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Business Wire India - Multimedia: Digest for July 26, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

Introducing KRANTHI: Empowering Women, Igniting Change

Tuesday 25 July 2023 06:55 AM UTC+00
Business Wire India

KRANTHI, the latest blockchain project from the Beardbroz community focusing on women around the globe, is founded by a woman who will be the first female blockchain entrepreneur in India with the launch of this project. KRANTHI is a symbol of revolution and empowerment for women. Derived from the Sanskrit word "Kranthi," meaning "revolution" or "uprising," this token embodies the spirit of transformation and ignites a movement for financial independence among women.
 
The KRANTHI token aims to create a vibrant and inclusive community where women can flourish, irrespective of their backgrounds or circumstances. With a mission to break the chains of financial dependency, KRANTHI seeks to empower women to take charge of their economic destinies, embrace opportunities, and pave their path to prosperity.
 
Through its innovative platform, KRANTHI offers a range of financial services tailored to meet the unique needs of women. From micro-lending initiatives that fuel women-led startups to investment opportunities that multiply their wealth, KRANTHI opens doors to a world of possibilities.
 
The heart of KRANTHI lies in its community-building spirit. It fosters a supportive network, encouraging women to connect, collaborate, and share their stories of resilience and success. Together, KRANTHI's empowered community will drive change, creating an ecosystem that not only uplifts individual women but elevates the status of women across the globe.
 
With a strong focus on privacy and security, KRANTHI ensures that every member can pursue their financial goals without any hindrance. Its decentralized structure guarantees transparency, building trust, and enabling women to embark on their journeys towards financial independence with confidence.
 
KRANTHI is more than just a token; it is a catalyst for a revolutionary movement that celebrates the power, potential, and strength of women. By embracing the essence of its name, KRANTHI aims to redefine the narrative of women's financial empowerment, fostering an uprising that reshapes the world for a brighter, more equitable future.
 
KRANTHI is the brainchild of a 26-year-old middle-class girl working as an HR who got an opportunity to make a difference and well she is well on the path. Being a totally non-tech person the challenge of venturing into a blockchain startup was more than just challenging. It's just sheer passion to bring the women together and explore opportunities as a community is immensely powerful yet a very hard task which Nayana is holding on close to her heart. Coming from a small village in Calicut Kerala Nayana and KRANTHI is set out to prove to the world the strength and difference that women can bring forward. As Nayana quotes "the change to make a difference has to happen from within".
Business Wire India

  • This is the first of four Royal Stag Boombox original music tracks to be released across platforms
  • Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration
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Royal Stag Boombox, in collaboration with Viacom18, is a first-of-its-kind musical experience, where the melody of Bollywood meets the gully of hip hop, making way for the rise of a completely new genre of music. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram's Royal Stag. In this modern era, the younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of 'Living it Large' and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music videos. The first original music track to be released is a unique collaboration between the queen of soulful singing Jasleen Royal and the spunky rapper Dino James.

The new song 'Pehle Jaisi Baat Nahi' is a reverberating combination of the quintessential Bollywood vibe and pulsating beats of Hip-Hop. The music strikes a chord with the youth of today. It is a song about a young couple's relationship struggles, pining for lost love and the sense of nostalgia that comes with it.

It's the first of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox's unique, Phygital format.
 
Rapper Dino James shared "It is amazing to be a part of this distinctive musical experience that Royal Stag Boombox has curated, and this new song perfectly depicts my unconventional approach towards music. I hope people relate to the heartfelt emotions we have poured into this song."

Singer Jasleen Royal added "As a singer, I enjoy the idea of creating something unique, and Royal Stag Boombox is the ideal platform to unveil that. I cannot wait for the audience to experience the love, passion and energy of Pehle Jaisi Baat Nahi."
 
Music being a significant passion pillar for Seagram's Royal Stag and today's youth tilt towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth's cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited - Bollywood scores, with the genre that speaks to them, Hip Hop. The first song, Pehle Jaisi Baat Nahi is live on YouTube, social and major audio platforms.
 
