Business Wire India - Multimedia: Digest for December 19, 2023

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents SPAG FINN Partners Introduces, The FINN Purpose Alignment Index in India Hong Kong Invites Global Travellers to Discover the City's Diverse Gastronomy and Nightlife Offerings with a Month-Long Gourmet Extravaganza

SPAG FINN Partners Introduces, The FINN Purpose Alignment Index in India Monday 25 September 2023 10:21 AM UTC+00 Business Wire India In a move set to redefine the purpose and social impact landscape, SPAG/FINN, a leading global integrated marketing and communications agency, today announced the launch of "FINN Purpose Alignment Index" - a proprietary research product designed to quantify the influence of a company's or brand's purpose-related commitments and efforts on consumer buying decisions in Asia. The launch was marked by the unveiling of 'The Change Makers for the Purpose-Driven Landscape' eBook, a collection of thought leadership content and case studies to share best practices in purpose and social impact space.   "In today's rapidly evolving business landscape, the role of purpose cannot be understated. It is not only a moral imperative but a strategic necessity," said Aman Gupta, Managing Partner at SPAG FINN Partners. "Our 'FINN Purpose Alignment Index' tool and 'The Change Makers for the Purpose-Driven Landscape' eBook are designed to empower businesses and individuals in their journey towards creating positive societal impact while driving sustainable growth."   A first-of-its-kind diagnostic tool, the Index can be deployed across any industry sector to enable brands and corporations to understand how their product and purpose priorities factor into consumer purchasing decisions in a highly competitive marketplace. This proprietary index enables clients to hone purpose-centric market strategies and communications plans based on the predictive impact on brand perception and customer likelihood to support a brand for its social impact.   As the world grapples with unprecedented challenges, there is an increasing demand for organizations to not only actively engage in purpose-driven endeavors but also have a purpose at its core. 'The Change Makers for the Purpose-Driven Landscape' eBook is a comprehensive guide encompassing profound insights, real-world case studies, and actionable strategies from the thought leaders in CSR, ESG, Sustainability, and Purpose.   This eBook delves into the heart of purpose-driven endeavors, illustrating how businesses can align their strategies with societal betterment while concurrently enhancing their bottom line. This insightful eBook also unveils the 40 social ranking factors from the 'FINN Purpose Alignment Index'. These factors illuminate a clear path for businesses eager to leave a meaningful and positive imprint on society.   'The Change Makers for the Purpose-Driven Landscape' eBook is poised to serve as a roadmap for organisations seeking to navigate the dynamic and evolving landscape with purpose and vision. By embracing the principles and practices outlined within, organizations can cultivate a sustainable future, demonstrating their commitment to a better world.   "We know that purpose and social impact are valued by consumers, and companies that embrace good corporate citizenship have better reputations and do better in the marketplace," said Gil Bashe, Chair Global Health and Purpose. "With the FINN Purpose Alignment Index, we can guide how and when a company incorporates purpose-based initiatives to create stronger, organic connections and life-long relationships with consumers for far-ranging mutual benefits for people and the planet." SPAG/FINN's 'The Change Makers for the Purpose-Driven Landscape' eBook is available on website for download to support industry purpose and social impact and marketing communication professionals in assessing the alignment of corporate and brand campaigns.   To learn more about 'FINN Purpose Alignment Index' and access 'The Change Makers for the Purpose-Driven Landscape' eBook, please visit www.spag.asia.

