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Business Wire India - Multimedia: Digest for December 27, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

HomeLane Announces the Launch of Two DOOWUP Stores in Hyderabad

Tuesday 26 December 2023 05:00 AM UTC+00
Business Wire India

HomeLane, a prominent name in home interior solutions, is set to expand its presence in Hyderabad with the launch of two new DOOWUP stores. Closely followed by the store launches in Jamshedpur and Kolkata last week, these openings mark a significant step in DOOWUP's ongoing expansion across India.
 
The two stores, strategically located in Gachibowli and Chanda Nagar, Hyderabad, will offer a range of modern and functional home interior solutions, tailored to meet the diverse needs of the city's residents. Each store is designed to provide an engaging and efficient shopping experience for customers seeking quality and style for their homes.
 
Subodh Jain, Vice President at HomeLane, commented on the expansion, "The launch of these two stores in Hyderabad is a testament to HomeLane's commitment to bringing accessible and quality home interior solutions to more customers. Hyderabad, with its fast-growing urban landscape, is an ideal location for DOOWUP's expansion. We are excited to serve the city's residents with our unique offerings."
 
The DOOWUP stores by HomeLane are expected to become a go-to destination for those looking to enhance their living spaces with trendy and affordable interior designs. With these new stores, HomeLane continues to strengthen its position as a leader in the home interior sector.
Business Wire India

In a ground-breaking move, TECNO, the premium global smartphone brand, is delighted to announce Indian superstar Deepika Padukone as its brand ambassador. This move marks the next step in TECNO's proposition of delivering the best of innovation while remaining stylish and accessible with the consumers' needs at heart.
 
TECNO is buzzing with excitement as Deepika brings an incredible mix of talent, charisma & iconicity! This strategic partnership is not just a collaboration; it's a full-on commitment from TECNO to ride the wave of innovation while grooving to the beats of the young, diverse, and dynamic audience.
 
Get ready for a dose of excitement because Deepika and TECNO are coming together to empower consumers through cutting-edge tech! Her dazzling presence – both on and off the screen – adds a splash of elegance, intelligence, and versatility to TECNO's tech scene. TECNO celebrates Deepika's commitment to breaking barriers not just in the world of entertainment but beyond. As the brand ambassador, Deepika is taking center stage, representing TECNO across the board and strengthening their vision of making innovative and stylish tech accessible to everyone. It's like tech meets glam, and it's about to be one epic show!
 
Partnering with Deepika Padukone isn't just a strategic move for TECNO but it's like turning up the style quotient to make a super-strong connection with the young and upbeat audience. Deepika's fashion-forward personality blends seamlessly with the stylish innovations TECNO brings to users. The association will extend across all brand and product launches throughout the year, ensuring a consistent and impactful presence.
 
Commenting on the new collaboration, Deepika Padukone, said, "I'm excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO's lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead."
 
Speaking about the recently formed partnership, Arijeet Talapatra, CEO, TECNO Mobile, said, "We are thrilled to announce Deepika Padukone as TECNO's brand ambassador. Deepika's charisma, coupled with TECNO's innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and 'Stop at Nothing' brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO – where technology meets style to redefine the smartphone experience."
 
With this alliance TECNO is celebrating the starting point for its big plan in the coming year. The brand is gearing up to give consumers a premium experience and go that extra mile to bring users the stylish tech at an accessible price point.
 
Stay tuned as TECNO and Deepika Padukone embark on this exciting journey together, shaping the future of mobile technology and leaving an indelible mark on the industry.
Business Wire India

HDFC Life, one of India's leading life insurers, has a tie-up with IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd. to provide a platform called Futurance that allows tech-enthusiastic start-ups to co-create targeted solutions and build next-gen capabilities for HDFC Life. 
 
In the fifth season, Futurance focused on the following domains:
 
  • Alternate & Augmented Data: Leverage data from unconventional sources to validate customer details, enhance marketing strategies, and refine the underwriting model
  • Medical/Health Tech: Introduce remote health testing for improving customer onboarding and underwriting processes
  • Innovative Sales Tech: Implement sales tech solutions for lead generation, customer screening, and insurance distribution optimisation
  • AI-based Vision & Voice Solutions: Utilise AI-based smart-vision solutions to elevate the customer experience
 
Six startups were shortlisted in season 5: Nvest, Subtl.ai, Toplyne, Zipteams, Convin, and Riskcovry. Nvest emerged as the winner. Nvest specialises in a proprietary configuration engine that empowers various tools and functionalities. It significantly reduces product launch time. Nvest's advanced algorithms and modules further contribute to boosting sales effectiveness, persistency, and ticket size.
 
Prasun Gajri – Chief Investment Officer, HDFC Life, said, "Since its inception, HDFC Life has been a forerunner in investing ahead of the curve in cutting-edge technology, embracing innovations and leveraging the power of latest technology solutions. We started Futurance in 2019, to access diverse talents and welcome new ideas into our organization to build a robust system that offers simple solutions. The core of it is to understand the customer and provide an easy-to-understand customer journey. Our Futurance program has enabled us to do that, over and over again. I would like to thank all the participants and wish the winners my best for a wonderful partnership."
 
Anju Gupta, Co-founder and President of IvyCamp said, "At IvyCamp, we are always creating and engaging in opportunities to help driven founders grow and succeed. Engaging with corporates has been a very successful path to helping startups scale and add value to large organizations. HDFC Life through Futurance has been committed to supporting innovative entrepreneurs and working with them to help the organization incorporate innovative solutions to grow customer value, enhance internal processes, digitize and much more."
 
Over the past four years and five seasons of Futurance, 12 start-ups have made significant strides in areas such as Voice AI, Metaverse, Customer Onboarding, and HealthTech, engaging in proof-of-concept initiatives with HDFC Life.
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