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Business Wire India - Multimedia: Digest for October 19, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

The election season will kick off soon and there have been numerous conversations around the winning parties. It is extremely important to understand consumer sentiment and what could be better than providing people with a platform to ask pertinent questions directly to the politicians?

Given this scenario, Anuraag Muskaan, a prominent news anchor, formerly associated with ABP, is curating a special chat show titled 'Janta Ki Awaaz' in association with Krazyfox Productions on India's largest social media platform ShareChat. Kicking off from 18th of October, 'Janta Ki Awaaz' would be hosted live on ShareChat Audio Chatrooms for both Janta and Politicians to communicate and plan for a better India ahead. Many popular politicians representing the opposition as well as the incumbent will be joining these sessions, the first session will host Ramesh Singh Mendola (MLA from Indore).
 
ShareChat Live Audio Chatrooms is an innovative format that will allow over 180 million monthly users of the platform to ask live questions and raise issues directly with the politicians. Users on ShareChat would be able to join 'Janta Ki Awaaz' chatroom on the app, request an audio slot and get a chance to ask questions from the ministers.
 
Announcing the launch of the show, Anuraag Muskaan said, "There is no better time to strike conversations around key political issues relevant to parties, portfolio, state, youth, manifesto and local issues than the election season itself. I am extremely excited to champion this on India's largest homegrown social media platform, ShareChat. With ShareChat's ability to offer a wide youth audience across the country and uniqueness of chatrooms to bring people together on one platform, we want to understand the pulse of the audience on issues that are relevant to them. 'Janta Ki Awaaz' will be the go-to show where politicians and people can communicate with each other directly."
 
With over two decades of experience, Muskaan has worked with established names in the media industry such as Jain TV, ETV Urdu, Sahara Samay, Star News, Rajya Sabha TV, India TV, India News and most recently at ABP News.
 
In the first episode of the show, Anurag will be speaking to Ramesh Mendola on 18th October at 8pm.

Click on the link to join live - https://sharechat.com/chatroom/ca58ae46-3df1-4cae-a3b5-476092dc87c5?d=n. 
Business Wire India

The American India Foundation, catalyzing social and economic change in India for the past 22 years, organized the annual education knowledge event - 'Prashikshaa' - Learning Beyond Boundaries' at Silver Oak, India Habitat Centre, New Delhi this week. Prashikshaa demonstrated the power of collaboration in facilitating continued access to quality education for children affected by distressed migration, while addressing issues of governance and systemic transformation.
 
Helmed by AIF's award-winning flagship education initiative – The Learning and Migration Program (LAMP), 'Prashikshaa' brought together 120 sectoral experts, government officials, policymakers, and academicians, to cogitate pathways that create better access to education for children in displacement-prone regions of the country, especially those affected by climate-induced displacement, children with disabilities, and those living in red-light areas.
 
The eminent speakers and delegates consisted of Mr. Shashi Prakash Jha-IAS & Director, Department of Women and Child Development & Social Welfare, Government of Jharkhand; Dr. Samiron Borad & Ms. Kabita Deka - Inspector of Schools, Assam Education Service (AES-I), Government of Assam; Dr. Hariprasad GV, Senior Lecturer, DIET, Shimoga, Chief Consultant, NSC - TSG, Ministry of Education, Karnataka, Government of India; Mr. Benoy Peter Co-founder and Executive Director, Centre for Migration and Inclusive Development; Dr. Vinita Yadav, Professor, Department of Regional Planning at the School of Planning and Architecture, New Delhi; Ms. Gazal Raina, AVP Sustainability, Global Business Services Pvt Ltd, Standard Chartered Bank; Mr. Joshy Jose, Director, Learning and Migration Program, AIF; Mr. Robin Sarkar, Project Director, Shiv Nadar Foundation; Ms. Sonali Khan, Managing Director, Sesame Workshop India; Ms. Nandita Raval, Co-founder and Director, Kaivalya Education Foundation; Ms. Shaifalika Panda, Trustee & Founder CEO, Bansidhar and Ila Panda Foundation; and Ms. Anupam Shukla, Director, Learning, Evaluation, and Impact, AIF. 
 
With an overarching theme of 'Strengthening Foundational Learning for the Last Mile - Pursuance, Practice, and Policy 2023', Prashikshaa kickstarted with an address from our Chief Guest - Ramsila Raut - LAMP's triumphant success story from the Nuapada district in Odisha. Joined by her father - Kaleswar Raut, a seasonal migrant, Ramsila shared the transformative journey through AIF's long-term support.
 
