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Business Wire India - Multimedia: Digest for May 17, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

  • Showcases inspirational stories of 20 young stars
  • Launches new campaign #DettolProtectsTomorrow with a personalized pack option
 
Dettol, India's most trusted germ protection brand, unveils a new campaign #DettolProtectsTomorrow, to motivate children to explore the world without the fear of disease-causing germs. With a strong belief that children's curiosity should be encouraged to achieve their true potential, Dettol aims to empower mothers to build a better and safe future for their kids. To bring this thought alive, Dettol launched India's first-ever personalized foaming handwash, encouraging consumers to capture precious moments showcasing their kids exploring their talents, and create their own customized Dettol foaming handwash packs.
 
The campaign was launched with a video showcasing the brand philosophy by reiterating the promise of providing safety and protection of Dettol foaming handwash to children as their hands get dirty while they dive into the world of opportunities to build a better future. The philosophy was also brought to life through partnership with Better India by recognizing and celebrating 20 inspirational stories of kids from across India, who are making an impact on not just their lives, but also their local communities to build a better world.
 
Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt stated, "Curiosity and learning behaviour amongst children must be nurtured to help them reach their full potential. With #DettolProtectsTomorrow, and the inspirational stories of these children, we want to empower mothers to encourage their children to pursue their natural curiosity, without any fear of germs. Dettol Foaming handwash provides 10x better germ protection and is gentle on young skin, with moisture-rich foam. Personalised packaging of Dettol foaming handwash will have pictures and stories of these kids and we hope it serves as a reminder for all, to go out exploring and get their own personalised packs."
 
Mitesh Kothari, Co-founder and Chief Creative Officer, White Rivers Media said, "The thought-provoking campaign #DettolProtectsTomorrow, puts forth the message of strengthening inquisitiveness among children to go out and explore the world. To ensure the campaign reaches a wider audience and brings a positive change, we have conceptualized a film, displaying Dettol's philosophy and highlighting the innovative personalized pack. We at White Rivers Media are delighted to associate with a brand like Dettol that focuses on the health and growth of its consumers."
 
Children are naturally inquisitive and need to be able to explore the world even if that means getting messy. Dettol believes that this curiosity and play should be encouraged and hence aims to empower mothers to be able to build a better future for their kids. Its foaming handwash with 10X better protection vs other handwashes is also extremely gentle for young hands and hence is designed to offer the best protection and care. Consumers can order and get personalized labels by scanning the QR code on the Dettol foaming handwash packs and uploading their picture on Dettol's website.
 
YouTube link to the TVC: https://youtu.be/Qtn1AjeSvQU
YouTube link to The Better India video: https://www.youtube.com/watch?v=_GCg8lBAYSw
Business Wire India

P&G Health in association with the Indian Medical Association (IMA), West Branch set a new benchmark by creating a new GUINNESS WORLD RECORDS™ with the 'Largest Attendance for a Virtual Pharmaceutical Conference in one day'. This record was achieved at their first ever 'Phygital Recovery Summit 2023', organised on April 22, 2023, at ITC Royal Bengal, Kolkata.

The summit hosted an eminent panel of India's top recovery experts such as Prof. Dr. Ketan Mehta, IMM Past President and Hon. Gen Sec. of the Indian Society of Electrocardiology, Hon. Gen. Sec. of the Indian Society of Electro cardiology, Dr. Debmalya Sanyal, Professor, Department of Endocrinology, KPC Medical College, Kolkata, and Dr. Jyoti R Mohapatra, Consultant Gastroenterologist, Department of Gastroenterology, Peerless Hospital, Kolkata among others who shared their expertise around the subject - role of micronutrients in recovery and aiming for sustainable health for the community.

Milind Thatte, Managing Director, Procter & Gamble Health Limited, said, "P&G Health is glad to partner with the IMA for its first-ever Recovery Summit. This summit is an extended effort to spread awareness and education on the importance of the role of Vitamins in recovery. We are extremely proud to have achieved this new GUINNESS WORLD RECORDS™ title at our first-ever Recovery Summit. The program is a testament to our endeavor to create an eco-system of care with well-informed Health Care Professionals in essential practice areas and offer quality healthcare to every individual in India."

Dr. Jayesh Lele, Honorary Secretary General, IMA President, IMA added, "We are delighted to be a part of this important milestone event. National President IMA, Dr Sharad Kumar Agarwal and Honorary Secretary General IMA Dr. Anil Kumar Nayak acknowledged that healthcare practitioners across the nation have come together to participate in this one-of-a-kind summit to discuss a paramount subject like breaking down the science behind recovery and be a part of the new GUINNESS WORLD RECORD."

The Recovery Summit witnessed an overwhelming participation of 2896 HCPs who attended the event virtually. Some also attended the event in person. The summit hosted some of India's top recovery experts who helped demystify the science behind recovery by sharing the micronutrient mantra and the overall role of Vitamins. The discussion focused on the importance of Vitamins, micronutrients to improve recovery, prevent deficiencies, bolster immunity and release energy. All the Healthcare Professionals attending the event also received an accreditation from IMA, along with a certificate from the Guinness for being a part of this momentous event.

Adding to this momentous occasion, Swapnil Dangarikar, Official Adjudicator, Guinness World Records said, "Kudos to team P&G Health for achieving the record for the Largest Attendance for a Virtual Pharmaceutical Conference in one day, making this team now officially awesome! We are glad to be associated with P&G Health, IMA West Branch and the various medical practitioners for achieving this feat."
 
