-->

Ad Unit (Iklan) BIG

Home  ›  Uncategorized

Business Wire India - Multimedia: Digest for August 05, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

BMW Motorrad has announced the launch of new colours for its BMW G 310 motorcycle range which can be booked across all BMW Motorrad dealerships.
 
The BMW G 310 R.
The BMW G 310 R is quick and agile in the city, confident and powerful on the open road – as a result, the lively, purposeful dynamic roadster has delighted many customers all over the world, especially newcomers.
 
It is now available in new Style Sport and Style Passion colour schemes.
 
The Style Sport paintwork in Racing Blue Metallic/ Polar White is captivating and not only turns heads but also reflects its relentless drive to conquer the road. The striking paintwork accentuates its aggressive stance, making every ride feel like a thrilling adventure.
 
The Style Passion with its Granite Grey Metallic paintwork exudes a feisty and determined look. Its uncompromising design perfectly matches its name, making a bold statement wherever you go.
 
The BMW G 310 RR.
The BMW G 310 RR is a true road racing sports bike. It's performance, agility, precision and raring-to-go flair reveals racing attitude. The agile single-cylinder engine, Ride by Wire, the anti-hopping clutch and the various riding modes are designed for sheer riding pleasure. The BMW G 310 RR clearly showcases its S 1000 RR heritage.
 
The BMW G 310 RR stands out in its new Cosmic Black 2 paint scheme, exuding a dynamic and sporty aura that is sure to catch everyone's attention. Its sleek paintwork perfectly complements its high-performance nature, making it an irresistible eye-catcher on the road.
 
The BMW G 310 GS
The BMW G 310 GS is extremely compact, robust and highly versatile in design, it immediately established itself as a genuine BMW GS - especially for newcomers. Whether in everyday traffic, during pleasure rides on country roads or off-road in easy terrain the 310 GS is a highly contemporary product with a level of versatility that is currently unrivalled in the segment.
 
The new BMW G310 GS is now also available in Style Rallye paintwork in Racing Red. The vibrant paintwork not only adds a touch of excitement but also reflects the bike's energetic and adventurous nature.

#BMWMotorrad #BMWMotorradIndia #NewColourLaunch #BMWG310R #BMWG310RR #BMWG310GS
#BMW #BMWIndia #SheerDrivingPleasure

Internet: www.bmw.in
Facebook: https://www.facebook.com/bmwindia
Twitter: https://twitter.com/bmwindia
YouTube: https://www.youtube.com/user/bmwindia
Instagram: https://www.instagram.com/bmwindia_official
Business Wire India

 
  • The digital film has clocked in more than 10 Million views across Instagram, YouTube and Facebook
  • Under its initiative 'Max Cares,' the brand has recruited 1000+ specially-abled people since 2011


Introducing its new campaign, 'Friendship Beyond Words,' on the occasion of International Friendship Day, Max Fashion amplifies its brand belief of fostering genuine connections with customers and their commitment towards creating equal work opportunities for all, including people with special needs. The campaign is being extensively promoted through various social media platforms, and in-store displays across Max Fashion's numerous outlets.

Highlighting the importance of Max Cares and this campaign, Max Fashion spokesperson Mrs. Pallavi Pandey, Head Marketing said, "We are extremely excited to launch the 'Friendship Beyond Words' campaign, as it aligns with the brand's core values of diversity and inclusivity. This campaign, under our initiative 'Max Cares,' is driven by the belief that true friendship goes beyond spoken language and that every individual, regardless of their abilities, deserves to be a part of an inclusive society."

"We believe this campaign will raise awareness, celebrate diversity, encourage empathy, and that's something we have set to achieve with Fashion i.e. to democratise fashion without discrimination," she added.
 
The film #FriendshipBeyondWords, released on Max Fashion's digital platforms, has over 10 Million views across Instagram, YouTube and Facebook. The heartening one-minute film opens with a young boy, Ved, entering a Max Fashion store with his parents. He runs inside the store to meet the Max staff he is friends with, who is specially-abled. They greet each other with a lot of warmth and Ved goes on to wish her "Happy Friendship Day" in sign-language. The girl gets emotional and gives Ved a hug, while breaking out in a smile. She then goes on to ask him where her friendship band is, and Ved places it on her wrists.

