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Business Wire India - Multimedia: Digest for April 21, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Amidst great jubilation, Würfel Kuche proudly announced their crowning achievement today as the Kitchen Retailer Award 2023 Multiple Outlets – Large in the India Kitchen Congress (IKC) 2023, a prestigious organization that champions innovation and growth strategies, and fosters excellence in the modular kitchen and cabinetry industry.
 
Würfel, one of the most coveted and aspirational premium modular kitchen brands, is thrilled to receive the IKC Award for the third time, following its win in 2019 and 2020 as the Most Innovative Kitchen. A company spokesperson expressed their joy, stating, "Our hearts are overflowing with gratitude upon receiving this recognition. We feel truly humbled and vow to remain committed to pushing the boundaries of technology and designing sustainable kitchens that promote health and well-being. We accept this recognition as a tribute to the unyielding commitment and tireless encouragement of our cherished family, who have steadfastly upheld the values and standards of our brand throughout all our establishments. We are also deeply grateful to our esteemed customers, whose unwavering loyalty and confidence in us have played an integral role in propelling our brand to new heights of achievement."
 
The India Kitchen Congress featured notable industry experts and subject matter specialists sharing their knowledge on investing in the kitchen and cabinetry sector, manufacturing best practices, effective marketing techniques, and business expansion tactics.
 
Würfel too graciously imparted their industry insights and offered a glimpse into the future trends. The erudite Mr. Khanindra Barman, CEO & Co-Founder at Würfel, expounded on the nuances of the kitchen business in India, illuminating the reasons behind the brand's indomitable success.
 
The company prides itself on providing exceptional customer service and premium quality products. With an extensive range of luxury modular kitchens and wardrobes, their studios are a one-stop destination for customers seeking sophistication and functionality.
 
Würfel's product portfolio boasts an impressive collection of modular kitchens composed of base cabinets, wall cabinets, and tower units made from top-quality materials like High Density, Water Resistant Particle Board, MDF, and synchronized plywood. The kitchens come in various finishing options, including laminate, poly-lacquer, glass, and El Lucido that create an aesthetically pleasing and functional cooking experience.
 
In addition, Würfel's wardrobes offer a practical solution for organizing belongings, made from high-quality materials sourced from Europe. Utilizing PUR glue technology, they offer durability and come in a variety of designs to meet individual requirements and lifestyles.
 
For customers seeking stylish yet practical TV units, their collection provides a choice between floating or freestanding designs, enhancing the theme of the living room while organizing belongings.
 
Würfel's vanity units have a sleek design that brings European elegance to interiors. Designed to add sophistication to Indian homes, these units combine style and functionality to enhance the aesthetics of the bathroom.
 
For more information on premium modular kitchens and wardrobes, visit https://www.wurfel.in/.
Business Wire India

Pizza Hut, India's most loved and trusted pizza brand is launching a wide variety of 10 new pizzas which are made to match with every possible mood of consumers. Be it an exciting spicy kick they are looking for or the cheesy comfort that they crave, Pizza Hut is giving consumers an ultimate selection of pizzas that will satisfy not only their taste buds, but their mood as well. The brand has roped in megastars Saif Ali Khan and Shehnaaz Gill to promote the range through a quirky 'Mood Badle, Pizza Badle' campaign which focuses on how our moods are constantly changing, and with it our food cravings change too. The new range will be available at all 800 Pizza Hut restaurants in India across dine-in, delivery and takeaway at a great value price starting at Rs. 299 for two personal pizzas.
 
Pizza Hut's new range includes 10 exciting and unique flavours like Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni, among others. Loaded with abundant toppings, the pizzas have been made even more indulgent and craveable with specially crafted sauces in much-loved glocal flavours such as Mint Mayo and Texas Garlic which are liberally drizzled on top. The brand has introduced a Makhni sauce to appeal to Indian palates. All flavours of the range have been especially curated to make the pizzas immensely craveable – be it the buttery Makhni sauce that has been used at the base of Mazedar Makhni Paneer, or the creamy, gooey and cheesy base sauce of Cheezy Mushroom Magic, with distinct flavours of mushrooms and olives.
 
Speaking about the launch, Aanandita Datta, Chief Marketing Officer, Pizza Hut India said, "Our mood plays an important role in deciding our food cravings and we wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavourful ingredients, for the first time. We now have something for everyone to indulge in every day, from the familiar and comforting to the bold and exciting flavours. We are confident that consumers will love the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas."
 
To connect with consumers at every touchpoint, Pizza Hut will be rolling out a massive 360-degree "Mood Badle, Pizza Badle" marketing campaign across television, digital social media platforms, PR and influencer outreach, OOH and in-store branding. The brand is launching two separate TVCs featuring Saif Ali Khan and Shehnaaz Gill seated in a Pizza Hut restaurant and getting the perfect pizza recommendations from the server as per their changing moods, such as Nawabi Murg Makhni for Saif because he feels like a king every time he visits Pizza Hut, or Creamy Mushroom for Shehnaaz's not-so-happy mood.

Shehnaaz Gill TVC: https://youtu.be/pwe1Piu4eps
Saif Ali Khan TVC: https://youtu.be/wiVIqAojgiY
 
Pizza Hut has reached a significant milestone by opening its 800th store in India and expanded its presence to 199 total cities. The brand continues with its bold new brand platform, 'Dil Khol Ke Delivering' which promises delicious, fresh and Dil Satisfying Pizzas made with fresh dough, every day. This is offered at Dil Satisfying Value, blanketed in Pizza Hut's warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of 'Trust in Every Bite'.
Business Wire India

Merck Foundation, the philanthropic arm of Merck KGaA Germany has launched the Sixth Episode of their First-ever TV program – 'Our Africa by Merck Foundation' on their social media handles.

