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Business Wire India - Multimedia: Digest for November 08, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

According to a recent Capterra survey, Indian businesses have reported a sharp rise in the frequency of software upgrades and modifications in 2023. Over three-quarters (76%) of the respondents stated that they have had to replace, modify, or right-size software more frequently since the beginning of 2023. This trend has led to an increase in software budgets for 2024, with most respondents allocating over Rs. 20.6 million for software expenses.
 
Security is a high priority for software buyers
 
The survey also revealed that security is a top priority for software buyers. Concerns about security and cyberattacks were cited by 56% of the respondents as one of the primary triggers for software purchases in the past year. Additionally, the need for productivity improvements (60%) and targeting new customer segments (55%) were among the other reasons reported by decision-makers. Cybersecurity software emerged as the most frequent recent purchase, followed by business intelligence software and IT management solutions.
 
Usability and localised content can swing a decision

Software buyers recognise the importance of user-friendly interfaces and localised support. The survey found that 57% of the respondents consider it extremely important for software vendors to provide product information in their primary language and currency, while 53% value localised interfaces. Support services in the primary language were also deemed necessary by 46% of the respondents. Furthermore, customer reviews played a significant role in the decision-making process, with 52% stating that reading reviews were critical before making a purchase.
 
Contrary to popular trends, the survey revealed that more niche software products like property management and retail management had lower demand than cybersecurity and business intelligence solutions. These findings highlight the changing priorities and needs of software buyers in 2023.
 
Commenting on the survey, Sukanya Awasthi, analyst of the study, said: "In the dynamic landscape of 2024, businesses in India stand prepared to embark on significant software investments, armed with well-structured teams and streamlined decision-making processes. Their discerning eye is keenly focused on identifying essential product features and evaluating vendor attributes to maximise the returns on their investments. Recognising the critical importance of support, collaboration, and seamless software integration, businesses are poised for success.

In their quest for informed decisions, Indian enterprises turn to the collective wisdom of fellow customers. Reviews and case studies serve as invaluable resources, shedding light on the practical realities of implementing and utilising solutions within organisations akin to their own."
 
For more information and in-depth survey findings, please visit:
https://www.capterra.in/blog/4330/software-buyer-behaviour-trends-2024
Business Wire India

Beiersdorf is strengthening its CARE BEYOND SKIN Sustainability Agenda with the launch of "Women in Circularity". This holistic initiative is geared towards providing substantial funding to plastic waste recycling organizations that have a strong social business approach. The initiative has two important objectives: the first is an expansion of the recycling infrastructure of plastic waste management organizations in emerging economies and the second is to ensure that the waste collectors, a majority of whom are women, receive adequate training and development opportunities. "Women in Circularity" is poised to make a significant environmental impact while fostering a more inclusive society.

The launch of the initiative involved the selection of organizations with a social impact in regions that have been most affected by the negative consequences of the COVID-19 pandemic. After a comprehensive validation process and on-site visits, four organizations were selected - Green Worms in India, Delterra in Argentina, Recycle Up! Ghana in Ghana, and TakaTaka Solutions in Kenya. The "Women in Circularity" initiative entails a donation of 4 million Euros and is part of Beiersdorf's COVID-19 Aid Program - the largest global aid program in Beiersdorf's history, launched in 2020. In close cooperation with public authorities as well as local and international organizations, Beiersdorf aims to help mitigate the negative impacts and aftermath of the pandemic whilst offering income and development opportunities to more than 1,600 women within the waste management sector.

With only 3% of household plastic waste being collected and recycled in Kerala (World Bank Report, 2021), the "Women in Circularity" initiative aims to tackle a dual challenge - plastic pollution and poverty. By creating employment opportunities for the local workforce, the initiative seeks to effectively address this pressing issue. Green Worms, a local waste management association in Kerala, will establish a Material Recovery Facility in Malappuram District by December 2023 and implement a Plastic-waste Recycling Plant in the Kannur District by February 2024, both situated in rural Kerala. This ambitious project is set to provide jobs in waste management to over 500 women from 20 villages. Simultaneously, it will lead to the recovery of 6,000 metric tons of plastic, out of which 2,760 metric tons will be recycled annually. Beyond the significant environmental impact, "Women in Circularity" will elevate the social status of women in the region by offering workshops, scholarships, menstrual hygiene education, regular health check-ups, health insurance and vaccination drives - ensuring a safe work environment. The initiative also establishes a Waste Workers Welfare Fund to enhance economic security for the local community.

