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Business Wire India - Multimedia: Digest for July 15, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Intel®, a global leader in technology innovation, recently unveiled groundbreaking advancements for the year 2023 at the Intel® oneAPI Hackathon held recently. The prestigious event took place at the Golden Jubilee Hall in the Department of Electrical Communication and Engineering, IISc Bangalore, and was organized by Hack2skill. With a focus on showcasing the immense potential of heterogeneous computing, the hackathon achieved a significant milestone in pushing the boundaries of technology.
 
The hackathon brought together exceptional talent and focused on leveraging Intel®'s AI Analytics Toolkit and SYCL/DPC++ Libraries to address real-world challenges. The participants showcased exceptional creativity and technical expertise, developing solutions that highlighted the potential of these tools to revolutionise the HealthTech, EdTech, and Automotive industries. They explored innovative solutions in diverse areas, including object detection for autonomous vehicles, medical image processing, and open innovation in education. The event concluded with remarkable prototypes and groundbreaking innovations that demonstrated the immense capabilities of heterogeneous computing.
 
Team c5ailabs, led by their Team Lead Rohit Sroch, secured the first place with their outstanding prototype for the problem statement "Open Innovation In Education". Their solution showcased the transformative power of technology in addressing the challenges faced by the education sector.
 
Claiming the second-place position was Team Momentum, led by their Team Lead Sudarshan Bandyopadhyay, who presented an exceptional solution for the problem statement "Object Detection For Autonomous Vehicles". Their innovative approach demonstrated the potential of heterogeneous computing in enhancing the safety and efficiency of autonomous vehicles.
 
Team Benaam, a group of Masters Students from Vellore Institute of Technology (VIT), Vellore, and Team Phoenix 13, consisting of two masters students from GLA Solutions, with a professional mentor from Galaxy Software Solutions, secured the third position. Their interdisciplinary collaboration and dedication resulted in innovative solutions based on the problem statements "Open Innovation In Education" and "Object Detection For Autonomous Vehicles", respectively.
 
Kavita Aroor, Developer Marketing Lead APJ, at Intel® and one of the esteemed jury members, mentioned that the hackathon stands as a testament to the immense talent and innovation existing in the country in Heterogeneous Computing.
 
Samkit Sharma, Director of Hack2skill, expressed his delight at the cutting-edge prototypes and solutions developed during the hackathon. He stated, "The Intel® oneAPI Hackathon has ushered in a new wave of innovation and collaboration, positioning heterogeneous computing as a transformative force in the tech industry. We are proud to have executed this successful hackathon in partnership with Intel®, showcasing the remarkable capabilities of the participating teams."
 
The event not only celebrated the achievements of the participating teams but also underscored Intel®'s commitment to fostering innovation, collaboration, and problem-solving. The prototypes and solutions created during the hackathon serve as a testament to the immense potential of Intel®'s AI Analytics Toolkit and SYCL/DPC++ Libraries in shaping the future of technology.
Business Wire India

  • The World Health Organization (WHO) estimates that Iron Deficiency contributes to 50% of all cases of anemia.[1]
  • The 90+ days long Bus Yatra will conduct free screening for more than 2,000 individuals
 
After a successful culmination of the 'Na Na Anemia Bus Yatra' initiative in the northern cities in India last year, P&G Health in association with FOGSI (The Federation of Obstetric and Gynecological Societies of India) has launched the 'Na Na Anemia Bus Yatra 2.0'. With an endeavor to extend the initiative to the southern region of India, Na Na Anemia Bus Yatra 2.0 will continue to raise awareness around Iron Deficiency Anemia (IDA). Flagged off from Visakhapatnam by Milind Thatte, Managing Director, Procter & Gamble Health Limited and Dr Hrishikesh Pai, President, FOGSI, the convoy will travel across 21 cities in five states of Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala and conclude in Bangalore.
 