Speaking of her journey from a migrant school dropout to becoming a Siksha Mitra in the AIF's Learning Continuum Program, Ramsila said, "I'm standing here today because of the LAMP program. My parents are migrant laborers, and I, too, as a child, migrated with them. My education was in shambles until AIF brought me and my 3 siblings to the seasonal hostel in grade 6. The LAMP team and their guidance have been with me ever since. As a Shiksha Mitra, my vision is to carry on their legacy and to ensure that girls like me get to fulfill their dreams."
 
Following the felicitation of the special guests, the inaugural panel 'Exploring The Children, Climate, And Migration Nexus – Its Impact And Challenges' delved into issues such as climate-induced displacement, cultural adaptation, family separation and reunification, overcoming adversity (language barriers, limited resources, social isolation), limited access to quality education, and maintaining educational continuity during transitions. Addressing the august gathering, Benoy Peter, Co-founder & Executive Director, Center for Migration & Inclusive Development said, "Education is the single most important long-term investment that can accelerate the intergenerational social mobility of children of migrant workers. It can also get people out of the vicious circle of poverty & migration."
 
The second panel 'Children on the Move – The Role of Pedagogy, Technology, and Policy in Protecting the Rights of Migrant Children' discussed the issue from the lens of co-creating strategies and initiatives encompassing inclusive learning environments, remediation programs, and bridging courses. The panel highlighted the importance of aiding teachers, encouraging partnerships among stakeholders, and establishing robust statutory frameworks as crucial measures.
 
Driving discourse with ecosystem players, Prashikshaa explored innovative pedagogical strategies for foundational learning in temporary or informal settings, to ensure continuity of learning. Promoting collaborations tailored to the specific needs of children, the initiative highlighted the importance of language proficiency, skills development, mentorship, digital access, and policy as foundational pillars for meeting the educational needs of children facing migration or displacement challenges.
 
"We cannot stop work-induced distress migration. That's a larger challenge. But we can ensure education access for migrant children. Hence LAMP as a comprehensive remedial program operates in backward, remote, and inaccessible regions providing children with the education, resources, care, and support they need to break the cycle of poverty. In this era of uncertainty induced by pandemics, and climate change, LAMP's life-cycle approach is a critical driver for advancing education for them," said Mathew Joseph, Country Director, AIF.
Business Wire India

Harpic Bathroom Cleaner, India's leading bathroom cleaning brand released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The heartwarming campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning. 
 
Diwali cleaning is a ritual India takes very seriously and the entire family comes together to take part in the activity under the supervision of the homemaker who is the protagonist and adds to perfection everywhere (Mom's perfect touch). However, when it comes to cleaning a bathroom, which is the most tedious job of all, homemakers are usually left alone to complete the job. The joy of the celebrations can be manifold if the family pitches in to help her in this job as well.
 
Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt said, "Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother's touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them."
 
The campaign video beautifully captures the significance of a mother's touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning. It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother's magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.
 
Harpic is synonymous with clean and hygienic bathrooms and is an essential tool that every homemaker relies on. Harpic Bathroom Cleaner gives 10X better cleaning^ with less effort when compared to ordinary detergents and kills 99.9% germs*, leaving behind shiny, and clean bathrooms with a pleasant fragrance, reinstating its proposition of #HarpicDegaSaath. The brand campaign video is available on Harpic's official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar.
 
*Kills 99.9% germs post 5 minutes of contact time with diluted or neat product
^Vs ordinary detergent powders under standard test conditions
 
Link: Celebrate #MomWaliDiwali with Harpic Bathroom Cleaner
Creative Agency: Energy Studio
Production house: Purple Pink
Director: Siddharth Shah
Business Wire India

RateHawk, a leader in hotel inventory distribution and an online system for booking hotels, air tickets, and transfers, establishes a strategic partnership with ZentrumHub, an emerging hotel booking engine and supplier connectivity solutions provider, to organize better and control its 2.2 million+ extensive accommodation inventories.
 
RateHawk has long been recognized for its comprehensive range of hotel offerings. Its recent focus is expanding and localizing products while partnering with various vendors for inventory distribution. With this seamless integration, ZentrumHub's customers can tap into a vast selection of accommodations worldwide through its product – Zentrum Connect.
 
