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Business Wire India - Multimedia: Digest for June 09, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

Purebred: The All-New BMW M2 Launched in India

Thursday 08 June 2023 07:49 AM UTC+00
Business Wire India

  • Top class performance in classical style: 6-cylinder engine, Bold M design, Compact dimensions, extremely powerful proportions.
  • Uncompromising power: symphony of high-performance, aesthetics, and attitude, with M-specific enhancements that bring next-level control.
  • The ideal formula for pure-bred driving pleasure with optional six-speed manual gearbox.

The all-new BMW M2 was launched in India today. This compact two-door, four-seater high-performance sports car will be available in the country as a Completely Built-Up (CBU) model from today onwards. 
 
The all-new BMW M2 is the ultimate embodiment of driving pleasure for the purist. It excites and delights with the skillset of a classical high-performance sports car – reproduced in highly concentrated form, with fresh intensity and cutting-edge technology.  A highly potent inline 6-cylinder engine works alongside superb Adaptive M Suspension that is designed to maximize road contact and traction in all driving situations.
 
Mr. Vikram Pawah, President, BMW Group India said, "The all-new BMW M2 embodies an unadulterated racing passion that owners can enjoy day in, day out. It builds on the brand's tradition of ultra-sporty models with compact dimensions. The expressive looks of the all-new BMW M2 act as a clear signpost to sporty driving pleasure and stem primarily from its extremely powerful proportions.  The car melds extraordinary speed with maximum control ensuring a smooth, dynamic drive no matter how far you push the limits."
 
The all-new BMW M2 is available in a petrol variant at an ex-showroom price of INR 98,00,000.
 
*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.
 
The all-new BMW M2 is available in following non-metallic paintworks: Alpine White & M Zandvoort Blue, and in the following metallic paintworks: Brooklyn Grey, Black Sapphire and Toronto Red. The range of fine upholstery combinations in the all-new BMW M2 includes the standard Leather Vernasca Black and Leather Vernasca Cognac.
 
Customers of the all-new BMW M2 will gain membership to the exclusive BMW Excellence Club. A member's only collective, BMW Excellence Club caters to the discerning taste of BMW customers by curating unmatched luxury experiences from around the world. The program features access and experiences across four pillars: Bespoke Travel, The High Life, Grandstand and BMW Privileges.
 
Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual requirements. Customers enjoy great value and complete peace of mind with BMW 360˚ Finance Plan. It includes attractive monthly instalments, assured buy-back option up to five years, flexible term-end opportunities, and options to upgrade to a new BMW among other benefits.
 
The all-new BMW M2.
The distinct character profile of the all-new BMW M2 is reflected in a visually powerful design that makes no secret of the car's comfortably segment-leading power, even before it turns a wheel. The M specific features accentuate the performance-led character of the all-new BMW M2. It exudes an aggressive presence with its M Frameless kidney grill, showcasing horizontal bars.  The elements of the M-typical three-section lower air intake have almost rectangular contours and optimise cooling of the powertrain components and brakes. The boldly contoured Adaptive headlight units are positioned to the outer edges of the front end. The optional M Shadow Line lights offer a dark tint around the headlamps. Prominently flared side skirts team up with broad, muscular wheel arches to create an appearance that is characteristic of BMW M and inspired by racing cars. This air-directing element adopts a pared-back racing look and incorporates another signature M feature: the two pairs of exhaust tailpipes. The optional M Carbon Roof is an aerodynamic masterpiece, lowering the car's center of gravity, increasing control at every turn. Staggered 19"/20" wheel configuration allows the all-new BMW M2 to skim the ground with grace. The option to upgrade to 19/20" Alloys style 930 M Jet Black is also available. The M Sport brake callipers are painted in Blue metallic as standard, with a Red finish available as an option. 
 
