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Business Wire India - Multimedia: Digest for June 20, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

In the captivating world of entertainment marketing, where creativity reigns supreme, MA & TH (Marching Ants and Trigger Happy), members of Hakuhodo International, continue to create success stories. Their latest triumph can be witnessed in the heart-pounding cop drama, Dahaad, streaming on Amazon Prime. It is a hard-hitting, character-driven show that focuses on the cat-and-mouse chase of powerhouse performers Sonakshi Sinha and Vijay Verma. 
 
MA & TH pulled out all the stops to create an exhilarating marketing campaign that took the curiosity one notch higher. This being Sonakshi Sinha's first OTT project, the challenge was to introduce the daredevil cop avatar of Sonakshi Sinha in a way that sparks conversations with her fans. A one of its kind, on-ground event was conceptualised where Sonakshi with over 100 women bikers, took over the streets of Mumbai to create a larger-than-life Dahaad logo
 
Video Link: https://www.youtube.com/watch?v=ecZOscwlJZI
 
There are many Crime Drama titles across OTT, that are based on serial killers. The challenge was to differentiate in this clutter. An idea was born to highlight Vijay Verma's character's multiple identities while committing crimes. An intriguing front-page print innovation was devised, which had 27 matrimonial profiles of Vijay Verma's different characters from the show. Readers were surprised to wake up to see multiple avatars of the same actors.

On a similar thought, OOH innovation was carried out where Vijay Verma's identity was challenged. The headline of the OOH was "Yeh Vijay Verma Nahi, Anand Hai!" and the name of Vijay Verma's character kept changing with every hoarding. 

Earlier this year, Zee5 launched their biggest show Taj, Divided by Blood, a period drama based on the Mughal Dynasty and their bloody battles of succession. This posed a different challenge to the team. Young audiences are weary of period dramas. They have developed an appetite for dark-period dramas with flawed characters, dysfunctional families, and forbidden relationships. MA & TH decided to pitch this aspect of Taj, Divided by Blood to the young audience. The team conceptualised a never seen or heard, 'Main Tajdaar', a Hindustani Rap song with breathtaking VFX visuals
 
An international crew was deployed by MA & TH for the VFX film, while the rap song was helmed by a singer who had already created waves in the Hip-Hop circuit. The rap anthem, "Main Tajdaar," set the internet abuzz, captivating young netizens who were drawn into the series with the groovy rap music and stunning VFX
 
Video Link: https://www.youtube.com/watch?v=WAQiVTG7Wzc
 
This was just after their new high, the successful launch campaign for Zee5's TVF Pitchers Season 2. Pitchers Season 1 was a cult show in 2015, revered by the millennials. The new season of this cult was one of the most anticipated shows. And of course, the expectations were sky-high. On the back of this expectation, the announcement that the new season of Pitchers was on Zee5 was a creative challenge. The strategy and the creative team at MA & TH developed a cracker of an Idea " The Elevator pitch to Ashneer Grover". Ever since Shark Tank India saw record views in their first season, Grover has been credited for keeping the show about the entrepreneurial pursuits of young businessmen spicy with his wit, humour, and straightforward attitude. In the video, the cast of Pitchers, Arunabh Kumar & Naveen Kasturia, invite Ashneer Grover to their show on Zee5 to hear about their new business plan. This one-of-a-kind collaboration became a viral sensation. The chemistry between Ashneer and the show characters became so popular, that the makers decided to cast Ashneer Grover in the show. MA & TH also won an award for 'Best Influencer Campaign' at Marketer's Excellence Awards by afaq's for the same.
 
Video Link: https://www.youtube.com/watch?v=jX97ow4LNSM
 
Joy Ghoshal, Co-founder & Chief strategy officer shared, "With each new outing, MA & TH has a relentless pursuit of creative and out-of-the-box thinking. This fiery passion fuels our marketing prowess and allows us to transcend the boundaries of conventional strategies. Our work is a testament to our unwavering commitment to pushing the limits of innovation and delivering extraordinary storytelling experiences."
 
