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Business Wire India - Multimedia: Digest for March 12, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

  • On the occasion of International Women's Day 2024, The Business Executive Group, a leading Pan African Media Firm honored Merck Foundation CEO, Senator, Dr. Rasha Kelej at their Global She Achievers Awards for spearheading Merck Foundation's programs in the Healthcare and Women & Girls Empowerment.
  • Under the leadership of Senator, Dr. Rasha Kelej, Merck Foundation was also awarded the "Best Health Sector Philanthropy of the year 2023" at the Ghana Philanthropy Awards by The Business Executive Group.
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On the occasion of International Women's Day, Business Executive Group awarded Senator, Dr. Rasha Kelej, CEO of Merck Foundation, at their Global She Achievers Awards 2024, for her efforts to empower women in STEM, and girls in girls in education, and building healthcare capacity in Africa and beyond. The awards ceremony took place recently in Dubai, UAE. 

Senator Dr. Rasha Kelej, CEO of Merck Foundation expressed gratitude remarking, "Firstly, Happy International Women's Day to all the women in the world and to the men who support and empower them. It is a great honor to receive The Global She Achievers Award 2024, that too on the very important occasion of International Women's Day. I extend my heartfelt gratitude to the Business Executive Team for acknowledging our efforts since past 12 years to empower women in STEM, support girl education and transforming public healthcare in Africa and beyond."

Senator, Dr. Rasha Kelej has been successfully leading the Merck Foundation programs for the past 12 years and works closely with more than 24 Africa's First Ladies as Ambassadors of Merck Foundation and Ministries of Health, Education, Information, Communication, Gender, Academia, Media and Art societies in 50 countries.

Senator Kelej has been recognized as one of 100 Most Influential African Women for five consecutive years from 2019 to 2023. She has also been awarded Doctorate of Letters Honoris Causa (D.Litt) by Krishna World University, India for her outstanding achievement in the social sciences, justice and reform. Moreover, under her leadership, Merck Foundation was also recognized as the "2022 NGO OF THE YEAR".

"We at Merck Foundation, together with First Ladies of Africa, are marking the Women's Day through our "More Than a Mother" campaign, which is a strong and unique movement that aims to empower women living with infertility stigma through access to information, education, change of mindset, and economic empowerment," added Senator Rasha Kelej.

As a part of their historic "More Than a Mother" campaign, Merck Foundation is contributing to building and advancing fertility care capacity in Africa and Asia, to support childless women and couples. Over 535 of the total scholarships are for doctors from 39 countries in reproductive & sexual health and fertility care capacity with the aim to advance women's health.

Merck Foundation has till today provided more than 1730 Scholarships to young doctors in 42 critical and underserved medical specialties from 50 countries, out of which over 46%, that is 780 scholarships have been provided to women doctors.

Merck Foundation has also been empowering childless and infertile women through their "Empowering Berna" initiative under their "More Than a Mother" movement. This initiative helps women who cannot be treated for infertility anymore by helping them get trained to establish small businesses so that they can be independent and rebuild their lives. Through 'Empowering Berna', the lives of many infertile women have been transformed in many African countries like Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi, and many more.

Merck Foundation has also launched MARS Awards to appreciate and recognize 'Best African Women Researchers' and 'Best Young African Researcher'. The aim is to empower women and young African researchers, advance their research capacity and promote their contribution to STEM (Science, Technology, Engineering and Mathematics), with a focus on "The Role of Scientific Research in Women Health and Reproductive Care" this year.

Together with Africa's First Ladies, Merck Foundation has contributed to the future of 425 of girls by providing scholarships to continue their education and also providing essential school items for thousands of schoolgirls through our "Educating Linda" program in many African countries such as Burundi, Malawi, Ghana, The Gambia, Nigeria, Zambia, Zimbabwe, Namibia, Democratic Republic of the Congo, Niger and more. Moreover, Merck Foundation has also benefitted 1000's of girls through their awareness campaigns which includes releasing many inspiring children's storybooks, animation films and songs to support girl education and end child marriage.

