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Business Wire India - Multimedia: Digest for June 30, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Moj, India's leading short video platform, is thrilled to announce its 3rd birthday celebration, marking a remarkable journey of delivering relatable and joyful content to its consumers in various genres. Over the last 3 years, consumers have been delighted by the immersive experience and endless happiness that Moj has brought to their lives.
 
In collaboration with the Nanhi Pari Foundation, a dedicated NGO working towards improving children's lives, Moj will host an exciting celebration on July 1st. This event promises an array of captivating activities, from hilarious stand-up gigs and live music performances to thrilling battles, ensuring a joyous experience for everyone and leaving a positive impact in its wake.
 
The highlight of this celebration is the introduction of a virtual cupcake within the Moj platform. While numerous virtual gifts exist, users will now have the opportunity to send a brand-new virtual gift, a cupcake. On July 1st, for every 10 virtual cupcakes received, Moj will gift a real cupcake to a child supported by the Nanhi Pari Foundation, with an aim to spread joy. This initiative exemplifies Moj's commitment to amplifying its reach and impact, as well as its dedication to nurturing the community.
 
To further enhance this initiative, Moj has enlisted the support of five influential creators who have been an integral part of the Moj Family since its inception. Apoorva Arora Prasad, Himanshu Shrivastav, Sushil Brahmbhatt, and Shweta Pavan will actively promote the celebration across Moj and various social media platforms. Their encouragement will inspire their fans to join in the festivities and contribute virtual cupcakes, ultimately bringing smiles to the faces of those in need.
 
Moj creator, Himanshu Shrivastav, said, "As Moj celebrates its 3rd birthday, I reflect on the platform's immense impact on Indian creators. Moj has been instrumental in supporting creators' growth, understanding their needs, and launching features that simplify content creation. Through programs, on-ground activities, and a strong sense of community, Moj has nurtured and groomed countless creators. Today, as Moj turns 3, we are honored to be part of this journey and confident that the platform will continue to thrive. The Moj creator community is thrilled to celebrate by bringing smiles to the faces of the future generation, as we believe even small gestures can make a big difference."
 
Expressing her excitement, Mousumi Mishra, Head of Consumer Marketing at ShareChat and Moj, shared, "As we commemorate our 3rd birthday, our primary goal is to spread joy and create a meaningful impact. Through our collaboration with the Nanhi Pari Foundation and the invaluable support of our remarkable creators, we aim to foster a sense of community, compassion, while spreading happiness."
 
Azhar Khan, Founder of Nanhi Pari Foundation added, "The Nanhi Pari Foundation echoes the call, urging all to partake in the festivities and spread happiness among the less fortunate. Through the purchase of virtual cupcakes on the Moj app, individuals can actively contribute to this virtuous endeavor. With each sale of 10 virtual cupcakes, Moj graciously pledges to gift a tangible cupcake to the Nanhi Pari Foundation, ensuring that joy cascades to the cherished children they champion, illuminating their days and painting smiles on their countenances."
 
In an effort to engage the community further, Moj will launch a unique lens featuring the cupcake, inspiring users to share their celebratory moments using the hashtag #MojTurns3. Together, let us join hands, spread joy, and make Moj's 3rd birthday a memorable milestone in our shared journey of compassion and positivity.
Business Wire India

 
  • Merck Foundation CEO and Malawi First Lady meet other 12 African First Ladies during 9th Edition of Merck Foundation Africa Asia Luminary 2022 to approve their future strategy and announce their impact report and call for action to build healthcare capacity and empower women & girls in Malawi
  • Merck Foundation is transforming the Patient care landscape and making history together with Malawi First lady and other partners in Africa, Asia, and beyond. Watch the partnership journey: https://youtu.be/wAEmQ5NTNtM
  • Watch the overview of the 2-day Hybrid 9th Edition of the Merck Foundation Africa Asia Luminary 2022 here: https://www.youtube.com/watch?v=5m4k9Z_M7tg