Milind Thatte, Managing Director, Procter & Gamble Health Limited, said, "We are thrilled to launch 'Na Na Anemia Bus Yatra 2.0' this year and aim to provide free screening to over 2000 individuals along with Blood Pressure monitoring and an examination by a Gynecologist/Physician. P&G Health has been dedicated to raise awareness and undertake education efforts on iron deficiency in India. The significant footfall received through the Na Na Anemia Bus Yatra in northern cities last year has encouraged us to extend this awareness initiative to the southern regions of India as well and empower people to identify early symptoms of IDA and take measures to overcome them."
 
Iron deficiency affects all ages including children and women who are pregnant or menstruating since they are at the highest risk for this condition. The National Family Health Survey (NFHS-5) data revealed that 1 in every 2 women in India is anemic and the prevalence is around 57% in non-pregnant women and 52% in pregnant women. One in three women suffer from Iron Deficiency symptoms including tiredness, dizziness, paleness and hair fall[2]. But these symptoms are often ignored, making early identification of these symptoms and seeking timely diagnosis, the need of the hour.
 
Dr Hrishikesh Pai, President, FOGSI added, "With the success of Na Na Anemia Bus Yatra we are pleased to continue our collaboration with P&G Health in the southern cities and continue contributing towards creating awareness around Iron Deficiency Anemia and its associated problems. India is endemic for nutritional deficiencies and has one of the highest reported cases of iron deficiency and anemia. We hope that the Bus Yatra is instrumental in creating on-ground awareness and reaching the grassroot levels."
 
As an ongoing effort, P&G Health is constantly engaging with patients, consumers and Healthcare Professionals (HCPs) to help educate and raise awareness on Iron Deficiency Anemia. Last year, P&G Health co-authored an Expert Consensus Publication with renowned experts which brought into focus the impact of iron deficiency on the health of peri-menopausal women in India[3]. P&G Health is also contributing to scientific learning and knowledge forums for medical practitioners, including diagnostic workshops, continuous medical education and case-based discussions among others. 
 

[1] https://www.who.int/health-topics/anaemia#tab=tab_1
[2] Clinical Pallor Is Useful to Detect Severe Anemia in Populations Where Anemia Is Prevalent and Severe https://academic.oup.com/jn/article/129/9/1675/4721973
Journal of the American Academy of Dermatology https://www.jaad.org/article/S0190-9622(05)04745-6/fulltext
[3] Gandhi A, Pandit S, Malhotra J. Iron deficiency in peri-menopausal women: Clinical considerations from an expert consensus. Indian Journal of Obstetrics and Gynecology Research 2022;9(2):1–9
Business Wire India

 
  • Merck Foundation CEO and CAR First Lady meet during 9th Edition of Merck Foundation Africa Asia Luminary 2022 to approve their future strategy and announce their impact report and call for action to build healthcare capacity and empower women & girls in CAR
  • Merck Foundation is transforming the Patient care landscape and making history together with CAR First lady and other partners in Africa, Asia, and beyond. Watch the partnership journey: https://youtu.be/gRc-f1Zmpfc
  • Watch the overview of the 2-day Hybrid 9th Edition of the Merck Foundation Africa Asia Luminary 2022 here: https://www.youtube.com/watch?v=5m4k9Z_M7tg

Merck Foundation
, the philanthropic arm of Merck KGaA Germany, recently conducted their annual conference, the 9th Edition of "Merck Foundation Africa Asia Luminary". The conference was inaugurated by Prof. Dr. Frank Stangenberg-Haverkamp, Chairman of Merck Foundation Board of Trustees, and Senator, Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Merck Foundation Africa Asia Luminary, and H.E. Madam BRIGITTE TOUADERA, The First Lady of Central Africa & Ambassador of Merck Foundation "More Than a Mother" along with African First Ladies of Botswana, Burundi, Democratic Republic of Congo, Ghana, Liberia, Malawi, Mozambique, Namibia, Sierra Leone, The Gambia, Zambia, and Angola.

Senator, Dr. Rasha Kelej emphasized, "Our long-term partnership with my dear sister, H.E. Madam BRIGITTE TOUADERA, The First Lady of Central Africa & Ambassador of Merck Foundation "More Than a Mother" started in 2016, and we have come a long way since then. We have supported many infertile women through "Empowering Berna" by establishing small business for them so that they could lead an independent and fulfilling life.