"We are proud to have Ratehawk as a trusted partner," said Bhushan Tamhankar, Co-founder and Head of Global Partnerships – ZentrumHub. "With RateHawk's extensive offerings, our customers can now offer travelers an even broader selection of accommodations, all seamlessly integrated through Zentrum Connect. This collaboration is a testament to our dedication to enhancing the capabilities of Zentrum Connect and making it a preferred choice for businesses seeking high-quality hotel inventory."
 
RateHawk's Launchers Team Head, Erik Akhmetgaliev, said, "Our business thrives on innovation, and we collaborate with firms that provide top-notch solutions in the travel industry. By joining forces with ZentrumHub, we have expanded our reach and made our offerings more accessible to travelers worldwide. Together, we are poised to deliver a streamlined and efficient experience to businesses and travelers alike."
 
Zentrum Connect APIs have recently gained recognition for their exceptional speed and adaptability for diverse business models, ensuring businesses can streamline their processes and provide superior customer experiences. 
Business Wire India

  • Prof. Dr. Frank Stangenberg-Haverkamp, Senator Dr. Rasha Kelej and African First Ladies of Botswana, Burundi, Cabo Verde, Central African Republic, The Gambia, Ghana, Liberia, Malawi, Democratic Republic of São Tomé and Príncipe, Zimbabwe, Democratic Republic of Congo, to inaugurate 10th Edition of Merck Foundation Africa Asia Luminary 2023.
  • More than 10,000 participants including healthcare providers, policymakers, researchers, academia and media representatives from 70 English, French, Spanish and Portuguese speaking countries attended the Luminary through hybrid model to benefit from five parallel scientific and social sessions to advance healthcare capacity and awareness in 42 critical and underserved medical specialties.
  • Celebrating 6th Anniversary of Merck Foundation and marking 11-year journey of their development programs, during 2023 Luminary. 
  • Merck Foundation reported the impact of providing 1700 scholarships to doctors from 50 countries in 42 critical and underserved specialties such as; Oncology, Diabetes, Cardiovascular Preventive, Endocrinology, Fertility, Embryology, Reproductive Care, Respiratory Care, Acute and Intensive Care, Neonatal Care, Pediatric Emergency, Advanced Surgery, Microbiology & Infectious Diseases, Internal Medicine, Ophthalmology, Psychiatry, Palliative Care and Pain Management and more.
  • Merck Foundation marked Cancer Awareness Month during their annual conference.
​
Merck Foundation, the philanthropic arm of Merck KGaA Germany, conducted their annual conference, the 10th Edition of "Merck Foundation Africa Asia Luminary", in partnership with Tata Memorial Centre and Department of Atomic Energy, Ministry of External Affairs, Ministry of Home Affairs, Ministry of Health of India, State Protocol Office of Government of Maharashtra and Krishna World University, Karad, on the 18th of October 2023 in Mumbai, India. The conference was inaugurated by Prof. Dr. Frank Stangenberg-Haverkamp, Chairman of Merck Foundation Board of Trustees, and Senator, Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Merck Foundation Africa Asia Luminary, along with African First Ladies of 11 countries;
 
  • H.E. Mrs. NEO JANE MASISI, The First Lady of the Republic of Botswana
  • H.E. Madam ANGELINE NDAYISHIMIYE, The First Lady of the Republic of Burundi
  • H.E. Dr. DÉBORA KATISA CARVALHO, The First Lady of the Republic of Cabo Verde
  • H.E. Madam BRIGITTE TOUADERA, The First Lady of Central African Republic
  • H.E. Mrs. FATOUMATTA BAH-BARROW, The First Lady of the Republic of The Gambia
  • H.E. Mrs. REBECCA AKUFO-ADDO, The First Lady of the Republic of Ghana
  • H.E. Mrs. CLAR MARIE WEAH, The First Lady of the Republic of Liberia
  • H.E. Mrs. MONICA CHAKWERA, The First Lady of the Republic of Malawi
  • H.E. Mrs. MARIA DE FATIMA VILA NOVA, The First Lady of the Democratic Republic of São Tomé and Príncipe
  • H.E. Amai Dr. AUXILLIA MNANGAGWA, The First Lady of the Republic of Zimbabwe
  • H.E. Madam DENISE NYAKERU TSHISEKEDI, The First Lady of the Democratic Republic of The Congo
 
Senator Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Merck Foundation Africa Asia Luminary emphasized, "I am very proud to welcome our Guests of Honors and Keynote Speakers, the First Ladies of Africa and Ambassadors of "More Than a Mother" Campaign, for our annual conference that we have conducted first time in India. Together, we shared experiences and discussed the impact of our programs to transform patient care and raise awareness on a wide range of sensitive and critical social and health. Today we are also marking together Cancer Awareness Month, it is great to remember that Merck Foundation provided 138 scholarships of Oncology Training in many sub-specialties to doctors from 37 African countries, many of them have become the first oncologists in their countries. We are making history together in Africa, with our Ambassadors, First Ladies of Africa and our partners, Tata Hospital and Krishna University."
 
