@merck-foundation.com
     
Merck Foundation, the philanthropic arm of Merck KGaA Germany, in partnership with the African First Ladies, announced the winners of Merck Foundation Africa Media Recognition "More Than a Mother" Awards 2022 and "Diabetes and Hypertension" Awards 2022. The awards ceremony was held via Videoconference to felicitate all the media award winners.
 
The winners were announced and acknowledged by Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" campaign. The theme of "More Than a Mother" Awards was to raise awareness on any of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels and the theme of "Diabetes and Hypertension" Awards was to promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension in the African countries.
 
Senator, Dr. Rasha Kelej expressed, "I am very excited to announce the winners together with my dear sisters First Ladies of Africa. I am very happy with the quality and quantity of entries received this year. It is improving year after year since we started our Media awards in 2017. 

Congratulations to all winners. This year, we have 84 winners from 21 African countries. You are all the Champions of social and health issues in your communities. This was my dream and vison since I started my advocacy journey in 2012, that we involve and engage everyone in a way that they can make a difference through their day-to-day work and create a cultural shift.

I am pleased to celebrate and welcome you to be members of Merck Foundation Alumni and work closely with us to be the voice of the voiceless and raise awareness on social and health issues by featuring impactful and inspiring stories."

The Merck Foundation CEO also announced CEO Special awards in order to recognize the journalists who have been contributing regularly through their work to raise awareness about the above issues in Africa.

Merck Foundation is additionally rewarding the winners by providing them with one year access to an online educational training program called 'MasterClass'. The MasterClass is an immersive online experience and self-paced learning course that can be accessed anywhere with the internet.

Senator Rasha Kelej further added, "I would also like to announce the Call for Applications for the Merck Foundation Africa Media Recognition Awards 2023 "More Than a Mother" and "Diabetes and Hypertension". These awards are in partnership with my dear sisters, the African First Ladies who are also the Ambassadors of Merck Foundation "More Than a Mother".

Merck Foundation "More Than a Mother" Media Recognition Awards 2022

Here are the winners from West African Countries in partnership with The First Lady of The Gambia, H.E. FATOUMATTA BAH-BARROW; The First Lady of Ghana, H.E. REBECCA AKUFO-ADDO; The First Lady of Liberia, H.E. CLAR MARIE WEAH; and The First Lady of Nigeria, H.E. Dr. AISHA MUHAMMADU BUHARI:
 
PRINT CATEGORY WINNER
  • Agnes Opoku Sarpong, New Times Corporation, Ghana (First Position)
     
ONLINE CATEGORY WINNERS
  • Georgina Appiah, Citinewsroom.com, Ghana (First Position)
  • Ijeoma Francisca Ukazu, The Daily Newswave, Nigeria (Second Position)
  • Tealee A. Brown, www.wattpad.com, Liberia (Second Position)
  • Raissa Sambou, Ghanaian Times, Ghana (Third Position)
  • Emelia Naa Ayeley Aryee, Freelance Journalist, Ghana (Third Position)
  • Essa Bah, Progress, The Gambia (Third Position)
     
RADIO CATEGORY WINNER
  • Mavis Offei Acheampong, Ghana Broadcasting Corporation, Ghana (First Position)
     
MULTIMEDIA CATEGORY WINNERS
  • Ohemeng Tawiah, JoyNews TV, Ghana (First Position)
  • Ezedimbu Karen Ogom, Africa Independent TV, Nigeria (Second Position)
  • Emmanuel Bright Quaicoe & Anita Serwaa Adzoga, Multimedia Group, Ghana (Third Position)
  • Sarah Apenkroh, TV3, Ghana (Third Position)
 
Here are the Winners from Southern African Countries in partnership with The First Lady of Botswana, H.E. NEO JANE MASISI; The First Lady of Namibia, H.E. MONICA GEINGOS; The First Lady of Malawi, H.E. MONICA CHAKWERA; The First Lady of Zimbabwe, H.E. Dr. AUXILLIA MNANGAGWA:
 
PRINT CATEGORY WINNERS
  • Paheja Siririka, New Era Publication Corporation, Namibia (First Position)
  • Gresham Ngwira, Nation Publications, Malawi (Second Position)
  • Mpho Annie-Marie, Sunday Standard, Botswana (Third Position)
 
