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Business Wire India - Multimedia: Digest for January 19, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

VLCC, the pioneer in the beauty and wellness industry and India's facial expert, introduces India's 1st ever-serum facewash range with 8 unique variants powered with Salicylic Acid Serum, Vitamin C Serum & Hyaluronic Acid Serum.

With the power of these serums infused inside the facewash, it replaces the need for a separate serum application, without compromising on the benefits and saving time, money and effort. This groundbreaking formula promises a multifaceted approach to skincare, offering consumers a comprehensive solution for their diverse needs. The entire range is dermatologically tested and paraben-free.

Enriched with a new, improved, and unique formula, the range provides 3 categories tailored to different skin needs, addressing specific skincare concerns. The Acne Defense range for oily & acne prone skin is powered with Salicylic Acid Serum and features four distinctive offerings infused with Neem, Turmeric, Tuli, and Orange peel, effectively catering to diverse skin concerns within the realm of acne defense.

Vitamin C Serum infused Bright Glow range focuses on all skin types and is created with 3 variants specifically to give more youthful, bright and glowing skin. On the other hand, the Hydra Nourish range, especially formulated for dry skin, is enriched with Hyaluronic acid serum that works to prevent premature aging by fortifying the skin barrier function, providing overall hydration, and reducing dullness. This innovative facewash leads the new era in skincare, promising a balanced fusion of science-backed ingredients for a radiant and healthy skin experience.

Speaking on the launch of the new range, Mr. Vikas Gupta Group CEO, VLCC said, "Our commitment to innovation is evident in the groundbreaking range we have recently launched, which aims to simplify skincare routines and redefine the way individuals perceive and practice skincare. Unlike traditional facewashes, this serum facewash goes beyond mere cleansing – it plays a multifaceted role in enhancing your skin's health and radiance by seamlessly combining the benefits of a cleanser and powerful serum. With this launch, we are committed to make effective skincare an indulgent and holistic experience, empowering individuals to look and feel their best."

Mr. Puneet Gulati CMO, VLCC further added, "In line with the evolving consumer needs, we have integrated our scientific approach to skincare in this powerful new innovation from the house of VLCC – a range of serum facewashes which integrate the best of our knowledge about deep cleansing products and the latest in facial care science. The range works across a spectrum of needs – acne, brightening, hydration and gives ample choice to the consumer to suit the right facewash for her needs. A significant new addition is the AM-PM combo pack which encourages consumers to follow a day and night cleansing routine which is extremely beneficial for effective results."

VLCC with this first-of-its-kind launch brings a unique AM-PM combo package, the box will contain two different facewash's that will take care of both, morning and night skin care needs. With the AM-PM combo package, VLCC transcends the conventional one-size-fits-all approach to skincare. Consumers can now enjoy the advantages of 24-hour skincare in a single, convenient box. VLCC Serum Facewash is available in two package type, Single Use Pack and AM-PM Combo Pack, priced starting at INR 99 and INR 249 respectively. The products can be bought from the VLCC Personal Care website (www.vlccpersonalcare.com) and leading cosmetics and general retail stores as well as modern trade retail chains across the country. 
Business Wire India

  • Innovative Engineering: 4-year filter life, Vitamin C filters, and advanced Filtration technology.
  • Comprehensive Monitoring: Detailed data on PM1, PM2.5, PM10, and AQI for precise air quality insights.
  • Artistic Design, Performance Boost: Fusion of aesthetics and physics principles yields an 8X performance increase.
  • Special Offer: Early customers save Rs. 10,000 with code #IndianDream at www.fairylife.in.

Fairylife is set to launch its flagship product, airBeyond, after raising $263,000 from an Angel Investor Rajesh Chandan serving as the Founder of Indiashoppe and including Chairman of the Latin American Caribbean Trade Council, Board member at the National Traders Welfare Board of India, and National Chairman at Jain International Trade Organisation (JITO). Founders Bharath Lodha and Ashish Chauhan have dedicated 5 years to intensive research, engaging around 40,000 people in surveys, and creating over 3500+ working prototypes. They have set a high bar of quality for all manufacturers, emphasizing their dedication to quality and perfection. Additionally, Bharath highlights their goal to showcase the exceptional quality of Make in India products to the world.

