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Business Wire India - Multimedia: Digest for March 13, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, proudly announces its collaboration with the iconic Shah Rukh Khan as the brand ambassador for the face wash category of Joy Personal Care.

JOY Lemon Face Wash, amongst the flagship products of the company will be endorsed by Mr. Khan, alongside Sanya Malhotra, who has been the brand's ambassador for the past year. The star duo, Shah Rukh Khan and Sanya Malhotra, will be featured in the upcoming commercial of the brand that is set to be launched during the IPL 2024. Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximize visibility and impact during this high-profile event.

Joy Personal Care's dedication to gender equality and inclusivity perfectly mirrors the values upheld by its brand ambassador, Shah Rukh Khan. Renowned for his vocal support of women's empowerment, Shah Rukh Khan has captured the hearts of women across generations. This shared ethos makes this collaboration a powerful conduit for spreading the brand's message far and wide.

Commenting about the association Sunil Agarwal, Founder and Chairman, Joy Personal Care (RSH Global) expresses, "With the face wash category accounting for approximately 2500 crore, this collaboration signifies our commitment to making a measurable impact by expanding our market share within the category. Moreover, Shah Rukh Khan's influential presence in our nation will enable us to connect with audiences across the length and breadth of the country."

Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), further commented, "Mr. Khan is an iconic figure renowned for his vocal advocacy for gender equality and inclusivity. He shares a synergy in his values with our brand. Furthermore, we have been associated with KKR for the past two years and this year, with Mr. Khan coming on board for our face wash category, we will be launching a high-voltage campaign featuring him. The campaign will be leveraged through both TV and digital media, ensuring maximum reach and engagement."
 
Commenting on the association Shah Rukh Khan said, "I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It's a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I'm eager to embark on this exciting journey with them."
 
Joy has persistently been an advocate for social causes and inclusiveness, evident in their impactful campaign, "#JustEmpowerOne," which aims to raise awareness and empower survivors of acid attacks. The brand has also partnered with Gujarat Giants this year, as an associate sponsor for the Women Premier League series. Through the collaboration with the Gujarat Giants, Joy is not just endorsing a sports team but actively engaging in a cultural dialogue, challenging outdated perceptions where individuals are free to pursue their interests, whether in beauty or sports, without conforming to limiting stereotypes.
 
Additionally, an exciting rap music video featuring the celebrity women cricketers Mithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil and penned by Shikha Makan.

(Video link: https://www.instagram.com/reel/C3znYiLhCTH/?igsh=d3B3ZXRoMGI1Zjk3) has also been rolled out.
 
These actions underscore the brand's conviction that skincare goes beyond gender, colour, body size, and shape, celebrating the distinctive beauty of every individual. Through these endeavours, Joy Personal Care is actively challenging and transforming conventional beauty norms.
Business Wire India

With summer just around the corner, Cleartrip, a Flipkart company, announced the second edition of its highly anticipated marquee travel sale #NationOnVacation. The 9-day travel extravaganza starts on 14 March 2024 and is set to revolutionise the travel experience by presenting attractive deals on hotels, flights, buses, and packages. Amidst high demand, airfares are likely to go up for the summer season. With #NationOnVacation, Cleartrip and Flipkart Travel are providing an opportunity for their customers to take advantage of the best offers on their platforms and book their dream holidays. In line with its customer-centric values, Cleartrip, under the umbrella of 'ClearChoice', is offering greater flexibility for its users. With ClearChoice PLUS and ClearChoice MAX, travelers can cancel or modify their bookings and get a full refund as opposed to the standard airline changes ranging from INR 2500 onwards. Myntra and Flipkart Loyalty customers can look forward to special offers and discounts on the Cleartrip and Flipkart Travel platforms.
 
Speaking on the occasion, Ayyappan Rajagopal, CEO, Cleartrip, said, "#NationOnVacation was built with the idea of instilling a sense of planning travel way in advance in the minds of travellers. We were thrilled with the response to #NationOnVacation last year and are excited to bring it back with offerings that will make summer a memorable holiday for all. Fares are expected to jump by 20-25% for bookings that will be made later in April and May when compared to planning in advance and booking now. With curated and customer-centric deals, we wish to celebrate India's love for summer travel by making it more affordable than ever before. With ClearChoice fares, travelers can eliminate anxieties related to last-minute planning and ensure great value for money. Book now to lock in the best deals, get ahead of potential spikes in fares and enjoy a superior travel experience."
 
