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Business Wire India - Multimedia: Digest for July 13, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

 
 
  • Enabling targeted digital initiatives through comprehensive customer engagement, experience-based loyalty and API-first architecture, leveraging cloud, and AI-powered programmes
  • Retail, FMCG, Industrial and Agri-tech to be the priority sectors under this alliance
  • Focus on transitioning from traditional paradigms to drive sustainable growth and transform customer loyalty strategies for brands 

Deloitte Touche Tohmatsu India LLP and Capillary Technologies today announced a strategic alliance to help companies increase customer loyalty, retention and engagement in India. The strategic alliance leverages Deloitte's industry expertise and global networks along with Capillary's AI-powered SaaS platform. Together, they aim to drive digital transformation and data-driven strategies, enabling companies to scale through hyper-personalised programs and interest-based communities.
 
In today's world, loyalty is seen as a long-term relationship with customers, not just a program. Companies are upgrading to meet the changing needs of consumers and build trust in their brand. They are deploying modern, customized solutions to create an omnichannel presence, multiple touchpoints and seamless brand experiences. This will help companies grow sustainably and transform customer engagement strategies.
 
"With technology and innovation driving India's growth trajectory, it is imperative for Indian companies to take steps to build technical capabilities and enable long-term relationships with consumers," said Anand Ramanathan, Partner, Deloitte India. He added, "We are delighted to announce our alliance with Capillary Technologies and are confident that it will deliver maximum results for our clients, especially in the retail, FMCG, industrial and agri-tech sectors. Through an agile approach, timely execution and delivery of best-in-class next-generation integrated technologies, we aim to revolutionise the customer experience and redesign organizational operations to drive customer engagement. In both India and the APAC region, consumer interest in customer loyalty programs is high. This partnership not only offers exciting prospects for tech transformation, but also paves the way for expanding our potential to other Asian and European markets. We look forward to working together to unlock new opportunities and drive transformation across various industries."
 
Expressing his enthusiasm about the alliance, Sameer Garde, CEO of Capillary Technologies stated, "We have been a partner-first organization and are delighted to join forces with Deloitte India to deliver highly advanced loyalty and customer engagement solutions to the market. Together, we aim to leverage our respective strengths and expertise to create a powerful combination of strategy and technology. Our goal is to help businesses unlock the potential of customer loyalty and provide creative value pools that will propel businesses to new heights."
 
Vinay Prabhakar, National Sales and Alliance Leader, Deloitte India, commented, "The continuous change in consumer preferences and digital upheavals are revolutionising businesses across the globe, especially in the marketing, retail and consumer tech sectors. Clearly, tech and digital disruption holds tremendous potential for companies looking to optimize their brand experience by fine-tuning their strategies and integrating omni-channel play. By putting the customer at the center, they can also quickly address their needs, provide efficient solutions, and expand their offerings. Our alliance with Capillary Technologies aims not only to lead businesses into a resilient future, but also to develop new approaches that drive sustainable growth."

Pooja Sabarwal, Head of Partnerships at Capillary said, "We are very excited to announce our strategic partnership with Deloitte India, a true powerhouse in the consulting and advisory space. With a particular focus on the Retail, FMCG, Industrial, and Agri-tech sectors, this alliance will help form connections and drive exponential growth to match our unique ambitions in today's dynamic world. We will together help organisations solve complex business challenges around customer acquisition and retention through future proof and disruptive loyalty strategies."
Business Wire India

Sony Sports Network, renowned for its trailblazing and clutter breaking sports campaigns, has once again set the stage ablaze with their latest campaign, 'Iss Baar Sau Paar,' for the highly anticipated 2022 Asian Games. With an extraordinary lineup of luminaries, including esteemed personalities like Chief of Defence Staff, General Anil Chauhan, Sudha Murty, Amitabh Bachchan and Kapil Sharma, the campaign aims to ignite the nation's fervour for this multisport extravaganza.