Tune into 'Pehle Jaisi Baat Nahi' on Royal Stag Live It Large YouTube Channel: https://www.youtube.com/watch?v=kxxHd844goE
Business Wire India

  • Merck Foundation and African First Ladies mark 'World Assisted Reproductive Technology Day' 2023 by providing 490 scholarships to develop Embryologists, Fertility & Reproductive Specialists across Africa and Asia.
  • Merck Foundation makes history by training the first local Embryologists and Reproductive & Fertility Experts in many countries such as The Gambia, Liberia, Burundi, Guinea, Chad, Niger, Sierra Leone, Malawi, and Congo. Moreover, supported training for the staff of First Public IVF Centers in Rwanda, Burundi, Ethiopia, Niger, Bangladesh, and Myanmar.
​
​Merck Foundation, the philanthropic arm of Merck KGaA Germany, marks 'World ART (Assisted Reproductive Technology) Day 2023' together with African First Ladies, who are also the Ambassadors of "Merck Foundation More Than a Mother" Campaign, by building and advancing fertility care capacity in Africa and Asia.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" emphasized, "We at Merck Foundation strongly believe in the critical role of Embryologists and Fertility & Reproductive Care Specialists to empower infertile women through improving their access to information, change of mindset and quality & equitable fertility care across Africa & Asia as part of our "More than a Mother" campaign.

As a part of the campaign, we marked World ART Day through providing more than 490 scholarships to young doctors from 39 countries to be the local Embryologists, Fertility & Reproductive care experts in their countries. Moreover, many of our Alumni were trained to be the first local experts in their countries where they never had even a single local embryologist or fertility specialist before our program such as; The Gambia, Burundi, Guinea, Chad, Niger, Sierra Leone, Liberia, Malawi, Congo, Mozambique and more.

Together with Merck Foundation Alumni, and our partners, we are making history and reshaping the landscape of fertility & Reproductive care across Africa and beyond."

Merck Foundation "More Than a Mother" is a strong movement that aims to empower women living with Infertility through access to information, education, change of mindset, and economic empowerment. This powerful campaign defines interventions to build quality and equitable Reproductive and Fertility Care Capacity, Break Infertility Stigma and Raise Awareness about Infertility Prevention and Male Infertility.

"To give an overview, out of our total 1580 scholarships, we have provided more than 215 Scholarships for clinical and practical training to Fertility Specialists and Embryologists, and more than 275 Scholarships for PG Diploma and Master Degree in Sexual and Reproductive Medicine, Clinical Psychiatry, Women's Health, Biotechnology of Human Assisted Reproduction & Embryology, Urology, Laparoscopic Surgical skills to doctors from 39 countries across Africa and Asia. We are proud of this achievement," added Dr. Rasha Kelej.

Moreover, Merck Foundation has trained more than 2500 media representatives from more than 35 countries to raise community awareness and break the stigma around infertility and infertile and childless women.

Merck Foundation has also been empowering childless and infertile women through their "Empowering Berna" initiative under their "More Than a Mother" movement. This initiative helps women who cannot be treated for infertility anymore by helping them to get trained to establish small businesses so that they can be independent and rebuild their lives. Through 'Empowering Berna', the lives of many infertile women have been transformed in many African countries like Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi, and many more.

Merck Foundation in partnership with African First Ladies has also launched David's Story, a children's storybook to emphasize strong family values of love and respect from a young age which will reflect on eliminating the stigma of infertility and the resulted domestic violence in the future. The storybooks have been localized for each country and in three languages, English, French and Portuguese to have a better connect with the young readers. Read David's Story here: https://merck-foundation.com/merckfoundation/public/uploads/digital_library/1623068222_8c2d31133aeda35530d4.pdf

Merck Foundation's pan African TV program "Our Africa", that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation and features African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa, has many episodes dedicated to raise awareness about infertility and breaking infertility stigma.

Watch the episodes here:

Episode 3: https://www.youtube.com/watch?v=BONCtUJZLHI
Episode 5: https://www.youtube.com/watch?v=RqobIDOHc4E&feature=youtu.be
Episode 10: https://www.youtube.com/watch?v=FXkB6sYb2Rw

Merck Foundation has also released about 30 songs, many of these songs have been created with the aim to break the infertility stigma, as a part of their "More Than a Mother" campaign. Listen to some of the songs here:
  1. Watch, share & subscribe to the 'Plus qu'une MERE' composed and sung by Ms. Lucky-Lou, the daughter of The President and The First Lady of Burundi: https://youtu.be/EEUjxjqlHv0
  2. Watch, share & subscribe to the "More Than a Mother" song by Cwesi Oteng and Adina from Ghana: https://www.youtube.com/watch?v=NQ6ZprqAAJs
  3. Watch, share & subscribe to the "More Than a Mother" song by H.E. George Weah, the President of the Republic of Liberia created to support Merck Foundation "More Than a Mother" movement: https://www.youtube.com/watch?v=DfjS3kY2YWY
 
Listen to all "More than a Mother" songs here: "To address this important issue of breaking infertility stigma and also a wide range of other social issues, we annually launch Merck Foundation 'More Than a Mother' Awards in partnership with African First Ladies. I would also like to invite the African Community of Media, Fashion, Film making, and Musicians, students, and potential talents in these fields to apply for the awards this year, to create a culture shift and break the silence about one or more of the following topics: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels. I am looking forward to receiving their creative work on submit@merck-foundation.com," concluded Senator, Dr. Rasha Kelej.