Key offers include:
 
  • Domestic flights starting from INR 999 
  • International flights starting from INR 4999
  • 4- & 5-star hotels starting from INR 2499
  • Up to INR 500 off on bus bookings
  • ClearChoice MAX on Domestic flights at a flat INR 599
  • 30-80% off on hotel bookings
  • ClearChoice plus at Rs. 49 + Up to 10% additional discount on hotels
  • ClearChoice MAX at Rs.1 + Up to 15% additional discount on hotels
 
The above are subject to availability & for a Limited period only.
 
Last year's #NationOnVacation witnessed an incredible success, with a 60% increase in bookings across categories compared to the same period in 2022. Cleartrip remains dedicated to investing in industry-first and customer-centric propositions throughout the year to make travel accessible to a broader demographic.
 
T&C: Please read all the terms and conditions carefully before availing the above offers and booking on our platform. 
Business Wire India

The eagerly anticipated CAEV EXPO 2024, Asia's biggest platform for showcasing the latest innovations in Connected, Autonomous, and Electric Vehicles (CAEV), is honored to announce the participation of Shri Ramalinga Reddy, Hon'ble Transport Minister of Karnataka, as the Chief Guest.
 
Scheduled for March 14th and 15th, 2024, at KTPO, Bengaluru, CAEV EXPO 2024 promises to be a groundbreaking event, gathering industry leaders, policymakers, and technology enthusiasts to explore the future of mobility.
 
Shri Ramalinga Reddy's presence and inaugural address underscores the Government of Karnataka's commitment to driving innovation and sustainable transportation solutions. As a key figure in the state's transportation landscape, his insights and vision are expected to enrich discussions on shaping the future of the automotive sector.
 
Hosted by Telematics Wire and presented by SecureThings with co powered by Quectel, CAEV EXPO 2024 is supported by an array of esteemed organizations, including the Ministry of Electronics and IT, Ministry of Commerce and Industry, Ministry of Heavy Industries, Startup India, and others.
 
The event comes at a pivotal moment when the automotive industry is undergoing rapid transformation, propelled by advancements in connectivity, autonomy, and electrification. CAEV EXPO 2024 serves as a dynamic platform for showcasing cutting-edge technologies, fostering industry collaborations, and driving forward the agenda of sustainable mobility.
 
With Shri Ramalinga Reddy's participation, CAEV EXPO 2024 is poised to be a landmark event, offering invaluable insights and networking opportunities for stakeholders across the automotive ecosystem.
 
Sponsors that have confirmed to join CAEV EXPO 2024 are SecureThings, Quectel, Marvell, Nexus, Teltonika, Cavli Wireless, ETAS, LightMetrics, Taisys, Keysight, VinAI, VicOne, Excelfore, Valtech Mobility, FPT Software, Device Authority, Hero MotoCorp, Virya Autonomous Technologies, Spirent, Zilogic and Knot Consulting. CAEV EXPO is expected to generate business enquiries worth over INR 8 Billion, with over 150 exhibitors and more than 10000 attendees participating in the expo, which is being held over an area of ten thousand square metres.
 
Visit of CAEV EXPO 2024 is open for all and Visitor Registration is available Free of Cost. For delegate and visitor registration or for any other details, please visit - https://www.caevexpo.in/
Business Wire India

The Indian Council for Research on International Economic Relations (ICRIER), in collaboration with the United Nations Economic and Social Commission for Asia and the Pacific (UN-ESCAP), is hosting the '1st Asia Pacific E-Commerce Policy Summit'. Set to take place on March 14, 2024, at the India Habitat Centre in Delhi, the summit aims to facilitate open dialogue around a more conducive policy making approach to foster cross-border e-commerce and facilitate MSMEs linkages to global value chains.

The APAC region, comprising more than 50 countries, has exhibited robust economic growth, marked by a significant 4.6% increase in 2023 (compared to the global average of 3%) and a projected 4.2% rise in 2024 (compared to the global rate of 2.9%). Notably, Japan, South Korea, India, and Indonesia lead the e-commerce landscape, collectively contributing 62.4% of global revenue in 2023. This initiative stands as a pivotal opportunity for these nations to come together and collaborate, propelling regional integration, fostering innovative ecosystems, and bolstering sustainable economic growth across the region.

