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Business Wire India - Multimedia: Digest for June 06, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

In commemoration of World Environment Day, Reliance Games is proud to announce a unique initiative aimed at raising awareness about the hazards of plastic among children and youth. Building upon the tremendous success of last year's campaign, which reached 1.5 million youth and encouraged them to collect an impressive 250 million virtual plastic bottles, the studio is expanding its efforts to support the UN Environment Programme's (UNEP) Tide Turners Plastic Challenge for World Environment Day.

This global initiative engages youth in addressing the urgent issue of plastic pollution, which poses a threat to life in oceans, rivers, and land. Notably, Reliance Games will incorporate the issue of plastic pollution into its popular game, Little Singham, and introduce a brand-new game, Little Singham Cycle Race, both designed to educate and entertain players.

POGO's Little Singham, one of India's leading animated IPs, with its unique and quirky storylines, has been engaging, inspiring, and captivating millions of kids across the country since its launch. The show's growing animated universe and the new range of games extend the fun and frolic to a wider audience sphere. As part of that, Reliance Games expands its program with two of its fan-favourite titles, Little Singham and Little Singham Cycle Race, boasting an impressive 75 million downloads. These games embark on a new campaign to educate players about the detrimental impact of plastic pollution.

The in-game activation is part of Reliance Games' support of Playing for the Planet (www.playing4theplanet.org), an initiative facilitated by UNEP which works with the games industry to decarbonize the industry and test green activations in games.

Through inventive gameplay mechanics, players actively collect virtual plastic bottles and prohibited plastic items, reinforcing the significance of reducing, reusing, and recycling plastics. Both games prominently feature the World Environment Day "Only One Earth" logo, underscoring their commitment to global environmental preservation.

The Tide Turners youth program, backed by the worldwide Scout and Girl Guide movement, engages an impressive count of 500,000 youth across more than 30 countries.
 
Atul Bagai, Head of UNEP's office in India, emphasized the importance of raising awareness among young people, stating, "At UNEP, we were impressed to see the integration of the plastic theme in Little Singham that saw some 250 million virtual plastic bottles collected in the game. Educating people about what actions we can all take to change our relationship with plastics is key. We need more games like this serving to educate and inspire more young individuals to become environmental advocates and help us to Beat Plastic Pollution."
 
Uttam Pal Singh, Head of Kids Cluster, Warner Bros. Discovery, said, "POGO's beloved kid supercop, Little Singham, has been a fan-favourite for years and with his traits of bravery, responsibility, and honesty, has entertained and inspired kids across the country. We believe that today's youth and kids are the drivers of tomorrow's change. With Little Singham as the messenger, in collaboration with Reliance Games, we aim to raise awareness about the concern of plastic pollution and inspire kids in fun and engaging formats to bring a positive and responsible attitude towards climate change."

Amit Khanduja, CEO of Reliance Entertainment - Digital, expressed his enthusiasm for the collaboration, stating, "We are proud to strengthen our relationship with UNEP's Playing for the Planet initiative, and our esteemed partner, Warner Bros Discovery, in raising awareness about plastic pollution through our games. Our goal is to reach an impressive milestone of 100 million runs and 50 billboards per game, maximizing our exposure to spread the message. Our belief has always been that our games, enjoyed by over 500+ million gamers worldwide, can serve as a platform to deliver impactful messages. This year, our collaboration with UNEP, on this theme, around World Environment Day, aligns with the Swachh Bharat Abhiyaan initiated by the Government of India, enabling us to reach children and young adults who love playing games and are fans of Little Singham. Through our games, we are delivering a crucial message that resonates deeply."