As a part of Merck Foundation's Community Awareness Program, Merck Foundation has created over 30 songs and 8 Children's Storybooks in English, French, Portuguese, and local language and 7 Storybook Animation Films in English, French, Portuguese and Spanish language to instill early awareness of social and health matters, fostering empathy, understanding, and informed decision-making in young minds for a brighter, healthier future.

Moreover, Merck Foundation has launched a Pan African TV Program "Our Africa", conceptualized, produced, directed, and hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to address the social and health issues through "Fashion and ART" community.

Merck Foundation has also trained over 3000 media representatives to raise awareness on the importance of supporting girl education and address other related sensitive issues like Ending Child Marriage and FGM, Stopping GBV, breaking infertility stigma and more.

Furthermore, in partnership with Africa's First Ladies, Merck Foundation has announced 8 important Awards, under two themes, for Media, Fashion Designers, Filmmakers and Musicians/ Singers, and potential young African talents in these fields. The themes of the two categories of awards are: 1) Breaking Infertility Stigma, Support Girls' Education, End Child Marriage, End FGM, Stopping GBV and/ or Women Empowerment at all levels and 2) promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.

"It gives me immense pleasure to witness that, together with Africa's First Ladies, Ministries of Health, Gender, Education and Communication, we are impacting the lives of people in the most disadvantaged communities in Africa and beyond, in partnership, and this award will only motive me to do more and more," concluded Senator Kelej.
 

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Business Wire India

  • 'Main Bhi Kisaan' is a training Program conducted as a part of ITC Foods CSR initiative to empower Indian women farmers, termed as 'Farmerettes', a word seldom known by masses
  • 600 farmerettes from across Karnataka have already received comprehensive skill development training as a part of 'Main Bhi Kisaan'
  • Additionally, to raise awareness around the importance of Farmerettes, ITC B Natural and Reliance Retail join hands to unveil new pack of B-Natural Mixed Fruit

ITC Ltd., has always remained committed to serving Indian consumers with world class products, while simultaneously supporting the Indian farming community.

In line with this commitment, ITC's B Natural has announced a special initiative on International Women's Day to empower and uplift women fruit farmers. In India, Farmerettes (women farmers) make up about 75%* of the agricultural workforce. In collaboration with non-profit organisations 7th Sense and AWAKE, the brand has launched 'Naanu Kooda Raitha' (Main Bhi Kisaan), in Karnataka, which aims to provide comprehensive training and support to women farmers.
 
The first phase of the initiative, undertaken in collaboration with the Department of Horticulture, Government of Karnataka, focuses on extending specialised training opportunities to Farmerettes in various districts and taluks of the State. This unique CSR activity addresses the challenges faced by women fruit growers, including dismantling social norms, fostering independence in decision-making, and overcoming logistical hurdles.
 
Through Project 'Naanu Kooda Raitha', approximately 600 farmerettes have already received expert-led training in essential skills such as post-harvest management, stock management, bookkeeping, supply chain management, digital and financial literacy, and nutrition. These sessions, conducted across different districts of Karnataka covered various aspects like equipping Farmerettes with the tools to enhance productivity, increase earnings, reduce waste, and achieve financial independence, thereby improving their quality of life and ensuring sustainable livelihoods.
 
Looking ahead, ITC's B Natural is committed to expanding the project's reach. The company plans to provide Farmerettes with livelihood skill training for value addition, preservation, and market linkages. Additionally, the initiative aims to mobilise and train women farmers in states like Andhra Pradesh, Tamil Nadu and Maharashtra.
 
This initiative underscores ITC's dedication to supporting and uplifting India's agricultural workforce, particularly women farmers, who play a crucial role in the nation's agricultural landscape. By empowering Farmerettes, ITC is not only enhancing their livelihoods but also contributing to the overall development and recognition of women in agriculture.
 