ONLINE CATEGORY WINNERS
  • Shireen Van Wyk, Bakwa Magazine, Namibia (First Position)
  • Jessie Ngoma Simengwa, Times of Zambia, Zambia (Second Position)
  • Shingirirai Mutonho, The Patriot Newspaper, Zimbabwe (Second Position)
  • Adelaide Kuudzerema, Student of Harare Polytechnic school of Journalism, Zimbabwe (Second Position)
  • Michael Gwarisa, Health Times, Zimbabwe (Third Position)
  • Phillipa Chinhoi, Sunday Mail, Zimbabwe (Third Position)
  • John Manzongo, The Herald Newspaper, Zimbabwe (Third Position)
  • Muchaneta Chimuka, Zimpapers Online, Zimbabwe (Third Position)
     
RADIO CATEGORY WINNERS
  • Glendah Fadzai Takachicha, Capitalk Zimpapers Radio, Zimbabwe (First Position)
  • Muuba Gabriel Josias, Radio Musi-O-Tunya, Zambia (Second Position)
  • Eva Hatontola Chanda, Radio Christian Voice, Zambia (Second Position)
  • Chimwemwe Manda, Transworld Radio, Malawi (Third Position)
  • Lucy Nambela, Capital FM, Zambia (Third Position)
     
MULTIMEDIA CATEGORY WINNERS
  • Henry Ngosa, Prime Television Zambia, Zambia (First Position)
  • Mushota Mpundu, Zambia National Broadcasting Corporation (ZNBC), Zambia (Second Position)
 
Here are the winners from East African Countries:

PRINT CATEGORY WINNERS
  • Marco Maduhu, Nipashe Newspaper, Tanzania (First Position)
  • Ronald Musoke, The Independent Magazine, Uganda (Second Position)
  • Beldeen Waliaula, Standard Media group, Kenya (Third Position)
     
ONLINE CATEGORY WINNERS
  • Elizabeth Angira, The Sun Weekly Online, Kenya (First Position)
  • Lydia Atieno Barasa, The New Times, Rwanda (Second Position)
     
RADIO CATEGORY WINNERS
  • Michael Chilonwa, BBC Media Action, Tanzania (First Position)
  • Benjamin Jumbe, KFM Radio, Uganda (Second Position)
  • Vivian Pyuza, CGFM Radio Tabora, Tanzania (Third Position)
     
MULTIMEDIA CATEGORY WINNER
  • Geoffrey Michael Machemba, East Africa TV, Tanzania (First Position)
 
Here are the winners from French Speaking African Countries in partnership with The First Lady of Burundi, H.E. ANGELINE NDAYISHIMIYE; The First Lady of Central African Republic, H.E. BRIGITTE TOUADERA; The First Lady of Democratic Republic of the Congo, H.E. DENISE NYAKERU TSHISEKEDI; and The First Lady of Niger, H.E. KHADIJA BAZOUM:

PRINT CATEGORY WINNER
  • Emelyne IRADUKUNDA, Le Renouveau du Burundi, Burundi (First Position)
     
ONLINE CATEGORY WINNERS
  • Koami Agbetiafa, Nigerinter.com, Niger (First Position)
  • Donat Muemba, Jua Magazine, DRC (Second Position)
  • Alphonse Julio GADA, Global News, Benin (Second Position)
  • Brah Souleymane, Journal la Voix du Peuple, Niger (Third Position)
  • Anonwodji Yao AUGUSTIN, Togofinancebusiness.info, Togo (Third Position)
  • BAZIZANE Mariam, Teach the World, Burundi (Third Position)
     
RADIO CATEGORY WINNERS
  • Salissou Kaka, Saraounia FM, Niger (First Position)
  • Kabuya Tshilumba Matthias, Radio Television Debout Kasaï, DRC (Second Position)
  • Jeanine Nyabenda, Ijisho Web Site News TV, Burundi (Third Position)
  • Maurice Tuninahazimana, Radio Buntu, Burundi (Third Position)
  • Remy Rukundo, Radio Buntu, Burundi (Third Position)
  • Schella Claudicia YEMENGALI, Radio Centrafrique (RCF), CAR (Third Position)
     
MULTIMEDIA CATEGORY WINNERS
  • Ferdinand Sengi, Lejournal.africa, Burundi (First Position)
  • Jean Nepomuscene Irambona, Buntu TV, Burundi (Second Position)

Here are the winners of MERCK FOUNDATION CEO SPECIAL AWARD:
  • Walter Mwesigye, NTV, Uganda
  • Mercy Tyra Murengu, MediaMax Limited-Milele FM, Kenya
 
Merck Foundation "Diabetes & Hypertension" Media Recognition Awards 2022
 
Here are the winners from West African Countries in partnership with The First Lady of Ghana, H.E. REBECCA AKUFO-ADDO and The First Lady of Nigeria, H.E. Dr. AISHA MUHAMMADU BUHARI:

