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Business Wire India - Multimedia: Digest for October 13, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

Global Standards in Marble for Today's Global Indian

Thursday 12 October 2023 05:11 AM UTC+00
Business Wire India

As the Indian markets have matured, the Indian consumer has changed, too. Higher disposable incomes and an eagerness to explore the world has made Indians keen travellers who are aware, informed and know what they want. They have become discerning consumers who will settle for nothing less than global standards in their purchases and lifestyles choices. They have seen the world's best and seek it in Indian products. Consequently, Indian manufacturers have striven to keep pace with the demands and expectations of the 21st century Indian consumer. A clear discernment and rejection of low quality is seen in every aspect of a consumer's life, including the choice of marble and natural stone in construction.

In the world of marble used in construction, it has been an intriguing story, relating to the thickness of the marble slabs. Traditionally, marble was sold in 25 mm thickness. Yet, in India and China, a short-sighted approach driven by cost-saving led consumers to settle for marble of 16 mm or 17 mm thickness, which were inferior and led to buyer's regret.
 
Stonex has decided to end the disparity and bring Indian marble at par with the world's best. It has become the first Indian manufacturer to sell marble exclusively of 20 mm thickness – and buyers are delighted. Stonex marble wins hands down on every aspect – aesthetics, strength and durability.
 
Qualities that make 20 mm Marble the Global Standard
 
Greater Strength, Higher Value
20 mm marble possesses exceptional strength, boasting a 30% increase in durability compared to 18 mm thick marble. This superior strength enables versatile applications, ensuring a worry-free experience for customers, even under rigorous use.
 
Unmatched Beauty and Grain Quality
Reduced translucency in 20 mm marble enhances its inner lustre, creating an aura of classical elegance and subtle opulence. The superior grain quality takes the aesthetics to a new level, elevating each space to a zenith of magnificence rarely seen before.
 
Resilience Against Weather Extremes
India's diverse climatic conditions pose severe challenges to the longevity of marble. The 20 mm thickness ensures resilience against expansions and contractions within the stone, minimizing the risk of cracks and fractures, making it the ideal choice for any environment.
 
Awareness Leads to Wiser Choices
Informed decisions pave the way for lasting satisfaction. Just as airbags became a non-negotiable safety feature in cars, 20 mm marble will soon become the only choice for Indian consumers, without the slightest compromise.
Business Wire India

Attention all members- this is the final boarding call for CRED escapes' year-end campaign. Make sure the calendars are marked and reminders turned on. With exciting experiences and offers waiting for members, this special event is ready to take off on October 12, 2023. Members can enjoy exclusive privileges and up to 15% cashback. To access the campaign, follow this link - https://app.cred.club/k63y/9qvc163g
 
Dreaming of welcoming the new year from the beautiful shores of Thailand, soaking in the sight of stunning sunsets over the crystal-clear waters or from the turquoise blue waters of Maldives? Wait no more. Remember to check CRED escapes on 12 October from midnight, 12 am to snag the best resorts and hotels before anyone else.
 
  • The weeklong travel campaign will be held on CRED from 12th to 18th October, accessible here https://app.cred.club/k63y/9qvc163g
  • At 6 pm everyday, limited units of properties will be made available at Rs.3999/- 
  • Keep an eye out for the daily steals: avail up to 70% off on top properties
  • Get member-exclusive benefits, with an additional INR 1000 off on the top 5 most popular properties from 7 pm to 12 pm, everyday
  • Members can book premium properties and stays from 70+ international and Indian destinations, with key destinations being Wayanad, Coorg, Goa, Maldives, Dubai, Ooty, Shimla & Manali
  • Check out exclusive member inclusions and unique experiences crafted for CRED members at properties like Taj Coral Reef (Maldives), Vythiri Resorts (Wayanad), Le Pondy (Pondicherry), Yellow Bamboo (Coorg), Sadara Resort (Bali), Ayatana (Ooty), Hard Rock (Goa), Hyatt Place (Dubai- Wasil District)
  • In addition to unbeatable offers, members will receive up to 15% cashback on booking their year-end travel

How to access:
  1. CRED members can open the app to find the escapes on the homepage. Click on "More" and navigate to the travel section
  2. For non-CRED members, download the app and access the year-end campaign on CRED escapes.