Hong Kong Invites Global Travellers to Discover the City's Diverse Gastronomy and Nightlife Offerings with a Month-Long Gourmet Extravaganza Monday 25 September 2023 10:26 AM UTC+00 Business Wire India This autumn, Hong Kong Tourism Board invites food and wine lovers from around the world to celebrate the joys of gastronomy in Asia's culinary capital with the return of the city's large-scale outdoor culinary event, Hong Kong Wine & Dine Festival. The four-day festival also kicks off a month-long series of vibrant nightlife happenings taking place citywide throughout November.   Speaking about the upcoming Hong Kong Wine & Dine Festival, Mr. Puneet Kumar, Director – South Asia and Middle East, Hong Kong Tourism Board said, "As young and affluent Indian travellers seek immersive holidays, Hong Kong is ready to captivate their senses with global culinary experiences set against its iconic skyline. The return of the Hong Kong Wine & Dine Festival, after a five-year hiatus, marks a momentous occasion in our culinary calendar. It's not just an event; it's a celebration of our rich gastronomic heritage and global flavors. It's an invitation to indulge in the vibrant spirit of the city's gastronomy and nightlife. We are excited to welcome our international visitors to savor the world's finest flavors, create unforgettable memories and Discover Hong Kong like never before."   It's back: Hong Kong Wine & Dine Festival returns in physical format   Taking place from 26–29 October at Victoria Harbour's Central Harbourfront Event Space, Hong Kong Wine & Dine Festival 2023 will be a four-day gourmet extravaganza backdropped by the iconic city skyline. This year's edition, which is the first physical edition of the event following a five-year hiatus, will boast nearly 300 booths showcasing global food and wine offerings, as well as a suite of interactive workshops for food lovers of all ages. Eligible overseas visitors will also receive a free cocktail on arrival.   Wine will naturally be a focus of the Festival, with the popular Major Country Pavilions showcasing makers from 36 countries around the world. This year, the spotlight will be on the classic vintages from France and Italy and emerging wine regions from Thailand, Moldova and Finland. In a Festival first, a dedicated display for Chinese Wine Discovery is being introduced, featuring wine merchants including Xige Estate and Chateau Mihope from Ningxia (Northwest China), Yunnan Red Wine & Spirits, and Shandong-based Mystic Island Winery.   The four-day event will allow visitors to indulge in a diverse array of global flavours in a single visit, with dishes ranging from punchy, flavour-filled street food and nostalgic local favourites to refined hotel delicacies by vendors including The Ritz-Carlton Hong Kong.   New to the Festival is Tasting Theatre, a number of hands-on workshops will also be on offer for visitors of all ages feeling inspired to roll up their sleeves and don an apron, with insightful and engaging sessions including 'Plant to Plate', 'Origin of the Coffee Bean', 'The Story of Rice' and more. Cooking demonstrations and workshops will be led by celebrity chef He Jiansheng from Shunde, Guangdong and award-winning Taiwanese baker Wu Pao-chun, who will join Hong Kong Wine & Dine Festival for the first time.   Taste Around Town takes over Hong Kong throughout November   Hong Kong Wine & Dine Festival 2023 will serve as a launching pad for a month of culinary celebrations taking place around Hong Kong. Throughout November, Taste Around Town will highlight over 300 of Hong Kong's destinations to eat and drink, with a month-long programme of exclusive discounts, limited-time menus and more that will reinforce Hong Kong's position as one of the world's great dining cities. Chinese Master Chefs' Curation   Those seeking the latest and greatest in Chinese fine dining won't want to miss Chinese Master Chefs' Curation. From 1–30 November, gourmands can savour the new trends in Chinese cuisine prepared by some of the city's leading Chinese chefs. The lineup includes a host of Michelin-starred restaurants. HK Bar Show   Hong Kong's world-class cocktail scene will also be in the spotlight with a number of bars around the city offering specially crafted Hong Kong-inspired libations. Cocktail lovers will be invited to discover limited-time Hong Kong-inspired cocktails, creations by guest mixologists and live entertainment at over 60 bars around the city, including a number that recently appeared on Asia's 50 Best Bars.  Sip & Savour in LKF   Foodies are invited to enjoy 15% off limited-time menu items prepared by some of Lan Kwai Fong's top chefs and mixologists. Indulge in special tasting menus and wine-pairing dinners at restaurants in one of Hong Kong's best loved entertainment precincts, with 20 participating venues including Foxglove and Bombay Dreams, with some also featuring live entertainment to elevate the experience. Chill E.A.T. – Everything About Taste   This month-long series of multi-dimensional dining events will see over 200 restaurants citywide, provide a platform for rising stars of the culinary world, present sustainable, seaview and immersive dining experiences and offer up to 30% off special menus created exclusively for Taste Around Town. For more details of Hong Kong Wine & Dine Festival 2023 – and for more ways to experience Hong Kong's world-class gastronomy and nightlife landscape, please visit the HKTB website: DiscoverHongKong.com/WineDineFestival Members of the media can download photos from the following link: https://drive.google.com/drive/folders/152rLN7z1lACYWqvnDOVPZvUcA_IgGNGa?usp=sharing

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