Jean-François Pascal, Vice President of Corporate Sustainability at Beiersdorf, states, "The global plastic problem has continued to intensify over the years due to the production and disposal of millions of tons of plastic annually, which is very often single-use plastic. This was exacerbated by the COVID-19 pandemic. With our 'Women in Circularity' initiative we aim to help mitigate the devasting aftermath of the pandemic on both the environment and on society by creating a lasting impact".

"Also, the initiative will help increase these organizations' plastic waste collection and recycling capacity by 15,000 tons of plastic per year by expanding their plastic waste management infrastructure including new recycling plants. The funds will create new jobs and improve working and living conditions of female waste collectors through the provision of training, occupational health and safety, health insurance and expanded immunization services," comments Beiersdorf's Luisa Robles Vega, Sustainability Manager Environmental Strategy & Human Rights.

Explaining the vision, Jabir Karat, CEO - Green Worms, says, "During the pandemic, many waste workers, most of whom are women, had no source of income. They are generally the sole earners in the family. To survive the pandemic, they took loans and now they are back to work and, in addition to feeding their families, are now also repaying their loans. These women are resilient and all they need is access to stable and safe work opportunities. If we can work together on a shared mission with women waste collectors, we can create stories of hope in tackling both plastic pollution and poverty."​

Launched in four countries, this initiative redefines the approach to environmental challenges and women's empowerment within the waste management sector. With an emphasis on inclusivity and circular resources, the initiative contributes to a sustainable future where businesses become catalysts for positive change.
Business Wire India

Optimum Nutrition, the World's #1 Sports Nutrition brand today, in a press conference in New Delhi announced Neeraj Chopra, the reigning Olympic, World, Asian Champion and India's Javelin star, as its brand ambassador.
 
Optimum Nutrition is part of Glanbia Performance Nutrition (GPN), a company which is home to consumer brands and ingredients that help people around the world feel strong, and nourished to perform well at any age. Optimum Nutrition has been supporting athletes in achieving their fitness goals for over three decades and the collaboration with Neeraj as his 'Strength and Recovery Partner', is similarly aimed at supporting his quest for a Gold medal in his Championship journey next year. Neeraj has been actively spreading the importance of nutrition in his hometown of Panipat in sync with the brand's message – "Zyada Kar Dikhane Ki Taaqat". Neeraj has also been a staunch supporter of propagating the achievements of women athletes across India.
 
As part of the association, Optimum Nutrition will be fuelling Neeraj's championship journey providing him with the "Strength to do More" in the year 2024 as we inch closer to the biggest event in the world of sports.
 
Mr. Satyavrat Pendharkar, Chairman & Managing Director, Glanbia Performance Nutrition India Pvt. Ltd, said, "We are honoured to have Neeraj Chopra as part of the Optimum Nutrition team. His unwavering dedication, outstanding achievements, and commitment to community development align perfectly with Optimum Nutrition's core values. Together, we aim to make a lasting impact and empower individuals through the power of nutrition."
 
He further added, "As Neeraj Chopra's official nutrition partner, Optimum Nutrition will provide him with products that will help him with the strength, recovery and energy requirements to unlock his full potential and deliver the MORE that lies within him. By leveraging our expertise and scientific research in sports nutrition, we will work closely with Neeraj to develop a tailored nutritional strategy that optimizes his performance on, and off the field."
 
Neeraj Chopra, equally enthusiastic about the collaboration, shared, "I am delighted to join forces with Optimum Nutrition, a brand that shares my passion for excellence and community welfare. With Optimum Nutrition, I am confident that I have a strong partner that will allow me to push myself further and bring laurels to the nation."
 
Neeraj Chopra's partnership with Optimum Nutrition emphasizes the brand's commitment to empowering athletes with the highest quality nutrition products, enabling them to push their limits and achieve their utmost potential. The association further reaffirms the brand's mission to not only support elite athletes but also inspire all fitness enthusiasts worldwide, encouraging them to pursue their fitness goals with unwavering dedication and premium nutritional assistance.
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