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Business Wire India - Multimedia: Digest for November 10, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

INTERFEL Is Proud to Enter India

Thursday 09 November 2023 07:00 AM UTC+00
Business Wire India

This Fall, INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) makes a grand entrance into the Indian market, highlighting France's prestigious status as Europe's third-largest fruit producer and introducing a rich assortment of French Apples to India. Consumers can embark on a flavourful journey and experience the crispness and sweetness of classics as well as new varieties of apples that will be available across Reliance Retail and Nature's Basket.

Among the thousands of apple varieties worldwide, nearly 100 flourish in French orchards, with around 30 cultivated on a large scale. In India, consumers can indulge in the richness of French apples, including popular varieties such as Royal Gala, Granny Smith, Pink Lady®, Pixie, Candine®, JazzTM, EnvyTM, Zingy®& Kissabel®.

France's orchards have been graced with exceptional weather during spring and summer, promising a harvest of apples that are not just colourful, but also irresistibly crisp, beautiful and delicious. Anticipate a plentiful yield, with France set to produce 1.5 million tonnes, making an 8% increase from the previous year. While the overall European harvest is expected to be smaller at 11 million tonnes, France proudly secures its place as the third largest apple producer in Europe, following Poland and Italy.

Beyond the abundance, INTERFEL is dedicated to promoting sustainability and eco-friendly practices among French growers.

For over 20 years, French apple growers have embraced an eco-responsible production process, dedicated to cultivating healthy, flavourful and high-quality fruits. Their commitment extends beyond mere cultivation; it involves the implementation of environmentally friendly methods that preserve orchard biodiversity and maintain the economic equilibrium of fruit farms. Sustainability, for these growers, transcends the orchards. It encompasses comprehensive practices, including efficient waste management, biocontrol techniques, thoughtful pollination methods and more. This holistic approach underscores their dedication to not only delivering exceptional fruits but also safeguarding the environment for generations to come.

In a remarkable initiative, nearly 1,300 French apple growers, certified as "Eco-friendly orchards" have dedicated themselves to a noble cause to cultivate French Apples that are not only rich in taste but also environmentally friendly and healthy.

In an endeavor to introduce the authenticity of French produce to India, INTERFEL partnered with Chef Juliano of Thea - The Epicurean ClubHouse. Together, they orchestrated a remarkable event in Mumbai on 8th November 2023. During the culinary extravaganza, Chef Juliano showcased his culinary expertise by presenting a delightful 5-course menu inspired by the exquisite flavours of French apples. This collaboration exemplified the fusion of French agricultural excellence with culinary mastery, bringing a taste of France to the heart of Mumbai. The attendees were captivated by the expertise of the French delegates as they delved into the heart of the produce, farming, unique conditions that nurture the apple varieties.

From November 9th to 19th 2023, customers can embark on a culinary journey at Thea and indulge in the limited-time French apple-inspired menu, where every dish is a masterpiece of flavours. Experience fusions of French apple varieties in creations like Avocado toast with Mix seeds & Fox Nuts, or savour the richness of Stuffed Rigatoni with Apple + Ricotta + Pie Nuts + Edamame in Truffle Primavera sauce.

Indulge in sophisticated main courses like Sous vide Chicken COQ Au Vin with Apple Jus, and Grilled melange of apples togarashi chiffon veggies & rocket miso maple chilly dressing paired with Homemade Vegan Cheese. End the meal on a sweet note with Core stuffed Mirine Poached Apple + With 70% Chocolate and saniketthu salt caramel coffee sauce.

Hurry, These exquisite dishes are available for a limited time only.

#enjoyitsfromeurope
#frenchapples
#fruitvegfromfrance

Instagram and Twitter: @FruitVegFromFR 
Business Wire India

Today, Walmart announced the application process will open on November 9, for the company's first Growth Summit in India, offering export-ready suppliers, micro-, small- and medium-size enterprises (MSMEs), cross-border trade suppliers, and innovative supply chain companies an opportunity to pitch for business. With a goal of accelerating progress towards Walmart's commitment to triple its exports of goods from India, the Walmart Growth Summit will be held on February 14-15, 2024, in New Delhi. Registration for the event is open through December 11, 2023.

The two-day event will bring together Indian companies and several dozen Walmart buyers from the United States to evaluate their products for export, with buyers offering real-time, on-the-ground deals and prospects. Aligned with Walmart's commitment to annually source $10 billion of goods from India by 2027, the goal of the event is to partner with the Make in India initiative, increasing exports across categories where India has expertise including food, consumables, health and wellness, general merchandise, apparel, shoes, home textiles and toys.

