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Business Wire India - Multimedia: Digest for May 27, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

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Business Wire India

AVISTA OIL AG, the leading global player in used oil collection, re-refining, and sustainability, has entered the Indian market through a strategic partnership with IFP Petro Products, a pioneer in the Indian used oil re-refining industry. The partnership aims to revolutionize the used oil re-refining industry in India by introducing innovative technologies and sustainable work practices.
 
IFP Petro and AVISTA OIL AG share a common vision of creating a circular economy for used oil, where waste is minimized, valuable resources are recovered and reused with maximum carbon offset. Through this partnership, IFP Petro will leverage AVISTA OIL AG's expertise, state-of-the-art technologies, and global network to expand its operations and increase its efficiency in used oil collection, re-refining, and distribution.
 
Mr. Anant Bhargava, CEO of IFP Petro, expressed his excitement about the partnership, saying, "We are thrilled to partner with AVISTA OIL AG, a company that shares our values and commitment to sustainability. With their support, we can take our operations to the next level and achieve our mission of creating a more sustainable future for India."
 
Mr. Marc Verfürth, CEO of AVISTA OIL AG, also expressed his enthusiasm, saying, "India is a key market for us, and we are excited to partner with IFP Petro to bring our expertise and technologies to this region. We believe that this partnership will create significant value for both companies and contribute to the development of a circular economy for used oil in India."
 
The partnership is expected to bring significant benefits to the Indian used oil re-refining industry, including improved quality, increased efficiency, reduced waste and enhanced sustainability. India is the third largest consumer of lubricants with an estimated 1.5 Million Metric Tonnes of Used Oil generated annually.
Business Wire India

  • EORS opens for Myntra Insiders, members of the loyalty program one day prior, on May 31st
  • 3.5 lakh new styles have been added over the last edition of EORS

Myntra, one of India's leading fashion, beauty and lifestyle destinations, is set to host its 18th edition of its flagship fashion extravaganza EORS (End of Reason Sale), from June 1, with Early Access starting from 31st May for Myntra Insiders. The fashion carnival will be a mega bonanza for shoppers of fashion, beauty, and lifestyle, where millions of users from across tier 1 and 2 cities and towns, and beyond can expect brands to extend value offers more than 2.1 million styles, from 6000 brands at never-before-seen prices. Myntra's more than 17000 MENSA network of Kirana Partners will play an important role in enabling a seamless delivery of orders across the country.

Unique offers for customers:
  • Early Access to the EORS offers and perks on select brands only for Myntra Insiders on 31st May
  • Grand opening offers that will be valid from 00 hours to 2 am on June 1, 2023
  • Delightful offers running at every hour to cater to the demand of millions of customers
  • Myntra Showstopper will have the best fashion selection across GenZ trends, global and D2C brands, sneakers, premium ethnic wear and gadgets
  • Over 30 new launches from leading international, domestic and D2C brands
  • Exciting Rewards like customers can get coupons worth Rs. 3000 if they shop for Rs. 3000
  • Daily limited time deals through the day for the best value in Deal 'O Clock, Happy hour, jackpot deals and more
 
Bank offers that customers can avail during EORS 18:
  • ICICI and Kotak Bank Offer Callout (Combined Strip): 10% Instant Discount*
  • ICICI Bank Individual Strip: 10% Instant Discount* on ICICI Bank Credit and Debit Cards.
  • Kotak Bank Individual Strip: 10% Instant Discount* on Kotak Credit and Debit Cards.
  • Paytm: Get Assured Cashback on Paytm Wallet and Postpaid
 
The event will present an opportunity for over 6000 brands to connect with millions of customers and first-time shoppers from across the country, who are expected to visit the platform to shop for their unique fashion needs. Popular international and domestic brands are gearing up to offer unprecedented deals across a wide set of categories, like women's ethnic and western wear, men's casual wear, footwear, sportswear, kids and teens wear, beauty, and home on the Myntra platform.

Speaking about the 18th edition of EORS, Sharon Pais, Myntra, said, "We are excited for our upcoming 18th edition of EORS, starting June 1, an event that has garnered immense anticipation. EORS has evolved into an extraordinary shopping spectacle with thousands of brands offering their selections at best deals for millions of our customers. It's a great opportunity for customers to save on fashion and take their fashion quotient a notch higher. Our network of 6000 brands is all geared with their best value offers for our customers, who will be able to win some unparalleled rewards."
 