The summit's agenda will include four panel discussions, each addressing crucial aspects of the e-commerce sector. These will be complemented by presentations from UN-ESCAP and specially curated Q&A sessions.
 
  • Facilitating a robust framework for cross-border e-commerce to enable MSMEs: The session will address the imperative for consultative policymaking in e-commerce, focusing on its implementation across various geographical regions.
  • Ensuring Consumer Protection in the Age of E-commerce: The session will focus on navigating the complexities of consumer protection in multichannel retail. It will highlight the importance of adopting a comprehensive strategy to balance the interests of market players and consumers.
  • E-Commerce Trade and Cross-Border Data Flows: The session will discuss the vital role of robust frameworks in governing cross-border data transfers and explore the functions and capabilities of data governance bodies.
  • How social media is transforming E-Commerce: The session will explore the evolving landscape of policy engagement in the influencer paradigm, shedding light on the unseen impact of social media influencers and deconstructing dark patterns that shape policy narratives.
 
In addition to this, issues like emerging payment technologies will also be discussed. The summit will bring together more than 70 policymakers, industry CEOs, senior executives, top academics, and legal experts from across APAC countries. Esteemed dignitaries slated to speak at the event include H.E. Mrs. C.A. Chaminda I. Colonne, Sri Lankan Ambassador to Thailand and Permanent Representative to ESCAP; H.E. Mrs. Chea Ratha, Secretary of State, Ministry of Commerce, Royal Government of Cambodia; Ms. Prewprae Chumrum, Chair, ASEAN Digital Economy Framework Agreement Negotiations; Dr. Mikiko Tanaka, Director, UN-ESCAP; Dr. Donghyun Park, Economic Advisor (Strategic Knowledge Initiatives), Asian Development Bank (ADB); Mr. Pramod Bhasin, Chairman, ICRIER; Mr. Rama Subramaniam Gandhi, Former Deputy Governor, Reserve Bank of India; Mr. Mahendra Nerurkar, VP & CEO, Amazon Pay India; Dr. Archana Goyal Gulati, Former Head of Public Policy, Google India; and Mr. Lokesh Kumar, Chief General Manager, Export-Import Bank of India, among others.

Hindustan Zinc Launches Women of Valor

Tuesday 12 March 2024 01:08 PM UTC+00
Business Wire India

In celebration of International Women's Day, Hindustan Zinc, a Vedanta Group company, unveils a captivating brand film showcasing the remarkable journey of India's first All Women Underground Mine Rescue Team. In alignment with UN's theme for this year, "Invest in Women: Accelerate Progress", the film features seven dynamic women leaders who are breaking stereotypes in the male-dominated mining industry. 
 
Hindustan Zinc boasts a workforce of over 600 women employees, including more than 200 women engineers, who are playing pivotal roles in various capacities. With 21.8% percent of women in executive positions and 24% in the Executive Committee, the company is committed to foster an inclusive and diverse work environment. The launch of the first all-women underground mine rescue team creates next-generation safety leaders while progressing on a path of #TransformingTheWorkplace.
 
This first-of-its-kind rescue team in India has undergone preliminary tests that required members to compete in basic Mine Emergency situations. Techniques to tackle or deal in the case of surface/underground mine emergency scenarios, first aid, technician tests, theory exams, self-rescuers, fire types and extinguishing methods, mine gases, and emergency response were some of the key areas covered in the training session. The brand film captures the many ways in which these women are unearthing their power and redefining what is possible. The women rescue team is more than their gender; they are a movement and when it comes to safety, they can achieve what one cannot even imagine.
 
Hindustan Zinc's commitment to gender diversity extends beyond recruitment, with a focus on fostering a supportive environment for female employees to thrive in blue-collar roles—a space still relatively uncommon for women. The core idea is to drive positive change in the mining industry and build a more diverse, inclusive & progressive workplace.
 
YouTube Link: https://youtu.be/GxKrrjo1GGc?si=_gLuf4dXVxtORonY
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