Click on the icon below to download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection
 
Join the conversation on our social media platforms below and let your voice be heard
 
Facebook: Merck Foundation
Twitter: @Merck Foundation 
YouTube: Merck Foundation
Instagram: Merck Foundation 
Flickr: Merck Foundation
Website: www.merck-foundation.com

Puravankara's Luxury Homes Segment Rebranded to Purva

Tuesday 25 July 2023 10:10 AM UTC+00
Business Wire India

Puravankara Limited (BSE:532891) announced a strategic brand refresh for its luxury homes segment this week, which will now be marketed under the name 'Purva'. The company also announced a new vision statement: 'To create a sustainable world for people to live their dreams', underscoring its unwavering commitment to Environment Social and Governance (ESG) principles and to its cherished customers.
 
With an increased focus on sustainability, Puravankara aims to foster communities that empower its residents to live their lives to the fullest. Everything the brand does is to ensure it is always about the customer and therefore, 'Always about You' - the tagline for the Purva brand. This emphasises its customer-first approach through the entire home-buying journey.
 
Commenting on the same, Ashish Puravankara, MD, Puravankara Limited said, "Customers have always been central to us at Puravankara. We've invested the past 48 years in keeping the customer at the centre of our universe. Our focus has been on delivery excellence and providing the best experiences to our customers. With this brand refresh, we are reinforcing our dedication to being an integral part of every homebuyer's journey - from selecting their dream home, through the construction journey to cherishing every moment of living in the Purva community."
 
The rebranding of luxury homes under the name 'Purva' promises customers an even more engaging and personalised experience. The metamorphosis represents Puravankara's steadfast dedication to excellence, sustainability, and customer-centricity.
 
Puravankara Limited takes immense pride in its flagship offering, the World Home Collection, which is a testament to its dedication to crafting extraordinary living spaces. Furthermore, the wholly owned subsidiary, Provident Housing, is committed to creating homes for first-time home buyers, while the brand Purva Land focuses on plotted developments, adding to the company's diverse portfolio.
Business Wire India

  • Maximise Investment Potential: Unparalleled opportunity for home buyers

  • Expansive Selection of Homes: From 1 BHK to 4 BHK available

  • Irresistible Deals: Secure duty waivers and discount offers on bookings

     

Dosti Realty, a revered name in the real estate industry renowned for pioneering projects, has announced the highly anticipated 11th Season of its infamous Dosti Friendship Month. As part of its ongoing commitment to fostering strong customer relationships, Dosti Realty returns with an array of exclusive prices, discounts, and enticing offers, serving as a testament to its enduring friendship with customers. This annual extravaganza will run throughout the month of August.

Projects that are covered by offers during the 11th Friendship Month include Dosti Eastern Bay-Wadala, Dosti Mezzo 22 - Sion, Dosti Eden- Thane (W), Dosti Nest and Dosti Heron in Dosti West County, Balkum-Thane (W), Dosti Planet North - Shil Thane and Dosti Greenscapes - Pune, offering a once-in-a-lifetime opportunity to make your home buying dreams come true. 
 
In Mumbai city, across the two luxury projects Dosti Eastern Bay – Wadala and Dosti Mezzo 22 at Sion the offers include 0% stamp duty and registration charges with a 30:30:30:10 Payment Plan*, coupled with the advantage of no pre-EMI for 12 months scheme for CLP Plan*. For the 2, 3 and 4 BHK Homes in Dosti Eastern Bay one can avail savings of upto Rs 16 Lakhs*. The starting prices of these beautiful apartments post the offer benefits is Rs. 2.23 Cr+* for a 2 BHK, Rs. 3.15 Cr+* for a 3 BHK and Rs 5.37 Cr+* for a 4 BHK post deducting offer benefits. In Dosti Mezzo 22 the savings this friendship month is up to Rs 14.5 Lakhs wherein one can purchase a stunning 2 BHK home in Rs 2.14 Cr+* and 3 BHK in Rs 3.58 Cr+* post deducting offer benefits. Both these projects have a host of lifestyle amenities that have been tailored to suit refined preferences. They are both strategically located as well and offer breath-taking views, so it's an opportunity of a lifetime to avail a superlative living experience at a fabulous price point.
 