Secure a seat for an unparalleled luxury travel experience and get ready to end the year in style. After all, a good year deserves a good reward, doesn't it?
Business Wire India

 
  • The new film is an addition to the 'Say it with a Kiss' campaign of HERSHEY'S KISSES brand
  • It enables endearing moments of bonding and affection with loved ones, and highlights how chocolates add a delicious twist in embracing these moments

Hershey India, a part of The Hershey Company, has unveiled its new Television Commercial directed by leading Indian film director, Vishal Bhardwaj for its iconic HERSHEY'S KISSES brand, featuring brand ambassador Shraddha Kapoor. The film marks the long-awaited reunion of Bollywood actor Shraddha Kapoor with creative visionary Vishal Bhardwaj after a decade, since Haider. Embracing its commitment to fostering deeper bonds within relationships, the latest TVC from the HERSHEY'S KISSES brand captures a heartfelt narrative centered around the relationship dynamics of a young couple.

The film opens within the confines of a car, where emotions are running high as a young man takes the wheel, steering the car towards the airport to drop his lady love. Beside him sits the lady, played by Shraddha Kapoor, as they grapple with an unspoken desire of not wanting to part ways. The car steers to a halt as they reach the airport, and Shraddha prepares to leave to catch her flight.

As she enters the airport, she pauses, glancing back to see him approaching her. He extends his hand, which nestles HERSHEY'S KISSES product in his palm and Shraddha reciprocates with her own HERSHEY'S KISSES product, indicative of their ritual of expressing love and affection. She decides to stay back, and they share a sweet moment in their parked car.

Through this new film, the brand elegantly underscores how chocolates can foster cherished moments within relationships, evoking love and affection through simple, heartfelt gestures.

Sharing his view on the latest TVC, Ankit Desai, Marketing Director, Hershey India said, "HERSHEY'S KISSES brand, embodies the space of the unspoken language of love and affection, through its proposition of 'Say it with a Kiss'. The melt-in-mouth chocolate, with each piece uniquely wrapped, enables special moments with loved ones. The heart-tugging endearing creative is an addition to our on-going campaign, showcasing our brand ambassador, Shraddha Kapoor in yet another slice-of-life story, enabled by HERSHEY'S KISSES brand."

He added, "This unique script, featuring Shraddha Kapoor, needed to be brought alive by a craftsman filmmaker, and who better than Vishal Bhardwaj. Life often revolves around simple, unspoken gestures that convey affection. Through this film, we aspire to breathe life into this idea. I hope this resonates with our audience and reminds them of the power of sharing such moments with each other."

Speaking about the film, Shraddha Kapoor said, "Working with Vishal sir has always been a creative revelation, and our reunion with the HERSHEY'S KISSES brand has been an unparalleled experience, much like the chocolates we're celebrating. I am excited about the latest television commercial we have shot together for HERSHEY'S. It's truly the little things that speak volumes about the unspoken bond between two people and the film very beautifully captures that!"

Sharing his views on his collaboration with HERSHEY'S, Director Vishal Bhardwaj stated, "The craft of telling stories through films has always been close to my heart. Directing a TVC for HERSHEY'S has been a refreshing experience. It allowed me to explore a sweeter side of storytelling, weaving the magic of HERSHEY'S KISSES brand into a delightful narrative."

