Business Wire India - Multimedia: Digest for March 06, 2024

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents Nature Inspires Stonelam's New Brand Identity India's Leading Design House, Good Earth Expands Its Online Portfolio; Partners Exclusively with Tata CLiQ Luxury Visual Aids Center Introduces Delhi's First-Ever AI-Enabled Robotic Laser Vision Correction in New Delhi

Nature Inspires Stonelam's New Brand Identity Friday 27 October 2023 04:30 AM UTC+00 Business Wire India Stonelam, a leading distributor of 100% natural surface materials, is thrilled to unveil its new branding identity driven by a strong purpose of 'NATURE IS ABOVE ALL'. The refreshed identity is an ode to the future of design, embracing the beauty and essence of nature. It underscores Stonelam's unwavering pledge to sustainability and its unyielding focus on crafting products for today's environmentally aware consumers.   The current trend towards achieving harmony and sustainability in various industries and products is a clear indication of the growing desire among customers to establish a deeper connection with nature. This has led to a significant shift in the way companies approach their business models and operations, with more emphasis being placed on eco-friendliness and responsible use of resources. As a result, consumers are increasingly seeking out products and services that align with their values and beliefs, and that have a minimal impact on the environment.   Stonelam's brand purpose 'Nature is Above All' is a promise to its consumers and all the stakeholders that the brand is committed to providing the 'finest natural facades' which are not just exemplary in aesthetics but also planet positive at heart.   "We, at Stonelam, are proud to stand as a preferred choice for consumers who make choices that are in harmony with nature," expressed CEO Sandeep Bagade. "I am proud of our exceptional achievements, driven by our unwavering commitment to customer service, innovative problem-solving, and a standout product value proposition. With its 100% natural composition and advanced technology, Stonelam offers a material that respects and complements nature. Moreover, the company's extensive service network spans over 200 cities, with experience centres in 34 locations nationwide. It boasts a robust supply chain with warehouses in Delhi, Mumbai, and Bangalore, ensuring ready stocks of over 1,00,000 sq. mtr. Stonelam's strength lies in our dedicated technical team, spanning four zones, and a network of 100+ skilled fabricators. Collaborating with 1000+ architects, we've excelled in Hospitality, Healthcare, Commercial, and Residential projects. Let's keep innovating, inspiring, and creating a lasting legacy."   "We did extensive research in partnership with the globally renowned agency, L&K Saatchi & Saatchi to bring our new brand philosophy to life. We visited architects and our target customers to understand their psychology and perspective towards building a home. 'Being close to nature' and 'designing in harmony with nature' has been the strongest sentiment that all our stakeholders resonated with. We are happy to share our new brand identity depicting a strong visual vocabulary to bring this emotion to life. The color palette draws inspiration from the organic spectrum, echoing the delicate shades and vivid pigments present in our surroundings. The brand's tone of voice is assertive, refined, truthful, and indulgent, perfectly embodying its core values. Our products are a testament to the harmonious coexistence of nature and advanced technology, providing customers with a sustainable and beautiful choice," said Sushant Pathak, Group CMO (Stonex and Stonelam).    Amid a time when consumers are growingly mindful of their carbon footprint and ecological influence, Stonelam emerges as an emblem of mindful consumption. Opting for Stonelam signifies customers' active role in fostering a more exquisite and eco-friendly world, embracing a sustainable and organic decision that leaves a positive imprint on the planet.   For more information about Stonelam and its range of 100% natural surface materials, please visit https://stonelam.com/.  As of October 2023, Stonelam has a Pan India presence with partners across 200+ locations and warehouses in Mumbai, Delhi & Bangalore to cater to the partner requirements. It also has experience centres at 30+ locations where the customers can touch and feel the products.