Brands on Myntra are excited and have got the ball rolling for the most-awaited fashion carnival and are amping up their capabilities to offer trendy and fresh collections to millions of customers.
 
Ahead of EORS-18, Myntra has rolled out new features on its app which will elevate customer shopping experience. The vernacular search feature is set to enable customers to search for their choicest products in 11 different languages including Hindi. The newly launched MyStylist and MyFashionGPT will help customers discover products easily and with styling their looks. Tools like the AI Stylist and Skin Analyser among many others will play a pivotal role in providing a delightful shopping experience.
 
It will be very exciting for young shoppers who will be able to shop from Myntra's FWD proposition for first time from leading brands like hersheinbox, Bostreet, Sassafras, Street 9 and Tokyo Talkies among others.
Business Wire India

Tata CLiQ Palette, India's beauty matchmaker from the House of Tata, is thrilled to announce its first edition of the CLiQ CLiQ Sale – an anniversary sale hosted by sister brands, Tata CLiQ & Tata CLiQ Luxury, every year, which is scheduled to take place from May 26th to June 4th, 2023. This highly anticipated sale event will feature incredible offers from the beauty destination on a wide range of makeup, skincare, fragrances, haircare, bath and body, and men's grooming products.
 
During the CLiQ CLiQ Sale, customers can enjoy offers of up to 60% off on their favourite beauty and personal care brands. It's the perfect opportunity to indulge in luxurious and authentic products at unbeatable prices. In addition to the overall sale offer, Tata CLiQ Palette is offering FLAT Rs. 500 off to customers on their first app order by using the code FIRST500 & FLAT Rs. 250 off on their first order on the website by using the code SITE250. For subsequent orders on the app, customers can use the code LOYAL500 to enjoy a flat Rs. 500 discount. Axis Bank Credit & Debit card users can get an additional 10% off on their orders on TATA CLiQ Palette. *T&C Apply.
 
Talking about the sale, Mr. Dharmarajan K, Chief Business Officer, Tata CLiQ Beauty, said, "We are extremely delighted for our first ever CLiQ CLiQ Sale. Tata CLiQ Palette is a tech-enabled beauty destination that strives to bring a new approach to discovering how people perceive beauty and elevating their shopping experience. Since it's our first year, we are excited to celebrate the occasion with our customers, and which is why we have great offers across categories on leading brands. With our content-to-commerce approach and state-of-the-art AI-enabled Beauty ID technology, we look forward to personalizing every customer's experience to match their unique beauty needs during the sale & beyond."
 
At the CLiQ CLiQ Sale, consumers can explore a wide range of makeup assortments from coveted brands like Maybelline New York, Colorbar, Faces Canada, Makeup Revolution, By Terry, Sigma Beauty, Sugar Cosmetics which will be at up to 20%–60% off. Luxury beauty enthusiasts can treat themselves to brands like M.A.C, Bobbi Brown, INGLOT & Simply Nam at great discounts & freebies. The skincare segment will also have offers in the range of 15%-40% on leading brands such as Biotique, Cosrx, Gallinee, L'Oreal Paris, Minimalist, Olay, Plum, and The Body Shop. Also, save big on premium skincare brands with discounts & gifts on CLINIQUE, Estee Lauder, Paula's Choice, KAMA Ayurveda & Forest Essentials.
 
Perfume connoisseurs can indulge in a wide range of high-end to affordable fragrances like Bvlgari, Chopard, Guess, Jimmy Choo, Salvatore Ferragamo, Versace, Skinn by Titan & Bella Vita Organics. These brands will be up to 10% to 55% off.
 
Beauty enthusiasts who are particular about their haircare routine can pick from the best of global brands like Dyson, GK Hair, Kevin Murphy, Olaplex, Toni & Guy, Wella Professionals, and from home-grown brands like MamaEarth, Wow Skin Science which will be up to 10%-40% off.
 
The bath and body category has renowned global brands like Brut, Dove, L'Occitane, Plum, and St.Ives. So whether one is planning to explore a new product in the body care segment or to build their existing collection, enjoy 30–50% off on all these brands & more.