Link to the TVC: https://www.youtube.com/watch?v=CNQ8FaJrNBY
Business Wire India

  • SEBI-approved RFQ mechanism and new payment methods will make investing in debt securities accessible to all investors
  • Grip makes investing in Corporate Bonds and SDI as easy as investing in Stocks
  • The RFQ integration guarantees a minimal investment requirement and shortens the settlement time
  • The integration will open additional payment modes like UPI, NEFT or Net Banking thus ensuring transaction security

Grip, an OBPP-licenced platform for fixed-income investment, has become the first to completely implement a full tech journey of the Securities and Exchange Board of India's (SEBI) Request for Quote (RFQ) API. The RFQ integration on Grip now provides retail investors an opportunity to invest in India's emerging and booming Corporate Bond and Structured Debt market as easily as investing in stocks, while ensuring all investments are securely settled through the NSE, with the clearing corporations handling fund and securities transfers directly. The integration also allows for more and more investors to explore Bonds and Securitised Debt Instruments offerings by investing small amounts, easily paid through more common methods of payment like UPI and Net Banking.
 
Grip's RFQ implementation aligns with SEBI's goal to boost liquidity in the debt securities market in India. SEBI's RFQ mechanism effectively addresses challenges, including delayed securities transfers and large initial capital requirements, for debt securities allowing a secure and efficient means to invest in fixed-income instruments for investors.
 
Grip's RFQ implementation enables investors to purchase bonds and SDIs at lower investment amounts, often 50% lower. The payment process is streamlined as users can directly transfer funds to the exchange via a payment gateway, eliminating the need to add beneficiaries and ensuring security. Additionally, the time required for securities to reflect in the Demat account has been reduced from two days to just one day, simplifying transaction tracking.
 
On integrating the RFQ interface, Aashish Jindal, Co-Founder and Chief Product Officer, stated, "From an investing lens, fixed-income investing provides a more predictable and secure income stream than stocks, and often a more attractive risk-reward. However, traditionally the lack of transparency, due to delays in transferring securities and large capital investments, has steered investors away from investing in debt securities. With the RFQ integration, retail investors can now enjoy all the protections and convenience of buying fixed-income instruments like corporate bonds and SDIs on Grip. With this integration, we're empowering our users to take control of their investments with confidence, ensuring that they have the tools and resources they need to achieve their wealth creation goals."
 
Retail investors can now purchase securities in multiples of just 1 unit, with no large minimum order quantities for SDI. Investors now also have the flexibility to make payments using UPI as a payment mode for transactions or Net Banking from a registered bank account such as HDFC, ICICI, Kotak, Axis, City Union, etc., via NSE's payment gateway.
 
"The Indian debt market is poised for growth, and SEBI's introduction of RFQ mechanism for retail fixed income transactions represents a noteworthy step in addressing investor concerns. Grip's RFQ implementation has ushered in a new era for online investors, making investing in corporate bonds or SDI as easy, transparent and secure as investing in equities. With the RBI pausing interest rate hikes, market participants are now increasingly interested in investing in debt securities such as LeaseX, InvoiceX, LoanX and BondX to capitalize on high-interest rates," said Nikhil Aggarwal, Founder and CEO.
 
Grip will go live with the RFQ integration on October 6, 2023, at 9:30 am and will become the first OBPP-licensed Platform to Implement a full tech-based RFQ journey.
Business Wire India

  • Winning Streak on the Pitch: Haier innovatively deepens the sports and festive synergies, to enhance the premium customer experience across India
  • Power Packed Game-Changing Shot: Set to showcase its customer-inspired product innovations highlighting the commitment towards technology and innovation, Haier aims to solidify visibility throughout the cricket season

Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in Home Appliances and the Number 1 brand in Major Appliances for 14 consecutive years, announced its strategic association as the 'Digital Streaming Associate Sponsor' on Disney+ Hotstar for the ICC Men's Cricket World Cup 2023.
 
Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.
 
Haier India recognizes the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men's Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand's commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.
 
Mr. NS Satish, President, Haier Appliances India, said, "Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier's collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men's Cricket World Cup 2023."
 
"This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so," he added.
 
In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men's Cricket World Cup 2023, coinciding with India's festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply.
Business Wire India

  • The annual gathering commemorates a decade of corporate social responsibility (CSR) compliance in the country brought together from leaders and experts from the world of CSR and beyond.
  • This year, the Summit features 2300+ delegates and 180 speakers representing 1500+ organisations across 45+ curated masterclasses, spotlight talks, product presentations, panel and roundtable discussions in addition to live micro-clinics for industry professionals.
  • The 9th Dalmia Bharat-CSRBOX CSR Impact Awards acknowledged groundbreaking and sustainable projects across fourteen thematic areas.