In the Thane region, Dosti Realty has come out with amazing offers this Dosti Friendship Month. In their large-scale project Dosti West County at Balkum Thane (W) – Dosti Nest and Dosti Heron there is a 0% stamp duty and registration charge. In addition, for the 1 BHK homes in Dosti Nest one can book a home by paying just Rs 3999 per month up to 36 months for the CLP Plan* and also get a savings of up to Rs 1.5 Lakhs*. The 1 BHK price at Dosti Nest starts at Rs 52.52 lakhs* (Smart size) and Rs 78.30 lakhs* (Luxe size) all-inclusive price post deducting offer benefits. In Dosti Heron the recently launched 2 BHK Homes have a great 25:20:25:20:10 payment plan offer* and a design your EMI offer that is applicable for a CLP Plan*. The savings at Dosti Heron is up to Rs 2 Lakhs* wherein homes here start at Rs 94.82* Lakhs all-inclusive price post deducting offer benefits. Dosti West County offers buyers a chance of county living in the heart of Thane offering a host of open green spaces across the project and over 20 + lifestyle amenities with the clubhouse of Dosti Nest. There would also be various retail spaces coming up across the project to take care of daily needs. Dosti West County also has tie-ups with EuroSchool, Shiamak Davar's Institute for Performing Arts and Suresh Wadkar's Ajivasan Music Academy giving residents the perfect blend of lifestyle, culture and takes care of their everyday requirements. An added benefit to those looking from an investment perspective is the fact that the upcoming Balkum metro station would be coming less than a min from the project further enhancing its connectivity. 
 
Another gem Dosti Realty offers in Thane (W) is Dosti Eden nestled in the cosy locality of Brahmand. Dosti Eden is a niche project which comprises 2 BHK and 3 BHK homes with large decks. Coming up amidst greenery ones everyday will exude that sense of calm most can't experience in general city life. To make ones purchase of this dream home possible there is a 25:25:25:15:10 payment plan offer* as well as a book your home in just Rs 3999 per month up to 36 months offer applicable for CLP Plan*. Also, one can save up to Rs 5.6 Lakhs* when they purchase this Dosti Friendship month. The starting prices for a 2 BHK is Rs 1.13 Cr *while that of the 3 BHK is Rs 1.69 Cr* all-inclusive price after deducting monetary benefits in lieu of the offers.
 
In Shil Thane at the Dosti Planet North home buyers can avail 0% stamp duty and registration charges benefits plus savings up to Rs. 5.17 Lakhs*. This Dosti Friendship Month the starting price is Rs. 60.57 lakhs* for a 2 BHK and Rs. 98.27 lakhs* for a 3 BHK all-inclusive price after deducting monetary benefits in lieu of the offers. This project is one of the first well-planned complexes in the Shil Thane region and is home to over 1400+ families. There is the Dosti Foundation ICSE school and a grand private clubhouse - Dosti Club Royale which has numerous amenities adjacent to the project. Besides this, there are various retail spaces to take care of one's everyday needs.
 
This year there is an additional surprise, as Dosti Realty brings the infamous Dosti Friendship Month to the Pune market in its recently launched project Dosti Greenscapes which is just 2 kms* before Magarpatta City, 1.5 km from Camp and 2 kms from racecourse. One can book a home here by just paying Rs. 3999 per month up to 36 months which is applicable for a CLP Plan* and one can avail savings benefits up to Rs. 3 Lakhs*. The starting price post deducting offer benefits is Rs. 78.5 lakhs* for a 2 BHK, Rs. 1.08 Cr* for a 3 BHK and Rs. 1.66 Cr* for a 4 BHK. 
 
Sharing his thoughts on the campaign, Mr. Deepak Goradia- Chairman and Managing Director, Dosti Realty, says, "Dosti Realty has always been known for giving homebuyers a value of money product. Dosti Friendship Month which started over 10 years ago has now become a legacy in itself wherein once a year, we offer serious home buyers the opportunity to own their dream home at a beyond fabulous price point. Of course, such opportunities do not come every day and so we urge serious homebuyers to take advantage of these limited period offers. The Dosti Realty portfolio is spread across MMR and now even in Pune. We have various configurations from 1 BHK's to 4 BHK's which are tailored to various lifestyle preferences, so there is something for everyone. From a sales perspective as well, Dosti Realty does the highest turnover in Dosti Friendship month, pushing our own benchmarks each year. This year as well we hope to break previous records."

Dosti Friendship Month is a limited-period offer that envelopes attractive scheme that empower potential home buyers by offering substantial savings on their dream homes. There are also various spot booking offers for those who grab the opportunity immediately. Each project has unique privileges that benefit both end users as well as those looking for investment. 
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