Shop here: https://tatacliq-palette.onelink.me/93PU/nj0kw5r1
Business Wire India

  • Ordinary phenyls kill only 50% germs on mopping^
  • Lizol All-in-1 disinfectant surface cleaner's 1 cap provides 99.9% Germ Kill^ and 10X better cleaning* compared to 3 caps of ordinary Phenyls 
​
Lizol, India's leading disinfectant brand, and India's leading government research agency, Council of Scientific & Industrial Research's (CSIR) institution 'Institute of Genomics and Integrative Biology' (IGIB) have jointly conducted a study to analyse the presence of germs and pathogens in Indian homes. The study found a variety of germs on floors in Indian homes.
 
The research team studied the presence of germs in Indian households and found that floor areas across different rooms harbour illness-causing germs such as, Escherichia coli, Moraxella spp, Brevundimonas spp, Acinetobacter spp. The research also revealed that there are over 1000 types of bacteria and 200 types of viruses across surfaces in homes. The germs identified have been responsible for diseases such as diarrhoea and conditions like skin-infections, urinary tract infections, acne, eye and bloodstream infections.
 
Dr. Rakesh Sharma, PhD, Chief Scientist at CSIR-IGIB, said, "The study conducted in partnership with Lizol has brought to light details of germs and pathogens found on floors in different parts of Indian homes. Further, the germs found in the study are known to be responsible for certain illnesses and hence highlighting the need to maintain clean and germ-free homes."
 
Mr. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, "Lizol, a leading disinfectant brand with 130-year-old global heritage, champions the cause of protecting families and keeping them illness-free. This study commissioned in Indian houses is an attempt to build healthier homes by identifying germ-related threats that exist here. Our aim is to raise awareness and educate Indian families on the benefits of adopting better cleaning and disinfection habits by using specialised cleaning solutions that provide superior germ kill than commonly used solutions, like ordinary phenyls."
 
He further added, "In India, less than 20% homes use a specialized floor cleaner to mop their floors while majority use detergents or plain water which are ineffective in dirt and germ cleaning. According to recent studies, widely used phenyls were also found to be inadequate, leaving 50% germs behind after mopping^. Only specialized floor cleaners, like Lizol, with disinfecting actives like benzalkonium chloride offer enhanced cleaning & protection from germs with 99.9% germ kill on your floors every time you mop them*."
 
Lizol disinfectant floor cleaners offer protection from disease-causing germs for Indian families significantly better than Phenyls, concluded an independent lab testing. Ordinary phenyls have a distinct smell that lingers and may create a false impression that they are effective at killing germs. However, recent independent lab testing has revealed that they kill only 50% germs^. The testing also identified that only 1 cap of Lizol's superior formulation offers 99.9% Germ Kill^ and 10X Better Cleaning* vs 3 Caps Of Phenyl.
 
Julie McKinney, PhD, R&D Director, Microbiology and Virology at Reckitt, said, "The recently conducted study has helped us identify specific germs and pathogens that may be found on floors throughout Indian homes. Over 1000 types of bacteria and 200 types of viruses including E. coli, the most common faecal bacterium, were identified in the study. These findings highlight how important it is to adopt effective floor cleaning and disinfection practices in our daily routines. At Reckitt, we develop products with an aim to protect consumers from germs and pathogens. Lizol All-in-One Disinfectant Surface Cleaner offers 99.9% germ kill^."
 
Lizol All-in-1 disinfectant surface cleaner is recommended by IMA. It is available in 7 different fragrances across India and e-commerce websites priced as low as Rs. 42/-. It is present in product packs ranging from 200ml to 5L along with value refill packs of 750ml and 1.8L.
 
* As per lab testing vs ordinary white phenyls
^As per lab testing done on representative bacteria on recommended dilution
Business Wire India

Odisha Governor Prof. Ganeshi Lal today released the Odia version of the book – "Gita Acharan - a practitioner's perspective" – at the Raj Bhawan in Bhubaneswar. The book has been written by senior Punjab IAS officer Shri K Siva Prasad who is presently posted as the Additional Chief Secretary to Punjab Governor.
 
Speaking on the occasion after the release of "Gita Acharan - Eka sadhakara dristi konaru", Prof. Lal said that Gita helps to take everyone to the state of realisation by removing the identity crisis. Though many paths are prescribed in the Gita, he said he considered Karma Yoga to be the best path to attain it.
 