MA & TH's marketing prowess continues to dazzle, with their acclaimed campaigns for Jack and Jones featuring the dynamic Ranveer Singh, along with successful endeavors for blockbuster films like Uri, Thappad, IB71, and many more.
Business Wire India

actyv.ai, an AI-powered enterprise SaaS platform with embedded B2B BNPL and insurance offerings, has won the 'Startup 50 Trailblazer Award' - at the inaugural edition of the Dun & Bradstreet LEAP India Startup Summit, 2023 in Bangalore. As a global company with a strong presence in India, actyv.ai aims to provide transformative solutions to empower businesses, drive exponential growth, and contribute to the dynamic landscape of the Indian start-up space.
 
The Dun & Bradstreet LEAP India Startup Summit was organized to recognize and acknowledge the significant role of start-ups in the Indian economy. During the summit, Dun & Bradstreet, a leading supplier of business information and research, awarded the StartUp 50 Trailblazers for their exceptional achievements. These start-ups were awarded for their unique business models, innovative solutions to crucial problems, and the competitive edge they bring to their respective industries. Given the growing relevance of digitisation, the companies recognized also showcased strong expertise in technology and a clear path to profitability.
 
actyv.ai's receipt of the prestigious 'Startup 50 Trailblazer Award' highlights the company's focus on innovation and entrepreneurial excellence. With pathbreaking achievements and a transformative approach, actyv.ai has emerged as a true trailblazer in the startup ecosystem.

actyv.ai is a cutting-edge technology company that utilizes AI to power an enterprise SaaS platform that facilitates seamless interactions among enterprises, their supply chain partners, and financial and insurance institutions (FIs). By consolidating these interactions on a single platform for its enterprise customers, actyv.ai significantly enhances their operational efficiency, profitability, and overall supply chain growth. In addition, actyv.ai plays a crucial role in bridging the credit gap faced by Indian MSMEs, which amounts to a staggering $530 billion. The company achieves this by providing flexible and inclusive credit (B2B BNPL) and insurance products through its partners, thus democratizing financial inclusivity for businesses. By empowering enterprises and its supply chain partners with transformative tools, actyv.ai contributes to the dynamic landscape of the Indian start-up space and drives exponential growth for businesses.

Speaking about the recognition, Raghu Subramanian, Founder and Global CEO of actyv.ai, said "Startups are gaining momentum in today's world, and at actyv.ai, we are deeply honored to be recognized as a Trailblazer by Dun & Bradstreet. These awards are an incredible way to acknowledge the phenomenal work of startups in the ecosystem. As a company, we are committed to leveraging state-of-the-art technology and strategic partnerships to help revolutionize the B2B supply chain ecosystem. We are delighted to be recognised for all our efforts and would like to thank Dun & Bradstreet for the award."
 
The company's customers include Britannia, Bajaj Auto, Nivea, Adani Wilmar, Perfetti Van Melle, Mondolez, Godrej CDPL, CavinKare, Lux Industries, Dalmia Cements, APL Apollo Tubes and many others from across industry verticals. actyv.ai also boasts of top financial institution partners such as Kotak Mahindra Bank, Axis Bank, Yes Bank, IDFC First Bank, IndusInd Bank, Bajaj Finance and Tata Capital. In addition, the company offers embedded B2B Insurance through its alliance with renowned insurance partners including HDFC ERGO, Kotak General Insurance, ICICI Lombard, Bajaj Allianz, Kotak Life and Digit. 
 
India's startup ecosystem is third largest in the world, right after the US and China. Given the expansive work being done, Startup 50 – The Trailblazers comes at an opportune time to highlight the efforts businesses like actyv.ai are making in the country. 
Business Wire India

Aalok Kumar, Corporate Officer & Sr VP - Head of the Global Smart City Business, NEC Corporation, and President & CEO, NEC Corporation India, has been appointed as a member of the Asian Development Bank's (ADB) High-level Advisory Group on Digital Technology for Development with effect from May 1, 2023. The eight-member group, consisting of global industry leaders in digital technology and academicians, is committed to further accelerating the utilization of ICT technology among ADB activities for developing countries.
 
Kumar takes on this role from Katsumi Emura, former NEC Corporation Fellow, one of the founding members of the group. Carrying Emura's legacy forward, Kumar will leverage his decades of experience and wide range of knowledge in providing strategic counsel towards the optimal adoption of digital technologies for ADB to carry out its developmental work.
 
Commenting on the appointment, Kumar said, "I feel humbled to have been elected to represent NEC Corporation as part of Asian Development Bank's High-level Advisory Group on Digital Technology. I look forward to the opportunity to work alongside this esteemed group of industry luminaries to help develop strong strategies for ADB to carry out critical developmental work in Asian countries, cutting across multiple focus areas."
 
