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Business Wire India - Multimedia: Digest for March 16, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

L&T Technology Services Limited (LTTS) (BSE: 540115, NSE: LTTS), a leading global pure-play engineering and technology services company, announced today that it has won a first-of-its-kind program in India worth around $100 million (INR 800 Crore) from Maharashtra State Cyber Department, under the Government of Maharashtra. This initiative extends LTTS' commitment to developing secure, digitally interconnected smart and safe cities through premier Cyber Security and Digital Forensic solutions consolidated under one umbrella.
 
In this pioneering initiative by the Government of Maharashtra, LTTS in consortium with M/s KPMG Assurance and Consulting Services LLP as forensics partner will provide advanced Cyber Security Solutions for the State enhancing public safety against cyber threats.
 
The project entails designing a sophisticated cybersecurity system and establishing a state-of-the-art, fully equipped, Cyber security and Cybercrime prevention Centre to address Cybercrime Incidents and Investigations by leveraging AI and Digital Forensic tools. The program also encompasses the following:
 
  • A Digital Threat Analytics Centre (DTAC) paired with a Centre of Excellence (COE) that will equip the forensic team with cutting edge digital forensic tools including Deepfake detection, Mobile Malware forensics, IoT investigation, Network forensics, object detection supporting crypto & blockchain, Hardware & Embedded forensics, drone forensics, social media forensics, image enhancement, voice analysis labs, IMEI/CDR analysis, CCTV acquisition tools and computer forensics to streamline crime scene management, reduce timelines and improve the efficiency of cybercrime investigations.
  • A Central Emergency Response Team (CERT) to deal with incident response and investigation based on advanced cyber threat intelligence and analytics like APT detection and data breach, adversary intelligence from darknet, advanced malware analysis, proactive threat hunting and red teaming.
  • State-of-the-art Security Operations Centre (SOC) fortified by AI & ML technologies with a skilled cyber team to protect critical infrastructure. SOC handles Endpoint Detection & Response, SIEM, SOAR, UEBA, ZTNA, CASB, DLP, NAC, DNS Security, IDAM, and PAM solutions.
 
The integration of Smart World and Communication within LTTS has significantly amplified its capabilities, enabling the company to provide advanced engineering solutions for public cyber safety leveraging experience of setting up 25+ command centers. The successful execution of this project in India will pave the way for LTTS to extend these capabilities globally.
 
Commenting on the milestone win, Amit Chadha, CEO and Managing Director of L&T Technology Services, said, "This first-of-its-kind deal is more than just a business achievement for us. It's an opportunity to leverage our experience in setting up over 25 command centers and recognizing the growing criticality of cybersecurity and the need to invest in advanced digital safeguard platforms and tools for the benefit of the larger society. This deal will set the stage for LTTS to scale its offerings for our global clientele."
 
M/s KPMG Assurance and Consulting Services LLP., as LTTS' consortium partner, has played a critical role in this engagement. Yezdi Nagporewalla, Chief Executive Officer, KPMG in India, said, "We are truly proud to be part of this groundbreaking initiative. Collaborating with Maharashtra State Cyber Department and LTTS as a forensic services partner is a matter of pride for KPMG and it showcases our shared commitment to public safety by providing advanced cyber security solutions to counter cyber threats."
Business Wire India

Dream Sports Foundation has launched a new vertical for upskilling and education for stakeholders in the sporting ecosystem. The program aims to enable athletes, coaches and others in the sporting ecosystem with additional skills to achieve a dual target:
1. Ensuring a steady stream of subject matter experts, skilled coaches, trainers and support staff
2. Creating a path for employment to incentivise Indians to think of sports as a career option.

Commenting on the launch, Bhavit Sheth, COO & Co-Founder, Dream11 & Dream Sports, "At Dream Sports Foundation, we help create a sporting ecosystem that nurtures more future champions. As part of this endeavor, we support elite athletes as well as identify new talent and provide them with a platform to succeed. As India aims to become a sporting superpower, there is a need to create world class subject matter experts for coaching and sports science. This is where, we believe, our new focus area for upskilling and education will play a big role."

The upskilling and education initiative will create courses across a calendar year, with support from various partners to benefit current or former athletes, coaches, physical fitness, sports science professionals, and support staff. The pilot project has been launched, in collaboration with the International Institute of Sports & Management (IISM), for 160 beneficiaries under 2 modules in Mumbai- 
1. Two groups of 30 coaches each nominated by Maharashtra Olympic Association
2. Two cohorts of 50 PE teachers each nominated by Mumbai Sports School Association (MSSA). 
 