This collaboration is part of the Playing for the Planet initiative, launched by UNEP in September 2019 at the UN Climate Summit. The initiative aims to mobilize the gaming industry to create awareness about pressing environmental issues. Reliance Games/Zapak, alongside Sony, Microsoft, Ubisoft, and Supercell, stands as one of the founding members of this ground-breaking movement.
Business Wire India

 
  • Aligned to Government of India's Mission LiFE, Dettol Climate Resilient Schools will focus on empowering the next generation to take collective action towards building a sustainable and resilient future
  • Aim to build '4 Dettol Climate Resilient Schools in Chardham - Gangotri, Yamuntori, Kedarnath and Badrinath' with climate change cohort of students from these areas
  • Shri Abhishek Ruhela, District Magistrate, Uttarkashi, and Shri Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt – South Asia inaugurated the first 'Dettol Climate Resilient School' 

Reckitt, world's leading consumer health and hygiene company, under its flagship campaign Dettol Banega Swasth India in partnership with PLAN India under the project Dettol School Hygiene Education Program, inaugurated first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day. Government Higher Secondary School in Athali, Uttarkashi is first amongst the four schools to be developed in Uttarakhand in Gangotri, Yamunotri, Kedarnath and Badrinath.

From hilly terrains to holy rivers from mountain covered clouds through lush green forest, Uttarakhand is an epitome of heavens on Earth. The state of Uttarakhand is specifically vulnerable to climate change owing to geological reasons including melting glaciers, increased population pressure, seismic activities and over-exploitation of natural resources. To preserve and prepare for any adverse effects of climate change in Uttarakhand, Reckitt aims to prepare the young change makers in schools as climate champions bearing the flag of Mission Life. The project aims to create a sustainable school environment across the state by reducing carbon footprint, enhancing energy efficiency, and promoting awareness and education around climate change among students, teachers, and the community.

India is the seventh most vulnerable country to climate change impact, according to the Global Climate Risk Index 2021. During the Glasgow summit in 2021, India took another step towards its commitment to achieve Net Zero Emissions by 2070 by introducing the LiFE (Lifestyle for the Environment) movement. Following the vision of Honorable Prime Minister Shri Narendra Modi, Dettol Climate Resilient Schools follows the LiFE framework which guides governments, institutions, and societies to transition towards mindful resource utilization. Thus, bringing forth the need for climate change education to encourage the upcoming generation to work towards a climate-resilient future.

Aligned with the vision of the Government of India, Dettol Climate Resilient Schools will empower children and recognise them as climate champions, who will act as catalyst in creating climate-resilient communities. This initiative will also focus on impact democratization, building children parliament on climate, through STEM labs, that will focus on efficient way of preserving flora and fauna. As part of the project, Dettol Banega Swasth India also urges the nation to come together and take a pledge showcasing their support towards Mission LiFE. This zero-carbon school will produce its own electricity, will cut in water wastage, and promote flora and fauna. Additionally, school is provided with upcycled bags, uniforms, xylene-free markers, dust-free chalks, environment lab, eco-friendly school bags and many other unique things. The school will witness the following impact - 100% energy independent, 55% less energy demand, improved light quality, 70% reduced water use, water, promoting biodiversity through native vegetation and 100% wet waste diverted towards composting.

The inaugural ceremony witnessed esteemed dignitaries including Shri Abhishek Ruhela, District Magistrate, District Uttarkashi, Shri Ravi Bhatnagar, Director, SOA External Affairs and Partnerships, Reckitt, Dr. Sudhir Kumar Uniyal, Principal, High School Athali, Uttarkashi, Mr. Padmendra Saklani, District Education Officer of Elementary Education.
 
Commenting on the inauguration, Shri Abhishek Ruhela, District Magistrate, Uttarkashi, Uttarakhand, said, "I congratulate Reckitt for this unique and first-of-its-kind initiative in India to establish Climate Resilient schools. This endeavour is truly remarkable and holds an important value specially as we commemorate this school in Uttarkashi which is the origin of Ganga and Yamuna. It is the true representation of our ecology, environment and rich heritage that have been passed to us over the years and it is for us to preserve for the generations to come."
 
Gaurav Jain, Executive Vice President, Reckitt, South Asia, said, "At Reckitt, we believe we have a duty to combat climate change across everything we do, and we are globally committed to reach net zero by 2040, powering our operations with 100% renewable electricity by 2030. We have been working closely in the state of Uttarakhand to drive on-ground behaviour change and educate the younger generation, who are the future of the nation. Setting up a Climate Resilient School in Uttarkashi is just another step towards our commitment of building a sustainable future. We extend our heartfelt gratitude to the Government of Uttarakhand for their invaluable support and look forward to driving substantial impact in the state together."
 