P&G Health's constant endeavor has been to educate patients and consumers alike to raise awareness on the importance of vitamins, minerals, and dietary supplements and help with symptomatic identification to enable timely diagnosis; while also engaging with HCPs and pharmacists through continuous scientific learning, educational and knowledge exchange forums.
Business Wire India

  • Launches the 'Ab Feel Karega India' campaign to raise awareness on Nerve Health and the role of B Vitamins in supporting healthy nerves
  • Spotlights the importance of early diagnosis and treatment in rural and semi-urban areas of Uttar Pradesh through various on-ground interventions
     
​P&G Health, the Health Care division of Procter & Gamble and makers of Neurobion, commemorated the Nerve Health Awareness Week 2023 for the third consecutive year in a row by announcing its 'Ab Feel Karega India' campaign. The campaign has been launched with an intent to raise awareness and maximise conversations about Nerve Health in India especially, the rural and semi-urban areas where there is relatively less awareness about this condition.

Vitamin B1, B6, and B12 play essential roles in the maintenance of a healthy nervous system. Vitamin B1 provides energy to the nerves, vitamin B6 helps with signal transmission in nerves, while vitamin B12 helps with neuronal regeneration.  To help emphasize on the role of B Vitamins in supporting healthy nerves, a host of on-ground activities are also being planned. It will shed light on the importance of early diagnosis, its impact on quality of life, and how to improve their nerve health through various on-ground interventions such as diagnostic nerve camps to help doctors diagnose nerve health related conditions early on, Nukkad Nataks, Interactive product demos etc. These activities will be held in collaboration with pharmacists, physicians, medical and HCO partner associations.

"As a leader in nerve care, P&G Health has always been committed to educating communities about the effects of Nerve damage on quality of life. As we commemorate the Nerve Health Awareness Week this year, we intend to continue promoting better collective health by encouraging everyone to don the purple ribbon with us. Our campaign "Ab Feel Karega India" is a step ahead in our journey towards sensitizing and encouraging the less informed patients/ consumers in India's rural and semi-urban areas to take steps to mitigate the effects of nerve damage," commented Milind Thatte, Managing Director, P&G Health India.
 
DID YOU KNOW?
  • Symptoms of Vitamin B deficiency include numbness, tingling, prickling, and burning sensations in the hands and feet.
  • Vitamin B deficieny may lead to nerve damage, impacting their quality of life including reduced physical abilities and sometimes affect sleep.
  • Various epidemiological studies from India showed wide prevalence of nerve damage varying from 5 to 2400 per 10,000 population in different community studies.1 The estimates on prevalence of nerve damage in India vary widely from 13.1–45.0% in different populations which could be attributed to different types of diabetes.2

"P&G Health has been relentlessly working towards raising awareness around nerve care among the masses through its insightful campaigns. Through "Ab Feel Karega India", we intend to inform the masses how they can improve their nerve health with early diagnosis and treatment. Our extensive online and on-ground interventions are a testament of our collective efforts to encourage and educate the consumers in rural areas to identify symptoms of nerve damage and ensure improved treatment outcomes for them," shared Vijay Pampana, Marketing Director, P&G Health India.

[1] Ann Indian Acad Neurol. 2017 Jul-Sep; 20(3): 173–184.)
[2] DIABETICMedicineDOI: 10.1111/j.1464-5491.2008. 

Inspired by symptoms such as numbness and tingling felt by those suffering from Vitamin B deficiency, P&G Health Neurobion's 'Ab Feel Karega India' campaign will be further leveraged through a TVC film accentuating on how those with the condition are not able to feel the same joy and delight when going about routine activities, thus, negatively impacting their quality of life and consequently their emotional wellbeing. 
 
NEW RESEARCH STUDY
 
P&G Health is committed to initiate and support research in the area of nerve health.
 
An in-vitro study initiated by P&G Health found that neuronal health, as defined by cell viability, neurite growth and the generation of a healthy neurite network significantly improves when nerve cells were grown under vitamins B1, B6, and B12*.
 
  • In the absence of B vitamins, cell viability was impaired and thus neurite growth at day 3 – 4 was seen decreasing area of cell body clusters and reduced neurite length.
  • The study showed that when Vitamin B1, B6, and B12 were added to nerve cultures, there was an increase in total neurite length of 124% and an increase in the total cell body area of 55%.
  • Nerve network of cells nourished with B1, B6, and B12, also doubled.
     
 *The in-vitro study was done with healthy nerves cell.
 
The campaign includes raising further consumer awareness through online and offline activations, Screening camps, Healthcare professionals and Pharmacists Scientific Forums, and activations such as the 'Museum of Touch through a first of its kind Nerve cafe'', which brings to life everyday challenges faced by people suffering from nerve damage and highlight the role of timely diagnoses and treatment.

P&G Health will also be bringing together globally renowned multidisciplinary medical experts in the field of neuropathy with healthcare professionals across Asia Pacific, Middle East, India, and Africa region to unveil guidance on effective management of nerve damage.

For more information on attending the 'Demystify Peripheral Neuropathy' forum, please write in to our media contacts, or click here to register for the webinar as a media professional: 

https://mymedisage.com/live_event_register/NAW2023?utm_source=FR&utm_medium=M&utm_campaign=W&utm_id=1&utm_content=NAW2023

Disclaimer: Indications of Neurobion may differ in different countries, please check with your local healthcare professionals for more information.
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