Press Information Bureau: Digest for August 29, 2023

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents India says, 'Namak ho Tata ka, Tata Namak', brand says it with a refreshing twist Kotak Mutual Fund's Investor Education and Awareness Initiative 'Seekho Paiso Ki Bhasha' Covers over 55000 Teachers Across India Colin Launches Thought-Provoking Campaign, 'Chamak Nayi Soch Ki' to Promote Dignity of House Helps and End Discriminatory Practices

India says, 'Namak ho Tata ka, Tata Namak', brand says it with a refreshing twist Thursday 21 March 2024 09:51 AM UTC+00 Business Wire India Tata Salt, a pioneer and market leader in India's branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic jingle, 'Namak ho Tata ka, Tata Namak'. The multi-asset campaign celebrates the brand's ubiquity as 'Desh Ka Namak', resonating with the youth and also capturing the pulse of India. It offers a new outlook with a fresh spin to the jingle while retaining its timeless signature tune. The 2.0 version of 'Namak ho Tata ka, Tata Namak' jingle promises its consumers an element of surprise and delight; it also introduces a refreshed perspective on its enduring presence in households across India. Conceptualized by Ogilvy, the campaign includes a series of 11 light hearted yet quick-witted films showcasing the jingle's presence in various moments of a consumer's daily life, therefore making it an omnipresent 'Desh ka Namak' brand. Through these innovative immersive experiences, Tata Salt, one of the most loved brands in the country, aims to build a deeper connection with its consumers across generations and establish itself as a brand that resonates with the values and aspirations of today's audience. Commenting on the campaign, Deepika Bhan, President, Packaged Foods - India, Tata Consumer Products, said, "Tata Salt is one of India's most trusted and responsible brands. Its legacy as 'Desh Ka Namak' spans more than 40 years. The new campaign featuring its iconic jingle, which took birth in the 1980s, doffs a hat to the enduring appeal of the brand and its ability to evolve with the times. With this initiative, we also aim to deepen our connection with our audience and reinforce Tata Salt's commitment to be part of their lives, promoting health and happiness." Anurag Agnihotri, Managing Partner, Creative (West), Ogilvy, said, "For most of our country, salt means Tata Salt. And Tata Salt means trust. It is a bond built on love. The new 'Desh ka Namak' campaign gives back the same love and trust that people place on a legacy, iconic brand. We put one of the most loved Tata Salt tunes back in people's life, in moments that are as everyday as the salt itself. A movie scene, a cat, an election rally and such things. We hope everyone likes the new 'Desh ka Namak' campaign and loves the brand the way they always have."    As a pioneering brand, Tata Salt's unwavering commitment to quality and customer satisfaction has made 'Desh ka Namak' one of the most loved brands. It not only sets the standard for purity of salt in the country but also advocates for combating iodine deficiency across the nation.   Watch the films here. Link: https://www.youtube.com/watch?v=cfU2RARBZLs