"We want to arm our coaches and support staff with skills in advanced methodologies, sports science, and technology which in turn will help in improving athlete performances. We believe that Sports Coaching is not a static profession and needs continual up-skilling and education. So we wish to help coaches and other stakeholders develop diverse skill sets and be better equipped to guide athletes through career transitions, offering valuable insights beyond the playing field," said Mr Nilesh Kulkarni, Founder and Director of IISM.
Business Wire India

Mortein, one of the world's leading brands in pest control, launched a new campaign featuring actor Preity G Zinta for Mortein Liquid vaporisers, recognizing the journey of motherhood and the heightened responsibility of a new mother to keep her child protected. The campaign 'Ab Raho Befikar', encourages new mothers to live fearlessly, knowing their child is protected from the danger of mosquito-borne diseases with the Mosquito Fight Technology (MFT*) of Mortein.

Mosquitoes today pose a significant threat, carrying life-threatening diseases such as dengue, malaria, and chikungunya. The increasing fear and worry about mosquito-borne diseases has led mothers to constantly seek more superior and effective solutions to safeguard their loved ones. With its active fast-releasing composition, Mortein's MFT*(Mosquito Fight Technology) offers mothers a significant leap with its unmatched effectiveness and convenience. It stands as a pillar of support for all new mothers and ensures protection against mosquitoes causing up to ten diseases. In the latest campaign, Mortein provides mothers with the confidence and assurance they need to navigate the complexities of parenthood without the looming fear of mosquito-borne illnesses – Ab Raho Befikar.
 
Speaking on her association, Actor and Campaign Ambassador Preity G Zinta, said, "As a mother, I recognize the immense responsibility we carry to protect our children from every threat, including those tiny but formidable mosquitoes. Mortein's Mosquito Fight Technology* isn't just about repelling insects; it's about empowering mothers to fearlessly embrace parenthood. So, let's embrace life 'Ab Raho Befikar' – unburdened by worries, knowing that our love and Mortein's protection envelop our homes."

Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt, said, "At Mortein, we empathize deeply with the challenges faced by families in safeguarding their loved ones from the threats of mosquito-borne diseases. As we introduce our latest campaign, we stand with pride, shining a spotlight on the indispensable role of mothers in this ongoing battle. With Mortein's Mosquito Fight Technology*, we reaffirm our dedication to equipping young mothers with a superior solution, making them fearless of mosquito-borne diseases. This initiative empowers mothers everywhere to navigate the journey of motherhood with unwavering confidence and peace of mind."

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, "It all started from the discovery of a fascinating insight the behavior shift that a house undergoes when a family anticipates or welcomes a new baby. The lifestyle changes, fear, concern, and more. This led us to select 'A New Mother' as our spokesperson. It was mosquitoes vs maternal instincts! So, Preity Zinta, the modern mom with her trustworthy voice skillfully conveyed the message of how a mother seeks nothing less than 100% because just one mosquito can turn into a menace. Mortein: Ab Raho Befikar campaign adopted a very candid yet highly impactful approach. Through the 'no compromise' perspective of a mother, we established the product's efficacy while touching the emotional chords of every Indian home."
 
Conceptualized by Havas Worldwide India, the campaign delves into the pivotal role of a new mother, portrayed by Preity G Zinta, in safeguarding her family against mosquito-borne diseases. Through the lens of parenthood, the campaign highlights the imperative of making no compromises when it comes to the safety and well-being of one's family. Mortein's MFT* is engineered to fight against mosquitos causing up to ten diseases, providing 100% protection with its unique fast-releasing formula, hence encapsulating the campaign message - 'Ab Raho Befikar' with Mortein.

The Mortein liquid vaporiser with MFT - Mosquito Fight Technology is available in 45 ml pack, priced at INR 85. Additionally, Mortein is also providing consumers with a cash-back offer# if consumers do not like the product.

Links to the film: https://youtu.be/_qG7n-ZFRBU (Hindi)
Bengali: https://youtu.be/FB7PCWTGiXU
Marathi: https://youtu.be/eOlqSaikYBo
Punjabi: https://youtu.be/HPE023lKaJU
 
*Refers to liquid vaporiser refill containing Metofluthrin 0.32% as an active ingredient.
#Please log on to www.morteinmoneyback.com for offer details and applicable terms and conditions.
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