I am proud to share that together we have provided 5 scholarships to local doctors from CAR in Oncology and Diabetes. I am looking forward to transforming patient care in Burundi through our long-term partnership."

H.E. Madam BRIGITTE TOUADERA, The First Lady of Central Africa & Ambassador of Merck Foundation "More Than a Mother" emphasized, "Our partnership started in 2016 and Merck Foundation programs have made a huge impact in my country.

I greatly value our partnership with Merck Foundation that is since 2016, to support us to advance and build the healthcare capacity in our country. 5 scholarships have been provided to our doctors by Merck Foundation so far in Oncology and Diabetes.

We also launched "Empowering Berna" program together through which we established small businesses for infertile and childless women and trained them to run their businesses so they can have income and become independent and have purposeful life. The life of the beneficiary women has completely transformed.

I am also very happy to initiate Merck Foundation's important program "Educating Linda" through which we will be providing scholarships to 20 under-privileged schoolgirls from our country to support girl education. This is a very important initiative to empower our girls in education."

Watch partnership journey of Merck Foundation with CAR First Lady: https://youtu.be/gRc-f1Zmpfc

Watch the video of The First Lady of Central Africa & Ambassador of Merck Foundation "More Than a Mother" during the Merck Foundation Africa Asia Luminary 2022 here: https://youtu.be/Asitqwqu_64

Together with The Central Africa First Lady, Merck Foundation has provided 5 scholarships to local doctors in Central Africa in critical and underserved specialties like Oncology and Diabetes. After completion, these Doctors can establish Diabetes and Oncology care clinics in their respective Health centers or Hospitals with the aim to help prevent and manage the disease in their respective communities.

"Our vision is that everyone can lead healthy and happy life. For 10 years this has been true in our mission to build healthcare capacity, transform patient care landscape, break infertility stigma, empower women and support girl education. Through our partnership with First Lady of Central Africa along with Ministry of Health and Communications of Central Africa, we can impact the lives of people in the most disadvantaged communities in Central Africa and beyond, leading them to a better future," said Senator, Dr. Rasha Kelej.

Merck Foundation in partnership with The Central Africa First Lady has also initiated "Educating Linda" Program, which is very important for Central Africa girls as through this program, scholarships are provided to 20 underprivileged but brilliant girls to continue their education till they graduate. Additionally, Merck Foundation distributed 3000 essential school items sets to school-going girls to support them.

Moreover, Merck Foundation together with The First Lady of Central Africa and The Ministry of Education launched seven children's storybooks titled: "David's story" to emphasize and strengthen family values of love and respect from an early age, "Educating FIFI" to emphasize on the importance of empowering girls through education, "Make the Right Choice" to raise awareness about coronavirus prevention amongst children and youth, "Jackline's Rescue" to emphasize on the importance of empowering girls through education, "Not Who You Are" to teach boys to love and respect their future wives and eliminate domestic violence, "Ride into the Future" to emphasize on the importance of empowering girls through education and "Sugar free Jude" to promote a healthy lifestyle and raise awareness on the early detection and prevention of Diabetes. 30,000 copies of these storybooks have been distributed to school students of Central Africa and more 1,000 copies to be distributed soon.

Merck Foundation also announced the Call for applications for their 8 important awards in partnership with The First Lady of Central Africa for Media, Musicians, Fashion Designers, Filmmakers, students, and new potential talents in these fields.

The 9th Edition of Merck Foundation Africa Asia Luminary 2022 was streamed live on the social media handles of Merck Foundation and Senator, Dr. Rasha Kelej.