Ravi Bhatnagar, Director - External Affairs and Partnerships, Reckitt-South Asia, said, "Dettol Climate Resilient School project is an attempt by Reckitt to empower the next generation towards building a sustainable and resilient future through Respond, Repair and Recover. In Dev Bhoomi Uttarakhand, where elements of nature meet in the most pure form, this initiative will empower our younger generations with self-sustaining practices, one of the key learnings from Mission LiFE, helping them emerge as climate champions. This will give opportunities to young change makers from hills to stand for climate change by representing their voices at COP 28."
 
The program is in response to the National Education Policy (Government of India) intimation on the need to develop schools as places for holistic development and social change. The project strategy is based on the 3Cs of Sustainable and Climate Resilient Schools Framework- Campus, Collaboration and Curriculum. Dettol Climate Resilient Schools also contributes to SDGs 3 (Good Health and Wellbeing), 4 (Quality Education), 5 (gender Equality), 6 (Clean Water and Sanitation), 7 (Affordable and Clean Energy), 12 (Responsible Consumption and production), 13 (Climate Action), and 17 (Partnerships for the goals).
Business Wire India

Binomo's goal is not only to provide everyone with an opportunity for additional earnings from anywhere in the world but also to deliver vibrant emotions and a unique, thrilling experience.
 
Users will become heroes chosen by the Universe to search for the stolen secret of trading. Winners will receive prizes* such as 20 Apple gadgets, bonuses on the platform, and free access to the exclusive 'Three Days Race' tournament with a $4,000 budget.
 
Trading Journey upholds Binomo's main event rule – participation is free for everyone! If a user doesn't have a Binomo account, they just need to create it and make a minimum deposit. After that, they can register for the promo.
 
Trading Journey important dates:
June 5th – Free registration opens June 7th – Journey begins
June 20th – Finish line June 26th – Prize draw
 
To complete the journey and claim the prizes*, participants have to achieve an individual goal. The goal will be to reach a specific trading turnover. Upon reaching the goal, the trader will become eligible for the final prize draw.

Detailed information can be found on the TJ: The Chosen website.

Disclaimer - *Prizes are awarded in the form of their monetary equivalent and credited to the winners' real accounts. 
Business Wire India

  • Merck Foundation CEO in partnership with African First Ladies announce Winners of their FILM Awards 2022 for Diabetes & Hypertension Awareness.

  • Merck Foundation CEO announced call for applications of 2023 for two Merck Foundation FILM Awards in partnership with African First Ladies, "More Than a Mother" FILM Awards and "Diabetes & Hypertension" FILM Awards - apply now at submit@merck-foundation.com

    • Merck Foundation FILM Awards "More Than a Mother" to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV.

    • Merck Foundation FILM Awards "Diabetes and Hypertension" to promote healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.

Merck Foundation, the philanthropic arm of Merck KGaA Germany, in partnership with the African First Ladies, announced the winners of Merck Foundation's two FILM Awards "More Than a Mother" and "Diabetes and Hypertension" 2022.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation, President of "More than a Mother" campaign emphasized, "I am extremely happy to announce today the winners of our Merck Foundation FILM Awards "More Than a Mother" and "Diabetes and Hypertension" in partnership with my dear sisters, African First Ladies. Big congratulations to all the winners. I appreciate the efforts put in by the young talents across Africa in their films through which they have beautifully conveyed important messages in line with the theme of the awards."
 
The theme of "More Than a Mother" FILM Awards was to raise awareness on any of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels and the theme of "Diabetes and Hypertension" FILM Awards was to promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension in the African countries.

"We started our FILM Awards in 2017, and I can see a vast improvement in the quality and quantity of the entries received from across Africa.