In addition to these initiatives, B Natural – one of the most loved brands of ITC Ltd., in yet another unique gesture has changed its iconic logo with a tribute to the unsung 'Sheroes' of agriculture, thus calling it 'B-Farmerette'. This special logo celebrates the invaluable contributions of farmerettes and inspires a collective recognition of their valuable role in our country. These special packs will prominently feature one such Farmerette. Reliance Retail in this journey joins hands with ITC in this effort to be an exclusive retail partner for this range.

B Natural is committed to donating proceeds from the sale of these packs to support Anganwadis, underscoring the brand's commitment to social responsibility and community welfare.
 
Commenting on the launch, Mr. Sandeep Sule, Divisional Chief Executive, Trade Marketing & Distribution, ITC Ltd. said, "B Natural, the brand has been guided by a strong set of values and purpose, i.e., making fruit juices from pulp of Indian Fruits and not imported concentrates, sourced from Indian farmers, for the Indian consumers. Central to the ecosystem that supports B Natural, are the fruit farmerettes playing a pivotal role. Training program 'Main bhi Kisaan' is ITC's gesture towards empowering the farmerettes and B Natural's exclusive range is our token of acknowledgement and creating awareness of their efforts; through a magnetic Indian retailer – Reliance Retail Ltd."
 
Mr. Damodar Mall, Chief Executive Officer, Reliance Retail stated "As the largest seller of Fruits & Vegetables in modern trade, we see the role of women in farming first hand. Smart Bazaar is very happy to partner with B naturals idea to celebrate women's participation with a branding innovation. I am sure our discerning modern trade shopper will appreciate this innovation from team ITC."

Pune Glams up at Blenders Pride Fashion NXT Festival

Monday 11 March 2024 11:40 AM UTC+00
Business Wire India

After creating a buzz in Bhubaneswar last weekend, Blenders Pride Fashion NXT Festival took India's first fashion festival experience to Pune on the 9th of March. It brought together a host of stellar high-on-style experiences across luxury fashion, immersive pop-ups curated by some of India's coolest lifestyle brands and upbeat music performances popular artists.

Festival goers were in for a magnetic new experience that was steeped in fashion and style. The evening hosted a stunning fashion show curated by maestro designer Varun Bahl and an innovative showcase called Fashion NXT Spotlight curated by Fashion Design Council of India with 9 leading Indian designers – Alpana Neeraj, Bloni, Antar Agni, Mandira Wirk, Geisha Designs, Verandah, Shweta Kapoor, Tanieya Khanuja and Nitin Bal Chauhan. While Varun Bahl along with the graceful actor Aditi Rao Hydari showcased a collection that represents a harmonious blend of tradition and innovation, combining time-honoured techniques with a modern twist on design, the Fashion NXT Spotlight presented emerging fashion trends across 3 unique themes that are at the apex of evolving fashion: WANDERLUXE, representing influence of luxury in holiday wear; GLOSS & GLAM, representing modern glamour in high fashion; and INTERGLAMATIC, representing fashion inspired by futurism.

The festival also featured a lineup of stellar collaborations with sought-after lifestyle brands like Nasher Miles, The Styling Room by Anisha Gandhi, John Jacobs, All You Can Street, Doodle Mapuls, MyGlamm and Audi Pune. These brands hosted a series of pop-ups with innovative DIY experiences, live art of merch, styling stations and much more, keeping festival goers engaged and entertained throughout the evening.

The energy peaked with electrifying music performances featuring an opening act by DJ Kayan and a rocking segment by none other than Ritviz, making festival goers groove through the evening. The evening was hosted by VJ and actor Anusha Dandekar, who only added to the festival's style quotient.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, "As we continue to transform the fashion landscape in India, Blenders Pride Fashion NXT Festivals bring an impressive new format that sets an example into newer towns. We're excited to collaborate with some of India's best fashion designers, celebrities and lifestyle brands, that share our vision in becoming an immersive gateway into the world of style and glamour."

Talking about the Fashion NXT Festival, Couturier Varun Bahl, said, "Blenders Pride Fashion NXT Festival has created an immersive, first-of-its-kind fashion festival experience in Pune. With Aditi Rao Hydari as my muse, it is a proud moment to be here and witness the new face of fashion experiences come to life."