Link to the Facebook live steam of Inaugural Session of Merck Foundation Africa Asia Luminary & African First Ladies High Level Panel: https://www.facebook.com/KelejRasha/videos/1578702445903102

Merck Foundation is transforming the Patient care landscape and making history together with its partners in Africa, Asia, and beyond, through:
  • 1580 + Scholarships provided by Merck Foundation for doctors from 50 Countries in 39 critical and underserved medical specialties.
  • Merck Foundation is also creating a culture shift and breaking the silence about a wide range of social and health issues in Africa and underserved communities through:
  • 2500+ Media Persons from more than 50 countries trained to better raise Awareness about different social and health issues
  • 8 Different Awards Launched annually for best media coverage, fashion designers, films, and songs
  • Around 30 songs to address health and social issues by local singers across Africa
  • 8 Children's Storybooks in three languages - English, French, and Portuguese
  • Pan African TV Program "Our Africa by Merck Foundation" addressing Social and Health Issues in Africa through "Fashion and ART with Purpose" Community
  • 1000+ Girls from 15 African countries supported through scholarships or school items, annually.
  • 9 Social Media Channels with more than 5 Million Followers.

Click on the link below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

Join the conversation on our social media platforms below and let your voice be heard
Facebook: Merck Foundation
Twitter: @MerckFoundation
YouTube: Merck Foundation
Instagram: Merck Foundation
Flickr: Merck Foundation
Website: www.merck-foundation.com
Business Wire India

SHL, the global leader in talent insight, has been awarded the prestigious title of "Most Innovative Talent Management Solution" at this year's Future Skills Conference organized by The Economic Times in Gurugram.

SHL Mobilize is a cutting-edge talent management technology platform that offers real-time analytics and insight on the workforce to support decision-making across the entire employee lifecycle.

HR professionals and leaders in India and across the world are increasingly demanding predictive insights to align their people to the roles and opportunities that will allow them to excel. Available since 2020, Mobilize not only empowers businesses to make accurate talent mobility decisions, but it also helps nurture top talent and prepare them for success.

Accepting the accolade at the award ceremony on July 13, Mr. Sushant Dwivedy, Managing Director of India and Philippines, SHL said: "Mobilize empowers organizations to make impactful decisions about their people with confidence. We are delighted to be recognized for pushing the boundaries of innovation in talent technology with our game-changing solution, equipping leaders to invest in career mobility and development opportunities for their people, that will also boost company performance and growth."

With 45+ years of legacy in human capital management, SHL continues to lead the market with its science-backed talent solutions and data-driven people insights that are proven to help companies improve business outcomes with accuracy, agility, and speed.
Business Wire India

 
  • The Motorola razr40 ultra and razr40 will go on sale tomorrow, 15th July from 12 AM onwards, on Amazon, Motorola.in, Reliance Digital and other leading retail stores at an amazing price starting just Rs 89,999 and Rs. 59,999 respectively

  • Consumers can also avail up to Rs. 7,000 Instant Discount/Cashback on ICICI Bank credit cards, bringing the effective price of the devices to Rs. 82,999 and Rs. 54,999 respectively

  • Additionally, Motorola is offering an attractive No Cost EMI offer up to 12 months from leading banks which allows consumers to own Motorola razr40 ultra at just Rs7,500 per month and Motorola razr40 at just rs 5,000 per month

  • The Motorola razr40 ultra comes with the world's largest, fastest and highest-resolution resolution 3.6" external display on any flip phone with refresh rate of 144Hz 

  • Motorola has introduced a redesigned teardrop hinge with this new razr40 family making both razr phones the world's slimmest and gapless foldable smartphones when folded

  • Motorola razr40 ultra and razr40 have a nearly creaseless main display of 6.9" with the industry's fastest refresh rate of 165Hz

  • Both razr40 ultra and razr40 come with industry-redefining Flex View technology offering new ways to interact, capture, and create

  • Pre-order customers on Amazon, can purchase the products today, 12 PM onwards


Motorola, India's best 5G smartphone brand, and the pioneer of the flip phones disrupted the Indian smartphone market with the launch of the motorola razr40 ultra and razr40, the latest additions to its flagship razr smartphones series. The razr40 ultra and razr40 will go on sale tomorrow, 15th July from 12 AM onwards at Amazon, Motorola India Website, Reliance Digital outlets and at leading retail stores across India.
 
These latest additions to the razr series are dipped in cutting-edge technology and style-driven self-expression, to Flip the Script of foldable smartphones. Each feature of this new series is carefully crafted to meet the needs of modern consumers who want to stand out and own the best version of a modern flip phone.
 