The interior of the all-new BMW M2 boasts a cockpit with a driver-centric design. When it comes to functionality, control and comfort, the standard equipment features emphasize squarely on focused driving pleasure. The all-new BMW Curved Display features a 12.3" Digital Instrument Cluster and 14.9" Central Information Display - giving an intense focus for peak performance. The standard M Sport seats come with electrical adjustment, including for the height of the head restraints. The newly designed and exclusive seats have much pronounced bolsters and contour lines around the backrest and head restraint in BMW M GmbH colours. They are upholstered in Vernasca leather with perforated surfaces and can be ordered in either black or cognac. The integral head restraints feature an illuminated M logo. Also available are M Seat belts with a woven stripe pattern in BMW M GmbH colours.  The Easy-Entry function slides the front seats forward in a controlled movement when the backrests are folded, making it easier for passengers to access the rear compartment. The contours and integral head restraints of the two rear seats give them an individual-seat character, allowing passengers in the rear to enjoy a sense of sporty driving pleasure as well. The rear backrest has a 40:20:40 split, allowing one or more sections to be folded down as necessary in order to accommodate very long items of luggage. When the backrest is upright, the all-new BMW M2 offers 390 litres of boot space. 
 
The standard M interior trim strips in Aluminium Rhombicle anthracite inject the cabin with a sporting panache. If the optionally available M interior stripes in Carbon Fibre are specified, the shift paddles and trim on the M leather steering wheel will have a CFRP finish. The car is equipped with Adaptive M-Specific Suspension, M Sport Differential, M high performance compound brakes that guarantee an outstanding driving experience. Exclusive functions such as Multifunction for steering wheel, seat heating with lumbar support (driver and front passenger) and automatic anti-dazzle function in all mirrors add a further sporty touch to the interior. 
 
The M TwinPower Turbo six-cylinder in-line petrol engine impresses not only with its inimitable performance characteristics but also its clearly superior power. The straight six engine captures the imagination with its hallmark M attributes in the version developed for the all-new BMW M2. Urgent response, a healthy appetite for revs and linear power delivery into the highest reaches of the engine speed range together form an unmistakable skillset that defines the performance experience in the all-new BMW M2. The engine generates maximum output of 453 hp and peak torque of 550 Nm at 2,650 – 5,870.  The car can achieve 0-100 kmph acceleration in just 4.1 seconds, when paired with automatic transmission and 4.3 seconds, when paired with the manual transmission.  The performance experience is also raised another notch by the inclusion of the M Driver's Package, which increases the car's electronically limited top speed from 250 km/h to 285 km/h.
 
The all-new BMW M2 comes as standard with an eight-speed M Steptronic transmission with Drivelogic that offers extremely sporty gear shifts. The broadly spread gears assist efficiency while enabling an intense build-up of power from low road speeds. The driver can access three clearly distinct setups – comfort oriented, sports focused, or track optimized. EFFICIENT, SPORT and SPORT PLUS settings can be engaged to modify the engine's characteristics, while selecting the COMFORT, SPORT or SPORT PLUS chassis mode provides access to the three settings for the electronically controlled dampers.
 
As an option its six-cylinder in­ line engine can also link up with a six-speed manual gearbox creating a performance experience in the classical mould, rooted in the intense interaction between the driver and car. This is the first time ever that BMW is offering a manual transmission in the Indian market. The gear ratios and gear spread are perfectly matched to the performance characteristics of the engine. A precisely defined shift action enables rapid, easily executed gear changes. Plus, the Gear Shift Assistant uses engagement speed control to ensure slip-free operation when downshifting under braking into corners. 
 
The exhaust system comes with an innovative flap concept. The electrically controlled flaps, positioned just before the rear silencer, minimise exhaust backpressure for optimised efficiency and create a distinctively unmistakable BMW M sound across the entire rev range.
 
BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include BMW ID, BMW App, Digital Key, Emergency Call, Real-time Traffic Information, Remote Services and smartphone parking. BMW Live Cockpit Professional includes the freestanding BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel, a 14.9-inch Control Display and BMW Head-up Display.
 