Actor Aditi Rao Hydari, said, "Blenders Pride Fashion NXT Festival in Pune redefined the future of style and glamour by introducing India's first-ever fashion festival. Varun's collection is a celebration of his signature style and his glamourous interpretation of the next in red carpet fashion. It felt incredible to walk the ramp in his unique creation."

Ashish Soni, Curator-in-Chief, Blenders Pride Glassware Fashion NXT, said, "Blenders Pride Fashion NXT Festival presents an exciting evolution of fashion experiences in India. It's not just a showcase of future trends, but a platform that brings a world of high fashion, glamourous style & an exciting festival experience to newer audiences, like it has never been done before."

Commenting on their long-standing association with the brand, Sunil Sethi, Chairman, FDCI, said, "Fashion Design Council of India is proud to be a part of Blenders Pride Fashion NXT Festival. We're excited to curate FASHION NXT SPOTLIGHT, a powerful showcase of emerging style trends by some of most forward-thinking designers in India."

With this, the first edition of Blenders Pride Fashion NXT Festival comes to a glamorous end. Catch glimpses from Blenders Pride Fashion NXT Festival 2024 on Instagram. Visit blenderspridefashiontour.com for more details. 
Business Wire India

  • The campaign highlights Shopsy's brand positioning as the ultimate hyper-value shopping destination for everyone in the family. 
  • The Grand Shopsy Mela has over 10 lakh products under Rs.99/-.
  • The sale has products from categories ranging across fashion, beauty, home, lifestyle, and more for both men and women.
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Shopsy by Flipkart, Bharat's fastest-growing hyper-value e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year. The 6-day-long Grand Shopsy Mela is scheduled to kick-start on 12th March and end on 17th March. Customers will be able to access more than 10 lakh products at price points less than Rs.99 across categories like Fashion, Beauty, Home and more as part of the sale.
 
The 25-second TV commercial stars Sara Ali Khan and provides a new perspective on sale campaigns emphasizing the emotional connection and shared experiences that bring families together while shopping. The campaign is based on consumer immersion insights, which recognize shopping as a family activity where everyone contributes to selecting products to shop for. Another important insight was that family members buy gifts for their loved ones living in different cities through online apps during such sale events. With these in mind, the campaign hopes to connect with viewers by celebrating their collective joy of family bonding and encouraging them to shop their hearts out in the upcoming sale.
 
Grand Shopsy Mela will offer products from over 1300 categories. With a focus on both new and repeat users, Shopsy will offer a wide range of unbeatable deals, such as Sarees starting from Rs. 85/-, Kurtis from Rs. 69/-, Makeup from Rs. 39/-, Perfumes from Rs. 55/-, Watches from Rs. 50/-, Wallets from Rs. 20/-, Sunglasses from Rs. 22/- and Hair Accessories from just Rs. 5/-.
 
Commenting on the campaign, Kapil Thirani, Head of Shopsy, Flipkart, said, "At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice."
 
 Expressing her enthusiasm for the new campaign, Sara Ali Khan, Brand Ambassador for Shopsy, shared, "Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy's values. This marks my fourth collaboration with Shopsy. Each time, the response has been incredible, with fans actively searching for my outfits in the ad! Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling. I had a lot of fun shooting this ad. I'm confident that the campaign will spark curiosity about the diverse range of products available at the upcoming Grand Shopsy Mela."
 
Commenting on the campaign, Adarsh Atal, Chief Creative Officer, Tilt Brand Solution, said, "For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan - the family's shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family."
 
You can watch the TVCs here - https://www.youtube.com/watch?v=n2s6YQLMZzg.
 
Since its launch in July 2021, Shopsy has aimed to democratize digital commerce in India through its zero-commission marketplace model offering 160 million products at budget-friendly prices. Shopsy continues to fulfill its vision of making online shopping accessible to every corner of the country by catering to 19,000+ pin codes across India.
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