Leading the pack is the razr40 ultra which is the thinnest flippable smartphone in the industry when flipped closed - and includes the powerful Snapdragon® 8+ Gen 1 Mobile Platform, efficient battery, and the largest external display of any flip phone. This incredible External Display comes with an astonishing 3.6" pOLED screen which is fully capable of supporting multiple apps and functions even when it is closed, so users can view more at a glance and access content which matters the most. Users can respond to messages, take a selfie, get directions, play games, listen to music on Spotify and enjoy watching YouTube all on this large external display. Moreover, this external display is also the smoothest with 144Hz adaptive refresh rate making switching between apps and scrolling websites quite seamless. Also, this display has Corning® Gorilla® Glass Victus Protection ensuring durability for rough usage and opens up a plethora of use cases for consumers, from content creation to applying makeup or taking quick look before you take a selfie.
 
This is not enough as when the Motorola razr40 ultra smartphone flips open, it reveals a nearly creaseless and ultra-smooth display, which has a vivid 6.9" pOLED screen with the industry highest screen refresh rate of 165Hz and peak brightness of 1400nits enabling users to have even better smartphone experience when fully open. Motorola razr40, also comes with a similar display configuration with a refresh rate peaks at 144Hz which makes it ultra smooth too.
 
In terms of design, Motorola is offering an iconic piece of nostalgia in a modern infinitely flexible design. The Motorola razr40 Ultra folds completely in half with the top and bottom edges aligning perfectly for a seamless, gapless, ultra-thin and sleek look. Unlike most other flip phones, the razr40 ultra, does not leave any visible crease on the screen because of its unique teardrop hinge. It also comes with the industry's first dual-axis tracking, which reduces the size of the device, thus making both the razr phones the World's Slimmest Flip phone in the industry when flipped close. The iconic design of the Motorola razr40 ultra and razr40 features a combination of a metal frame with premium vegan leather option on the back making it easy to grip and soft to touch.
 
Redefining the smartphone experience, the Motorola razr40 ultra and razr40 come with Flex View technology which offers new ways to interact, capture, and create. Users can angle the device to easily view content, video chat with friends, and more. When standing on its own, the device enables users to frame the perfect shot and capture the perfect pose using gesture capture and auto-smile capture. The device comes packed with features of a high-end smartphone and therefore this device is an ideal match for trendsetters, and tastemakers but also for digital minimalists who want to disconnect and take control of their device.
 
In terms of camera capabilities, the Motorola razr40 ultra delivers impressive performance. It features a powerful 12MP main camera sensor with Instant Dual Pixel PDAF, ensuring fast and accurate focus even in stimulating lighting conditions. With a wide f/1.5 aperture lens and OIS, it captures stunning photos with soft-focus backgrounds, ideal for content creators on the move. Additionally, it includes a 13MP ultrawide + macro vision lens for wide-angle shots that offer three times more content in a single frame. The phone can be easily flipped open to utilize the 32MP front camera for selfies and video calls. Furthermore, the high-quality camera and large display can be utilized as a mirror for quick makeup touch-ups or live streaming. Similarly, the Motorola razr40 features the highest resolution sensor ever seen in their foldable smartphones, boasting a 64MP main camera with OIS, a 13MP Ultrawide + Macro Vision lens, and a 32MP front camera for capturing stunning images and engaging in high-quality video calls.
 
Fueling all these features, and much more is the powerful Snapdragon 8+ Gen 1 processor, which comes with advanced AI and fast refresh rates, and 5G connections. While the Motorola razr40 boasts the Powered by Snapdragon 7 Gen 1, based on 4nm platform. When it comes to multi-media, the razr40 Ultra is more than just a marvelous display, it also packs Dolby Atmos for an enhanced auditory experience. So now, users can not only enjoy exceptional visual details but also experience multi-dimensional sound, which brings out more clarity, detail, and depth. The Motorola razr40 ultra and Motorola razr40 has an ultra-fast 33W TurboPower charger and supports wireless charging too. While Motorola razr40 ultra has a lasting battery of 3800mAH, which is larger than the previous generation of razr, the motorla razr40 comes equipped with a massive 4200mAH battery.
 