It may be mentioned that Prof Lal himself has deep insight into the Bhagavad Gita and has authored a book called "Non-attached Attachment" – a book on Karma Yoga of Bhagavad Gita.
 
The Odisha Governor said that Bhagavad Gita was the unique gift given by India to the world. "It laid the foundations for the independent living based on contentment and joy from within and these teachings are more relevant today as everyone needs guidance in this fast changing world."
 
The Governor further said that the equanimity taught in the Bhagavad Gita should be meticulously adopted by everyone in their life especially when we are celebrating our 75th independence day and equality is the foundation of our Constitution. On this occasion, he appreciated the efforts made by Shri. K. Siva Prasad to make Bhagavad Gita easy to understand even to a common person.
 
Talking about the book, Shri. Siva Prasad said the book was an attempt to elaborate the concepts of Bhagavad Gita in a simple way in the form of short essays. The complex issues presented in the Gita were simplified through these articles using contemporary scientific understanding. This will help even a beginner and especially youth to under Gita to make their lives joyful and they will be able to handle the stress and tension they face in daily lives, he added.
 
The ACS to Punjab Governor further said the quest for contentment led him to the Bhagavad Gita as he realised that contentment is nowhere outside. "Using the knowledge of the Gita, we can find it in ourselves," he added. The book, he said, was the result of more than 30 years of his work in this area and the experience gained in these years has helped him to understand the preachings of Gita. Besides this, Shri Siva Prasad said he studied western thinking processes and behavioural sciences to supplement his daily experience.
 
He hoped that this translated work on Bhagavad Gita in Odia will help the Odia readers from all over the world as they would get benefit of reading the Gita Acharan in their mother tongue for better understanding.
 
Gita Acharan is already available in English, Hindi and Telugu and the work is on to bring the Punjabi and Bengali editions of the book, the senior IAS officer informed.
Business Wire India

Carl Zeiss India (Bangalore) Pvt. Ltd, a global leader in optics and optoelectronics, is proud to announce the grand opening of its first ZEISS VISION CENTER, in Mumbai, by Elrica Global Enterprises Pvt. Ltd. (E.G.E.P.L.). This state-of-the-art facility is set to revolutionize the way Mumbaikars experience vision care and eyewear solutions.

The ZEISS VISION CENTER, located in Thane West, will bring together cutting-edge technology, personalized service, and the expertise of ZEISS to provide customers with an unparalleled eyecare experience. The center aims to cater to the diverse needs of individuals seeking the highest quality vision solutions and comprehensive eye examinations.

Speaking at the launch event, Mr. Rohan Paul, Business Head - Vision Care at Carl Zeiss India (Bangalore) Pvt said, "We are thrilled to bring our first ZEISS VISION CENTER to Mumbai, an initiative that will provide the city with a world-class destination for comprehensive vision care. We believe that exceptional vision is fundamental to an individual's overall well-being. With this ZEISS VISION CENTER, we aim to enhance the quality of life for Mumbaikars by offering innovative optical solutions and excellent customer service through our partners."

"The launch of the ZEISS VISION CENTER is a testament to Carl Zeiss India's commitment to delivering innovative and advanced optical solutions to its customers. It features the latest diagnostic tools and equipment, including advanced eye examination instruments, precision refractometers, and optical coherence tomography (OCT) systems, ensuring accurate assessments and precise prescriptions," Rohan Paul added.

Talking about the inauguration Director of Elrica Global Enterprises Pvt. Ltd. said, "We are honored to be associated with ZEISS Group, a global leader in optics and optoelectronics. Their unmatched expertise and commitment to precision align perfectly with our vision for the ZEISS VISION CENTER. With this collaboration, we can offer our customers the most advanced and reliable optical solutions available in the market. Together with ZEISS, we are confident that we will revolutionize the eyecare industry in Mumbai, setting new benchmarks for excellence and ensuring optimal vision for our valued customers. We remain committed to enhancing the quality of life for our customers by delivering innovative optical solutions and exceptional service."

At the ZEISS VISION CENTER, customers will have access to an extensive range of ZEISS eyewear products, renowned for their exceptional craftsmanship, advanced lens technologies, and stylish designs. The center offers a wide selection of eyeglasses, sunglasses, and contact lenses to suit every individual's style and visual requirements.

