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Business Wire India - Multimedia: Digest for June 08, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

With years of trust, Dabur, the leading FMCG brand has established itself as a familiar name in Indian households. Amongst its portfolio of products, the company has delved deep into the oral care segment with its herbal variants.
 
Dabur Meswak, one of their popular dental care brands, has been created using the extracts from the rare Miswak tree which is known for its immense oral care benefits. What makes this tree even rarer is its resilience to withstand the brutal forces of nature in the dry, arid regions of Africa and the Middle East.
 
The sheer resemblance of the characteristics of the Miswak tree with that of human beings, is what drove Dabur Meswak to begin their journey in highlighting rare and inspiring stories about people, in their campaign - 'Rare Stories by Meswak'.
 
Given that Dabur is a strong propagator of environmental sustainability, there could not have been a better day to kick-start this new campaign than World Environment Day. On that day, Dabur Meswak went live with a microsite which talks about the purpose behind their campaign and allows users to share rare stories about themselves or someone who deserves to have their story told.
 
To check out the story behind the campaign, visit https://youtu.be/XjlubMkXpCY.
 
This digital-first campaign - 'Rare Stories by Meswak', conceptualised by Pulp Strategy, throws a spotlight on people who have stepped out of the box to follow their passions and dreams. Dabur Meswak not only acknowledges these stories but also gives it the due glory that it deserves. The main objective of this campaign is to discover people across the country who are doing something different and to provide them with a platform through which their stories can be heard.
 
The campaign will be promoted on Dabur Meswak's social handles, which will redirect users to the microsite where they will be able to submit stories about themselves or someone they know, along with their details.
 
Out of the entries received, 3 lucky winners will be shortlisted who stand a chance to win Amazon vouchers worth INR 25,000 each and get featured in an exclusive film released by Dabur Meswak, which weaves these stories together to build a narrative that connects back to the core idea.
 
Dabur India, Marketing Head - Oral Care, Harkawal Singh commented, saying, "The insight behind the campaign comes from the core ingredient in Dabur Meswak - the rare Miswak tree. Taking this insight forward, we conceived a campaign that focuses on rare stories where people dared to do things differently. With this campaign, we aim to bring forward people from even the remotest corners of the country who have a unique and inspiring story to tell. Because, we believe that every rare story deserves to be heard."

If anyone has a rare story to share or knows someone who deserves their story told, visit https://raremeswakstories.com/ to submit the rare story.
Business Wire India

Ruder Finn's Diversity Communications Practice meets the rising demand for DEI marketing strategies with bespoke campaigns and expertise.
 
Ruder Finn, a globally renowned integrated communications consultancy, is pleased to announce the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI).
 
This move by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80% of organisations have ramped up their efforts to improve DEI, 43% of the respondents still consider meeting consumer demands on DEI a significant challenge.
 
Elan Shou, CEO of Ruder Finn Asia-Pacific, commenting on the announcement, stated that the new practice is in alignment with the company's recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.
 
Elan added, "For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today's consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey."
 
The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women's Foundation and the upcoming Gay Games in Hong Kong.
 
"At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation's unique needs, which are sustainable in the long run," Elan concluded.
 
Atul Sharma, CEO, Ruder Finn India and Head, Middle East shared, "We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today's global landscape. As communication professionals, it's our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations."
 
Ruder Finn's senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.
 
To learn more about the Ruder Finn Diversity Communications Practice, please visit their website at https://rfi.asia/diversity-communications-practice/.
Business Wire India

JK Lakshmi Cement, India's premier cement manufacturer, has been bestowed with the prestigious Superbrand status for the year 2023-24, cementing its reputation as an unrivalled leader in the industry. This remarkable achievement distinguishes JK Lakshmi Cement as the sole brand in the grey cement category to receive this highly sought-after accolade, further fortifying its position as an industry front-runner.

The Superbrand status serves as a testament to JK Lakshmi Cement's unwavering commitment to excellence and its relentless pursuit of providing high-quality cement products to its valued customers. This esteemed accolade signifies the brand's outstanding performance and its position as the trusted and preferred choice in the construction sector.

The selection process for the award involved a comprehensive survey conducted by Superbrands Media India Pvt. Ltd., with the participation of more than 23,800 individuals from across the country. The survey aimed to evaluate and identify brands that excel in various parameters of brand building. Outshining its competitors, JK Lakshmi Cement emerged as a clear winner with an impressive average score of 6.6, placing it among the top 10% of all scores across all categories. This achievement is an evidence to the brand's unwavering commitment to excellence and its continuous pursuit of providing superior products. Furthermore, the company's marketing campaigns have been instrumental in solidifying their position as a powerful brand, making this award a true testament to their accomplishments and the success they have attained.

Superbrands Media India Pvt. Ltd., renowned for its expertise in recognizing and honoring exceptional brands, exclusively conducted the survey, ensuring the credibility and authenticity of the evaluation process.