The event will further enhance Walmart's efforts to support India's ambition to develop the country's supply chain to be a leading participant in global markets, bringing together the Walmart sourcing innovation team and India-based supply chain innovators.

Andrea Albright, Executive Vice President, Sourcing, Walmart, said, "Walmart has long invested in India, and sees tremendous opportunity in continuing to expand exports with our existing suppliers while developing relationships with new ones. The Growth Summit will help us do just that. A purchase order from Walmart can have ripple effects in communities often enabling suppliers to create new jobs and expand local manufacturing. We're excited to host this event and believe it will be the first of many."

A key supplier to Walmart globally, Anoop Bector, Managing Director, Mrs. Bector's Food Specialities Ltd., said, "Walmart's unwavering commitment to Indian suppliers has provided our company with resources and opportunities to showcase our products on a global scale. Walmart has been an invaluable partner in our story of global growth, through tailored training programs, expansive marketplaces. Mrs. Bector's Food Specialties is one of India's leading companies in the premium and mid-premium biscuits & bakery segment under the brand 'Cremica & English Oven'."

Walmart's commitment to India is not new, with the company already exporting products across a range of categories since the 1990s. The company, in association with Flipkart, also continues making progress in growing and training MSMEs through Walmart Vriddhi, a program launched in 2019 to empower 50,000 entrepreneurs to participate in domestic and global supply chains. And in 2022, Walmart recruited sellers for items for the company's online marketplace, an effort that drew interest from more than 650 Indian MSMEs.

Amitesh Jha, Senior Vice President – Category and Marketplace, Flipkart Group, said, "We are happy to participate in this pioneering initiative of the Growth Summit, aimed at boosting exports from India and driving market access for MSMEs. The Flipkart Group is focused on helping MSMEs and small businesses leverage the power of e-commerce to accelerate their growth by providing access to new markets and customers, built on a strong technology backbone. The Growth Summit aims to give these businesses a view into the opportunities that exist internationally and provide further impetus for the growth and prosperity of the Indian MSME ecosystem."

Walmart said sellers and supply chain experts may register for the Walmart Growth Summit here from November 9 - December 11, 2023.
Business Wire India

Mochi Shoes welcomes the festive season with an exquisite range of footwear, encapsulating the spirit of celebration and elegance. The newly launched festive footwear collection is a splendid display of artistry and comfort, designed to add a dash of sophistication to the festive ensembles.
 
The curated collection unfolds a range of ethnic shoes for men & women, designed to complement traditional attires. Rich colours, intricate embroidery, and exquisite craftsmanship are the defining features of this range. Embellishments and detailed patterns further enhance the beauty of the collection, ensuring that each pair is a work of art.
 
For example, men can opt for the timeless Pathani shoes or classic juti for men, both being the quintessential choice. While ladies can grace their feet with the elegant mojari for women or choose from the versatile range of heels and chappals. Each design in the festive collection echoes a blend of traditional aesthetics with a hint of modern sophistication, perfect for the festive season.
 
Mochi Shoes, while keeping the essence of celebration in focus, emphasises the premium quality and exquisite design of its collection. The array of choices for both men and women makes it a go-to destination for those looking for the perfect pair of shoes for any festivity. From Diwali to Christmas and beyond, Mochi Shoes ensures that each step taken during the celebrations is marked by style, elegance, and confidence.
 
The brand embraces the spirit of celebration in its collection, with the guiding principle of #AlwaysAGoodTime in Mochi. It encourages elevating festive attire with a pair from its collection, promising a blend of comfort, style, and traditional elegance for the joyous season.
 
When choosing Mochi Shoes, customers are sure to experience a harmonious blend of fashion-forward design and enduring comfort. The brand takes pride in its meticulous attention to detail and dedication to craftsmanship, ensuring that every pair of shoes is not just a purchase but an investment in style and quality.
 
Mochi Shoes' expansive presence, with over 190 outlets in more than 95 cities across India ensures that the festive collection is within reach, allowing customers nationwide to partake in the joy of the season with elegance and flair​. Visit the nearest Mochi Shoes store or explore the collection online to find an array of exquisite footwear that promises to enhance festive attires.
Business Wire India

As the nation basks in the warm glow of Diwali lights, Metro Shoes is weaving a story of tradition, elegance, and modern style. The renowned footwear brand is inviting everyone to create new traditions and redefine their festive look. Metro Shoes 'Takes You to The New' with its dazzling Diwali collection, a sophisticated mix of contemporary styles and classic designs.
 