What sets the ZEISS VISION CENTER apart is its team of highly skilled optometrists and optical experts who provide personalized care and expert advice to customers. Whether it's choosing the perfect frame, customizing lens options, or addressing specific eye care concerns, the dedicated staff at the center will ensure a seamless and enjoyable experience for all visitors.
Business Wire India

  • Senator Dr. Rasha Kelej is one of 100 Most impactful Change Makers for her great efforts to transform patient care, women empowerment and girl education through her position as Merck Foundation CEO.
     
  • The Humanitarian Awards Global has unveiled their esteemed list of 100 Most Impactful Change Makers in Africa for 2022, representing diverse sectors of change makers impacting lives.
     
  • Senator, Dr. Rasha Kelej has also been recently awarded Doctorate of Letters Honoris Causa (D.Litt) by Krishna World University for her outstanding achievement in the social sciences, justice and reform.
     
  • Merck Foundation CEO has also been recognized, for the fourth year, as the "Most Influential African Woman " from 2019 to 2022 by New Africa Woman Magazine, UK, for her efforts as a devoted Health and Girl Education champion and for her fight against infertility stigma and child marriage.
     
  • #MerckFoundation
  • #EducatingLinda
  • #MoreThanaMother
     
​Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" Campaign has been recognized as one of the "100 Most Impactful Change Makers in Africa" by Humanitarian Awards Global to acknowledge her commitment and Great efforts towards ending child marriage, supporting girl child education and transforming patient care across Africa and beyond.
Senator, Dr. Rasha Kelej expressed, "I am honored to be recognized as One of the 100 Inspiring and Influential change-makers from Africa" for 2022 by the Humanitarian Awards Global (HAG) to acknowledge me as an African woman and Merck Foundation CEO for my efforts and commitments towards building healthcare capacity, transforming patient care landscape, empowering women & girls so that they can reach their potential and pursue their dreams. I promise to continue our efforts to improve patient access to quality and equitable healthcare solutions, increase community awareness and create a culture shift in Africa, Asia and beyond.

Congratulations to all the exceptional change makers who have been selected this year with me. Well deserved!"
 
Through Merck Foundation, Dr. Kelej has transformed patient care in Africa and beyond by providing more than 1580 scholarships to young doctors from 50 countries, in 39 underserved medical specialties.
 
Dr. Rasha Kelej has been successfully leading the Merck Foundation programs for the past 10 years and works closely with more than 20 African First Ladies as Ambassadors of Merck Foundation and Ministries of Health, Education, Information, Communication, Gender, Academia, Media and Art societies in 50 countries.
"Together with our partners, we can impact the lives of people in the most disadvantaged communities in Africa and beyond", Senator Kelej believes.

Under her leadership, Merck Foundation was recognized as the "2022 NGO OF THE YEAR", the Most Influential NGO in Africa whose collective efforts greatly contribute to Shaping Africa's Future through key sectors such as Health, Education and Economic empowerment by transforming patient care landscape, creating a culture shift, supporting girl education, empowering women, and breaking infertility stigma in Africa and beyond.

She strongly believes in girl education; and through her 'Educating Linda' program, she has been providing scholarships to 1000s of schoolgirls to continue their education to reach their potential, through grants and school items.

She has created also a pan-African TV program "Our Africa by Merck Foundation", directed and hosted by her, to sensitize communities about critical social and health issues through fashion and art.

The mission of Humanitarian Awards Global is to inspire and empower the next generation of Global change makers who are dedicated to transforming lives and challenging the status quo. In pursuit of this objective, they have released their annual publication, highlighting, and celebrating the outstanding achievements of these extraordinary individuals in Africa.

The Humanitarian Awards Global has recognized individuals from various countries including Ghana, Nigeria, Kenya, Senegal, The Gambia, Namibia, Botswana, Liberia, Uganda among several other African nations. Humanitarian Awards Global follows a rigorous selection process comprising of nominations, extensive background checks on their impact, activities, and evaluations by their board to determine the top 100 honorees for the year. The key criteria used in the evaluation process includes leadership drive, influence, consistency, and, most importantly, community and social impact.

If you wish to learn more about the journey of Senator, Dr. Rasha Kelej, follow @Rasha Kelej: Facebook, Instagram, Twitter, YouTube.