Asian Development Bank was established in 1966 as a regional development bank to promote social and economic development in Asia. This advisory group was founded in 2019, with a core purpose to help devise digital strategies on ADB's operational priorities, as defined in "ADB Strategy 2030." These priorities include addressing poverty, reducing inequality, mitigating climate change, bridging the gender gap, and making cities liveable.
 
These are in alignment with NEC's own vision and priority areas for its work in the developing world, and in that regard, this appointment serves as an opportunity for NEC Corporation to accelerate and further cement its efforts towards solving the challenges of the developing world. "This accelerates NEC's mission of 'Orchestrating a brighter world' - bringing immeasurable impact in societies leveraging the power of technology," Kumar further added.
 
An alumnus of St. Stephens College, Delhi and Indian Institute of Management, Ahmedabad, Aalok Kumar brings nearly three decades of experience in senior leadership roles in business transformation, performance improvement, and margin expansion. Prior to taking up the mantle as the President and CEO of NEC India in 2020, he served as the Senior Vice President of McKinsey & Company. He has also worked in companies that include GE Healthcare, GE Capital and ABN Amro Bank.
Business Wire India

Merck Foundation, the philanthropic arm of Merck KgaA Germany, in partnership with International Federation of Fertility Societies (IFFS) and Africa Reproductive Care Society (ARCS) conducted the Second Edition of their "World Infertility Awareness Summit (WIAS) 2023". The Summit was co-chaired by Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" Campaign and Chairperson of Africa Reproductive Care Society (ARCS), Dr. Edgar Mocanu, President of International Federation of Fertility Societies (IFFS), and Prof. Oladapo Ashiru OFR, President of Africa Reproductive Care Society (ARCS), and President of The Nigerian Academy of Medicine Specialties.

Senator, Dr. Rasha Kelej emphasized, "Our joint summit in partnership with International Federation of Fertility Societies and Africa Reproductive Care Society, has been our effort towards raising awareness about infertility, and specially male infertility, and to sensitizing communities to end the stigma associated with infertility and empower infertile women & couples through access to information, education, health and change of mindset. Together we marked the World Fertility Awareness Month.

I am very proud that as part of our Merck Foundation More Than A Mother campaign in partnership with African First Ladies who are also the Ambassadors of Merck Foundation "More Than a Mother" Campaign, Ministries of Health, Academia and Fertility Societies, we provided more than 490 scholarships to young doctors from 39 countries to be the local fertility experts in their respective countries. Many of them were trained to be the first local fertility experts in their countries where they never had even a single local embryologist or fertility specialist before such as; The Gambia, Burundi, Guinea, Chad, Niger, Sierra Leone, Liberia, Malawi, and more.

Together with Merck Foundation Alumni, and our partners, we are making history and reshaping the landscape of fertility care across Africa and beyond."

Dr. Edgar Mocanu, President of International Federation of Fertility Societies (IFFS) stated, "The aim of the summit is to ensure that the voice of the infertile is heard. I know enormous efforts have been taken in Africa and organizations are working tirelessly to focus on the African continent. The whole month is an important month for all of us to work together in raising awareness for about infertility, its prevention and treatment options."

Prof. Oladapo Ashiru OFR, President of Africa Reproductive Care Society (ARCS) said, "Infertility is not only a medical issue but also a social issue as it affects the psychological health of the women suffering with infertility stigma due to emotional distress and physical violence too in some cases. Infertility can be preventive by adopting various measures like switching to a healthy lifestyle, quitting smoking, reducing stress and anxiety, and ending the practice of Female Genital Mutilation (FGM).
I appreciate the efforts of Merck Foundation for breaking the stigma around infertility."

The objectives of the Summit were:
  1. To raise awareness about infertility especially make infertility.
  2. To highlight preventive measure in infertility in Africa and developing countries.
  3. To discuss the challenges and define solutions to improve access to quality and equitable Infertility, Sexual & Reproductive Care via building healthcare capacity and raising community awareness.
  4. Define interventions to break infertility stigma around women and couples.
     