The latest BMW iDrive with Operating System 8, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant system which has a self-learning intelligence that adopts a driver's individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Wireless smartphone integration and regular Remote Software Upgrades ensure that the car is always up to date. My BMW app functions include popular options for keeping an eye on the current vehicle status at all times as well as Learning Navigation, which offers destination suggestions and traffic information based on the owner's driving habits. In addition, customers can use the My BMW app to generate the BMW Digital Key which turns a smartphone into a digital vehicle key. It will enable customers to physically open the doors when unlocking them this way. If the Digital Key is activated, it's also possible to perform automated parking manoeuvres.
 
The spread of Driver Assistance Systems support and relieve the driver, thus increasing comfort and safety. Standard equipment includes functions like Cruise Control, the Attentiveness Assistant and Reverse Assistant. Also, Parking Assistant Professional with Surround View Camera, Drive Recorder, remote parking via smartphone are available as options. 
 
The all-new BMW M2 delivers maximum driving pleasure coupled with an outstanding performance and fuel consumption ratio thanks to BMW EfficientDynamics measures such as intelligent lightweight design, Brake Energy Regeneration, Auto Start-Stop function, electric power steering, differential and transfer case with optimised warm-up behaviour and aerodynamics.
 
For utmost safety, the all-new BMW M2 comes with head and side airbags for driver and front passenger as well as head airbags for rear seats as standard. Additional standard equipment includes Dynamic Stability Control (DSC) including Anti-lock Braking System (ABS), Automatic Stability Control (ASC), M Dynamic Mode (MDM), Cornering Brake Control (CBC), Dynamic Brake Control (DBC), Dry Braking function and Active M Differential. 

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#BMW #BMWIndia #SheerDrivingPleasure
Business Wire India

  • Headliner Prabh Deep and emerging True Music artists Raashi Sood and Kunwarr brought the evening to life with live performances and new song releases
  • Mentor Manj Musik conducted an exclusive workshop for music enthusiasts
​
Kick-starting a series of live gigs and workshops in India, Ballantine's Glassware True Music hosted an exciting evening of Urban Punjabi music at Studio XO Bar in Gurugram recently. The event was buzzing with a line-up of activities that celebrates the power of self-expression and music.

Popular Punjabi rapper Prabh Deep graced the event as the headliner and charmed the audience with his live performance. To add to the magic, emerging artists Kunwarr and Raashi Sood performed their new songs 'Freestyle' and 'Let's Talk', respectively, released by Ballantine's Glassware True Music. Also present at the event, mentor Manj Musik hosted an exclusive masterclass on 'Crafting Timeless Punjabi Sounds' with surprise guest Bobin James, Music Editor, Apple Music India. Manj Musik also performed his hit songs 'Aloo Chaat' and 'Swag Mera Desi', much to the delight of the attendees. To further engage music enthusiasts in attendance, studio partner Big Bang Music hosted an enlightening panel with Apple Music around 'The Hit Factor: Mastering Music Marketing & Monetisation for Artists'. The workshop came to a close with an interactive round of Q&A with the audience.

Ballantine's Glassware True Music is a global platform that goes beyond genre or fame, representing music communities and the people that make them thrive. In India, the platform is recognizing young artists across trending music genres, empowering them to find their voice in the music industry through mentorship and workshops, and giving them a platform to unleash their true potential. It has collaborated with Big Bang Music, a new age music label dedicated to finding superstars in the non-film music space, bridging the gap between pop culture and independent music.

Kartik Mohindra, CMO, Pernod Ricard India, said, "Ballantine's Glassware strongly believes in the power of being true to yourself and following your dreams. Bringing this philosophy alive, we are very excited to present our global music platform, Ballantine's Glassware True Music, to India. With this property, we give emerging artists a stage and the opportunity to champion their self-expression through mentorships, workshops and multi-city live gigs. Our vision is to make the platform a cultural symbol that inspires people to pursue their passion and stay true to themselves."

Gaurav Wadhwa, Co-Founder & CEO, Big Bang Music added, "Big Bang Music is here to enable independent artists to deliver their creative vision, with an aim to make subcultures in music, the future soundscape of India. As part of this collaboration with Ballantine's Glassware True Music, we are reimagining how artists and brands in India can collaborate. The multi-genre, multi-format, collaborative nature of the platform opens endless opportunities for aspiring young talent, allowing them to find their feet in the music industry and build superfans. We look forward to seeing how Ballantine's Glassware True Music makes waves along the way."