PRINT CATEGORY WINNER
  • Abigail Nana Efua Arthur, Ghanaian Times, Ghana (First Position)
     
ONLINE CATEGORY WINNERS
  • Patience Ivie Ihejirika, Leadership Newspaper, Nigeria (First Position)
  • Ernest Senanu Dovlo, Metro Television Online, Ghana (Second Position)
  • Vida Essel, GhanaPlus.com, Ghana (Third Position)
  • Muniratu Akweley Issah, Ghana News Agency, Ghana (Third Position)
  • Zadok Kwame Gyesi, Daily Graphic Online, Ghana (Third Position)
     
MULTIMEDIA CATEGORY WINNER
  • Sarah Teiki Ofori, Ghana Broadcasting Corporation, Ghana (First Position)
 
Here are the Winners from Southern African Countries in partnership with The First Lady of Malawi, H.E. MONICA CHAKWERA; The First Lady of Namibia, H.E. MONICA GEINGOS; and The First Lady of Zimbabwe, H.E. Dr. AUXILLIA MNANGAGWA:
 
PRINT CATEGORY WINNER
  • Memory Kutengule Chatonda, Malawi News Agency, Malawi (First Position)
     
ONLINE CATEGORY WINNERS
  • Catherine Murombedzi nee Mwauyakufa, Freelancer - The Observer Zimbabwe, Health Times and CNS Health of India, Zimbabwe (First Position)
  • Elizabeth Sitotombe, The Patriot Newspaper, Zimbabwe (Second Position)
  • Matilda Chimwaza Majawa, Times website (www.times.mw), Malawi (Second Position)
  • Jeoffrey Mukubi, unWrap.online, Namibia (Third Position)
     
MULTIMEDIA CATEGORY WINNER
  • Rinelda Mouton, The Namibian, Namibia (First Position)
 
Here are the winners from East African Countries:

PRINT CATEGORY WINNER
  • Christina Mwakangale, Tanzania Daima, Tanzania (First Position)
     
ONLINE CATEGORY WINNERS
  • Veronica Romwald Mrema, Matukionamaisha.blogspot.com, Tanzania (First Position)
  • Pauline Odhiambo, BBC, Kenya (Second Position)
  • Ines Umurerwa, The New Times Rwanda, Rwanda (Second Position)
  • Isabella Awor Olong, TND News, Uganda (Third Position)
 
RADIO CATEGORY WINNERS
  • Namale Hajara Shahista, CBS FM, Uganda (First Position)
  • Adam Gabriel Hhando, CG FM Radio Tabora, Tanzania (Second Position)
  • Mwanaisha Makumbuli, Highlands FM Radio, Tanzania (Third Position)

Here are the winners from French Speaking African Countries in partnership with The First Lady of Burundi, H.E. ANGELINE NDAYISHIMIYE; The First Lady of Democratic Republic of the Congo, H.E. DENISE NYAKERU TSHISEKEDI; and The First Lady of Niger, H.E. KHADIJA BAZOUM:

ONLINE CATEGORY WINNERS
  • Prisca Lokale Odia, Actualite.CD, DRC (First Position)
  • Hamidou Saley Mouhamed, Niger Times, Niger (Second Position)
  • Mêmèdé Ambroisine Azododassi, Savoir News, Togo (Third Position)
     
RADIO CATEGORY WINNERS
  • Boureima Ouedraogo, Radio la Voix du Paysan, Burkina Faso (First Position)
  • Cyriaque NDAYISHIMIYE, Radio Buntu, Burundi (Second Position)
     
Here is the winner from Portuguese Speaking African Country in partnership with The First Lady of Mozambique, H.E. ISAURA FERRÃO NYUSI
  • Abdul Ibraimo, A Voz do lslam, Mozambique (First Position)

Here is the winner of MERCK FOUNDATION CEO SPECIAL AWARD:
  • Cassien Tribunal Aungane, Diplomacy & Development, DRC
 
Details of Merck Foundation Media Awards 2023:

1. Merck Foundation Africa Media Recognition "More Than a Mother" Awards 2023
 
Theme for the awards: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels.

Who can apply: Journalists from Print, Radio, Online, and Multimedia platforms from the following groups:
 
  1. Southern African Countries
  2. West African Countries
  3. East African Countries
  4. African French Speaking Countries
  5. African Portuguese Speaking Countries
     
Submission deadline: 30th September 2023.