The summit was conducted under Merck Foundation "More Than a Mother" Campaign, a strong movement that aims to empower women living with Infertility through access to information, education, change of mindset, and economic empowerment. This powerful campaign supports defines interventions to build quality and equitable Reproductive and Fertility Care Capacity, Break Infertility Stigma and Raise Awareness about Infertility Prevention and Male Infertility.

Merck Foundation has trained more than 2200 media representatives from more than 30 countries to raise community awareness and break the stigma around infertility and infertile and childless women.

Merck Foundation has also been empowering childless and infertile women through their "Empowering Berna" initiative under their "More Than a Mother" movement. This initiative helps women who cannot be treated for infertility anymore by helping them to get trained to establish small businesses so that they can be independent and rebuild their lives.

Merck Foundation in partnership with African First Ladies has also launched David's Story, a children's storybook to emphasize strong family values of love and respect from a young age which will reflect on eliminating the stigma of infertility and the resulted domestic violence in the future. The storybooks have been localized for each country to have a better connect with the young readers. Read David's Story here: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1623068222_8c2d31133aeda35530d4.pdf

Merck Foundation has also released about 30 songs, many of these songs have been created with the aim to break the infertility stigma, as a part of their "More Than a Mother" campaign.

Listen to all "More than a Mother" songs here:
https://merck-foundation.com/our-programs/Merck-Foundation-More-Than-a-Mother/Local-Songs-and-Children-Stories
 
To address this important issue of breaking infertility stigma and also a wide range of other social issues, Merck Foundation annually launches their 'More Than a Mother' Awards in partnership with African First Ladies, for Media, Fashion, Film making, and Musicians, students, and potential talents in these fields, to create a culture shift and break the silence about one or more of the following topics: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels. Entries can be submitted on submit@merck-foundation.com.

Speaking about the success of their joint summit, Senator, Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Africa Reproductive Care Society (ARCS) emphasized, "I am very proud that our joint Summit -WIAS 2023 was a great success. It was addressed by prominent speakers from prestigious fertility societies including FIGO, GIERAF, REDLARA, ASPIRE, Fruitful Vine Africa, and FERSOG.

We had more than 500 participants including Merck Foundation partners and Alumni who are future Fertility Specialists, Reproductive and Sexual Care Specialists, and Embryologists, Healthcare Providers, Policy Makers and Media Professionals from over 50 countries in Africa and beyond, and 4500 online viewers on our social media platforms".
During the Summit, Merck Foundation CEO also announced the Call for Applications for the Merck Foundation Africa Research Summit (MARS) Awards 2023.

The aim of MARS Awards is to empower African young researchers & women researchers, advancing their research capacity and promote their contribution to STEM (Science, Technology, Engineering and Mathematics).

"I am looking forward to the entries from young African researchers and also women researchers", emphasized Dr. Kelej.

Details of Merck Foundation Africa Research Summit (MARS) Awards 2023:

Merck Foundation Africa Research Summit - MARS 2023 will have scientific support from African Union Scientific-Technical and Research Commission (AU-STRC); Infectious Diseases Institute, College of Health Sciences, Makerere University, Uganda; Kenya Medical Research Institute (KEMRI); African Reproductive Care Society (ARCS), International Federation of Fertility Societies (IFFS); and Manipal Academy of Higher Education (MAHE).

Theme for the awards: The Role of Scientific Research in Women Health and Reproductive Care
 
Who can apply:
Abstracts are invited from final year PhD students, young investigators involved in research and Medical Doctors in Postgraduate Medical Fellowship program related to either of the following topics:
 
  1. Women Health
  2. Infertility and Reproductive Health
 
All applicants should be primarily based at African Research Institutes and Universities, although collaboration within Africa as well as outside is also welcome.
 
Submission deadline: 30th June 2023.
 
Other Details:
  • All Abstracts will be peer reviewed.
  • Research Awards will be dedicated for two categories: "Best Young African Researcher" and "Best African Woman Researcher".
  • The Winners receive a 3 months Research Training scholarship in India
  • One Best Abstract winner from each category will get an opportunity to present their abstract at the IFFS World Fertility Congress in Athens
 
How to apply: Applications and abstracts can be submitted by clicking on:
https://merck-foundation.com/Merck-Foundation-Africa-Research-Summit-Application-Form
 
Entries can also be sent via email to mars@merck-foundation.com along with CV (including Name, Gender, Country, University/Hospital Name, Email address, Mobile Number) and the abstract document as an attachment.
 
Click here for more details.
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