In a ground-breaking move, Sony Sports Network has unveiled a captivating film that captures the essence of Indian sports journalism, engaging the very individuals responsible for tracing and documenting the remarkable journeys of our sporting heroes. These sports journalists, who have tirelessly worked to popularize sports and elevate our athletes, are now the beacons of support for the Indian contingent. The broadcaster also welcomes more journalists from across the country to join in and share their message of support for Team India.

The film boasts an all-star lineup of sports journalists hailing from esteemed publications such as Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, and regional newspapers including Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, and Asomya Pratidin. Additionally, it features charismatic RJs from popular radio channels like Radio City and Radio One, along with representatives from leading news channels Aaj Tak and NDTV 24X7. Notably, a Sportskeeda scribe also graces the screen, adding to the tapestry of media support.

Links to the campaign film: https://youtu.be/TjV6MoSnD1g

As the official broadcaster of the 19th Asian Games Hangzhou 2022, Sony Sports Network has taken on the mission of uplifting our athletes and igniting their spirits at this prestigious event. Building on India's impressive performance at the 2018 Asian Games, where they clinched 69 medals, the nation is now poised to conquer new heights by setting their sights on an ambitious milestone — a triple-digit medal tally of 100.

With 'Iss Baar Sau Paar,' Sony Sports Network aims to rally the entire nation, uniting millions of hearts, and minds, to stand beside our athletes as they strive for excellence and glory. This campaign is a resounding call to break barriers, inspire champions, and witness the remarkable journey of India's sporting triumphs at the 2022 Asian Games.

For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
Business Wire India

  • 17 ADAS features come with three levels of sensitivity – Low, Medium and High and three warning levels – Haptic, Audio, and Visual
  • Range of 461* km on a single charge of its 50.3kWh battery with best-in-class 176PS power
  • Certified safety features through global testing standards - UL2580, ASIL-D & IP69K
  • First-in-segment - Dual Pane Panoramic Sky Roof** and Rear AC Vent
  •  iSMART with 75+ connected car features
  • 17.78 cm full-digital cluster in embedded LCD
  • Segment-leading 25.7cm HD Touchscreen infotainment system
  • ​Showcasing Prismatic Battery Technology for Unparalleled Real-World Range
​
MG Motor India, the British automobile brand with a 99-year-old legacy, today launched the enhanced variant of its ZS EV with Autonomous Level-2, (ADAS) at a price of Rs.27.89 Lakh valid for a limited time. The Autonomous Level-2, (ADAS) set of features enhances the driving experience by providing assistance, control, and comfort in various driving situations. The MG ZS EV embodies the evolution of electric mobility, combining electric power, internet connectivity, and autonomous capabilities. The futuristically designed SUV offers a good on-road appearance, driving convenience, and luxurious plush interiors.

The MG ZS EV's Autonomous Level 2 (ADAS) technology which works on three levels of sensitivity – low, medium and high, and three levels of warning – haptic, audio and visual, enhances the driving experience and safety of the passengers. Traffic Jam Assist (TJA) ensures a hassle-free driving experience, even in congested traffic. Forward Collision Warning (FCW) enhances safety by notifying the driver of potential collisions and applying autonomous deceleration if there is no action from the driver. The Speed Assist System (SAS) alerts and prevents one from over speeding. Lane Functions improve safety by helping prevent unintentional deviation from the driving lane. Adaptive Cruise Control (ACC) enhances convenience by reducing driver fatigue and safety by maintaining proper distance from the vehicle in front.

According to Mr. Gaurav Gupta Deputy Managing Director, MG Motor India, "The globally successful MG ZS EV brings with it safety and convenience with the introduction of Autonomous Level 2 (ADAS) and underscores MG's commitment to electric mobility and a sustainable future. By offering a viable, attractive ownership experience, and an accessible electric SUV to Indian consumers, MG Motor India aims to accelerate the transition towards a zero-emission future and help boost the EV ecosystem in India."