To View the Film: This Friendship Day, Kindness is the New Language

The emotive thought of "At Max you will always find a friend!" at the back of a heartwarming soundtrack brings alive the message of celebrating the beauty of friendship that breaks barriers and warms the heart.

The Friendship Day campaign has been conceptualised under, 'Max Cares' initiative, to make a positive impact on society and demonstrate the brand's commitment to giving back to the community. Max has recruited 1000+ specially-abled people since 2011, accounting for more than 5% of their total workforce.
Business Wire India

 
  • This is the second of four Royal Stag Boombox original music tracks to be released across platforms.
  • Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration.
​
Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram's Royal Stag. In this modern era, younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of 'Living it Large' and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of 4 original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikhita Gandhi and rapper Bali.
 
The new song 'Hoodie' is a quirky mix of Bollywood and Hip-Hop, complete with a fun music video featuring the two artists. It's a light-hearted song that depicts a friendly banter between the artists in a unique musical style that resonates with today's youth.
 
It's the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox's unique, Phygital format.
 
Speaking about the release of the song, rapper Bali said, "It's an exciting time for Hip Hop in India. It feels great to see that Royal Stag Boombox is not only celebrating this music form but curating a unique blend of Hip Hop and Melody that will surely resonate with music lovers across India. I had a lot of fun making 'Hoodie' with Nikita Gandhi."
 
Nikita Gandhi added, "As a musician, I love the idea of creating something new and transcending known boundaries. The idea of creating a new genre of music, a beautiful combination of Bollywood & Hip Hop with Royal Stag Boombox, got me excited instantaneously. My new song 'Hoodie' with Bali is such a tasty anthem and I'm sure it's going to rage amongst the youth!"
 
Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth's cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited - Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel and all major audio streaming platforms.
 
Tune into 'Hoodie' on Royal Stag Live It Large YouTube Channel: https://www.youtube.com/watch?v=Va_fztS2hcA

PlucTV and Snap India Partner to Launch fAR out

Friday 04 August 2023 10:05 AM UTC+00
Business Wire India

Augmented Reality (AR) is witnessing an unprecedented surge in popularity across the globe. By 2025, nearly 75% of the global population and almost all people who use social /communication apps will be frequent AR users1. With India emerging as a dynamic hub for AR creativity and innovation, the growth of AR creators in India has been nothing short of remarkable.
 
Creator economy and storytelling platform PlucTV in partnership with visual communication app Snapchat recently launched fAR out- an opportunity for Indian AR creators to collaborate with Indian and international artists like Vibha Galhotra, Sharbendu De, Jigmet Angmo, Nikolaus Geyrhalter, and Phillip Frank to build digital experiences for art installations at one of South's Asia's highest land art exhibitions.
 
The fAR out programme welcomed AR creators of all levels, from seasoned professionals to budding enthusiasts, allowing participants to demonstrate their skills, ingenuity and amazing concepts. The initiative saw registrations from AR creators all across India, out of which 5 creators were selected to create unique AR lenses along with the existing land art and installations.
 
Snap's collaboration with PlucTV to develop the fAR out program presents an exciting opportunity to bring together the worlds of AR creators (digital) and land artists (physical), showcasing their art at festivals like Sā. Snap's goal is to demonstrate how AR seamlessly enhances the festival experience, providing captivating visual storytelling and interactive art interactions for the festival audience engaging with physical art forms. During Sā, the first five selected creators of the fAR out program will collaborate with various land artists, aiming to echo the motivation and creativity behind each unique art form.
 
The exhibition is set against the scenic backdrop of Disko Valley near Leh with site-specific art installations, video projections, and sculptures. The partnership through fAR out aims to showcase the immense potential of augmented reality in enhancing artistic expression and breathing new life into the world of contemporary art.

The selected AR creators include: Altaha Ansari (Prayagraj, Uttar Pradesh), Dheeraj Tibrewal (Patna, Bihar), Krunal MB Gediya (Mumbai, Maharashtra), Karishma Katiar (Delhi) and Vivek Thakur (Surat, Gujarat).
 
