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Table of Contents In Its Latest Ad Film, Mortein Expresses Gratitude to the Unsung Heroes of Our Communities VLCC Elevates Vikas Gupta to Managing Director & Group CEO Celebrating Long-Term Commitment: Impetus Hosts Appreciation Events

In Its Latest Ad Film, Mortein Expresses Gratitude to the Unsung Heroes of Our Communities Friday 16 February 2024 09:47 AM UTC+00 Business Wire India Mortein, one of the world's leading brands in pest control, has released an ad film under its ongoing campaign, #MorteinKiRakshaJyoti, expressing gratitude to the caregivers of the society. The film encourages people to recognize the selfless work of the community workers, who are working round the clock and extend the "Raksha Jyoti" to them and safeguard them from mosquito-borne diseases.   To stay protected from disease-carrying mosquitoes, every family relies on various pest control solutions, however, the individuals who tirelessly ensure the safety of the entire society are often exposed to diseases such as dengue, malaria and chikungunya. With this campaign film, Mortein emphasizes the importance of taking care of those who care for society, providing them with the shield of Mortein's protection.   Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt said, "For years, Mortein has been a trusted pest control solution across Indian homes and is committed to protect families against mosquito-borne diseases. With the release of our film, we want to draw attention to the health and safety of the community workers, the unsung heroes who work tirelessly to ensure our security. The film's core message 'Unki raksha kare jo roz hamari raksha karein' urges people to protect the protectors with Mortein Liquid Vaporisers, safeguarding them from disease-carrying mosquitoes."   Conceptualised by Havas Worldwide India, the film beautifully captures the message in a poignant scene, where a mother and her kids demonstrate compassion to the security guard of their housing society by providing him with a Mortein liquid vaporizer for his cabin. The film highlights the selfless dedication of the community workers who are consistently looking out for the world and ensuring our overall safety. The mother then urges her kids to protect the ones who protect the world, hence encapsulating the campaign message - 'Unki raksha kare jo roz hamari raksha karein' with Mortein.   Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India said, "Mortein's mission against mosquito-borne diseases sparked our inspiration. Having grown up under the protection of diligent security guards, we now recognize the risks they face. Identifying an opportunity for meaningful change through compelling storytelling, our goal is singular: to enhance the lives of community workers under Mortein's Raksha Jyoti initiative. We envision extending this effort to contribute to a Malaria and Dengue-free India."   Link: https://www.youtube.com/watch?v=0aVmtjc7314   Creative Agency Credits: Anupama Ramaswamy, Chief Creative Officer Tarun Jha, Chief Executive Officer Anirban Mozumdar, Chief Strategy Officer Kundan Joshee, Managing Partner Avinash Chandra, Vice President Annie Joshi, Associate Account Director Kokila Srivastava, Copy Supervisor Anuraag Srivastava, Vice President – Strategy Aatur Sharma, Films Consultant Production house: The Film Folks Director: Pooja Khemani

VLCC Elevates Vikas Gupta to Managing Director & Group CEO Friday 16 February 2024 10:55 AM UTC+00 Business Wire India VLCC, a premium beauty and skincare brand, announced that its Group Chief Executive Officer (CEO), Vikas Gupta, will be elevated to the role of Managing Director (MD) and Group CEO, effective immediately. The line Board of Directors warmly welcome Vikas Gupta to the board. Vikas was appointed Group CEO of VLCC in April 2023. In his new capacity, Vikas will continue to lead the company's strategic direction, focusing on driving overall business growth by leveraging technology and prioritizing customer-centric approaches to introduce the finest beauty and skincare products to the Indian market. With decades of global experience in building leading consumer brands and digital platforms, Vikas has played a pivotal role in VLCC's growth in India, fostering new opportunities for expansion and development.

Celebrating Long-Term Commitment: Impetus Hosts Appreciation Events Friday 16 February 2024 11:42 AM UTC+00 Business Wire India Impetus Technologies (India) Pvt. Ltd., a leading global software products and services company, celebrated its people and their long-standing association with the organization in February 2024. The occasion reverently recognized and applauded 250 exceptional employees spanning across India and the United States. It was a powerful tribute to the unwavering dedication and impactful contributions of these outstanding individuals who have been steadfast members of the Impetus Group for durations ranging from 5 to 30 years. Spanning across Indore, Noida, and Bengaluru, these gatherings celebrated awardees and their families, recognizing their collective contributions and dedicated service to the organization. The ceremonies served to reinforce Impetus as the employer of choice in the dynamic Tech industry. Sanjeev Agrawal, CHRO, says, "These accolades honor the remarkable accomplishments of our team, highlighting a profound sense of unity with both the organization and the brand. We take pride in individuals who have entrusted us, shaping our identity and guiding us towards the future. Our team stands as our most valuable asset, motivating us to cultivate a workplace fostering innovation, promoting collaboration, and crafting outstanding employee experiences."

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