Fairylife's Vision - In the midst of the COVID-19 lockdown, AirBeyond's founders Bharath Lodha and Ashish Chauhan found themselves deeply concerned about the rising toll of air pollution on people's health. Witnessing the devastating impact, they decided to channel their worry into action. With determination and resilience, they worked tirelessly to create AirBeyond, a groundbreaking machine that delivers clean air. Motivated by the alarming statistics from the World Health Organization, citing 6.5 million annual deaths due to air pollution, the founders saw their invention not just as a pandemic response but as a lasting solution to a global health crisis. Their story is a testament to the transformative power of commitment and innovation, proving that even in challenging times, individuals can make a profound impact on the well-being of communities worldwide.

Fairylife has addressed primary customer concerns, including design, filter life, and odour removal, with airBeyond going one step beyond. The product offers a substantial upgrade with a 4-year filter life, covering up to 1800 sq.ft., and includes Vitamin C filters. Patented filters diffuse vitamin C into the air, and the 7-layered filter in one cylinder is a remarkable engineering achievement. airBeyond features aroma diffusion, wireless charging, and more. It is a fully IoT/app-controlled device, offering premium quality at a higher price range. However, in the long run, airBeyond proves to be cost-effective.

Market Positioning - Positioned as a competitor against leading brands airBeyond's comprehensive features and commitment to premium quality make it a top choice for those combating air pollution.

Fairylife has also shown the comparison of Filter life in their website www.fairylife.in

With over 700,000 air purifiers sold annually in India since the rise of COVID19, Fairylife aims to capture a 10% market share in 3 years, according to CEO Bharath Lodha.

Technological Advancements - airBeyond can sense dust as small as 0.3 microns, impossible to see with the naked eye, also uses Metal Oxide Semiconductor (MOS) technology for gaseous pollutant sensing. The sensing technology features a precisely calibrated, highly sensitive light source for detecting dust particles with unparalleled accuracy, all within the blink of an eye.

"airBeyond has the largest HEPA filters ever developed at Fairylife. Pleating the filters densely into a cylindrical form posed a significant challenge, setting AirBeyond Filters apart from their competitors," says CTO Ashish Chauhan.

Detailed Air Quality Monitoring - airBeyond displays PM1, PM2.5, and PM10 data along with AQI, it offers a more detailed breakdown of particulate matter levels. This can provide users with a comprehensive understanding of the different particle sizes present in the air, offering insights into potential health risks associated with various particle sizes. It's a valuable feature for those concerned about specific pollutants and their impact on respiratory health.

Artistic Design and Performance Boost - In addition to its artistic design, airBeyond incorporates the principles of physics into its structure, multiplying and circulating air more rapidly than ever, yielding an impressive 8X performance boost.

For early customers, Fairylife offers a special discount of Rs. 10,000 with the coupon #IndianDream. Buy now at www.fairylife.in.

As concerns about global air quality continue to rise, airBeyond represents a significant leap forward in air purification. Fairylife's dedication to innovation and sustainability is evident, making it a trusted name in the market.

Follow Fairylife on social media for latest updates Instagram, Twitter, LinkedIn
Business Wire India

Purva Land, the plotted development arm of one of India's most admired and trusted real estate developers, Puravankara Limited, has launched a new 'wellness' themed plotted development project in Guduvancheri, Chennai.
 
Part of a ~120-acre development, this will be Purva Land's largest project in the city. The larger development will comprise more than ~2,200 plots ranging from ~600 Sq. Ft. to ~5,000 Sq. Ft. and has 35+ amenities for the community, including a 30,000 Sq. Ft. clubhouse. Considering the consumer needs, 80% of the plots are in the range of ~800 Sq. Ft. to 1,800 Sq. Ft.
 
The project aims to integrate this holistic approach into contemporary wellness spaces to promote harmony, balance, and overall well-being among individuals and the community. Additionally, plotted development projects by Purva Land offer several advantages, including land parcels across prime locations, clear titles, relevant government approvals, superior infrastructure, and the benefits of community living.
 