I strongly believe that all forms of art including filmmaking can play a significant role in bringing about a culture shift in society, and in the world. Our aim is to utilize this medium to encourage promising filmmakers and new talents across the continent to be the Champions of Social and Health issues in their communities", added Senator Kelej.

Here is the list of Merck Foundation FILM Awards "More Than a Mother" 2022 Winners:

FIRST POSITION:

  • Johannes Medard Tairo, TANZANIA

Film Name: STOP FEMALE GENITAL MUTILATION
Link: https://www.youtube.com/watch?v=puduzw95ssw

 SECOND POSITION:

  • Meri Hyöky, LESOTHO

Film Name: MONSTER (About GBV)
Link: https://www.youtube.com/watch?v=b5-8UFOT2dI

  • Athuman Juma Nakam, TANZANIA

Film Name: ATIGA (About FGM)
Link: https://www.youtube.com/watch?v=t6Jx9rhMXpA&feature=youtu.be

THIRD POSITION:

  • Huzzain Bello, NIGERIA

Film Name: NOT ADDRESSING THIS ANYMORE (About Infertility Stigma)
Link: https://www.youtube.com/watch?v=dpXgOPjSPOQ

  • Tunu Yongolo and Emmanuel Feruzi, Huzzain Bello, TANZANIA

Film Name: BETWEEN JOY & SORROW (About Infertility Awareness)
Link: https://www.youtube.com/watch?v=O1hQ_-uXkwM

Here is the Winner of Merck Foundation FILM Awards "Diabetes & Hypertension" 2022:

FIRST POSITION (French):

  • Yanick BAZILE, MAURITIUS

Film Name: Moi, diabétique (About Diabetes & Hypertension awareness)
Link: https://youtu.be/wVK1goPtiCY

Senator, Dr. Rasha Kelej further added, "I would also like to announce the Call for Applications for the 2023 Edition of the Merck Foundation FILM Awards 'More Than a Mother' and 'Diabetes & Hypertension'. I am looking forward to the entries from our African Filmmakers and students of filmmaking institutions this year too.

Filmmakers and Young talents of Africa, it's time to showcase your talent and contribute towards making a difference in society with your unique films with strong and relevant messages about the critical and sensitive social and health issues we face in our continent. Be the voice of the voiceless, break the silence and let's all join hands to create a cultural shift."
 
Details of Merck Foundation Media Awards 2023:

1. Merck Foundation FILM Awards 2023 "More Than a Mother"
 
Theme for the awards: Address one or more of the following social issues: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV.
 
Who can apply: All African Filmmakers, Students of Film Making Training Institutions or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary or docudrama to deliver strong and influential messages on the theme.

Categories: ENGLISH, FRENCH, PORTUGUESE AND ARABIC LANGUAGE
 
Submission deadline: 30th September 2023.
 
Click here to view more details.

2. Merck Foundation FILM Awards 2023 "Diabetes & Hypertension"
 
Theme for the awards: Promote healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.
 
Who can apply: All African Filmmakers, Students of Film Making Training Institutions or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary or docudrama to deliver strong and influential messages on the theme.
 
Categories: ENGLISH, FRENCH, PORTUGUESE AND ARABIC LANGUAGE
 
Submission deadline: 30th October 2023.
 
Click here to view more details.

Click on the link below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

Join the conversation on our social media platforms below and let your voice be heard

Facebook: Merck Foundation
Twitter: @MerckFoundation
YouTube: MerckFoundation
Instagram: Merck Foundation
Flickr: Merck Foundation
Website: www.merck-foundation.com
Business Wire India

Pernod Ricard India (PRI), a global leader in the wine and spirits industry, today, launched their new campaign 'Drink More Water'. The campaign is seeking to influence consumer behavior by raising awareness on the importance of drinking water when consuming alcohol. Through this campaign, the company aims to promote responsible drinking with a simple yet powerful call to action: to 'Drink More Water'.
 