Click here to view more details.
 
2. Merck Foundation Media Recognition "Diabetes & Hypertension" Awards 2023
 
Theme for the awards: Promoting a healthy lifestyle and raising awareness about prevention and early detection of Diabetes and Hypertension.

Who can apply: Journalists from Print, Radio, Online, and Multimedia platforms from the following groups:
 
  1. Southern African Countries
  2. West African Countries
  3. East African Countries
  4. African French Speaking Countries
  5. African Portuguese Speaking Countries
     
Submission deadline: 30th October 2023.

Click here to view more details.
 
All entries are to be submitted to submit@merck-foundation.com.

Kindly note, sending multiple relevant entries for both the categories will increase the chances of winning the award.
Business Wire India

  • Every Rs. 1 invested in The Durex Birds and The Bees Talk Programme has delivered a social value of Rs. 24.40 across North-Eastern states
  • Partners with ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR) to provide children with a curriculum on growing up focused on Life Skills Education in the two states​     
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Reckitt, the global leader in consumer-healthcare, today announced the expansion of The Durex Birds and Bees Talk programme (TBBT), which is directed towards the adolescents between the age group - 10 to 19 Years, in the states of Gujarat and New Delhi. In partnership with ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR), the programme aims to reach 15 million adolescents this year across the two states. To mark the expansion, the programme has also launched its theme song - 'Protected' that focusses on five key pillars build within the curriculum – Consent, Equity, Inclusion, Awareness and Protection.
 
The Durex Birds and Bees Talk programme released its first Social Return on Investment (SROI) Evaluation Study Report, highlighting that every Rs. 1 invested into the programme, delivers Rs. 24.40 in social value. Led by Plan India and Reckitt, the programme has been implemented in 6 North East States (NES) of Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland and Sikkim. Through offline and digital platforms, TBBT has reached 4 million youth till date across these states. Launched with the support of respective state governments, TBBT has a 2-level interactive, animated curriculum that covers growing up and life skills, to promote the core principles of inclusion, awareness, consent, awareness and protection.
 
Gaurav Jain, Executive Vice President, Reckitt, South Asia, said, "At Reckitt, we are committed to helping adolescents as they encounter a range of life-changing experiences that necessitate coping and adaptation. Over the last three years, the Durex Birds and Bees Talk programme, implemented in partnership with Plan India across North-Eastern states, has been focussed on imparting growing up life skills to adolescents and youth. The programme yields a social value of Rs. 24.40 for every rupee invested, which is an indicator of the trust that the programme has generated among its stakeholders and promises the possibilities of greater heights to be achieved with a solid foundation. We are positive that our partnership with AFCSR will help us replicate the success of the programme in the states of Gujarat and New Delhi and educate students, as we target to achieve UN Sustainable Development Goals 3 (Good Health & Well-being), 4 (Quality Education), and 5 (Gender Equality)."
 
Deepak Sood, Secretary General, ASSOCHAM & Trustee, ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR), said, "We are delighted to partner with Reckitt for one of their most successful programmes – The Durex Birds and Bees Talk and take it forward in various districts across Gujarat and New Delhi. As part of the programme, we aim to empower over 15Mn adolescents with the right knowledge of power, protection, and pleasure to ensure their health, well-being, and development. The programme will generate awareness amongst students about healthy behaviour, make informed decisions, knowledge about consent, and develop equity and inclusivity with the help of pop-cultural references, engaging with youth influencers and using technology for communication."
 
Mohammed Asif, Executive Director, Plan India, said, "Plan India has been working for more than two decades to improve sexual and reproductive health services and rights for all children, adolescent girls and young women and men in different parts of India. Our long-standing partnership with Reckitt has helped us create significant impact through the TBBT programme in the states of North-East. The programme has been successful in helping students in enhancing practices relating to safe hygiene and health and gaining a deeper understanding about body anatomy and physical changes experienced during puberty. We are happy to see the programme growing and hope to continue driving ground-level change with various partnerships."
 