The 10th India CSR Summit & ESG Forum, sector's most awaited and prestigious event curated and hosted by CSRBOX commenced yesterday marking a historic milestone of a decade of CSR compliance in India. The two-day event is a hub for sector visionaries, thought leaders, professionals and change-makers committed to shaping the future of the Indian impact ecosystem through CSR, sustainability, and social impact. Following dignitaries including our special guest Dr. Sanjeev Balyanji, Hon. Union Minister of State, Fisheries, Animal Husbandry and Dairying, Government of India attended the inaugural session of the event.
 
  • Shri Atul Kumar Tiwari Ji (IAS), Secretary, Ministry of Education, Skills Development and Entrepreneurship, Government of India
  • Professor Ajay Kumar Sood, Principal Scientific Adviser to the Government of India
  • Ms. Isabelle Tschan, Deputy Resident Representative UNDP India
  • Ms. Swati Munjal, President, of BML Munjal University

In his keynote address, Dr. Sanjeev Balyanji hailed India CSR Summit as the nation's largest and only platform which enables businesses, CSR Foundations, Government, NGOs and consulting organisations to network and work together and congratulated it for providing an inclusive platform to country's social development sector. He called upon businesses to come forward to utilise the area expertise to offer feasible solutions to pressing social and environmental issues.
 
The summit also saw the unveiling of much anticipated India CSR Outlook Report 2023 traversing the ten years of CSR compliance journey in India. The revered sectoral publication features insightful visualisations, providing a comprehensive overview of the landscape of CSR in India. Over the years, the granular analysis of the report has elevated it as one of the essential resources for the industry professionals, policymakers and CSR stakeholders.
 
"Standing on the precipice of a decade, CSRBOX group looks forwards to be the force multiplier in the sector and enabling many more decades of India's social impact ecosystem instilled with the spirit of doing good in a better way," said Mr. Bhomik Shah, CEO and Founder, CSRBOX when asked about the event.
 
The summit also hosted the 9th Dalmia Bharat-CSRBOX CSR Impact Awards which celebrates and encourages organizations and projects creating sustained change and lasting positive change in the society. This year, the awards received a record breaking number of applications inviting CSR projects across fourteen distinguished categories like Healthcare, Education, Rural Development and Infrastructure among others.
 
The two day power packed event has a remarkable line-up including 45+ discussions, spotlight talks, product presentations, panel and roundtable discussions. It will culminate on the 12th of October with sessions like corporate roundtable by I-Venture@ISB and live micro-clinics focused at engaging corporates through experiential learning for social good.
 
The 10th India CSR Summit & ESG Forum 2023 continues to be a catalyst of change, fostering collaborations, and recognising the transformative power of corporate social responsibility. It serves as a testament to the commitment of organisations and individuals who are the driving force of impact in the social ecosystem.

9th Dalmia Bharat-CSRBOX CSR Impact Award Winners:
 