Prof. Dr. Frank Stangenberg-Haverkamp Chairman of both of Executive Board of E.Merck KG and Merck Foundation Board of Trustees expressed "At Merck Foundation, our goal is improving overall health and well-being by building healthcare capacity and by providing access to quality & equitable healthcare solutions in the Africa, Asia and beyond. I would like to thank our partners, African First Ladies and Health Experts, Policy Makers, Government Officials, Academia and Media from more than 70 countries to join hands with us in order to realize the vision of Merck Foundation that "Everyone can lead a Healthy and Happy life"."

"I am proud to share that Merck Foundation has provided more than 1700 scholarships to young doctors from 50 countries in 42 critical and underserved specialties such as Oncology and Cancer care, Diabetes, Endocrinology, Cardiovascular, Fertility Care, Embryology, Sexual & Reproductive Medicine, Internal Medicine, Respiratory Medicine, Acute Medicine, Critical Care, Pediatric Emergency, Gastroenterology, Rheumatology, Clinical Psychiatry, Urology, Ophthalmology, General Surgery, Trauma & Orthopedic, Dermatology, Neonatal Care, Pain Management, Clinical Microbiology & Infectious Diseases, Advanced Surgical Practice, Neuroimaging for Research and more. Many of them are becoming the first specialists in their countries. Many of these scholarships were conducted in India where a state of art clinical training was provided at the prestigious training institutions of our partners such as Tata Memorial Center, Manipal University, Maharashtra University, Krishna University, Indra IVF Training and more. Therefore, we are very happy to be this year in India to celebrate our 10 years partnership with our respectable Indian partners," added Senator Kelej.  

During the 10th Edition of Merck Foundation Africa Asia Luminary, the First Ladies of 11 African Countries, also the Ambassadors of Merck Foundation "More Than a Mother", celebrated the 6th Anniversary of Merck Foundation and marked the 11-year journey of Merck Foundation development programs that started in 2012.

During the day 1 of the conference, the Plenary Session of Merck Foundation Africa Asia Luminary 2023 was held, during which a high-level panel meeting of Merck Foundation First Ladies Initiative Summit was conducted.

Day 2 of the conference will have important five parallel Medical and Scientific Sessions on Oncology, Diabetes & Hypertension, Fertility and Reproductive Care, and medical capacity building of other specialties such as; respiratory, acute care, emergency pediatric and neonatal care and more. Additionally, a community awareness session, the Merck Foundation Health Media Training session will also be conducted for the African journalists, to emphasize on the important role that they play to influence the community to create a cultural shift with the aim to Break Infertility Stigma, Support Girl Education, Stop GBV, End Child Marriage, End FGM, and Women Empowerment at all levels.

Countries participating in the 10th Edition of Merck Foundation Africa Asia Luminary include:
Angola, Bangladesh, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Canada, Central Africa Republic, Cambodia, Chad, C̫te d'Ivoire, Republic of the Congo, Democratic Republic of the Congo, Egypt, Ethiopia, France, Gabon, Germany, Ghana, Guinea РBissau, Guinea РConakry, India, Indonesia, Kenya, Lesotho, Liberia, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mexico, Mozambique, Myanmar, Namibia, Nepal, Niger, Nigeria, Peru, Philippines, Russia, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, The Gambia, Togo, Tunisia, U.A.E, UK, Uganda, US, Vietnam, Zambia, Zimbabwe and more.
 
The 10th Edition of Merck Foundation Africa Asia Luminary 2023 was streamed live on the social media handles of Merck Foundation and Senator, Dr. Rasha Kelej.