Introducing vibrant color choices, Motorola offers a striking lineup for the new razr40 ultra. Featuring the exclusive Pantone® Color of the Year 2023, Viva Magenta, in a premium vegan leather design, it stands out among Motorola devices. Additionally, the razr40 ultra is available in the sleek Infinite Black with a matte finish glass body. On the other hand, the motorola razr40 comes in a premium vegan leather finish with three trendy colors. These include Sage Green, a contemporary green tone, Vanilla Cream, a classic off-white shade, and Summer Lilac, a mystical purple hue. Embrace your style with these captivating color options.
 
Both devices run on Android 13 and come with a promise of 3 OS upgrades and 4 years of security patches, with personalization available as per needs and the signature Motorola experiences such as the simple gestures, and custom entertainment settings are also available. Furthermore, the razr40 ultra and razr40 offer an extensive suite of software experiences and security features, including ReadyFor, ThinkShield for mobile, Moto Secure, and Moto KeySafe.
 
Availability & Pricing:
 
The Motorola razr40 ultra will be available at a launch price of Rs 89,999/- while the Motorola razr40 will be available at a launch price of Rs 59,999/-.

The smartphones will go on sale from 15th July 2023, 12 AM for Amazon prime users on Amazon. Both smartphones will also be available on Motorola.in, Reliance Digital and other leading retail stores. However, for those consumers who prebooked the device on Amazon, the devices will be available for purchase from 14th July 2023 12 PM onwards. Both smartphones are part of the prime day on Amazon specials starting 15th July 2023.

To know more about the product visit: https://www.motorola.in/smartphones-motorola-razr-2023-all

Product details are also listed on Amazon on below links:
Motorola razr40 ultra - https://www.amazon.in/dp/B0C7QCHGLF
Motorola razr40 - https://www.amazon.in/dp/B0C7QGVVW4
 
Affordability Offers:
Consumers can choose from the following two offers to purchase the device:

For Motorola razr40 ultra:
 
  1. Rs. 7,000 Instant Cashback/Discount on ICICI bank Credit card and Credit card EMI transactions, making the effective price of the product Rs. 82,999
  2. No Cost EMIs up to 12 months on HDFC Bank^ and up to 9 months on other leading banks – making the effective ownership cost starting at just Rs.7,500/month.

For Motorola razr40:
 
  1. Rs. 5,000 Instant Cashback/ Discount on ICICI bank Credit card and Credit card EMI transactions making the effective price of the product Rs. 54,999
  2. Alternatively, Customers can avail an Exchange Bump up Offer of Rs. 3,000 over the exchange value of an old device
  3. No Cost EMIs up to 12 months on HDFC Bank^ and up to 9 months on other leading banks – making the effective ownership cost starting at just Rs. 5,000/month.
^ Only on Amazon

Operator Offers:

Reliance Jio Offer: Benefits worth Rs. 15,000 on both Motorola razr40 ultra and razr40
 
  1. Rs 99 vouchers for 36 months' worth Rs 3564
  2. Additional 10GB 5G data per month for 36 months @ Rs 10/GB
  3. Travel, Shopping and Lifestyle offers @ Rs 8200/- on apps like AJio, Yatra, ET Prime and Zoomin

To know more about the offer: www.jio.com/en-in/jio-motorola-razr40-offer-2023

Crafted Supremacy: The New BMW X5 Debuts in India

Friday 14 July 2023 01:59 PM UTC+00
Business Wire India

 
  • Dominating presence: Powerful new exterior design with an impressive illuminated "Iconic Glow" kidney grille.
  • Performance Superiority: Best performance in the segment with latest generation 48V mild hybrid technology for both petrol and diesel engines.
  • Unrivalled Luxury: New interior design with 14.9" BMW Curved Display, Crafted Clarity Glass Application and Leather 'Merino' upholstery.
  • Effortless, intelligent, and convenient: Fully digital BMW Curved Display with BMW Operating System 8 and Digital Key Plus.
 