Mentor Manj Musik shared, "I love the concept of Ballantine's Glassware True Music. I've always encouraged new artists to create new content, and it's wonderful that I now get to do it as part of a coveted global platform. I've worked with young artists Raashi and Kunwarr, and both of them are very talented. I think the audience will love their music."

Artist Raashi Sood said, "It's been an incredible experience to be a part of Ballantine's Glassware True Music and especially to be mentored by Manj Musik. He is a force to reckon with in the Urban Punjabi music scene and he's helped me express my musicality like never before."

Artist Kunwarr said, "Through Ballantine's Glassware True Music, young artists like I find a platform to hone our skills and put forth our music in its truest form. I can't wait to see where this journey takes us!"

In its first leg in the country, Ballantine's Glassware True Music has collaborated with musicians Tesher, Manj Musik and Ankur Tewari to mentor six emerging artists. Together, they've curated 12 sensational tracks and are hosting live gigs and workshops across 9 cities, including Mumbai, Hyderabad and Gurugram. The first track 'Sahaare' by Akshath Acharya is out on all music streaming platforms.

Ballantine's Glassware is set to travel to Hyderabad, Mumbai and Chandigarh next. For more information, visit ballantinestruemusic.in.
Business Wire India

The Estée Lauder Companies (NYSE: EL) ("ELC") is excited to announce the second edition of BEAUTY&YOU. Created by ELC's New Incubation Ventures ("NIV") and launched in partnership with India's preferred beauty and lifestyle retailer, NYKAA, BEAUTY&YOU aims to continue its mission to discover, spotlight and propel the next generation of Indian beauty brands. The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on June 7, 2023, through August 5, 2023, via www.beautyandyouawards.com. Winners will be announced on November 2, 2023, at a live event in Mumbai.
 
The 2022 debut of the program witnessed stellar responses from new and emerging brands. With over 300 entries across 50 Indian cities, the application pool included a multitude of beauty brands across categories – skin care, hair care, fragrance and color cosmetics. For more details on the 2022 winners, please visit https://beautyandyouawards.com/2022-winners.

"With a higher degree of consumer awareness than ever and an influx of options unlike anything that the market has seen, India represents an exciting opportunity for the global beauty ecosystem. Building on the success of last year's program, we expanded the scope and scale by increasing the award categories to invite a broader group of founders, creators and innovators to join us. In addition, we commissioned a study to spotlight the biggest trends and most interesting insights to help entrepreneurs innovate for the future," said Shana Randhava, Senior Vice President, New Incubation Ventures, ELC.

Entitled "Decoding the India Beauty Landscape," the report developed by BEAUTY&YOU in partnership with 1Lattice – a New Delhi-based, tech-enabled business research and analytics firm – focuses primarily on various factors affecting consumer purchase behavior including concerns, motives, pain points, and accessibility. These insights, along with the resources that BEAUTY&YOU will offer, will help prospective applicants and award recipients craft winning strategies for their brands.

"Having played a critical role in building India's beauty landscape over the last decade, we are excited to discover and enable homegrown brands to scale and realize their full potential by sharing our knowledge and distinct retail expertise. NYKAA and The Estée Lauder Companies were born out of an entrepreneurial vision. The opportunity to give back to the vibrant Indian entrepreneurial ecosystem makes BEAUTY&YOU a truly special program," said Anchit Nayar, Executive Director & CEO, Nykaa Beauty.

The 2023 program introduces two new awards to broaden the reach of the initiative. Scientists and labs, photographers, and filmmakers, key members of the beauty ecosystem, are invited to apply alongside beauty company founders.