Link to the Facebook live steam of Inaugural Session of Merck Foundation Africa Asia Luminary & African First Ladies High Level Panel: https://fb.watch/nL6hrmZEmv/
 
Summarizing Merck Foundation's initiatives and impact:

Merck Foundation is transforming the Patient care landscape and making history together with its partners in Africa, Asia, and beyond, through:
 
  • 1700+ Scholarships provided by Merck Foundation for doctors from 50 Countries in 42 critical and underserved medical specialties.  
​
Merck Foundation is also creating a culture shift and breaking the silence about a wide range of social and health issues in Africa and underserved communities through:
 
  • 3000+ Media Persons from more than 30 countries trained to better raise awareness about different social and health issues
  • 8 Different Awards launched annually for best media coverage, fashion designers, films, and songs
  • Around 30 songs to address health and social issues, by local singers across Africa
  • 8 Children's Storybooks in three languages - English, French, and Portuguese
  • 7 Awareness Animation films in four languages - English, French, Portuguese and Spanish to raise awareness about prevention and early detection of Diabetes & Hypertension and supporting girl education.
  • Pan African TV Program "Our Africa by Merck Foundation" addressing Social and Health Issues in Africa through "Fashion and ART with Purpose" Community
  • 1000+ Girls from 15 African countries supported through scholarships or school items, annually.
  • 12 Social Media Channels with more than 5 Million Followers.

Click on the link below to Download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection

Join the conversation on our social media platforms below and let your voice be heard

Facebook: Merck Foundation
Twitter: @MerckFoundation
YouTube: MerckFoundation
Instagram: Merck Foundation
Flickr: Merck Foundation
www.merck-foundation.com
Business Wire India

Godrej & Boyce, a pioneer in driving sustainable practices in business, announced the launch of the Conscious Collective, a new platform that aspires to drive sustainability beyond the boardroom and into homes and communities of designers, architects and other professionals that hope to build a conscious future.

The Conscious Collective is a long-term initiative led by Godrej & Boyce that aims to herald a new era of design-led innovation with a strong focus on sustainable built spaces, use of conscious materials and protecting the environment.

The Conscious Collective platform will kickstart in December with an annual 3-day event that will celebrate successes and individuals who are at the vanguard of reimagining a more sustainable future and often act as ambassadors to explore possibilities of a world that is healthier, greener and more sustainable for future generations.

It will feature an annual showcase of celebrated minds and their work to fostering ideas by young professionals in the space through a fellowship programme and annual report on responsible choices that one can adopt, Conscious Collective is committed to shape a better future.
 
"With a rapidly growing economy, India can set an example for the world by fast-tracking innovative design-driven solutions to champion sustainable living. It is crucial that now, all of us work together as a collective force towards meaningful and scalable actions to address the impending climate crisis," said Mr. Jamshyd Godrej, Chairman and Managing Director, Godrej & Boyce.
 
Godrej & Boyce has been spearheading the integration of Sustainable Development Goals (SDGs) into business operations by consistently demonstrating that development and conservation do not necessarily have to be mutually exclusive. The balance can be optimised by consciously increasing the footprint of products that are better for the planet, processes that are circular and aim to reduce waste at every step, creation of an ecosystem of partners and suppliers that can operate with these priorities and decades of protecting livelihoods and of blue carbon systems like the mangroves.

Nyrika Holkar, Executive Director, Godrej & Boyce said, "Pioneering progress has been our purpose for over a century and currently our progress will be defined by how we are able to combat climate change by integrating sustainability in the core business and not as an afterthought. It is the 98% and not the 2% that can really push the needle to being net zero. We hope to bring together professionals and experts to foster ongoing dialogues that bring new possibilities to shape a more conscious future for our children."

The Conscious Collective is a meticulously curated experience, featuring immersive installations of conceptual spaces, thought-provoking exhibitions on materials, special keynotes, and discussions with experts, as well as interactive workshops held over 3 days. The event promises to accelerate the journey towards conscious living. From professionals, the common man to children, there will be inspiration for all on this platform.

At the heart of Conscious Collective are strategic partnerships with key professionals and leaders in the fields of architecture, interior design, research, art, and design, as well as industry influencers who are instrumental in driving the event's core mission of promoting sustainable living practices. Among the acclaimed minds involved are Rahul Mehrotra, Anupama Kundoo, Brinda Somaya, Krittika Aggarwal, Mangesh Lungare, Madhav Pai, Karthik Ganesan, Liza Goldberg, Manoj Kumar and many more. The event also features conscious brands such as Phool, Carbon Craft, Anuvad and more. Visit the site (https://consciouscollective.in/) for the program and collaborator details.

Register Now

Follow the social media pages:
Instagram: https://www.instagram.com/godrejdesignlab/?hl=en
Facebook: https://www.facebook.com/GodrejDesignLab/

Don't miss the chance to be part of a transformative journey towards a sustainable future. Join us at the "Conscious Collective" and be a part of the change-makers, innovators, and dreamers shaping a brighter tomorrow for our planet.
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