Speaking on this remarkable feat, Shri Arun Shukla, President & Director, JK Lakshmi Cement, expressed his delight and gratitude. "We are honored to receive the prestigious Superbrand status in the grey cement category. This accolade serves as a resounding validation of our steadfast commitment to delivering cement products of unparalleled quality and our ceaseless endeavours to reiterate the robustness and dependability of our brand. We wholeheartedly express our deepest gratitude to our esteemed customers and valued partners for their resolute trust and support, which have played an instrumental role in propelling us to this notable achievement."

As JK Lakshmi Cement continues to lead the way through innovation and investments in cutting-edge technology and sustainable practices, this prestigious recognition further strengthens its position as a market leader and reinforces its commitment to delivering excellence time and again. 
Business Wire India

 
  • Merck Foundation CEO in partnership with African First Ladies announce Winners of their SONG Awards 2022 to prevent Diabetes & Hypertension and promote healthy lifestyle
 
  • Merck Foundation CEO announced call for application of 2023 for two Merck Foundation SONG Awards in partnership with African First Ladies - apply now at submit@merck-foundation.com​
 
  • Merck Foundation SONG Awards "More Than a Mother" to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV.
  • Merck Foundation SONG Awards "Diabetes and Hypertension" to promote healthy lifestyle and raise awareness about prevention of Diabetes and Hypertension and healthy lifestyle promotion in Africa.

Merck Foundation, the philanthropic arm of Merck KGaA Germany, in partnership with the African First Ladies, announced the winners of Merck Foundation's two SONG Awards "More Than a Mother" and "Diabetes and Hypertension" 2022.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation, President of "More than a Mother" campaign emphasized, "I am extremely happy to announce today the winners of our Merck Foundation SONG Awards "More Than a Mother" and "Diabetes and Hypertension" in partnership with my dear sisters, African First Ladies. Congratulations to all 15 winners. We received several entries from talented singers and musicians from across Africa. I appreciate all the work created by the young talents, their efforts are visible in the quality of music they have produced and the lyrics have beautifully conveyed important social messages on the theme of the awards."

The theme of "More Than a Mother" SONG Awards was to raise awareness on any of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels and the theme of "Diabetes and Hypertension" SONG Awards was to promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension in the African countries.

"I have always believed that through music and art, problems can be felt, which further stimulates feelings and leads to engagement and action. Hence, we introduced our SONG Awards. We have also produced over 30 Songs and Music videos to address many of these critical and sensitive issues in Africa" added Senator Rasha.

Click here to listen to Merck Foundation Songs:
https://merck-foundation.com/videos/Merck-Foundation-Songs
 
Here is the list of Merck Foundation SONG Awards "More Than a Mother" 2022 Winners:

FIRST POSITION:
 
  • Precious Udeorah, NIGERIA
(English Language)
Theme: Stopping Gender-based Violence
 
  • Téné Bénédicte Ouedraogo, BURKINA FASO
(French Language)
Theme: Supporting Girl Education
 
  • Titus Mbela (Basthma), KENYA
(Local Language)
Theme: Supporting Girl Education
 
SECOND POSITION:
 
  • Muga Kelly Angila, KENYA
(English Language)
Theme: Stopping Gender-based Violence
 
  • Katia Vanessa, MOZAMBIQUE
(Portuguese Language)
Theme: Women Empowerment
 
THIRD POSITION:
 
  • Senzo Clive Mavayeya, SOUTH AFRICA
(English Language)
Theme: Supporting Girl Education
 
  • Lynn Chipendo, ZIMBABWE
(Local Language)
Theme: Breaking Infertility Stigma
 
FOURTH POSITION:
 
  • Kalam, BURKINA FASO
(French Language)
Theme: Ending Female Genital Mutilation
 
Here is the Winner of Merck Foundation SONG Awards "Diabetes & Hypertension" 2022:

FIRST POSITION:
 
  • Samantha Mogwe, BOTSWANA
(English Language)
Theme: Hypertension Awareness
 
  • VITA NKANZA Dep's, DRC
(French Language)
Theme: Adapting a Healthy Lifestyle
 
SECOND POSITION:
 
  • Fouad Sarpong (eftii), GHANA
(English Language)
Theme: Diabetes & Hypertension
 
  • ANDRIAMORASATA NANTENAINA JOSEPH, MADAGASCAR
(French Language)
Theme: Diabetes & Hypertension
 
THIRD POSITION:
 
  • Christianah Adebimpe Dare, NIGERIA
(English Language)
Theme: Diabetes Awareness
 
  • Johannes Medard Tairo, TANZANIA
(English Language)
Theme: Promoting healthy Lifestyle
 
Senator, Dr. Rasha Kelej further added, "I would also like to announce the Call for Applications for the 2023 Edition of the two Merck Foundation SONG Awards 'More Than a Mother' and 'Diabetes & Hypertension', in partnership with African First Ladies.

"I invite entries from all Singers, Musicians and young talents of Africa, to contribute towards making a difference in society with their inspiring songs with strong and relevant messages about critical and sensitive issues we face in our continent. Be the voice of the voiceless, break the silence and let's all join hands to create a cultural shift," Senator Kelej added.

Details of Merck Foundation SONG Awards 2023:

1. Merck Foundation SONG Awards 2023 "More Than a Mother"
 
Theme for the awards: Address one or more of the following social issues: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV.
 