Key highlights from the report:
 
  • For every Rs. 1 invested in The Durex Birds and The Bees Talk Programme delivers Rs. 24.40 of social value
  • Through offline and digital platforms, TBBT has reached 4 million youth, 4000 teachers and more than 2000 schools till date.
  • Through digital activation, the programme has been able to reach out to 320 million people across the nation
  • 83.85% increased ability among students to recognise and address gender roles and stereotypes
  • 44.41% increased awareness about harmful effects and consequences of substance abuse among students
  • 84.38% increased technical knowledge regarding growing up life skills curriculum in teachers
  • 57.03% acceptance of students of other sexual orientations and gender identities
  • New Delhi & Guwahati became the top sources of conversations about the programme
  • TBBT programme has established a strong online and offline presence. Its efforts have resulted in the programme making an 87% increase in its reach over the year and positive sentiments ahead by 50%
 
Rahul Rajkhowa, one of the most written about artists from Northeast India for his music addressing social and environmental issues, has created the theme song for TBBT programme to help set a strong foundation for this initiative in the states of Gujarat and New Delhi. Music has been the best source of communication since the beginning of TBBT and the newly launched song shares the crucial message of acquiring the right knowledge of power, protection and pleasure to ensure healthy development and wellbeing. Rahul has successfully brought the right mix of youth lingo along with the programme messaging, paired with a catchy beat. The song has been launched on Facebook, Twitter, and Instagram, and will be shared with key influencers to help reach the masses.
 
Link to the song - https://www.youtube.com/watch?v=kgnapIibPnU

The Durex Birds and The Bees Talk Programme under Reckitt and Plan India is an innovative and pioneering initiative that has focused on inculcating growing up life skills for adolescents in the north-eastern region of India. Through its systematic intervention, the programme is encouraging conversations around sexual and reproductive health among adolescents, teachers, and their community members. Adolescent girls and boys in the country lack access to information on issues affecting their lives and have limited spaces to develop competencies crucial for their active participation. TBBT programme is addressing these challenges by imparting critical and age-appropriate information, promoting healthy and safe behaviour and practices, as well as equipping adolescents with life skills, values and attitudes to become responsible adults.
Business Wire India

Lighthouse Learning, one of India's leading early years and K-12 education groups, today announced a strategic partnership with the Heritage Xperiential Schools, a group of premium schools in Gurgaon, to expand its network of schools in the country. The partnership will witness opening of 10 new Heritage Xperiential Schools over the next 5 years, which will bring together Heritage Schools' unique model of education with Lighthouse Learning's expertise in operating and expanding diverse schools in its network.

Founded in 2003, Heritage Xperiential School is known for its pioneering work in Project-based and Experiential Learning, a progressive pedagogy that has been recommended for replication by the National Education Policy (NEP) 2020. While all Heritage Xperiential Schools are centered around this method of education, the Heritage Xperiential Learning School (HXLS) has been consistently ranked among the top three day-schools in the country for its value system, holistic education and outstanding faculty. The Heritage International Xperiential School (HIXS) offers the International Baccalaureate (IB) curriculum and is one of the top-ranked schools by students' academic performance.

The Lighthouse Learning Group's network has over 1,300 Pre-Schools and 45 schools in the K-12 segment, nurturing over 150,000 students every day with its "Child First" ideology.

One new state-of-the-art campus of HIXS, with world-class infrastructure across 5 acres, will be launched in Gurgaon in July 2023. The other new HIXS schools are planned for launch across Mumbai, Bangalore, Pune and Hyderabad over the next 5 years.

Additional elements of the strategic partnership between Lighthouse Learning and Heritage Xperiential Schools include sharing best practices between both groups of schools, and conducting joint R&D to improve the quality of education, particularly with respect to faculty and leadership development. Students and staff of both schools will receive exposure and career development opportunities in other locations and other systems of education. A Steering Committee will be set up to operationalize all aspects of this partnership, co-chaired by Manit Jain, Co-Founder Heritage Xperiential Schools and Prajodh Rajan, Co-Founder and Group CEO, Lighthouse Learning.

Prajodh Rajan, Co-Founder & Group CEO, Lighthouse Learning said, "We are excited to partner with the Heritage Xperiential Schools as we will be able to assist them in expanding their footprint in the country. Heritage's goal of transforming mainstream school education is in alignment with our objective of providing a holistic educational foundation to students from early years to K-12. We are thrilled to work with a talented team of educators from Heritage for research on aspects of quality of education and joint development of solutions."

On the occasion Manit Jain, Co-Founder, Heritage Xperiential Schools, said, "Ever since we built an effective pedagogy around experiential learning about 20 years ago, we have been looking for opportunities to expand the reach of this curriculum and cover more students, without compromising on quality. We are delighted to have found a partner in Lighthouse Learning, who provides a platform of infrastructure, logistics and operations which Heritage Xperiential Schools can tap into to expand our schools rapidly. We are also excited by the opportunities for growth and development for our students and staff that will emerge from a growing network of Heritage and Lighthouse Learning schools of diverse backgrounds and locations."
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