In the heart of the collection, men will find a treasure trove of casual, formal, party and ethnic shoes. From sandals and boots to jutis and mojari for men, each piece is a blend of comfort and unparalleled style. The designs ensure that every step taken is a statement in itself. The collection is a call to embrace the festivities with a sense of regality and grace.
 
The women's range is a canvas of colours, styles, and intricate designs. It comprises everything from chic flats and elegant heels to festive sandals and traditional mojari. With Metro Shoes, women can now find the ideal pair of footwear that complements their Diwali attire and adds a sparkle to their step.
 
The selection of shoes for Diwali by Metro Shoes is a celebration of diversity, catering to kids, too. It brings families together, ensuring everyone enters the festival of lights in style. It's an invitation to step into a new world, create new traditions and embrace the festive spirit.
 
Furthermore, the Diwali collection 2023 includes evening bags, clutches, sling bags and more to allow women to adorn their festive ensembles with matching accessories. These accents feature embroideries and embellishments, such as fringes, sequins, beads and more, which add to the glow of various ensembles. They are not just additions to an outfit; they are statements of style and sophistication designed to catch the eye and complete any festive look.
 
This Diwali, Metro Shoes stands out, offering a comprehensive and stylish range that caters to the festive needs of every family member. The brand ensures a seamless shopping experience, highlighting its dedication to quality, elegance, and customer satisfaction. As the festival of lights brightens up homes and hearts across the country, Metro Shoes invites everyone to make every moment of celebration a cherished memory with its exquisite collection.

QNET Diwali Gift Guide: A Symphony of Luxury and Wellness

Thursday 09 November 2023 10:36 AM UTC+00
Business Wire India

As the festival of lights approaches, gift enthusiasts seek offerings that not only embody elegance but also encapsulate the essence of well-being. Diwali goes beyond being a mere festival; it's an experience that embodies the essence of giving and spreading happiness. From exquisite health and wellness selections to beautifully crafted dinnerware and hi-tech air purifiers, QNET's unique offerings cater to people's diverse gifting needs.

Whether it's a token of appreciation for friends and family or a gesture of gratitude for colleagues and clients, this Diwali, transcend the ordinary with the meticulously curated selection of QNET's premium products.
 
Zensational Air Purifier by SHARP-QNET : Experience Forest-fresh Indoors

Amidst the excessively diminished air quality indexes during Diwali, allow loved ones to indulge in the luxury of pristine air with the convenience of a hi-tech air purifier.

Crafted with precision, the advanced Zensational air purifier, a SHARP-QNET collaboration, harnesses the power of Sharp's patented Plasmacluster Ion Technology, passive filtration, and the 7-Detection Intelligent modes. With its energy-efficient and whisper-quiet operation, Zensational guarantees that each breath is imbued with cleanliness and freshness, encompassing a room coverage of 530 sq.ft!

To top it all, be assured with a remarkable 10-year filter life! It transforms spaces into refreshing oases by eliminating post-Diwali pollutants and allergens, fostering a healthier, more invigorating atmosphere.

ORITSU: Timeless Elegance Meets Culinary Excellence

In the world of culinary excellence, ORITSU reigns as the embodiment of timeless elegance. This premium porcelain is embellished with 24-karat gold infusions and captivating pigment colours. This refined dinnerware collection is in collaboration with the renowned porcelain expert, Dankotuwa, in Sri Lanka, and is a quintessence of centuries old pottery tradition and exceptional craftsmanship.

Every piece of ORITSU dinnerware is a work of art, a testament to precision and artistry.

Nutriplus Virgin Coconut Oil (VCO) - A Gift of Wellness

Extracted from the purest, organically grown coconuts, Nutriplus VCO is more than just a cooking essential; it's a versatile addition to one's Diwali festivities. This pure, cold-pressed oil retains its natural essence free from chemical refining, bleaching, or deodorising processes, making it perfect for consumption in its unadulterated form.

Enhance any Diwali culinary creations with its delightful coconut aroma, adding a unique twist to traditional recipes, thanks to its medium-chain fatty acids (MCFAs) and natural vitamins. It helps support heart health with high levels of HDL (good) cholesterol and unique saturated fats. One can also pamper their hair and skin with this nourishing treatment to maintain that radiant Diwali glow.

