Press Information Bureau: Digest for August 03, 2023

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents Tata AIG Personalized Video Interactivity Campaign with VSPAGY Exceeds Expectations for Insurance Policy Renewals Aavas Financiers and IFC Organise Green India Drive Seminar in Mumbai

Tata AIG Personalized Video Interactivity Campaign with VSPAGY Exceeds Expectations for Insurance Policy Renewals Monday 15 May 2023 06:00 AM UTC+00 Business Wire India Tata AIG, a leading player in the insurance sector, has successfully tackled the challenge of low renewal rates in health policies through a groundbreaking campaign by leveraging the VSPAGY Personalized Video Interactivity Platform.   The company identified that a lot of customers didn't fully understand the benefits of the health insurance obtained from TATA AIG, leading to decreased renewals and customer attrition.   Recognizing the need for an engaging solution, Tata AIG partnered with VSPAGY to implement a personalized video interactivity campaign. The video content was created with an objective to educate and engage the customers as well as to trigger renewals from the video. Video streams with hyper-personalized information are generated in real time, and sent to individual customers through the TATA AIG existing CRM. These video stream links are sent simultaneously at scale via the SMS channel. Each individual video stream highlighted the specific benefits and coverage that the respective customers have under their policy, thereby, leading to enhanced customer engagement and longer video session duration. Other than the personalization layer, the video interactivity plug-ins were part of the video that included links/ renewal call-to-action buttons, thereby making it easy for the customers to renew their policies from the deep link within the video.   The campaign surpassed expectations and the results were exceptional, with cumulative video views reaching 36,961 views between the month of Oct 2022 to March 2023 and the unique video views totalling 9,679. Furthermore, the campaign achieved a remarkable 5570 confirmed paid renewals through the call-to-action prompts integrated within the videos (CTA 58%).   "We have used a lot of marketing tactics and campaigns over the years for insurance renewals," said Abhishek Bawa, Sr. Information Technology Project Manager at Tata AIG. "However the solution that the VSPAGY platform provided has by far been, one of the most effective and has given TATA AIG some amazing results. This campaign has made TATA AIG the first player in the General insurance industry to launch the Video RN Campaign."   Originally planned as a pilot project, the success of the campaign has led to its continuous implementation for over a year. Personalized video interactivity streams are now automatically generated on a monthly basis and delivered to customers through Tata AIG's distribution channels.   The remarkable outcomes of this innovative campaign demonstrate VSPAGY's commitment to enhancing customer experiences and shaping the future of the personalized video communication between enterprise brands and their customers. For more information about VSPAGY and its personalized video interactivity platform, visit the company's website at www.vspagy.com or reach out to: info@vspagy.com.   Contact us to know more https://spa.gy/linkedin   You can also check out the VSPAGY corporate video here https://spa.gy/iI0zQpl   Follow us on:   Linkedin | Instagram | Twitter | YouTube | Facebook #successfulcampaigns #insurancerenewals #TATAAIG #VSPAGY #Insurancemarketing #BrandCommunication #MarketingVideos #Communication #campaigns #CCM #VideoEngagement #VideoTechPlatform #marketing #engagement #personalized #video #interactivity #platform #AI #SaaS #saasstartup

Aavas Financiers and IFC Organise Green India Drive Seminar in Mumbai Monday 15 May 2023 11:05 AM UTC+00 Business Wire India Aavas Financiers Ltd. in association with International Finance Corporation (IFC) and EDGE Buildings recently organized an interactive seminar on 'Leading to Greener Mumbai' in Mumbai. The event provided a venue for a discussion about renewed commitment for green and sustainable structures to overcome the significant gap in the country's affordable, environmentally friendly housing.   After witnessing immense success at their previous roadshows in Pune, Ahmedabad, Hyderabad, and Delhi, the Green India Drive was hosted in Mumbai, a city with a major stake in the dialogue for affordable, eco-friendly homes. A wide range of local and international players attended the event, including government officials, municipal organisations, universities, financial institutions, builders, developers, architects, and consultants. The forum served as a platform to engage in a dialogue about the difficulties and potential solutions in scaling up green house finance, particularly in the affordable market. Stakeholders in the housing industry play a pivotal role in driving sustainable development which has become even more critical in the wake of deteriorating climate conditions. Three-panel discussions centred around: 'How can Mumbai benefit from transition to green?', 'How to Plan, Build and Adopt Green?' and 'Where is the Money for Green?' were also held at the seminar.   "South-Asian countries are facing severe air pollution due to rapid urbanization and economic growth despite efforts to address climate change. These roadshows are an attempt to create a platform that brings together key people from the government, corporates, and the intellectual community for a fruitful exchange of ideas and to synthesise efforts for supporting green building initiatives. At Aavas, an organisation committed to empowering the underserved markets outside the formal sector, our vision has always been to innovate and develop affordable green housing financial products that can benefit the country in our efforts to address climate change. Working together with IFC, we are looking forward to sharing our experience and knowledge of green housing finance and assisting the creation of a greener and liveable society for everyone," said Mr. Ripudaman Bandral, CCO, Aavas Financiers Ltd.   Aavas and IFC have been national partners in innovating a streamlined and cost-effective transition to green, self-built homes. Since the project's inception, the partnership has striven to eradicate barriers to individual green home certification across the lower and middle-income households of India. A platform like Green India Drive is extremely significant to synthesize local efforts with a global vision.   The Green India Drive programme was led by IFC, a member of the World Bank Group, in collaboration with Aavas Financiers Ltd. This project aims to bring together regional stakeholders to pinpoint certain obstacles and chances pertaining to green structures and their investments. Subsequently, a series of one-on-one meetings and capacity-building exercises will be carried out in order to achieve this, and they will culminate in a big conference on green construction. In the upcoming months, similar roadshows will be held in Bengaluru and other cities in India.   Aavas Financiers Limited incorporated in 2011 in Jaipur is a retail, affordable housing finance company, primarily serving customers in semi-urban and rural areas in India. The company provides affordable home loans in the un-served market and most of its customers have limited access to formal banking credit. Its mission is to enrich the lives of people by enabling them to achieve their dream of owning a home. For more information visit www.aavas.in International Finance Corporation (IFC)—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. It works in more than 100 countries, using capital and expertise, and strives to raise living standards by creating opportunities and mobilizing investors towards developing countries.

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