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Business Wire India - Multimedia: Digest for March 09, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

  • From Women to Women - since 2012 Merck Foundation marks International Women's Day 2023 through 10-year journey of programs "More Than a Mother", "Educating Linda", "Merck Foundation Capacity Advancement" and "STEM Program" in Africa and beyond.
     
  • From Women to Women, Merck Foundation empowers African Women through providing 650 medical scholarships to female doctors out of 1470 scholarships in many critical and underserved medical specialties. 10-year journey of empowering women in science to improving Women's health.
     
  • Merck Foundation supports girl education through their "Educating Linda" program by providing scholarships and school items to 1000's of girls in African countries. "Girl education now for future women empowerment" emphasized by Senator Dr. Rasha Kelej, CEO of Merck foundation.
     
  • Merck Foundation annually announces MARS Awards to appreciate and to recognize 'Best African Women Researchers' to empower women in STEM. MARS Awards 2023 have been announced to empower Women and Youth in STEM in Africa with special focus on scientific research in Women's Health and Infertility & Reproductive Health.
     
​Merck Foundation, the philanthropic arm of Merck KGaA Germany together with African First Ladies who are their Ambassadors, Ministries of Health, Education, Communication & Gender, mark 'International Women's Day 2023', through their 10-year journey of development programs and initiatives such as "More Than a Mother", "Educating Linda", "Merck Foundation Capacity Advancement" and "STEM Program" in Africa and beyond.

Senator, Dr Rasha Kelej, CEO of Merck Foundation and Most Influential African (2019, 2020, 2021 & 2022) shared, "Happy Women's Day to all the women in the world and to the men who support and empower women. Empowering women is the spirit of everything we do at Merck Foundation, and it is part of my DNA as an African woman who succeeded through the right support to be CEO of Merck Foundation, to be the most influential African woman in the world for four years in a row, and to be a senator in the Egyptian Senate. Therefore, I understand that women have tremendous potential to excel in any field they represent, but they are deprived of a favorable environment to explore their true potential in many societies, especially in underserved communities. I believe there is a need to redefine the status of women in society.

We at Merck Foundation, through all our key programs like "More Than a Mother", "Educating Linda", "Merck Foundation Capacity Advancement" and "STEM Program", mark Women's Day every day by supporting girl education and empowering girls and women. It is our 10-year journey and we are proud of it."

"Merck Foundation More Than a Mother" is a strong movement that aims to empower infertile and childless women through access to information, education and change of mind-sets.

"Together with our partners; African First Ladies, Ministries of Health, Information, Education & Gender, Media & Art, we have provided more than 650 out of 1470 scholarships to female doctors in 50 countries which is a great achievement for us. I am particularly proud that we have provided 435 scholarships to doctors from 50 countries with the aim to advance women's health by building reproductive & sexual health and fertility care capacity.

Moreover, we have trained over 2200 media representatives from over 35 countries, to raise awareness and address sensitive issues related to women and girl's empowerment. We created the Merck Foundation's unique TV program, "Our Africa," to sensitize our communities about various social and health issues in an informative and entertaining way. Moreover, we also launched media, fashion, song, and film awards, created 30 local songs and 8 children's storybooks, provided grants to hundreds for African schoolgirls to continue their education. We will continue our efforts to empower girls and women through our social media campaign with 5 million followers," Senator Rasha Kelej explained their impact.

Merck Foundation also empowers women in the areas of Science and Technology through their STEM Program.

Merck foundation annually conduct Merck Foundation Africa Research Summit- MARS and launch MARS Awards to appreciate and recognize 'Best African Women Researchers' and 'Best Young African Researcher'.

"Our aim is to empower women and also young African researchers, advance their research capacity and promote their contribution to STEM (Science, Technology, Engineering and Mathematics).

This year's focus of MARS Awards is on scientific research in Women Health and Reproductive Care," emphasized Dr. Kelej.

Merck Foundation strongly believes that Education is one of the most critical areas of women empowerment.

Together with African First Ladies, they have contributed to the future of 100's of girls by providing grants to continue their education and providing essential school items, through "Educating Linda" program in many African countries such as Burundi, Malawi, Ghana, The Gambia, Nigeria, Zambia, Zimbabwe, Namibia, Democratic Republic of the Congo, Niger and more.

"Girl education today for women empowerment tomorrow", emphasized Senator Kelej.

Through their "Our Africa" TV program, Merck Foundation has sensitized communities about various social and health issues like Women Empowerment, Breaking Infertility Stigma, Ending Child Marriage, Stopping GBV, Ending FGM, and Supporting Girl Education in an informative and entertaining way. The pan African TV program is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation. The TV program has been broadcasted on National TV Stations of Ghana, Kenya, Uganda, Zambia, Liberia, Sierra Leone, and soon to be also broadcast in The Gambia, Ghana Kenya, and Botswana.

Watch "Our Africa by Merck Foundation" episode on Women Empowerment here:
https://www.youtube.com/watch?v=xghKVbJi2ds
 
Watch "Our Africa by Merck Foundation" episodes on Ending Child Marriage & Supporting Girl Education here:
https://www.youtube.com/watch?v=g5wpzOr22l0
https://www.youtube.com/watch?v=S3gpDy_eJcg
https://www.youtube.com/watch?v=jGz6yNSik7g
 
Merck Foundation in partnership with African First Ladies has also announced the new edition of their annual awards for Media, Fashion Designers, Filmmakers and Musicians/ Singers to participate in order to raise awareness through their creative work about critical social and health issues like Breaking Infertility Stigma, Support Girls' Education, Ending Child Marriage, End FGM, Stopping GBV, Women Empowerment at all levels.