2023 Prize Program

The following prizes are open to founders, companies, and creatives meeting specific application criteria available: www.beautyandyouawards.com/application-criteria. The awards will be presented across categories in Skin Care, Makeup, Hair Care, Personal Fragrance, and Home Fragrance:
 
  • IMAGINE: Pre-launch beauty concepts
  • GROW: In-market beauty concepts
  • BREAKTHROUGH: Innovation in active ingredients that address key issue areas for the Indian consumer
  • CREATE: The next generation of creative talent (e.g., photographers, filmmakers, etc.) submitting work around the theme of 'Experiential Beauty in India'
 
In addition, the program will have two Jury Prizes awarded to the brand with the most community support and the brand demonstrating the most innovative Corporate Social Responsibility (CSR) programming.

Among other resources, BEAUTY&YOU provides award recipients with financial support (prize pool up to 4 Crore or $500,000), distribution access, mentorship, and access to research and innovation resources.

"The BEAUTY&YOU Awards have been a game-changer for Skinvest and the ongoing support and guidance we receive from the ELC and NYKAA teams [has] been instrumental in our growth," said 2022 GROW Prize winner and Skinvest Founder Divya Malpani. "The program has not only accelerated our success but also allowed us to learn from industry gurus, connect with fellow leading founders, and strengthen our vision for the future. I am immensely grateful to ELC and NYKAA for establishing BEAUTY&YOU in India."

The BEAUTY&YOU website and application portal go live on June 7, 2023, and will accept applications until August 5, 2023, 11:59 PM IST. Full program details are available at www.beautyandyouawards.com.

BNY 2023 Judges

Eminent panel from varied fields in the landscape with their level of expertise with be moderating and judging BEAUTY&YOU 2023 such as Katrina Kaif - Actor and Cofounder, Kay Beauty Bhumi Pednekar - Actor, Investor and UN Development Programme, National Advocate for Sustainable Development Goals, Nicola Kilner - Cofounder & CEO, Deciem, Rohan Vaziralli - General Manager, ELCA Cosmetics, Anaita Shroff Adajania – Founder, Stylecell, Deepica Mutyala – Founder, Live Tinted, Shana Randhava – Senior VP, NIV, Anchit Nayar – Executive Director and CEO, Nykaa Beauty, Masaba Gupta- Designer, Actor & Founder - LoveChild by Masaba, Sanjay Garg – Founder, Raw Mango among others.
Business Wire India

Merck Foundation, the philanthropic arm of Merck KGaA, Germany, has underscored the continuation of their partnership with the University of South Wales (USW) and Learna to further advance healthcare capacity in critical and underserved specialties in Africa and Asia. As part of the long-standing partnership between the organisations, a delegation from Merck Foundation, led by CEO, Senator, Dr Rasha Kelej, recently visited and toured the USW Pontypridd Campus to discuss their joint programs to increase the limited number of specializes and skilled doctors in Africa.
 
Merck Foundation in partnership with USW and Learna, have provided scholarships for over 700 medical postgraduates students in the last five years for a range of online postgraduate medical programs. These scholarships are part of the "Merck Foundation Capacity Advancement Program", which aims to empower and educate medical graduates, ultimately strengthening public healthcare capacities and enhancing clinical management in 32 critical specialties across Africa and Asia.
 
The Merck Foundation's mission is to raise awareness of various health and social issues and build healthcare capacity with the aim to transform patient care landscape in the public healthcare sector in Africa and underserved regions this combined with the Learna mission of "Improving global healthcare through Medical Education" means this partnership has been the ideal platform to enable valuable education and training opportunities for doctors in underserved regions and making sure they are equipped to address critical medical challenges.
 
These scholarships have been provided as part of the Merck Foundation "More than a Mother" Movement, and "Capacity Advancement program". The Merck Foundation collaborates with various stakeholders, including African First Ladies, Ministries of Health, Information, Education & Gender, Academia, policymakers, International medical societies, media, and art, to raise awareness about wide range of social and health issues such as infertility stigma, ending child marriage, support girl education, stopping GBV and FGM and raise awareness about Diabetes and hypertension and more.
 