'Our Africa by Merck Foundation' is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.

The TV program has been broadcasted on prime TV stations of many countries like KTV in Kenya, NTV in Uganda, and GH One TV in Ghana and ZNBC in Zambia, AYV in Sierra Leone and LTV, Liberia, and it immediately captured the attention and hearts of millions of viewers across Africa. "Our Africa" TV Program will soon be broadcast on TV 3 in Ghana, BTV in Botswana, KTN in Kenya and QTV in The Gambia. "Our Africa" TV Program is currently on social media handles of Senator, Dr. Rasha Kelej (Facebook, Instagram, Twitter and YouTube) and Merck Foundation (Facebook, Instagram, Twitter and YouTube).

The theme for the Sixth Episode is Ending Female Genital Mutilation (FGM).

Watch the Sixth Episode promo here: https://youtu.be/3w5ZpiG7BcM
Watch the Sixth Episode here: https://youtu.be/7GtXkBYv_94

The show is co-hosted by Brian Mulondo from Uganda.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" campaign expressed on the importance of observing this day, "Female Genital Mutilation (FGM) is a very serious problem that is a deep-rooted social norm in many cultures in Africa, Asia and Latin America. It is high time we act and raise our voice against this age-old futile practice that denies women and girls their dignity, endangers their health, causes needless pain & suffering and many other serious complications that they are forced to live with the rest of their lives such as - infertility, infections, stillborn babies and in some cases can also lead to death."

According to the UN data, the world over 1 in 4 women have undergone female genital mutilation, this is close to 52 million women world-over. Merck Foundation supports the UN's cause of putting an end to the practice of FGM by 2030.

"FGM has no health benefits, it only harms girls and women physically and psychologically. FGM can also lead to severe medical complications in women such as infertility as infection due to FGM is one of the main causes of Infertility. FGM also increases the risk of HIV transmission and can cause severe complications during childbirth. We must understand that FGM is recognized internationally as a violation of the human rights of girls and women. This practice needs to stop immediately," Dr. Rasha Kelej added.

"I strongly believe that Education is one of the most critical areas of women empowerment and will definitely help in stopping practices such as FGM which do not benefit anyone, educated mothers will know the harm and danger of FGM on their girls, moreover, Education also fosters questioning and discussion and provides opportunities for individuals to take on social roles that are not dependent on the practice of FGM for acceptance," Dr. Rasha Kelej further emphasized.

"Together with African First Ladies, Merck Foundation has contributed to the future of 1000's of girls by providing scholarships to continue their education and providing essential school items, through our "Educating Linda" program in many African countries such as Burundi, Malawi, Ghana, The Gambia, Nigeria, Zambia, Zimbabwe, Namibia, Democratic Republic of the Congo, Niger and more. Merck Foundation has released many inspiring children's storybooks and songs to support girl education. Moreover, we have announced awards of best Film, Song, Fashion Designs and Media on this issue," added Senator Kelej.

The sixth episode of 'Our Africa by Merck Foundation' featured popular singer – Kenneth Mugabi from Uganda. The singer presented a new song created to support Girl Education during the episode. Fashion designers from Senegal – Safietou Seck and Aicha Fatou Gaye also featured in this episode and showcased their designs that displayed strong and relevant messages about stopping FGM.

Merck Foundation has also collaborated with various music talents from Africa and released songs that speak address issues such as supporting girl education and women empowerment.

Watch the new song "Girls Can" by Cwesi Oteng and Irene Logan here: https://youtu.be/6LP92vAWYgs

Moreover, Merck Foundation has also released many other inspiring songs on women empowerment and supporting girls' education:
 
  1. Watch, share & subscribe the "Like Them" song here, sung by Kenneth, a famous singer from Uganda: https://www.youtube.com/watch?v=jCo52vtz3Q0
  2. Watch, share & subscribe "Take me to School" song here, sung by Wezi, Afro-soul singer from Zambia, to support girls' education: https://www.youtube.com/watch?v=rWcujLMbKSg
  3. Watch share & subscribe "Tu Podes Sim" Portuguese song, which means "Yes, You Can" in English by Blaze and Tamyris Moiane, singers from Mozambique in English here: https://youtu.be/BGWR2S-mxl4  
  4. Watch, share & subscribe "ABC, 123" by Sean K from Namibia song here: https://youtu.be/4Z2i4Wh-bpk
  5. Watch, share & subscribe "Brighter day" song by Sean K and Cwesi Oteng from Namibia and Ghana respectively: https://www.youtube.com/watch?v=I3_C4uyFuZk
 
Merck Foundation has also introduced and launched interesting storybooks for children to teach them the values of respecting women and underline the importance of girls' education.
 
1) To read Educating Linda Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1623068469_6affa28d861b48da41cf.pdf
 
2) To read Jackline's Rescue Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1639990408_efbd2346fb16c605c12d.pdf
 
3) To read Ride into the Future Storybook, pls visit: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1639993429_cca7a831eeb6dbe2c188.pdf
 
"I am very excited to bring to you all the upcoming episodes of 'OUR AFRICA by Merck Foundation' TV program. So, stay tuned and be ready to Get informed, Get healthy, and Get entertained!", concluded Senator, Dr. Rasha Kelej.

Watch General Promo of the Program here: https://www.youtube.com/watch?v=_RIoIMbFd2Q

Watch Episode 1 here: https://www.youtube.com/watch?v=fz1S1Dlugkc
Watch Episode 2 here: https://youtu.be/g5wpzOr22l0
Watch Episode 3 here: https://youtu.be/BONCtUJZLHI
Watch Episode 4 here: https://www.youtube.com/watch?v=Ok6_B8EKNks
Watch Episode 5 here: https://youtu.be/RqobIDOHc4E  
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