Merck Foundation, the philanthropic arm of Merck KGaA Germany, recently conducted their annual conference, the 9th Edition of "Merck Foundation Africa Asia Luminary". The conference was inaugurated by Prof. Dr. Frank Stangenberg-Haverkamp, Chairman of Merck Foundation Board of Trustees, and Senator, Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Merck Foundation Africa Asia Luminary, and H.E. Mrs. MONICA CHAKWERA, The First Lady of Malawi & Ambassador of Merck Foundation "More Than a Mother" along with African First Ladies of Botswana, Burundi, Democratic Republic of Congo, Ghana, Liberia, Mozambique, Namibia, Sierra Leone, The Gambia, Zambia, Angola and Central Africa.
 
Senator, Dr. Rasha Kelej emphasized, "Our long-term partnership with my dear sister, H.E. Mrs. MONICA CHAKWERA, The First Lady of Malawi & Ambassador of Merck Foundation "More Than a Mother" started in 2020 and we have achieved a lot in a very short time since then.
 
We discussed our joint programs and strategy during our meeting at the 9th edition of our Luminary and, report its impact in the country. I am proud to share that together we have provided 40 scholarships to our local doctors in critical and underserved specialties such as Diabetes, Endocrinology, Internal Medicine, Oncology, Fertility & Embryology, Sexual & Reproductive care, and Clinical Psychiatry. I am looking forward to transforming patient care in Malawi through our long-term partnership."
 
H.E. Mrs. MONICA CHAKWERA, The First Lady of Malawi & Ambassador of Merck Foundation "More Than a Mother" emphasized, "Our partnership started in 2020 and Merck Foundation programs have been beneficial for the people of my country, in a very short span.
 
I am proud to share that as a part of 'Empowering Berna' program, 13 women have transformed their lives as they got a chance to establish their own small businesses so that they can be financially independent. Moreover, 40 scholarships have been provided to young Malawian doctors in 32 critical medical specialties.
 
I am also very happy to initiate Merck Foundation's important program "Educating Linda" through which 60 Malawian school girls were provided scholarships to continue their education till they graduate. This is a very important initiative to empower our girls in education. My journey with Merck Foundation has definitely been amazing, very impactful and efficient."

Watch partnership journey of Merck Foundation with Malawi First Lady: https://youtu.be/wAEmQ5NTNtM
 
Watch the video of The First Lady of Malawi & Ambassador of Merck Foundation "More Than a Mother" during the Merck Foundation Africa Asia Luminary 2022 here: https://youtu.be/xW0TK9w6CIY
 
On day 2 of the Luminary, Merck Foundation First Ladies Initiative- MFFLI committee meeting was also conducted between The First Ladies and Merck Foundation Chairman and CEO. During the MFFLI committee meeting, the future strategy of 2023 was discussed and the impact of their partnership programs since 2020, were announced.
 
"I personally enjoyed our reading session of Children's storybooks created by Merck Foundation, 'Jackline's Rescue' – to focus on the importance of Girl Education and highlight the immoral practices of society including child marriage & dowry system; and 'A Ride Into The Future' – to emphasize on the importance of empowering girls through education. It was my favorite part of MFFLI committee, I hope we keep doing this every year," Senator Rasha Kelej emphasized.
 
Watch the video of MFFLI committee meeting: https://youtu.be/hGd8fTM7qwg

During the Luminary, an important one to one meeting between The First Lady of Malawi and Merck Foundation CEO, Senator, Dr. Rasha Kelej was also held to discuss the impact of on-going programs and define strategies to further build healthcare and media capacity in Malawi.
 
Watch the video of Merck Foundation CEO, Senator, Dr. Rasha Kelej meeting with Malawi First Lady, H.E. Mrs. MONICA CHAKWERA: https://youtu.be/9_9oamkctZ8
 
Watch the video of Merck Foundation CEO, Senator, Dr. Rasha Kelej receiving Malawi First Lady, H.E. Mrs. MONICA CHAKWERA: https://youtu.be/GEBbuc4rN_4
 
Together with Malawi First Lady, Merck Foundation has provided 40 scholarships to local doctors in Malawi in critical and underserved specialties so far. 7 scholarships have been provided to doctors in Fertility and Embryology, and 11 scholarships for 1 year PG Diploma and 2-year master's degree in Sexual and Reproductive Medicine. This has contributed and will continue to contribute towards breaking the infertility stigma and empowering infertile women through access to information, education and change of mindset.
 