Who can apply: All African Singers and Musical Artists are invited to create and share a song with the aim to address one or more of the above mentioned social issues.
Categories: ENGLISH, FRENCH, PORTUGUESE AND ARABIC LANGUAGE
 
Submission deadline: 30th September 2023.
 
Click here to view more details.
 
2. Merck Foundation SONG Awards 2023 "Diabetes & Hypertension"
 
Theme for the awards: Promote healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.
 
Who can apply: All African Singers and Musical Artists are invited to create and share a song with the aim to promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.
 
Categories: ENGLISH, FRENCH, PORTUGUESE AND ARABIC LANGUAGE
 
Submission deadline: 30th October 2023.
 
Click here to view more details.

Click on the link below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

Join the conversation on our social media platforms below and let your voice be heard

Facebook: Merck Foundation
Twitter: @MerckFoundation
YouTube: MerckFoundation
Instagram: Merck Foundation
Flickr: Merck Foundation
Website: www.merck-foundation.com
Business Wire India

SBI Life Insurance, one of the most trusted private life insurers in the country, leveraged the new AI-technology, ChatGPT to launch #IndiaKaPassionPledge campaign and created the GUINNESS WORLD RECORDS™ title for 'Most pledges received for a passion campaign in 24 hours'. The campaign saw participation from across the country where users took a pledge online to promise themselves to pursue their passion while simultaneously taking care of their family's financial needs.
 
In an effort to encourage users to pursue their passion, SBI Life launched an AI-prompt pledgethon microsite, which is the first of its kind initiative in the financial services sector, leveraged ChatGPT for generating personalized pledges. The microsite allowed users to create a personalised pledge after the user entered basic information into the pledge generation prompt, such as their name, gender, contact number, and individual passion. Users received a customized pledge that was later converted into an audio file. The text was read back by text-to-speech feature along with the brand's musical logo (MOGO).
 
Speaking on the initiative, SBI Life Insurance's Chief of Brand, Corporate Communication & CSR, Mr. Ravindra Sharma said, "The advent of newer technologies is reshaping today's consumer attitude & behaviour. They are more connected now than before. The new-age consumer is using new tech platforms and interacting digitally on the go. At SBI Life Insurance, innovation has always been at the heart of everything we do. Keeping in mind, the ever-evolving behaviour & preference of today's consumers with respect to technology, we leveraged AI-led, ChatGPT to connect with them & deliver a cohesive consumer experience. We launched #IndiaKaPassionPledge campaign to bring in a behavioural change in individuals by urging them to take a pledge towards fulfilling self-aspirations while looking after the financial needs of their loved ones and not compromise on their dreams. We are delighted to witness huge participation from across the country. This shows that consumers today do believe that liberating oneself is as important as taking care of existing responsibilities which resonates with our core brand purpose. We hope individuals will continue to pursue their aspirations and step forward in making it a reality."
 
Joanne Brent, Official Adjudicator, GUINNESS WORLD RECORDS™ said, "This attempt for the most pledges for passion campaign in 24-hours is a great success for SBI Life Insurance and for all of the passion-filled participants who submitted their pledges. It is not an easy record to set with many technical requirements and thorough investigations of data during evidence review. It is such an inspiration to see people encouraged in their passions in the process of setting this GUINNESS WORLD RECORDS™ title."
 
According to Sahil Shah, President – Digital Experience, Dentsu Creative, "The integration of AI technology, specifically ChatGPT, in SBI Life's #IndiaKaPassionPledge campaign has been a game-changer. It has allowed us to engage with users on a more personalized level, generating customized pledges that resonate with their individual passions. The use of ChatGPT has not only helped us create a new Guinness World Record but has also reinforced SBI Life's commitment to innovation and customer-centricity."
Business Wire India

Today, Happay, ADP, Mercer, Refyne, and Clear partnered to host the event "Future of HR & Pay in India: Driving Success in the New World of Work" in Gurugram.
 
The highly-anticipated event served as an open and interactive platform for leaders to explore the evolving landscape of HR and Pay in India while co-curating valuable insights, experiences, and best practices to tackle critical business challenges.
 
The exclusive collaboration of the four leading financial tech solutions - Happay, ADP, Mercer, Refyne, and Clear demonstrates the power of integrated technologies and services. Attendees experienced firsthand how these strategic partnerships facilitate seamless navigation of India's complex HR and Payroll landscape. 
 
The participants were found engaging in insightful discussions surrounding key topics, including the notable shifts, risks, challenges, and emerging trends in the industry. They shared strategies for talent retention, focusing on building an employee experience that fosters trust and reduces fatigue, ultimately minimizing turnover. 
 
ADP partners, Happay, Mercer, Refyne and Clear also showcased trends and presented compelling use cases, offering valuable insights into the latest innovative approaches within the industry.
 
The event witnessed enthusiastic participation from influential leaders, decision-makers, and HR professionals from various industries, all eager to shape the future of HR and Pay in India. As the session concluded, participants departed with newfound inspiration, valuable insights, and a network of contacts poised to propel their organizations forward.
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