S.No. Category Name Corporate Partner Implementation Partner Project Name
1 Healthcare (Large) SBI Life Insurance Company Limited, H T Parekh Foundation, WPP India Foundation,
and Others		 Genesis Foundation Save Little Hearts
2 Healthcare (Small) Biocon Limited and Biocon Biologics Limited Biocon Foundation Oral Cancer Control Program using Mobile Health (mHealth)
3 Education (Large)- TWO WINNERS Anand Group of Companies SNS Foundation Medhavi Scholarship Programme
4 CGI Information Systems & Management Consultants Private Limited Learning Links Foundation STEM Spark – Innovation @ Schools (CGI ATL)
5 Education (Small)-TWO WINNERS Latent View Analytics Limited Sportz Village Foundation Chennai Kaalpandhu League - Sport Excellence Program
6 Aavas Foundation
SK Foundation		 Cinema on Wheels Siksha, Manoranjan Aapke Dwar
Gyanoranjan and Manoranjan Siksha Sath-Sath
7 Skill Development (Large) Spark Minda Group Spark Minda Foundation Aakarshan Skill Development Programme
8 Skill Development (Small) CIE Automotive India Limited Learnet Skills Limited Lakshya
9 Livelihoods (Large)- TWO WINNERS Small Industries Development Bank of India (SIDBI)
Tata Communications Limited
SKF India Limited
Maharashtra State Skill Development Society
Tata Capital Limited
Crompton Greaves Consumer Electricals Limited		 Tata STRIVE, Tata Community Initiatives Trust Tata STRIVE Entrepreneurship Development Program
10 Coca-Cola India Coca-Cola India Foundation Project Unnati
11 Livelihoods (Small)- TWO WINNERS Saurya Urja Company of Rajasthan Limited SAHAJ SANSTHAN Mobile Veterinary Unit
12 DHL Express India Private Limited Prayatna Women Enterprise Promotion Programme
13 Environment (Large) HDFC Bank CSR PARIVARTAN Arpan Seva Sansthan Holistic Rural Development Programme
14 Environment (Small) BrahMos Aerospace Limited Vivekananda Kendra NARDEP Illuminating Lives: Creating Sakthi Gramam Energy
Village in Ramanathapuram
15 WASH (Small) MakeMyTrip MakeMyTrip Foundation Integrated Development Initiative at Neil Island
16 WASH (Large) - TWO WINNERS Larsen and Toubro energy Hydrocarbon Aga Khan agency for Habitat India Environment Health Improvement Program
17 Bank of America Gramalaya Comprehensive WASHMAN intervention & Rain Water Harvesting in Pudukottai District
18 Women Empowerment (Large) Welspun Group Welspun Foundation Welspun Super Sport Women Program
19 Women Empowerment (Small) Bridgestone India Private Limited Samaan Social Development Society
(Samaan Society)		 Transformational role of women through bike mechanic training and livelihoods.
20 Rural Development and Infrastructure (Large), NO SMALL APPLICATIONS Redington Limited Foundation for CSR @ Redington
Dhan Foundation		 Project Awake - Augmenting Water at Kurunji Ecosystem
21 Apar Industries Private Limited
Mafatlal Industries Limited
Bajaj Electricals Limited		 Govardhan Ecovillage Ecotourism as a catalyst for rural development
22 Special Categories (Large) SBI Capital Markets Limited
Yardi Software Private Limited
Give India
Azim Premji Foundation		 Society of Community Health Oriented Operational Links (SCHOOL) Last Mile Connectivity "Vriddha Mitra"
23 Special Categories (Small) Cognizant Foundation EnAble India To upgrade and build a digital learning platform for Persons with Vision Impairment (PVI)
24 Employee Volunteering Initiative (Small) Brillio Technologies Private Limited   Bringing Smiles
25 Employee Volunteering Initiative (Large) Tata Communications   Global Employee Volunteering Program (GEVP)
26 CSR Project of the Year (Large) ICICI Group ICICI Foundation For Inclusive Growth Rejuvenating Raichur – Empowering Aspirational Districts for Change
27 CSR Project of the Year (Small) NTT DATA Information Processing Services Pvt. Ltd. Foundation for Innovation & Research in Science & Technology (FIRST), an IIT Kanpur Incubator Conserving the Environment Through Renewable Energy
28 CSR Foundation of the Year (Large) Tech Mahindra Foundation  
29 CSR Foundation of the Year (Small) CRISIL Foundation  
30 Company with Best CSR Impacts (Large) Bharat Aluminium Company Limited
31 Company with Best CSR Impacts (Small) United Breweries Limited
32 CSR Implementing Agency of the Year- TWO WINNERS Cohesion Foundation Trust
33 DEAN Foundation
34 Special Jury Recommendation Hindalco Industries Ltd. - Renukoot MGNREGA, ICAR, KVK and Government Departments Unnati
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