1 scholarship has been provided for PG Diploma in Internal Medicine, and 1 scholarship has been provided for PG Diploma in Clinical Psychiatry.
 
Moreover, 20 scholarships have been provided for training, Fellowship, PG Diploma and master's degree programs in Oncology, Cancer and Clinical Oncology, Diabetes, and Endocrinology. This will enable doctors to establish their own diabetes and oncology care centers in the country.
 
"Our vision is that everyone can lead healthy and happy life. For 10 years this has been true in our mission to build healthcare capacity, transform patient care landscape, break infertility stigma, empower women and support girl education. Through our partnership with First Lady of Malawi along with Ministry of Health and Communications of Malawi, we can impact the lives of people in the most disadvantaged communities in Malawi and beyond, leading them to a better future," said Senator, Dr. Rasha Kelej.
 
Merck Foundation in partnership with The Malawi First Lady has also initiated "Educating Linda" Program, which is very important for Malawian girls as through this program, scholarships are provided to 60 Malawian girls to continue their education till they graduate. Additionally, Merck Foundation distributed 3000 essential school items sets to school-going girls to support them.
 
Moreover, Merck Foundation together with The First Lady of Malawi and The Ministry of Education launched three children's storybooks titled: "Chosadziwa Phiris' story" to emphasize on the strong family values of love and respect from a young age which will reflect on eliminating the stigma of infertility and resulted domestic violence in the future, "Educating Alinafe Story" to emphasize on the importance of empowering girls through education and "Make the Right Choice" to raise awareness about coronavirus prevention amongst children and youth, "Jackline's Rescue" to emphasize on the importance of empowering girls through education, "Not Who You Are" to teach boys to love and respect their future wives and eliminate domestic violence, "Ride into the Future" to emphasize on the importance of empowering girls through education and "Sugar free Jude" to promote a healthy lifestyle and raise awareness on the early detection and prevention of Diabetes. 30,000 copies of these storybooks have been distributed to school students of Malawi, thousands of more copies are to be distributed soon.
 
Merck Foundation also announced the Call for applications for their 8 important awards in partnership with The First Lady of Malawi for Media, Musicians, Fashion Designers, Filmmakers, students, and new potential talents in these fields.
 
The 9th Edition of Merck Foundation Africa Asia Luminary 2022 was streamed live on the social media handles of Merck Foundation and Senator, Dr. Rasha Kelej.
 
Link to the Facebook live steam of Inaugural Session of Merck Foundation Africa Asia Luminary & African First Ladies High Level Panel: https://www.facebook.com/KelejRasha/videos/1578702445903102
 
Merck Foundation is transforming the Patient care landscape and making history together with its partners in Africa, Asia, and beyond, through:
  • 1580 + Scholarships provided by Merck Foundation for doctors from 50 Countries in 39 critical and underserved medical specialties.
 
Merck Foundation is also creating a culture shift and breaking the silence about a wide range of social and health issues in Africa and underserved communities through:
  • 2500+ Media Persons from more than 50 countries trained to better raise Awareness about different social and health issues
  • 8 Different Awards Launched annually for best media coverage, fashion designers, films, and songs
  • Around 30 songs to address health and social issues by local singers across Africa
  • 8 Children's Storybooks in three languages - English, French, and Portuguese
  • Pan African TV Program "Our Africa by Merck Foundation" addressing Social and Health Issues in Africa through "Fashion and ART with Purpose" Community
  • 1000+ Girls from 15 African countries supported through scholarships or school items, annually.
  • 9 Social Media Channels with more than 5 Million Followers
​
Click on the link below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