Merck Foundation is transforming the Patient care landscape and making history together with its partners in Africa, Asia, and beyond, through:
  • 1580 + Scholarships provided by Merck Foundation for doctors from 50 Countries in 39 critical and underserved medical specialties which includes One Year Diploma, 2 and 3 year Master Degree in Diabetes, Preventative Cardiovascular Medicine, Sexual and Reproductive Medicine, Endocrinology, Respiratory Medicine, Acute Medicine, Rheumatology, Gastroenterology, Dermatology in Clinical Practice, Clinical Psychiatry, Medical Oncology, Infectious Diseases, Women's Health, Urology, Family Medicine, Paediatrics and Child Health, Pain Management, Cardiology, Stroke Medicine, Neurology, Neurosurgery, Care of the Older Person, Cancer and Clinical Oncology, Emergency and Resuscitation Medicine, Laparoscopic Surgical Skills, Neonatal Medicine, Pediatric Emergency Medicine, Primary Care Ophthalmology, Internal Medicine, Neuroimaging for Research, Obesity and Weight Management; ChM in General Surgery, Trauma and Orthopedics; MSc in Biotechnology of Human Assisted Reproduction and Embryology, Critical Care, Advanced Surgical Practice and In-Campus Clinical Training Programs in: Advanced ART and Fertility Specialists, Assisted Reproduction and Embryology and Oncology Fellowship. 
 
Merck Foundation is also creating a culture shift and breaking the silence about a wide range of social and health issues in Africa and underserved communities through:
  • 2500+ Media Persons from more than 35 countries trained to better raise Awareness about different social and health issues
  • 8 Different Awards Launched annually for best media coverage, fashion designers, films, and songs
  • Around 30 songs to address health and social issues by local singers across Africa
  • 8 Children's Storybooks in three languages - English, French, and Portuguese
  • Pan African TV Program "Our Africa by Merck Foundation" addressing Social and Health Issues in Africa through "Fashion and ART with Purpose" Community
  • 1000+ Girls from 15 African countries supported through scholarships or school items, annually.
  • 9 Social Media Channels with more than 5 Million Followers.
Business Wire India

 
  • Tata AIA Life Insurance (Lead insurer – Life Insurance) and IFFCO-Tokio (Lead insurer – General Insurance) have been driving the initiatives in Mizoram to educate citizens about Life and General insurance benefits, contribute to building a nation-wide insurance safety net
  • Tata AIA Life implemented a digital campaign for Mizoram in Mizo language, using the local mascot Ka Pu Sanga – reached over 8 lakh people (60% of the state's population)
  • The company also collaborated with Common Service Centers (CSC), a venture of the Ministry of Electronics & IT to deliver low-cost life insurance solutions for Mizoram
  • IFFCO-Tokio has been working on generating visibility with the help of outdoor media campaign, conducting insurance seminars and van activations
 
As part of the Insurance Regulatory and Development Authority of India (IRDAI) vision of 'Insurance for All' by 2047, the Indian Insurance industry has collectively come together to drive insurance penetration in Mizoram. Tata AIA Life Insurance and IFFCO-Tokio General Insurance are leading the initiative, supported by Life Insurers and General Insurers from India's Private and Public Sectors.
 
Life Insurance offers comprehensive solutions providing cover for one's life, employees, etc. with term insurance as also opportunities to grow wealth with guaranteed income and investment linked plans. Further, the category has pension products to ensure a worry free retirement. On the other hand, General Insurance offers covers for property (vehicle, home) as also health indemnity covers as well as corporate and rural insurance (tractor, crop insurance) solutions.
 
Under the leadership of the IRDAI, a committee of representatives from various Life and General Insurance companies have been working towards increasing awareness and penetration of life insurance in the state. As part of the process to discuss the progress of the initiatives and way ahead, a meeting was held in Mizoram under the guidance of Shri Lalramsanga Sailo, Secretary, Government of Mizoram, Shri Gautam Kumar, Deputy General Manager, IRDAI. Key dignitaries including senior officials from Common Service Centers (CSC), Life and General Insurance companies, Agents and Bank representatives were present in the joint industry level stakeholders meeting.
 
