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Table of Contents Dr. Vaidya's - New Age Ayurved - Launches 'Make The Switch' Campaign Promoting Healthier Celebrations this Festive Season In Its First-Ever Festive Campaign #MorteinKiRakshaJyoti, Mortein Welcomes Goddess Lakshmi with Open Doors and Windows, with Protection from Mosquitoes

Dr. Vaidya's - New Age Ayurved - Launches 'Make The Switch' Campaign Promoting Healthier Celebrations this Festive Season Friday 10 November 2023 04:30 AM UTC+00 Business Wire India In an ambitious move to redefine health standards during India's most beloved festival, Dr. Vaidya's has announced its latest initiative, "Make The Switch" campaign, ahead of this year's Diwali celebrations. This innovative campaign is challenging conventional festive indulgences by promoting a lineup of 100% natural and healthy alternatives with no known side effects. As the nation prepares for a season traditionally marked by rich foods and sugary drinks, Dr. Vaidya's is set to change the narrative. The campaign encourages a switch from aerated drinks to healthier alternatives like their Apple Cider Vinegar Fizz and Juice. Addressing the stress of daily life, Dr. Vaidya's is also positioning its Shuddha Ashwagandha as a natural stress reliever, presenting it as a healthier substitute for 'so called' stress relievers like cigarettes and alcohol. The campaign thoughtfully addresses the fondness children have for sweet treats. Encouraging a shift from candies, toffees, peppermints and chocolates, their Chyawan Gummies promises to be an innovative and yummy product that helps boost immunity and promotes a healthy appetite in a fun, kid-friendly format. Just two of these equals one spoon of Chyawanprash but in a tasty format. In a time where coffee has been a mainstay for mental alertness, Dr. Vaidya's has introduced Shuddha Brahmi, a potent single herb crafted to provide focus and reduce mental fatigue without the side effects associated with excessive caffeine intake. With the "Make The Switch" campaign, Dr. Vaidya's is giving special offers to customers aimed at making this health-centric switch more enticing for consumers. This strategic move aims to capture the festive market while instilling a preference for healthy and natural choices. Consumers across India are encouraged to login to Dr. Vaidya's website and join the sale. "Greetings of the festive season to all Indians. With our objective of Har Ghar Ayurved we have launched the "Make the Switch" Campaign to encourage our fellow countrymen to embrace the wealth of wellness by incorporating healthy alternatives into their celebrations. From replacing cola's and tetra pack juices with healthy Apple Cider Vinegar Juice & Fizz for weight management or ditching harmful alternatives and opting for Shuddha Ashwagandha to reduce stress, our range of products offer healthy alternatives for your overall wellness. Our customers can expect special offers when they buy our range of highly-rated bestsellers and benefit from our diverse range of products." Vivek Jain, CEO, Health & Wellness- RPSG Groups You can view the Campaign here: https://youtube.com/shorts/5a6gNoNOpSY?feature=share 'Make The Switch' campaign by Dr. Vaidya's this festive season is not meant to merely be a seasonal highlight; it is seen as the beginning of a long-term movement toward holistic health and wellness.

In Its First-Ever Festive Campaign #MorteinKiRakshaJyoti, Mortein Welcomes Goddess Lakshmi with Open Doors and Windows, with Protection from Mosquitoes Friday 10 November 2023 01:08 PM UTC+00 Business Wire India Mortein, one of the world's leading pest control brands, released its first-ever festive campaign #MorteinKiRakshaJyoti, encouraging Indian families to partake in the delightful celebration and traditions of Diwali, with Mortein's protection. During Diwali, a treasured tradition involves keeping doors and windows open to warmly welcome the presence of Goddess Lakshmi. The campaign serves as a reminder to use Mortein Liquid Vaporizers during the festive season, symbolizing it as the "Raksha Jyoti," safeguarding against disease-carrying mosquitoes.   There are several rituals and traditions followed in every Indian household during Diwali. From lighting diyas and candles around the house to wearing the finest traditional clothes to Lakshmi pooja followed ­by family feasting together and exchanging gifts, every custom is celebrated with the utmost consideration and respect. This touching campaign highlights how Mortein provides protection for family members, enabling them to embrace and celebrate every auspicious ritual of the festival without the worry of mosquitoes.   Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt said, "Mortein, a trusted shield in countless Indian homes, stands unwavering in its commitment to protect against mosquitoes. Introducing the groundbreaking festive initiative, #MorteinKiRakshaJyoti, the brand, ignites the spirit of Diwali, urging people to celebrate every tradition with fervor. Emphasizing the sacred act of opening doors and windows to welcome Goddess Lakshmi, the campaign resonates with a powerful call to activate Mortein Liquid Vaporizers during the festive season and on Diwali—an unyielding shield providing protection for all."   Conceptualized by Havas Worldwide India, the campaign film beautifully showcases a conversation between a mother and her son on Diwali where the son questions his mother on opening the doors and windows on Diwali. While she explains to him the ritual, he immediately gets his bow and arrow as a symbol to fight the mosquitoes that will enter his home through the open windows and doors. The mother then goes on to tell him that #MorteinKiRakshaJyoti will provide protection from the mosquitoes encapsulating the thought of the campaign in a few words - 'Samriddhi aaye Ghar, bina kisi dar'.   Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India said, "Mortein's enduring mission has been safeguarding Indian households against the perils of dengue and malaria. While Diwali symbolizes welcoming Goddess Lakshmi into your home, by opening your doors and windows, it inadvertently invites the menace of deadly mosquitoes to your family and yourself. Hence, we introduced the "Raksha Jyoti" initiative, leveraging the power of compelling storytelling to gently prompt people across India to switch on their Mortein LVs on the day of Diwali. This way, they can preserve their cherished traditions without compromising on their safety from mosquitoes."   Link: Bring home Mortein Raksha Jyoti – Liquid Vaporiser | 45 sec | Hindi - YouTube   Creative Agency Credits Anupama Ramaswamy, Chief Creative Officer Tarun Jha, Chief Executive Officer Anirban Mozumdar, Chief Strategy Officer   Jaibeer Ahmad, Managing Partner – North Avinash Chandra, Vice President Annie Joshi, Associate Account Director   Rohit Raj, Senior Creative Director Kokila Srivastava, Copy Supervisor   Mohini Varma, Executive Vice President and Planning Head - North Anuraag Srivastava, Vice President – Strategy   Aatur Sharma, Agency Lead - Films and Production   Production house: The Film Folks Director: Pooja Khemani

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