#BMWX5 #BMWIndia #SheerDrivingPleasure

The new BMW X5 was launched in India today. Locally produced at BMW Group Plant Chennai, the car is available in both petrol and diesel variants at all BMW India dealerships.
 
Targeted design modifications, state-of-the-art equipment, mild-hybrid technology, upgraded engines and clear progress in digital technology mark out the next stage in development of this successful BMW model in the luxury Sports Activity Vehicle segment.
 
Mr. Vikram Pawah, President, BMW Group India said, "There are no limits to confidence when you're driving the new BMW X5. The most powerful car in the segment, the new BMW X5 is distinctive and imposing. Exuding a dominating road presence, its confident stature leaves a lasting impression. The newly crafted luxurious interiors underscored by state-of-the-art technology provides an unparalleled elegance that makes the new BMW X5 as convenient and compelling as ever. It has all the ingredients required to strengthen its position as the global market leader in its segment. The new BMW X5 not only demands high standards but lives up to them earning your respect with every mile of the journey." 
 
The locally produced new BMW X5 is available in two petrol and two diesel variants. The ex-showroom prices are:
 
BMW X5 xDrive40i xLine                       -           INR 93,90,000
BMW X5 xDrive40i M Sport                   -           INR 1,04,90,000

BMW X5 xDrive30d xLine                      -           INR 95,90,000
BMW X5 xDrive30d M Sport                  -           INR 1,06,90,000
 
Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice. For further information, contact an authorised BMW dealer.
 
The new BMW X5 is available in the following metallic paintworks: Brooklyn Grey, Carbon Black, Mineral White, Skyscraper Grey, Tanzanite Blue and Black Sapphire. The new BMW X5 features BMW Individual extended leather trim 'Merino' upholstery with the following combinations – Tartufo | Black and Ivory White | Black, on the M Sport variant. The xLine variant features perforated Sensafin upholstery with Décor stitching and Cognac shade as standard.
 
BMW Service Inclusive and BMW Service Inclusive Plus are optionally available with the new BMW X5. These service packages cover Condition Based Service (CBS) and maintenance work with a choice of plans from 3 yrs / 40,000 kms to 10 yrs / 2,00,000 kms. The new BMW X5 also comes with optional BMW Repair Inclusive that extends warranty benefits from third year of operation to maximum fifth year, after the completion of the standard two-year warranty period. Together, these packages provide complete peace of mind and freedom to enjoy unlimited driving pleasure.
 
Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual requirements. Customers enjoy great value and complete peace of mind with BMW 360˚ Finance Plan. It includes attractive monthly instalments, assured buy-back option up to five years, flexible term-end opportunities, and options to upgrade to a new BMW among other benefits.
 
The new BMW X5
The smoothly assured character exuded by the new BMW X5 in every situation is now emphasised by particularly robust design features and the illuminated BMW kidney Iconic Glow grille. The air breathers in the front side panels also have a modern and eye-catching design. The new BMW X5 also features the updated matrix Adaptive LED headlights with blue accents and BMW Selective Beam. The new BMW X5 comes as standard with roof rails and Exterior Line in Satin Aluminium Satin Aluminium trim on the xLine variant. At the rear of the Sports Activity Vehicle, underride protection in Glacier Silver and new geometry for the outer areas of the rear apron bring extra touches of quality. In addition, the likewise newly designed rear lights turn heads during the daylight hours as well as in the dark. The L shape familiar from other BMW models is reflected horizontally, creating a visually powerful, consistently illuminated and unmistakable X motif within the rear lights. Standard equipment now comprises of the bigger 21-inch light-alloy wheels for the new BMW X5 that adds hugely to the car's road presence.
 
The M Sport package brings an extra sense of exclusive dynamism to proceedings. Also playing their part here are the front apron with M-specific design, the roof rails in Black high-gloss, M High-gloss Shadowline trim, plus the rear apron with an inlay in Dark Shadow and trapezoidal exhaust tailpipe trims.
 