"I invite all African talents to apply for these awards at submit@merck-foundation.com", said Dr Kelej. 

Listen to Merck Foundation song here:
 
  1. Watch, share & subscribe to the "Superwoman" song here, sung by two famous singers, Cwezi and Adina from Ghana respectively: https://www.youtube.com/watch?v=NQ6ZprqAAJs
  2. Watch, share & subscribe to the "Girl Can" song here, sung by two famous singers, Irene and Cwezi from Liberia and Ghana respectively: https://www.youtube.com/watch?v=6LP92vAWYgs
  3. Watch, share & subscribe the "Like Them" song here, sung by Kenneth, a famous singer from Uganda: https://www.youtube.com/watch?v=jCo52vtz3Q0
  4. Watch, share & subscribe "Take me to School" song here, sung by Wezi, Afro-soul singer from Zambia, to support girls' education: https://www.youtube.com/watch?v=rWcujLMbKSg
  5. Watch share & subscribe "Tu Podes Sim" Portuguese song, which means "Yes, You Can" in English by Blaze and Tamyris Moiane, singers from Mozambique in English here: https://youtu.be/BGWR2S-mxl4
  6. Watch, share & subscribe "Brighter day" song by Sean K and Cwesi Oteng from Namibia and Ghana respectively: https://www.youtube.com/watch?v=I3_C4uyFuZk
 
Read the Merck Foundation storybook:
 
  1. To read Educating Linda Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1623068469_6affa28d861b48da41cf.pdf
  2. To read Jackline's Rescue Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1639990408_efbd2346fb16c605c12d.pdf
  3. To read Ride into the Future Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1639993429_cca7a831eeb6dbe2c188.pdf
  4. To read Not Who You Are Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1639992445_87746fd4b1fd877162a7.pdf
Business Wire India

The Paris Fashion Week 2023, the most prestigious of the Big Four Fashion Weeks around the world witnessed the magic of Indian designer Sanjukta Dutta's mesmerizing collection "CHIKI-MIKI" which was showcased on 3rd March, 2023 at Le Salon des Miroirs, Paris.

Sanjukta Dutta redefines a woman's sensuality with her new collection comprising of Mulberry Silk designer ensembles. Her desire to represent women in the most beautiful essence on their special moments paved the way for this collection. She brings a fresh blend of hues from a palette of mid-tones, dark to ombre of pastels on the rare and high-quality Mulberry Silk found only in Assam. Each of Sanjukta Dutta's silk attire is a rigorous handmade wonder that takes a minimum of 25 days to finish. The couture continues to celebrate Indian handloom and ensures contemporary ethnic assembles for women from all walks of life.
 
Designer Sanjukta Dutta said: "Sometimes GOD gifts are far beyond our wildest dreams. I and my artisans feel so fortunate to be blessed by the universe to get such wonderful opportunities to see the Assam Handloom making its special place on the global map, as it's rare that you see a regional drape/fashion reaching a global platform."
 
Mr. Debashis Chakraborty, First Secretary, Indian Embassy of India, France & Principality of Monaco was also present at the show to support the acclaimed designer from India. After witnessing Sanjukta's show he said, "At Paris Fashion Week, we saw a lot of incredible fashion. But what made a lasting impression on me was the work done by Indian designer Sanjukta Dutta. Indian fashion mostly speaks about two things: simplicity & opulence and its handwoven fabrics and she has portrayed just that through her designs at Paris Fashion Week.
 
She has beautifully woven women empowerment into her designs by showcasing prints of Indian goddesses which is very unique and quintessential to our society as an honour to the women. Sanjukta has done a fabulous work by infusing the traditional culture in a modern style with great colours & prints and the right use of colour especially red.
 
Sanjukta Dutta has truly brought Indian fashion to the world: by infusing it with cutting-edge design and making sure that it was always true to its roots. I hope more designers Like Sanjukta make a traditionally fashionable mark on the global map." he added.
 
Sanjukta Dutta was the first Assamese woman designer to showcase her collection at the Lakme Fashion Week and it was never looking back from there. She has already made her mark in the fashion industry with her participation in the top-known fashion shows in India and globally like the Lakme Fashion Week, FDCI, London Fashion Week etc. She also debuted last year at the New York Fashion Week, which is one of the world's biggest fashion platforms for designers. The show was lauded across the globe by many eminent dignitaries present for the show to the leading newspaper and magazines highlighting her collection. Apart from this many international models have also walked the red carpet of the Cannes Film Festival in her designs.

Regarding The Collection Chiki-Miki 

The collection name "Chiki-Miki" means sparkling and bright. The collection celebrates the vibrant colors and festive accents of the spring season. It has the perfect flavor of the indigenous cultures of Assam perfectly blended with the taste of contemporary wardrobe sensibilities of the millennial women. The collection Chiki-Miki" will add that perfect bright sparkle to the wardrobes of all fashion experts who want to own the beauty of Assamese silk merged with modern, fashionable appeal. Sanjukta continues to align fashion with the priceless traditions of India, the new range comprises of a fresh and unique set of handcrafted traditions fused with an appealing contemporary style to suit the desires of the empowered global woman of today. The intricate detailing and texture added to each ensemble made the collection even more stunning!
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