Monofloral Honey Collection – Diwali Delight

Consider adding a touch of sweetness to these festivities with the Monofloral Honey collection - a range of 100% natural honey variants harvested from a single nectar source. Much like the diverse colours and aromas of Diwali celebrations, each honey variant boasts a unique hue and aroma, enriched with a concentrated blend of natural nutrients and enzymes. Renowned for their potent antibacterial and antifungal properties, they serve as excellent remedies for common ailments like colds and coughs, while offering a powerful immunity boost, perfectly timed for the changing seasons.

This NMR Tested (highest quality standards) organic honey collection features five exquisite variants - Coriander, Karanj, Moringa, Mustard, and Sheesham Monofloral Honey, which make a splendid tasteful addition to one's Diwali preparations and gifting choices.
Business Wire India

  • With best-ever formulation, Harpic Power Plus provides sparkling cleaning in just five minutes#
  • Equipped with Malodour Control Technology** that combats bad smell and leaves the toilet smelling fresh
  • Launches #HarpicSeBetterKaun campaign to create intrigue among the consumers
​
Harpic, India's leading lavatory care brand has launched new Harpic Original Fresh, under its Power Plus range, with the best-ever formulation that gives spotlessly clean toilet in just five minutes. The new formulation ensures superior cleaning with long-lasting fragrance and freshness. The Power Plus range also comes in three additional fragrances - Sparkling Lemon, Refreshing Marine, and Joyful Jasmine.
 
The new Harpic Original Fresh has been developed to meet the evolving demands of consumers who want their toilet cleaning agents to be quick, efficient, and great smelling. It now comes with Malodour Control Technology (MOC)* that effectively fights unpleasant odors found in toilets. The improved formulation gives a sparkling clean toilet in just five minutes while providing ten times better cleaning# than a detergent.
 
Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt, said, "At Reckitt, innovation has always been the utmost priority and Harpic is constantly committed to providing an enhanced consumer experience by bringing in new and improved solutions that cater to evolving consumer needs. The new and improved Harpic Original Fresh is a game-changer for anyone who desires a clean, hygienic, and pleasant-smelling washroom without spending a lot of time in the process. With a superior cleaning formulation that fights the toughest stains in five minutes, the long-lasting sensorial experience of the new Harpic Original Fresh will create a new toilet cleaning experience for millions of consumers who have used and loved the product for decades."
 
Anupama Ramaswamy, Creative Director and CCO at Havas Worldwide India, said, "What do you do when you are already the No. 1 player in the country but have a task to launch your best-ever version, 'The revolutionary 5-minute sparkling cleaning tech + fragrance'? You challenge the best. In our case-ourselves. The biggest ever launch of 'Best Ever Harpic' has been a thrilling journey of creativity and redefinition. We broke the template! From teaser to launch, Akshay's Sanyaas, Home Makers-Scientists, the grand venue—every step of this journey has been infused with a sense of grandeur and intrigue. We think we truly have created a 'Khiladi' of campaigns."
 
Speaking on his association, Actor and Brand Ambassador Akshay Kumar said, "Harpic is an iconic brand that resonates with every household looking for a convenient, fast yet effective solution for their toilet cleaning needs. It gives me immense pleasure to be a part of the journey that Harpic has undergone and evolved, through my longstanding association with the brand that constantly innovates its offerings based on ever-changing consumer needs."
 
The campaign pre-buzz saw Bollywood superstar Akshay Kumar building intrigue around #HarpicSeBetterKaun with a teaser that left fans and consumers questioning if there's a new champion ready to outperform India's most trusted toilet cleaner, Harpic.
 
The launch TVC, conceptualized by Havas India, released pan-India, features brand ambassador Akshay Kumar considering sanyaas (retirement) if a superior toilet cleaner to Harpic is found. Subsequently, a scientist unveils the existence of a more effective toilet cleaner, however, Akshay's retirement is averted as it turns out to be the best formulation^ of Harpic toilet cleaner till date. A relieved Akshay then proceeds to emphasize the product's remarkable cleaning power, offering 10 times better cleaning results #, along with its delightful post-use fragrance.
 
Prominent social media influencers like Anisha Dixit, Zee Aly, Subhalaxmi Parida, Sakshi Keswani, Astuti Anand, and Aashika Gowda have been roped in to create conversations and engagement on social media around the campaign. The all-new Harpic Power Plus range is available in 200 ml, 500 ml, 1L sizes priced at INR 44, INR 99 and INR 215 respectively at offline and online stores across markets in India. 
 
TVC Link: https://youtu.be/_A_Y_6Mc5Vk
Agency Credits: Havas India
Production house: Karmman Line
Director: Vivek Daschaudhary
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