Digital technology is the guiding force behind the advances brought to the interior of the new BMW X5. The innovative cockpit and associated updates to the instrument panel bring a particularly progressive feel to the modern premium ambience. The fully digital BMW Widescreen Curved Display, made up of a 12.3- inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches – both located behind a single glass surface, is at the heart of the interior redesign of the new BMW X5. Another new feature is the ambient light bar with crystalline surface structure and highly effective LED backlighting integrated below the trim element in the front passenger area.
 
The standard sport seats in the new BMW X5 xLine variant offer outstanding lateral support through dynamically taken corners. They are heated, feature lumbar support and offer electric adjustment options for the seat height, seat angle, backrest angle and backrest width – including a memory function on the driver's side. M Sport variant features Comfort seats with fully electric adjustment for the driver and front passenger and comes with active seat ventilation as well. Also part of their standard equipment rosters, alongside the 4-zone automatic climate control system are Harman Kardon Surround Sound System and Comfort Access System. The newly designed Travel & Comfort System along with the Panoramic sunroof enhance the overall rear seat experience of the occupants. M Sport has an exclusive set of interior package like M leather steering wheel, M Headliner Anthracite, M footrest and pedal covers in aluminum, M specific car key with M colors and M Door entry sills illuminated with M designation. Crafted Clarity option featuring exclusive glass applications for selected controls visually upgrade and refine the vehicle's interiors. The perforated Sensafin upholstery on the xLine variant and the Leather 'Merino' upholstery on the M Sport variant offer enhanced seating comfort to the passengers of the new BMW X5.
 
The new BMW X5 now comes with a more powerful engine portfolio. Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The 3-litre 6-cylinder in-line petrol engine of the new BMW X5 xDrive40i now produces an output of 381 hp and maximum torque of 520 Nm at 1,850 – 5,000 rpm. The car accelerates from 0 -100 km / hr in just 5.4 seconds. The 3-litre 6-cylinder in-line diesel engine of the new BMW X5 xDrive30d produces an output of 286 hp and a maximum torque of 650 Nm at 1,500 – 2,500 rpm. The car accelerates from 0 -100 km / hr in just 6.1 seconds. Additionally, both engines feature a 48V Electrical Motor that with a power output of 12 hp and torque output of 200 Nm, helping achieve even better efficiency and dynamics.
 
The eight-speed Steptronic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. The driver can access distinct driving setups in both automatic and manual mode – COMFORT, EFFICIENT, SPORT and SPORT PLUS.
 
BMW xDrive, the intelligent all-wheel drive technology monitors the driving situation and is quick to respond to ensure maximum traction, agility and vehicle stability. Electronically controlled 'Automatic Differential Brakes/Locks' (ADB-X), extended 'Dynamic Traction Control' (DTC), Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation with its self-levelling function.
 
BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include BMW ID, BMW App, Digital Key Plus, Emergency Call, Real-time Traffic Information, Remote Services and smartphone parking. BMW Live Cockpit Professional includes the freestanding BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel, a 14.9-inch Control Display and BMW Head-up Display on the M Sport variant.
 
The latest BMW iDrive with Operating System 8, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant system which has a self-learning intelligence that adopts a driver's individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Wireless smartphone integration and regular Remote Software Upgrades ensure that the car is always up to date.
 
My BMW app functions include popular options for keeping an eye on the current vehicle status at all times as well as Learning Navigation, which offers destination suggestions and traffic information based on the owner's driving habits. In addition, customers can use the My BMW app to generate the BMW Digital Key Plus, which turns a smartphone into a digital vehicle key. It will enable customers to physically open the doors when unlocking them this way. If the Digital Key Plus is activated, it's also possible to perform automated parking manoeuvres via smartphone.
 
BMW Efficient Dynamics includes features such as reduced aerodynamic drag, Auto Start-Stop, Electronic Power Steering and My Modes in Driving Experience Control.
 
The spread of Driver Assistance Systems is more extensive than ever. They support and relieve the driver, thus increasing comfort and safety. Standard equipment includes functions like Cruise Control, the Attentiveness Assistant, Parking Assistant Professional with Surround View Camera, Drive Recorder, remote parking via smartphone and Reversing Assistant.
 
BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

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