Krunal MB Gediya, one of the selected AR Creators for fAR out said, "Being selected for fAR out is an incredible opportunity. Augmented Reality has the power to transform how we experience art, and the sā festival is the perfect platform to showcase that. I can't wait to collaborate with the land artists on ground and create new experiences for the installations."
 
Tamseel Hussain, Founder and CEO of PlucTV said, "AR is an incredible tool for bringing creativity and innovation to life in new and exciting ways. We're thrilled to partner with Snapchat to bring a wide variety of Augmented Reality Creators together in Ladakh at the sā festival. This is a unique opportunity that's combining land art and augmented reality for amazing stories."

NOTES TO EDITORS:
 
Background on People Like us Create (PlucTV): PlucTV is a creator economy and storytelling platform. Established to help '99% of the creator economy' learn, produce, market and monetize stories, PlucTV is trusted by over 250,000 people worldwide who share stories in 12+ languages from over 22 countries. It has won multiple global awards including WAN-IFRA Awards, Laadli Awards and is the host of some of the most popular shows on culture, climate and more in India.
 
Background on Snap Inc: Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.
 
Background on sā Festival: sā meaning soil in Ladakhi language, is South Asia's highest ever contemporary land art group exhibition, focusing on the theme of mountains, environment, culture and community.

Know more about fAR out here

12021 Global Deloitte Digital Study commissioned by Snap Inc. Global population includes people ages 13-69 (5.61B based on UN World Population Prospects 2019).
Business Wire India

TECNO as a brand has always delivered in line with its vision of being at the forefront of technology and innovation. In further alignment with this vision, the brand is all set to present the first season of its key annual property, World of TECNOlogy. The 3-day event is aimed at showcasing the best-in-class technology offered by the brand across product lines and portfolios. The tech showcase event will be commencing on 11th August 2023 at DLF Avenue, New Delhi, being open to all consumers till 13th August. The event will allow an immersive experience into TECNO's prominent products, driving awareness of the diverse product portfolio and strengthening the credibility and relatability with the brand.
 
The brand has been aggressive this year by introducing Phantom X2 Series, Phantom V Fold, and most recently the Camon 20 Series. Keeping up with the rhythm, on the first day of World of TECNOlogy, i.e., 11th August 2023, TECNO will be revealing the POVA 5 Series.
 
This latest POVA 5 series includes the POVA 5 Pro 5G and POVA 5, thoughtfully engineered to cater to the demands of young, upbeat, and elite Gen Z consumers. The phone is designed keeping in mind the lifestyle of zillennials, who are constantly on their phone for all purposes, multitasking through - gaming, social media, financial applications, and more.
 
Earlier in June 2022 TECNO launched POVA 3 which boasted a unique LED light strip with various functionalities. Now, taking the innovation way ahead, the company is introducing a standout design with the all-new Arc Interface in the POVA 5 Pro 5G, an innovative multi-coloured LED Backlight design with 3D Texture. This design is already creating a lot of buzz and noise in the market. To delight the consumers, the Arc Interface functionalities provides an unparalleled experience including calls, notifications, battery charging, and music into a captivating symphony of digital emotions with the RGB backlight technology.
 
TECNO's POVA 5 Pro 5G was already announced globally on 02 August 2023, where along with the beautiful aesthetics, the powerful performance of the phone is also getting its due acclamation, while the 68W fast charging, MediaTek Dimensity 6080 SOC and 6.78" FHD+ display with 120Hz refresh-rate have come across as the other key highlights of the smartphone. Hence, one can expect similar specifications for the device being launched soon in India.
 
TECNO has always shown commitment towards its disruptive pricing strategy, the recent examples being Phantom V Fold and Camon 20 Series, offering many industry-first features. With this track record, the Company is expected to price POVA 5 Pro aggressively so it emerges as a really strong product offering. Packed with ground-breaking features, the series is anticipated to deliver exceptional value at a price point that aligns perfectly with the budget of those who strive for success and embrace life to the fullest.
You received this email because you set up a subscription at Feedrabbit. This email was sent to you at epaperindia10@gmail.com. Unsubscribe or change your subscription.

Related Posts

There is no other posts in this category.
Subscribe Our Newsletter