As the world's leading premium spirits company and 'Créateurs de convivialité', Pernod Ricard strongly believes that there can be no conviviality with excess. Throughout the years, the company has been active in playing a role in the prevention and reduction of harmful use of alcohol, through collaborative efforts with industry members, civil society, governments, local authorities, and consumers at large. The 'Drink More Water' campaign forms part of this long-standing commitment, aimed at raising awareness on mindful consumption of alcohol and nudging individuals to stay hydrated while enjoying social occasions. Drinking water when consuming alcohol helps to keep the body hydrated, which is why it is strongly recommended to pace oneself with a glass of water. 
 
Talking about the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, "As a responsible corporate, our aim is to ensure that our brands are enjoyed responsibly. Our vision is to create conviviality by turning every social interaction into a genuine and responsible experience of sharing and the 'Drink More Water' campaign seeks to do just that. Through this campaign, we are focusing on educating consumers on making the right choices by drinking more water and staying hydrated, thereby creating a more enjoyable & responsible convivial moment."
 
Embracing a digital-first approach, the campaign targets an audience above the legal drinking age, complemented by on-ground activations. With an ambitious goal to reach around 30 million consumers in India, the 'Drink More Water' campaign reiterates the company's commitment to advocate responsible drinking among those who choose to drink. With this initiative, Pernod Ricard India accelerates its commitment towards 'Responsible Hosting', which is a key pillar of the company's Sustainability & Responsibility Roadmap 2030 - 'Good Times from a Good Place'.
 
Click here to view the campaign AV: https://www.youtube.com/watch?v=0IdVPH2t0hY
Business Wire India

  • Cementing the brand's inclusive approach with a 360-degree campaign, the new Live It Large film is bold, vibrant and impactful
  • The campaign is helping the brand adopt a modern & fresher narrative which is relevant to the younger generation, the Generation Large
​
​Seagram's Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks a major milestone as the brand embarks on a transformational journey with the launch of the new Live It Large campaign. This campaign embodies the spirit & attitude of today's generation, the Generation Large that strives to re-define the paths to success. The impactful new campaign features Bollywood's powerhouse Superstar Ranveer Singh, who today, is not just one of the biggest stars in the country but, also among the best actors of his generation. Exemplifying the attitude of the brand's campaign, "We Want It All, We Want It Aaj. We Are Generation Large!", Ranveer also perfectly illustrates Royal Stag's evolved new philosophy – "It's Our Life. We Live It large." The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.
 
With this new campaign, the brand strengthens its position as the voice of Generation Large, a generation that creates trends and are seen as trailblazers. The campaign also enables the brand to take the next step towards enhancing connect with the young audience who crave social currency & vicarious thrills.
 
The new campaign seamlessly integrates three important tenets of the brand: the Generation Large philosophy; the Live It Large gesture, the de-facto ritual of the Generation Large and the Golden Stag brand iconography. The Live It Large gesture is a reflection of how the Generation Large zooms into each moment of their life and lives them to the fullest; it's also a natural gesture for today's digital-native audience. The campaign will be amplified on all major platforms cutting across TV, digital, print and OOH in an impactful manner.
 
Speaking on the launch of the new brand campaign, Kartik Mohindra, CMO, Pernod Ricard India, said, "Royal Stag has always been an iconic brand with a young heart that inspires us to live it large. Our latest campaign captures the spirit of today's generation which does not hold back, embodies self-belief and wants to maximize life experiences. The new campaign unveils a distinctive and youthful visual identity that's fresh, energetic, and most importantly embodies the ethos of this new generation, the Generation Large. It will give further impetus to the brand's transformational journey as it transcends from being a category leader to a cultural icon, emboldening what we stand for at Pernod Ricard, being 'Bigger. Bolder. Better.' Truly, this campaign has it all to propel the brand into new horizons and conquer new frontiers."
 
Brand ambassador superstar Ranveer Singh said, "I wholeheartedly resonate with Royal Stag's new 'Live It Large' philosophy. It's the philosophy of my life as well. It is all about embracing each moment and giving your best to it. It is amazing to see how an iconic brand like Royal Stag is evolving with times to connect with its audience on a deeper level. The campaign film is youthful and energetic, a true reflection of my way of life."
 
Watch the film here: https://www.youtube.com/watch?v=M98NqbcWdyI
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