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Website: www.merck-foundation.com
Business Wire India

The athleisure market, a fusion of athletic and leisurewear, has witnessed remarkable growth over the past decade, becoming a global phenomenon that seamlessly blends fashion with fitness. With an estimated market size of USD 21 billion in 2023 and projected growth at a CAGR of 13.8% from 2020 to 2025, the athleisure industry is poised for exponential expansion. This remarkable growth is fueled by evolving fashion trends, increasing health consciousness, and the growing preference for comfortable yet stylish clothing. Riding the wave of this growing trend is Chkokko, a direct-to-consumer (D2C) athleisure brand that has captured the hearts of the Indian populace.

Chkokko, with its roots deeply embedded in the ethos of India, has become a symbol of self-reliance and empowerment. It stands as a testament to the Indian spirit, offering athleisure apparel designed by Indians, for Indians.

Before 2018, the Indian activewear market was predominantly dominated by foreign players, offering limited styles and colors. This left the young generation, including Gen Zs and millennials, with a narrow lane to explore their personal style and fashion preferences. The range of styles and colors was often narrow, hindering individuals' exploration of their personal style and fashion preferences. Recognizing this gap, Chkokko emerged as a pioneer, breaking the mould by providing affordable and stylish athleisure wear in a multitude of colors and designs, ensuring fashion choices were no longer heavy on pockets.

Chkokko distinguishes itself through its unique selling proposition, which centres around a steadfast commitment to inclusivity and the recognition of individuality in every activity. One of its key differentiators is the extensive range of sizes offered, catering to a diverse array of body types, including regular and plus sizes, with size options extending up to 5XL. This commitment to inclusivity sets Chkokko apart from its competitors.

Moreover, Chkokko's product portfolio is exceptionally diverse, encompassing a wide selection of versatile clothing items such as co-ord sets, track pants, tights, shorts, tank tops, polos, jackets and track suits. These pieces are designed to be adaptable for various occasions, whether it's for lounging or travelling. Setting new standards in activewear, Chkokko incorporates cutting-edge features like dri-fit technology into its products. This innovative technology effectively wicks away sweat, ensuring that clothes remain dry and comfortable even during intense physical activities.

The brand's strong emphasis on quality and continuous product evolution is driven by a deep understanding of consumer needs and preferences. By consistently refining their offerings, Chkokko strives to provide exceptional experiences and meet the ever-evolving requirements of its customers.

With their innovative offerings and diverse options, the brand's customer-centric approach has paid off, as Chkokko has successfully amassed a loyal customer base of 3 million individuals, with over 100,000 pieces shipped each month. This resounding success is a testament to Chkokko's commitment to offering innovative and diverse options that resonate with the Indian population, solidifying its position as a trusted name in the athleisure market.

Additionally, the brand is set to achieve an Annual Recurring Revenue (ARR) of Rs 100 CR in FY 2024. Looking towards the future, Chkokko envisions itself as a leading player in the Indian athleisure market within the next ten years. With a target of generating revenue of INR 300 crores within the next three years, the brand aims to expand its presence by venturing into offline retail, ensuring convenience and accessibility for consumers across the country. By creating omnipresence, Chkokko seeks to strengthen its bond with customers and enhance their shopping experience, as stated by Mihir Parashar (Co-founder, Chkokko).

Notably, Chkokko's dedication to the Indian market and its people is evident in its endeavours. The brand has introduced an extended color palette, celebrating the rich diversity of India and truly embracing and representing the myriad of cultures and identities across the nation. Additionally, by providing a wide range of colors, Chkokko ensures that every individual can find athleisure wear that resonates with their unique style and identity.

With its mission to empower individuals to embrace an active lifestyle without compromising on fashion, Chkokko is poised to shape the future of the Indian athleisure market. Its innovative and inclusive approach sets it apart as a brand for the people, by the people. Through its dedication to inclusivity, affordability, quality, and constant innovation, Chkokko is set to become a household name, redefining the way Indians experience and engage with athleisure.
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