During the visit to USW, the Merck Foundation delegation, led by CEO Senator Dr Rasha Kelej, expressed their enthusiasm for the existing collaboration and their intention to further develop and strengthen the relationship in the coming years. This visit marked the first time the Merck Foundation representatives had the opportunity to meet their partners in person, reflecting the Foundation's commitment to establishing meaningful connections and working closely with their collaborators.
 
"We are delighted to continue our partnership with the University of South Wales and Learna and further strengthen our joint efforts to build healthcare capacity in critical and underserved medical specialties," said Senator, Dr Rasha Kelej, CEO of Merck Foundation. "This visit represents an important milestone in our collaboration, as it allows us to meet our partners in person and explore new opportunities for future improvement. Together with USW and Learna, we are committed to making a lasting impact in the healthcare sector and improving the lives of people in Africa and underserved communities."
 
The Merck Foundation's visit to the University of South Wales reaffirms their dedication to advancing healthcare capacity and their determination to create sustainable change in transforming patient care landscape. The partnership between Merck Foundation, USW, and Learna will continue to drive innovation and enhance healthcare systems, improve access to quality and equitable healthcare solutions ultimately benefiting individuals and communities in Africa and underserved regions worldwide. 

Click on the link below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

Join the conversation on our social media platforms below and let your voice be heard

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Website: www.merck-foundation.com
Business Wire India

Myntra has introduced Myntra Minis, its signature short-form video platform, as a part of the 18th edition of its marquee fashion festival, End of Reason Sale. The industry-first feature is inspired by the popular format of snackable videos (~ 1 min) typically created by social media platforms to highlight products across categories, new launches, and global trends that will enhance user engagement by seamlessly edutaining shoppers. The presence of short-form video content on social media has disrupted the way fashion, beauty and lifestyle content is consumed across the globe. Myntra Minis will bridge this gap while marrying engaging visuals and dynamic content, adding another intuitive way of immersive shopping on the platform. The feature has been rolled out to more than 70% of existing users and is available on the Home Page, Beauty Page, and Myntra Studio, with plans in the pipeline to add it to all category pages.

Led by a bevy of popular creators, each snackable video comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance. Almost every product category across Myntra is eligible for this feature, with segments like men and women's ethnic, men and women's western, beauty and personal care, and home decor being a few sought-after ones. With the emergence of Myntra Minis, customers can now have a detailed, cinematic, and all-around look at the presentation of items they are considering, and purchase them directly, making the overall shopping experience on the app much more seamless. Currently, 80% of the existing videos are under 1 minute in duration, with over 10% aimed to be within the 2 to 3-minute mark. The overall length and format of each video depends on the type and number of products highlighted.

On the launch of Myntra Minis, Arun Devanathan, Senior Director - Social Commerce, Myntra, said, "We are excited to launch Myntra Minis, an industry-first feature that combines the engagement of short-form content with the convenience of inspiration-led instant shopping. As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption medium. Myntra Minis is poised to revolutionize the way you delve into the world of fashion and beauty, enabling you to create exceptional, on-trend looks that reflect your individualistic sense of style."

In the near future, Myntra also aims for a majority of brands on the platform to use the feature to share engaging and entertaining content making their products more accessible to customers. As of now, 70+ brands are actively using the feature with the number increasing daily. The easy-to-use feature will allow brands to engage with consumers in innovative, creative and captivating ways to showcase products and scale of their selection. The short-video format is being adopted by brands as it helps them reach larger audiences highlighting their key messages within a couple of minutes. So far, more than 5000 videos have been uploaded, with 1000 of those being directly created by the brands themselves.

With the consumption of short-form content gaining immense popularity among millennials and Gen-Z in tier-2 and 3 towns, in addition to larger metropolitan areas, millions of users across the country will be able to use Myntra Minis to inspire their shopping journey while making it faster and smoother.

Link to Myntra Minis videos:
https://www.myntra.com/studio/studiopost/124842
https://www.myntra.com/studio/studiopost/124629
https://www.myntra.com/studio/studiopost/125073
https://www.myntra.com/studio/studiopost/124699
https://www.myntra.com/studio/studiopost/125365
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