India's Leading Design House, Good Earth Expands Its Online Portfolio; Partners Exclusively with Tata CLiQ Luxury Friday 27 October 2023 06:55 AM UTC+00 Business Wire India Tata CLiQ Luxury, India's premier luxury lifestyle platform, offers a wide range of brands across categories that cater to luxury shoppers' diverse lifestyles and interests. As the curator of mindful luxury, the platform enhances the consumer experience by bringing the finest global and Indian luxury brands across categories onto one platform. In its continuous effort to grow the home category, which is a strategic bet and one of the fastest-growing categories on the platform, Tata CLiQ Luxury has brought on board Good Earth, India's leading design house, to launch an online store that will offer an exquisite assortment of home products that have been meticulously crafted. With this, the platform has bolstered its existing luxury home portfolio and aims to drive further growth in this category. A homegrown luxury brand in the décor, dining, and fashion space, Anita Lal, founded the brand in 1996 with the aim of establishing a platform that spotlights village potters and brings their art and craft to the forefront with urban consumers. With a brand philosophy of sustainable luxury, Good Earth products are known for their artistic designs, where each design has a story that takes one on a journey. As a pioneer of handcrafted homeware, the brand's efforts are focused on reviving the lost Indian traditions, which are beneficial to the environment and society. Tata CLiQ Luxury is one of the frontrunners in multi-category luxury e-commerce in India, and with the launch of this online store on the platform, Good Earth dinnerware products will be available to a wider base of luxury consumers. The platform will offer easy access to an extensive selection of Good Earth dining ware, including dinnerware, cutlery, serve ware, table linen and more, to help customers create a space that reflects their personality, passions, and appreciation for the finer things in life. The store invites consumers to discover the story behind each product as they browse at their own pace. It encourages them to build 'Timeless Homes' that offer a luxurious and immersive living experience where every corner reveals a sense of craftsmanship and thoughtful design. Commenting on the launch, Mr. Gopal Asthana, CEO, Tata CLiQ, said, "For Tata CLiQ Luxury, the home category is a strategic priority, and we are directing our efforts to continuously expand this category further by offering renowned brands and assortments that mirror the values of the platform. Our partnership with Good Earth is a testament to this and to our shared values of craftsmanship, heritage, and sustainability. Good Earth comes with a legacy that offers luxury that is Indian in ethos and rooted in local heritage and karigari. It is also a celebration of making responsible choices. We are honored to launch the brand on our platform and look forward to offering a curated range of luxury handcrafted dinnerware products and an unparalleled luxury shopping experience." Anupama Gupta, CEO, Good Earth, added "Good Earth celebrates the richness and diversity of Indian culture through its exquisite products and designs, with a deep-rooted commitment to sustainability that reflect the essence of India's traditions and heritage. Together with Tata CLiQ Luxury, we are dedicated to bringing the beauty of our unique creations to a wider base of the discerning audience who appreciate the artistry and elegance that our brand epitomizes. We are incredibly proud to embark on this journey, expanding our reach and sharing our passion for craftsmanship with a broader audience." Elevate your living space with Good Earth's dining ware. Explore the store here - https://luxury.tatacliq.com/goodearth

Visual Aids Center Introduces Delhi's First-Ever AI-Enabled Robotic Laser Vision Correction in New Delhi Friday 27 October 2023 12:15 PM UTC+00 Business Wire India In a groundbreaking advancement in the field of ophthalmology, "Visual Aids Center" is proud to announce the introduction of the first-ever AI Enabled Robotic Laser Vision Correction Surgery in New Delhi, utilizing the cutting-edge German technology, 'SMILE PRO'. The laser vision correction procedure is set to transform the way people achieve clearer and sharper vision, enhancing their quality of life. Laser vision correction has long been a trusted method for individuals seeking to free themselves from the constraints of spectacles and contact lenses. The introduction of robotic precision with pre-fed algorithm support of 9 million eyes, takes this procedure to an entirely new level, ensuring utmost accuracy and minimal discomfort for patients. Key Features of Robotic Laser Vision Correction Surgery with SMILE PRO:   Unparalleled Precision: SMILE PRO employs robotic technology to achieve unmatched precision during every step of the surgery, leading to exceptional visual outcomes. Minimal Discomfort: Patients can expect no discomfort and the fastest recovery time compared to traditional laser vision correction methods. Personalized Treatment: Each surgery is tailored to the individual's unique eye characteristics, optimizing the results and minimizing potential risks. In fact, SMILE PRO procedures are tailored to each individual's unique vision needs, ensuring the best possible outcome for their specific case. It is built on a track record of more than a decade, delivering outstanding clinical results with over 9 Million Procedures worldwide. Fast and Efficient: The robotic process streamlines the surgery, allowing for fast procedures and shorter patient wait times. Most patients can typically resume their normal activities the very same day, experiencing minimal discomfort during the recovery process. This is a flapless procedure that eliminates the risk of flaps which is sometimes associated with many other laser vision correction procedures.   Talking about the latest development Dr. Arjun Buckshey said, "Safety and Long-term results have always been a concern when we talk about Laser Vision Correction. We have to pick and choose suitable candidates for Laser Vision Correction. SMILE PRO by Carl-Zeiss is truly a revolutionary procedure. We have never experienced such visual results in such a short span of time. Artificial Intelligence paralleled with Robotic Laser Precision, gives us a wider range of patients to treat I believe that we will stop making corneal flaps altogether in the next 2-3 years which we have been conventionally doing through the past 25 years." SMILE PRO Carl-Zeiss, the advanced robotic-assisted and AI-powered femto laser for vision correction, has earned the trust of 3000+ doctors worldwide. This remarkable technology has been embraced by ophthalmologists globally, attesting to its effectiveness and reliability. With a strong track record of success and patient satisfaction, SMILE PRO is a massive upgrade from the previously existing SMILE and has become the preferred choice of eye care professionals for delivering fast, virtually painless, and precise vision correction procedures. Its widespread adoption underscores its reputation as a transformative solution in the field of ophthalmology, providing patients with a safer and more effective alternative to traditional vision correction methods.

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