Business Wire India - MultimediaMultimedia By Business Wire India | ||||||||||||
L&T Technology Services Supports Marelli in Revolutionizing Automotive Infotainment with Digital Twin Technology Monday 05 February 2024 04:00 AM UTC+00 Business Wire India L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global digital engineering and R&D services company, supports Marelli, a leading mobility technology supplier to the automotive sector in redefining the landscape of automotive infotainment and information cluster design through the introduction of Marelli's groundbreaking Digital Twin solutions. By harnessing the power of these innovative solutions, Marelli – supported by LTTS – has drastically streamlined automotive software development processes and reduced prototype costs, heralding a new era in the automotive industry for the development of Software Defined Vehicles (SDV). Built on Amazon Web Services (AWS), with the support of LTTS, Marelli's Digital Twin provides a virtual replica of the entire car electric-electronic architecture - from information clusters to infotainment, and from Zone Control Units to body. Leveraging Digital Cockpit that runs on the latest generation Snapdragon® Cockpit Platform from Qualcomm Technologies, Inc. and LTTS cloud-based virtualization solutions, Marelli's Digital Twin streamlines software development and prototype creation, cutting costs and accelerating timelines. This innovative solution is set to revolutionize the automotive industry, significantly reducing software development time by up to 70% and prototype costs by up to 30%. The groundbreaking solution was showcased at the Consumer Electronics Show (CES) 2024, held in Las Vegas in January 2024. "We are excited to join forces with LTTS in our ongoing efforts to enhance our Digital Twin," expressed Roberto Secchi, Head of Software Platform and DevOps at Marelli's Electronic Systems division. "Marelli has become a key player in the SDV arena, thanks to our dedicated investments and the exploration of various business prospects, all driven by our unwavering commitment to innovation. Leveraging LTTS' capabilities will further boost our product portfolio, reinforcing Marelli as the premier technology partner for automotive companies." "We are thrilled to embark on a strategic collaboration with Marelli, leveraging the vast capabilities of software defined mobility, Digital Cockpit systems, connected cars to bolster Marelli's vision to revolutionize the future of mobility," said Abhishek Sinha, Chief Operating Officer and Board Member at L&T Technology Services. "This partnership is not only catalyzing unparalleled efficiencies in automotive software development but also spearheading the future of automotive infotainment through our groundbreaking digital twin offerings. Together, we are pioneering a new era of innovation, setting the stage for the next generation of mobility solutions." Snapdragon is a trademark or registered trademarks of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. ![]() | ||||||||||||
Blenders Pride Glassware Fashion Nxt Kicks off in Gurugram: Fashion Icon Sonam Kapoor Walks for Couturier Rimzim Dadu Monday 05 February 2024 11:15 AM UTC+00 Business Wire India The first edition of Blenders Pride Glassware Fashion Nxt kicked off with a start-studded evening at Horizon Plaza, Gurugram, recently. Renowned couturier Rimzim Dadu showcased an eclectic capsule collection dedicated to embracing the freedom of a young heart, celebrating one's sense of liberation from both the external world and internal constraints. Closing the show as showstopper was none other than Sonam Kapoor, who enhanced the experience with her charismatic persona. Presenting influences from global fashion & lifestyle trends, Fashion NXT has been curated around three unique themes that are at the apex of evolving fashion: WANDERLUXE, representing influence of luxury fashion in holiday wear; GLOSS & GLAM, representing modern interpretation of glamour in high fashion; and INTERGLAMATIC, representing fashion inspired by futurism. Weaving these three themes into her showcase, couturier Rimzim Dadu put forth a collection that merges the essence of futuristic fashion with glamour. Signature to this collection are Dadu's innovative textiles and techniques. Sculpted metallic cords and meshes are transformed into futuristic fabric, articulating her vision of tomorrow. The corded fringe, space lines, and waves within the designs are like visual odes to intergalactic specs and stardust. Talking about the show, couturier Rimzim Dadu said, "The association with Blenders Pride Glassware Fashion Nxt has allowed me to present my vision of tomorrow's fashion, merging the essence of futuristic style with glamour. Traditionally, I work with complex and intricate silhouettes, focusing on elaborate drapes, and textile explorations. However, with this collection, I have used my signature techniques for pret with emphasis on style and easy to wear approach." Showstopper Sonam Kapoor said, "Fashion for me is an extension of my personal style. I gravitate towards styles that are statement-worthy yet comfortable. This is why I love wearing and walking for Rimzim Dadu; her designs are so ahead of their time. The way she interprets textiles and silhouettes is just incredible. Blenders Pride Glassware Fashion NXT is steeped in future and yet glamorous, and I'm certain it'll leave an indelible mark in the fashion industry." The event also unveiled an exclusive preview of an innovative segment called 'FASHION NXT SPOTLIGHT, powered by FDCI,' providing a captivating showcase of emerging trends featuring designs by 9 eminent designers – Alpana Neeraj, Bloni, Antar Agni, Mandira Wirk, Geisha Designs, Verandah, Shweta Kapoor, Tanieya Khanuja and Nitin Bal Chauhan. Styled by popular fashion influencers, the looks came alive in a quirky avatar beyond the runway. Commenting on FDCI's long-standing association with the brand, Sunil Sethi, Chairman, FDCI said, "Fashion Design Council of India is proud to continue its partnership with Blenders Pride Glassware, with the launch of Fashion NXT. We're excited to curate FASHION NXT SPOTLIGHT, a powerful showcase of emerging style trends by some of most forward-thinking designers in India. I'm confident that this spectacular innovation will capture the aspirations of young fashion enthusiasts across the nation." Ashish Soni, Curator-in-Chief, Blenders Pride Glassware Fashion NXT, said, "Blenders Pride Glassware Fashion NXT presents an exciting evolution of fashion experiences in India. It brings a world of high fashion & glamourous style to newer audiences, like it has never been done before. Rimzim Dadu's showcase in Gurugram captures the youthful essence of the platform perfectly. The next show in Hyderabad will add to the glam quotient and The Fashion NXT Festivals in Bhubaneswar and Pune have been crafted keeping in mind the aspirations of younger audiences in India." Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, "The launch of Blenders Pride Glassware Fashion NXT marks a significant step in our vision to become an immersive gateway into a world of style. The launch event in Gurugram featuring couturier Rimzim Dadu's wonderful display of futuristic fashion has been a successful first page of this new chapter. The Fashion NXT Festivals will take this journey forward and bring an impressive new format that diversifies our fashion experiences into newer towns, where consumers are poised to be inspired by global fashion & lifestyle trends." The journey continues with another star-studded evening curated by designer JJ Valaya in Hyderabad, followed by the BLENDERS PRIDE FASHION NXT FESTIVAL, a fashion-centric on-ground festival that promises to be the doorway to a world fueled by fashion & style. It will be a ticketed event bringing multifaceted style and glamour experiences across fashion, culinary, music & technology to audiences in newer cities. It will feature Nachiket Barve in Bhubaneswar and Varun Bahl in Pune, along with a full-fledged showcase of 'FASHION NXT SPOTLIGHT, powered by FDCI'. In addition, the festivals will present STYLE 360ยบ Fashion pop-ups, an experiential space curated by aspirational lifestyle brands allowing audiences to immerse themselves in style, and upbeat performances by renowned music artists DJ Ritviz & Kayan. Blenders Pride Glassware Fashion Nxt 2024: Upcoming Events
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