On the occasion of the launch, Abhishek Kapoor, Group CEO of Puravankara Limited, said, "Purva Soukhyam is designed to provide residents with a comfortable and balanced lifestyle and marks a paradigm shift in the plotted development space in Chennai. With its comprehensive wellness-focused amenities and facilities, sustainable design, and integration with nature, this project will offer a serene and healthy living environment to enhance the quality of life for its residents."
 
Post-pandemic, the demand for plotted developments has been on the rise across the country. This is driven by a preference for open spaces and a desire for homes with custom designs, offering personal outdoor areas and dedicated work/study spaces. On the increasing appetite for plots in the city, Abhishek Kapoor said, "For homebuyers, plots offer flexibility to build one's home as per their preference and time frame. Additionally, plots by reputed developers also offer safety and create an appreciating asset for the customers. For developers, plotted developments offer the ability to sell volumes, realise cash flows and turn the project around faster. Interestingly, 80-85% of our demand is by end users."
 
Purva Soukhyam will feature health and fitness programs, yoga and meditation classes, spa services, nutritional counselling, sports courts, swimming pools, outdoor fitness areas, walking and cycling tracks, meditation zones, green spaces, and community gathering spots promoting an active lifestyle.
 
Strategically located in Chennai's southern region, the project is just 10 minutes away from Grand Southern Trunk Road. The Chennai International Airport is around 20km and can be easily reached in 35 minutes via NH 32. Besides excellent connectivity, the project enjoys good accessibility to several reputed educational institutions and healthcare facilities.
 
This will be Puravankara's latest venture into Chennai's rapidly growing plotted development market. The company launched a music-themed project, Purva Raagam, in Thirumazhisai earlier last year.
 
Purva Soukhyam is registered under Tamil Nadu RERA Purva Soukhyam M - TN/35/Layout/4355/2023; Purva Soukhyam C - TN/35/Layout/4356/2023 and is slated for possession in December 2027.
Business Wire India

Netradyne, a Make-in-India provider of AI technology for fleet and driver safety, has announced its collaboration with GreenLine Mobility Solutions, India's premier LNG-powered heavy trucking logistics company. The partnership, aimed at enhancing fleet and driver safety, represents a significant step towards transforming road safety standards by leveraging Netradyne Technology's flagship product - Driver•i.
 
Driver•i's advanced vision-based technology will propel GreenLine's eco-friendly truck fleet to the forefront of environmentally conscious transportation, ensuring top-tier road safety. Leveraging intelligent edge computing enables real-time assessment of driving behavior and provides comprehensive insights for fleet managers. Its data-driven approach identifies areas of improvement, facilitating automated and targeted training programs to elevate overall safety measures.
 
Commenting on the collaboration, Mr. Anand Mimani, CEO, GreenLine Mobility Solutions Ltd, said, "We take immense pride in our established presence within the logistics sector, committed to decarbonising India's logistics landscape. This collaboration epitomises our collective commitment to pioneering advanced safety standards. By integrating Netradyne's Driver•i, our goal is to enhance driver safety, fostering a secure environment for our dedicated drivers while delivering superior service excellence to our customers."
 
Mr. Durgadutt Nedungadi, Senior Vice President, Netradyne, added, "We are beyond excited to join hands with GreenLine Mobility and look forward to supporting their fleet safety operations. Netradyne will ensure a smooth implementation and work closely with GreenLine Mobility to align better to their evolving business needs — and together, work towards creating safer roads and improved transportation standards in the industry."
 
GreenLine's LNG trucks have a significant environmental impact, showcasing up to a 30% reduction in CO2 emissions, complete elimination of SOx, a remarkable 59% decrease in NOx emissions, a substantial 91% reduction in Particulate Matter emissions, and an impressive 70% decrease in CO emissions compared to diesel trucks.
 
This collaboration signifies a future where cutting-edge technology harmonizes with cal consciousness, paving the way for a safer and more sustainable transportation industry.
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