Evolved Battery
The pure-electric SUV's battery has been tested to meet the most stringent safety and performance requirements that enhance its overall durability, provide stable battery operation and better lifespan in Indian driving conditions. The battery has been designed to comply with IP69K to provide better dust and water resistance and meets the UL2580 Safety Management System as well as the ASIL-D Enhanced Safety Integrity Level rating.
 
Evolved Charging
With its range and versatile charging options, the MG ZS EV empowers customers to explore more without compromising on convenience. Charging the vehicle is a hassle-free process, offering flexibility for various lifestyles. The vehicle can be charged easily and conveniently through six charging solutions, such as DC Super-Fast Chargers at dealerships, AC Fast Chargers which can be installed at homes and offices by MG, a plug-and-charge cable onboard, charge-on-the-go with RSA (Roadside Assistance), and community chargers etc.

Evolved Ownership
In addition, the ZS EV with its progressive look and wide SUV stance comes tailor-made for uninterrupted, performance-assured ownership, and enjoyable drives all thanks to its extended driving range of 461* km on a single charge with its 50.3kWh advanced prismatic battery. Engineered with precision, the prismatic battery delivers one of the best real-world ranges in its class and comes with 8 years battery warranty*. MG ZSEV owners can enjoy an extended driving range on a single charge, empowering them to embark on longer journeys with confidence. Also, the ZS EV makes economic sense with its superior TCO (Total Cost of Ownership) and running cost of 60 paise/km*. In effect, this translates to savings of up to Rs 4,00,000* over three years as compared to the costs of comparable SUVs built on ICE powertrains.

Evolved Exteriors
The ZS EV comes with full LED Hawkeye headlamps and LED tail lamps. The wheels are R17 Tomahawk hub design alloy, and the SUV comes in three variants: Excite, Exclusive, and Exclusive Pro. It is available in four colours: Glaze Red**, Aurora Silver, Starry Black, and Candy White. 

Evolved Tech
The ZS EV comes bundled with iSMART next-gen technology that combines hardware, software, services, and applications to offer 75+ connected car features to make for smoother, more satisfying driving experiences. The first-in-segment Digital Key enables locking, unlocking, starting, and even driving the ZS EV, without the physical key. The SUV also comes with a full digital cluster with a 17.78 cm, embedded LCD screen and a segment-leading 25.7 cm HD Touchscreen infotainment system. The ZS EV has 100+ VR commands to control various features like Sky Roof, AC, Music, Navigation, etc. It has Live location sharing & tracking and weather forecast information.

Evolved Safety
In terms of safety, MG ZS EV is offered with a 1st in-segment 360-degree around view camera with rear parking sensors and a Hill Descent Control (HDC), another first-in-segment feature. The vehicle has 6 airbags (dual, front, side, and curtain), electronic stability control, a tyre pressure monitoring system, and a hill-start assist.

Evolved Interiors
The interiors of the ZS EV combine aesthetics and comfort. It comes in a Dual-tone Iconic ivory theme and a Dark Grey theme already available for existing models. The ZS EV has a first-in-segment rear AC vent.
 
Evolved Engine
The ZS EV 8-layer hairpin motor delivers 176PS power and provides a 0-100 km/h acceleration in just 8.5 seconds. The vehicle comes with three driving modes: Eco, Normal, and Sport, for drive customization as per driver requirements.

Evolved Service
As with other MG vehicles, the ZS EV brings with it the unique car ownership program "MG e-SHIELD" with after-sales service options for the assurance and convenience of owners. Customers can opt for combinations of warranty extension, RSA extension and maintenance plans at competitive prices.
 
+For the ZS EV Exclusive Pro variant
*Actual performance figures may differ in conditions other than test conditions
**Dual Tone Iconic Ivory interior theme available in Exclusive & Exclusive Pro variants only
Touchscreen Infotainment, Digital Cluster, Sky Roof - available in Exclusive & Exclusive Pro variants only
*Glaze Red is available in Exclusive & Exclusive Pro variants
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