Sharing his keynote at the event, Shri Lalramsanga Sailo, Secretary, Govt of Mizoram, said, "Insurance is one of the most important security cover for any individual, family or business. We are very happy to support the initiative of IRDAI to introduce state-level insurance awareness and penetration drive. We are keen to participate in the initiative and ensure the success of this program. We look forward to Life and General insurance companies making significant contribution to promote the cause of insurance, generate employment and promote entrepreneurship in the State of Mizoram."
 
Speaking at the occasion, Shri Gautam Kumar, IRDAI, said, "IRDAI as the Insurance regulator has envisioned Insurance for all by 2047. We are pleased to obtain the support of the State Government of Mizoram to drive insurance awareness and penetration in the state. Mizoram is one of the most literate and well-to-do states, and hence there is a lot of scope of development of insurance sector. The people of Mizoram will definitely get benefit from the security net of insurance, and it will generate new opportunities of employment and development too."
 
Sharing his perspective as the Lead Life Insurer, Mr. Girish Kalra, Chief Marketing Officer from Tata AIA Life Insurance, said, "In line with the vision of IRDAI, Tata AIA is leading the efforts of the life insurance industry and making insurance accessible to every citizen of Mizoram. We have already implemented a mass media campaign in FY23 through digital and social media, reaching over 8 lakh people of Mizoram. Our tie-up with the Common Service Centers (CSC) has enabled us to reach the rural and remote locations of Mizoram. We have further scaled up our efforts for FY24 along with other life insurers and would deepen our reach in Mizoram through multiple initiatives including Village Level Entrepreneur training, Bimarath introduction, tie-ups with MSME associations, etc."
 
Sharing his perspective, Mr. Raj Bora, EVP, IFFCO-Tokio General Insurance, said, "We are committed to working towards the goals set by IRDAI. We have already started with the Insurance awareness activities across several districts of Mizoram and plan to ramp up the activities on a bigger scale. Under the guidance of IRDAI and State authorities, along with other insurers we will conduct various training sessions and joint initiatives to increase the reach and awareness of insurance in the state."
 
Digital Campaign – Reached 8 lakh people (60% of the population)
 
Tata AIA along with other life insurers has implemented campaigns through the popular Digital and Social Media that are widely viewed by the people of Mizoram. The focus of this campaign was to improve citizens' awareness and understanding of financial planning. To achieve this goal, a series of videos were developed in Mizo language, using simple story lines and featuring Ka Pu Sanga, a financially savvy middle-aged Mizo resident. The response to these videos has been highly encouraging with high (8%+) engagement among the viewers on digital and social media. These videos explain how life insurance offers comprehensive benefits to people at different life stages - families can be protected from life's uncertainties with term insurance, they can plan for rising costs with guaranteed income plans and ensure a worry-free retirement with pension products. Additionally, these campaigns were linked to a special website in Mizo language, to provide detailed information on the solutions and their benefits.
 
IFFCO-Tokio is also creating visibility for general insurance solutions with the help of outdoor media campaign in identified areas of the state. It will also conduct social campaigns in mizo to increase the digital reach.
 
Rural Outreach through Common Service Centers (CSC)
 
To deliver much-needed life insurance coverage to the people of Mizoram, Tata AIA supported over 50 Village Level Entrepreneurs (VLEs) as part of association with Common Services Centers (CSE), an organisation run by the Ministry of Electronics & IT. Known as the last mile of distribution, a VLE provides essential government and non-government services from CSC outlets for the welfare and development of rural communities. Tata AIA provided permanent visibility at CSC outlets and trained these VLEs about life insurance solutions, to help them solicit life insurance business.
 
IFFCO-Tokio, along with other non-life insurers, plans to conduct insurance seminars and van activations to reach the rural areas of Mizoram.
 
Benefits to the people of Mizoram
 
The initiative launched by IRDAI with the support of the State Government of Mizoram will lead to multiple benefits:
 
  1. Security cover to the citizens of Mizoram – life insurance & general insurance covers
  2. Employment generation with the recruitment of Insurance staff, Advisors across the length and breadth of the state
  3. Development of industry, especially MSMEs that form the backbone of India's growth engine. The insurance industry offers specific solutions in the area of business insurance
 
Referred to as the land of the whispering winds and Blue Mountains, Mizoram boasts the second-best literacy rate in India. Its literacy rate at 91.3% is significantly higher than the national average of 74.0%. Despite being India's second least populous state, Mizoram has the unique distinction of having a similar male-to-female ratio across age groups. 
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