Kotak Mutual Fund's Investor Education and Awareness Initiative 'Seekho Paiso Ki Bhasha' Covers over 55000 Teachers Across India Thursday 21 March 2024 10:50 AM UTC+00 Business Wire India Kotak Mahindra Asset Management Company Ltd ("KMAMC") / Kotak Mutual Fund (KMF) through 'Seekho Paiso Ki Bhasha', an investor education and awareness initiative launched six months ago, has covered over 52,000 CBSE teachers across India. The company conducted 860 workshops in 100 locations across India, targeting A, B and C-class towns between September 2023 and February 2024. Seekho Paiso ki Bhasha the Investor Education Program for CBSE School Teachers has entered the prestigious Asia Book of Records and India Book of Records as the Largest Investor Education Program for CBSE School Teachers1. Speaking on the achievement Nilesh Shah, Managing Director – Kotak Mahindra AMC said, "Within six months, Seekho Paiso Ki Bhasha has become one of the national movement for financial awareness. We are a country of savers and as we move towards the goal of 'Viksit Bharat', financial education and awareness plays a crucial role by transforming us into a country of investors. The importance of Seekho Paiso ki Bhasha has been validated by teachers across the country and the acknowledgement by the Asia and India Book of Records is a demonstration to the change this programme can bring." Manish Mehta, National Head- Sales, Marketing & Digital Business, Kotak Mahindra AMC said, "We launched 'Seekho Paiso ki Bhasha' with the vision of promoting financial literacy, specifically targeting educators who play a pivotal role in shaping the citizens for our nation's future. We are thrilled that our Investor Education and Awareness Program financial education programs for teachers, resulting in this well-deserved acknowledgment by the India Book of Records as well as the esteemed Asia Book of Records." This initiative has laid the foundation for financial literacy by hosting a comprehensive range of education and awareness programs aimed at empowering teachers throughout India. 'Seekho Paiso ki Bhasha' has enabled and nurtured the development of their financial knowledge, thus contributing to India's path towards a potentially brighter future.   1Source: Asia Book of Records and India Book of Records, March 20, 2024 https://www.asiabookofrecords.com/largest-investor-education-program-for-cbse-school-teachers/ https://indiabookofrecords.in/largest-investor-education-program-for-cbse-school-teachers/   Disclaimer An investor education and awareness initiative by Kotak Mutual Fund Visit https://www.kotakmf.com/iap-disclaimers/ to know more about the process to complete a one-time Know Your Customer (KYC) requirement to invest in Mutual Funds, procedure w.r.t. change of address, phone number, bank account details, etc. Investors should only deal with registered Mutual Funds, details of which can be verified on the SEBI website (www.sebi.gov.in/intermediaries.html). For any queries, complaints and grievance redressal, investors may reach out to the AMCS and/or Investor Relations Officer. Additionally, investors may also lodge complaints on https://scores.gov.in if they are unsatisfied with the resolution given by AMCS. SCORES portal facilitates you to lodge your complaint online with SEBI and subsequently view its status. Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Colin Launches Thought-Provoking Campaign, 'Chamak Nayi Soch Ki' to Promote Dignity of House Helps and End Discriminatory Practices Thursday 21 March 2024 12:34 PM UTC+00 Business Wire India Colin, India's No. 1 glass and household cleaner brand, has launched an inspiring campaign #ChamakNayiSochKi, encouraging people to acknowledge the dignity of house helps and end discriminatory practices. The campaign urges consumers to reflect on and break preconceived norms of giving house helps separate utensils, leftovers or old clothes among many others, promoting equality and inclusivity within households. #ChamakNayiSochKi is focused on driving societal change by bringing in a new belief and shine in our mindsets, while Colin ensures the shine of multiple surfaces at homes. In today's era, the indispensable services of our domestic help keep the wheels of our lives turning, however, traditions like using separate cutlery and giving them old clothes persist. As an extension to the campaign, Colin will also conduct a collection drive – Discard The Cup urging people to give away the used utensils reserved for their house helps and join the movement to end discrimination toward house helps. Through this drive, Colin aims to invoke the feeling of gratitude towards house helps and inspire a culture of empathy. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt - South Asia said, "For decades, Colin has been a household name with unparalleled equity on maintaining shine across multiple surfaces in consumer homes. This shine is also reflected in the growth of a higher consumer conscience towards more modern & equitable thinking which is making our consumers' hearts and minds shine as well. Being a household surface brand, domestic helps play a huge role in our category & especially the life of our consumers. Colin's new campaign, 'Chamak Nayi Soch ki' is a testament to our commitment to foster a more inclusive environment in households & to bring back much desired dignity to domestic helps. The campaign, which draws inspiration from the saying 'small things go a long way', encourages people to eliminate the use of separate utensils for house helps. To ensure that our hearts shine as much as our homes, we are urging people to support us and break free from the instinctual behavior towards house helps." Conceptualised by tgthr, the campaign was launched with an ad film which discourages people from discriminating with their house helps. The ad film beautifully captures the candid chit chat between two friends while they prepare tea. Upon the arrival of the domestic help, one of the friends starts searching for an old used cup to serve her tea. On noticing this, the other friend urges her to consider the house helps as one of them and hand out tea in the same cup to the help, as them. Aalap Desai, CCO & Co-Founder, tgthr said, "A separate cup, a separate plate, and separate utensils, separate us from those we think are inferior to us. It's modern day casteism that we unknowingly participate in and perpetrate without realizing what we are actually doing. For the ones who don't have such a divide in their house, the campaign is a pat on the back and for those who do, it's a gentle awakening to make them see the unseen." Film Links: https://youtu.be/F_o69WFjpjA Agency & Production house: tgthr Director: Vishal Sagar   Colin is available in 125ml, 250ml, 500ml and 1000ml sizes priced at INR 39, INR 72, INR 109, INR 197 respectively at offline and online stores across markets in India.

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