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Business Wire India - Multimedia: Digest for March 05, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India

Style Up for Blenders Pride Glassware Fashion NXT Festival

Monday 04 March 2024 08:39 AM UTC+00
Business Wire India

Blenders Pride Glassware has always been at the cusp of presenting the next in fashion, presenting experiences that have shaped the style quotient for an entire generation. The brand now forges ahead with Blenders Pride Glassware Fashion NXT Festival, that is set to take fashion beyond the runway as India's first fashion festival.
 
Blenders Pride Glassware Fashion NXT Festival has been imagined staying true to the brand's mantra of presenting an evolving world of style. While at the heart of it remains fashionable showcases by India's finest designers & stylish celebrities, in an entirely new avatar, Fashion NXT Festival takes a leap forward by bringing the brand's stylish world to audiences in newer cities, starting with Bhubaneswar and Pune in March 2024. The brand has collaborated with some of the most sought-after and buzzing lifestyle brands, that are curating a host of immersive experiences. The mission is clear – to connect the brewing aspirations of a young, growing India with fashion-forward experiences which are pocketed in select metro cities.
 
For its first edition, Blenders Pride Glassware Fashion NXT Festival has already lined up stellar collaborations with some of the most exciting brands across genres. Take Nasher Miles for example, a fashion accessory brand for the modern-day traveller, that has been making waves on social media since its recent debut on Shark Tank India. Another interesting brand is All You Can Street – a streetwear collective, that is bringing a host of streetwear brands with DIY stations for audiences to customize their apparel. Similarly, brands like Beardo and MyGlamm are putting together grooming & styling stations where festival goers can get a stylish makeover by expert stylists. John Jacobs is setting up a pop-up to experience their cutting-edge eyewear through virtual try-ons. Not to miss Doodle Mapuls, which is setting up a kiosk where their artists will sketch & customize t-shirts and sneakers live for festival goers. Lastly, Audi (Pune) is showcasing their latest collection at the festival bringing audiences closer to the touch of luxury.
 
Surrounding these high-on-style experiences are exciting fashion showcases by designer Nachiket Barve with Sanya Malhotra in Bhubaneswar, and by designer Varun Bahl with Aditi Rao Hydari in Pune, and thumping music performances by popular artists like Ritviz, Kayan, Progressive Brothers and Rabab Randhawa, to create an electrifying atmosphere for festival goers to groove to through the day.
 
In essence, Blenders Pride Glassware Fashion NXT Festival promises to be packed with multifaceted experiences across fashion, music and technology. As a first-of-its-kind concept, being India's first fashion festival, it is undoubtedly set to redefine all things fashion, style and glamour.
 
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, "As we continue to trailblaze the fashion landscape in India, Blenders Pride Glassware Fashion NXT Festivals bring an impressive new format that diversifies our experiences into newer towns. We're excited to collaborate with such exciting brands, that share our vision in becoming an immersive gateway into the world of style and glamour."
 
Shruti Kedia Daga, Co-Founder and CMO, Nasher Miles said, "We're very excited to be part of the Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune. This association epitomizes our commitment to elevating the style quotient of the Indian traveller. At Nasher Miles, we believe that every journey is an opportunity to showcase style and functionality, and this partnership allows us to redefine the travel experience."

Yash Shetty & Abhishek Gandhi - Co-Founders, All You Can Street said, "As the largest premier progressive fashion festival, curating an array of brands is what we do but this time for Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune, we have an exclusive curation of brands that are currently creating ripples in the fashion industry. I believe Blenders Pride Glassware Fashion NXT Festival and All You Can Street together is bringing to you a fashion curation like never before, tapping into contrasting audiences within mainstream fashion in India."

Anisha Gandhi, Celebrity Stylist and Founder, The Styling Room said, "We're elated to be a part of The Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune. Our collaboration reflects the assortment of fashion we house to suit the best of each individual. We are thrilled to exhibit some of the most fun and finest brands both international and homegrown. From Skims, Aroka, Wear Cecil to Triune, Shop monokrom and so many more. Styling Room has created a space for you to be the most chic, confident and daring You! After all, everyday is a fashion show and this collaboration definitely is about to elevate your fashion game!"

Kirthi Pillai, Co-Founder, Doodle Mapuls said, "This is a really exciting venture for us as we get to collaborate with Blenders Pride Glassware Fashion NXT Festival at the Style 360 Brand Pop-Up Zone happening in Bhubaneshwar. It's events like these where we get to explore our creativity even more and make our art more hands-on. Want to see the art of producing T-Shirts & Doodling Shoes? Drop by our Pop Up at Sandy's Tower for a fun and colourful experience! Let's Meet, Print and Wear Merch which expresses Art, Style and Vibe."

Sujot Malhotra, CEO, BEARDO said, "We're thrilled to be part of the Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Glassware Fashion NXT Festival where we will be showcasing our grooming & styling products. Our Styling Stations at the festival will give an opportunity to festival goers of not only experiencing our products but our styling team will also help them groom with live demonstration of what our products can deliver for them. At Beardo, we pride ourselves in bringing the best of global trends to enable men to express themselves with confidence & we are glad to be given the opportunity to be a part of this platform."

Apeksha Gupta, CEO, John Jacobs said, "The Blenders Pride Glassware Fashion NXT Festival propels our brand into the next wave of the fashion landscape. It gives us an outlet to shape eyewear as the pulse of fashion dynamically. Hoping to see you all have as much fun as we enjoyed creating the virtual experience."

Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group said, "We are excited to be partnering with the Blenders Pride Glassware Fashion NXT Festival and bring forth an immersive experience zone, blending beauty and style seamlessly. As we showcase our iconic MyGlamm Pout by Karan Johar, we invite attendees to indulge in the magic of makeup artistry and aim to celebrate individuality and empowerment, making this event a true reflection of MyGlamm's ethos. We are thrilled to be a part of the inaugural edition of the Blenders Pride Glassware Fashion NXT Festival."

Salil Rane, Head, Marketing (Audi Business) - Jubilant Motorworks Private Limited said, "Jubilant Motorworks Pvt Ltd is happy to be part of the Style 360 Brand Pop-Up Zone at Blenders Pride Glassware Fashion NXT Festival in Pune. We look forward to a great event and to this amazing partnership."
Business Wire India

Celebrating the spirit of 'Living it Large', Seagram's Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. The musical experience held its first on-ground experience of the year in Indore, Madhya Pradesh on March 2nd, 2024. The city came alive as Royal Stag BoomBox audaciously brought together polar opposites of the music industry to make original music, to create a new soundscape.
 
With an enthusiastic audience of close to 10,000 people, Indore came alive with the youthful energy of Royal Stag BoomBox. The venue (Velvet Garden) was alight with dazzling colors and sounds, bringing various aspects of culture, merchandise, food, and numerous interactive experiences for the attendees to enjoy under one roof. The ambiance of the occasion was distinctly youthful, resonating with the city's vibrant spirit, and evoked fond memories of Royal Stag BoomBox's first on-ground experience in the city from the year prior. Alongside the headline acts, a plethora of other performances captivated the audience leading up to the evening, including showcases by local bands, dancers, flippers, and beatboxers. As the evening approached, Ali Merchant took the stage, officially opening the festival with his mashups. Following suit, rapper Dino James ignited the crowd with the pulsating rhythms of hip-hop. As the night unfolded, singer Nikhita Gandhi graced the stage, weaving magic with her captivating melodies. The festival culminated in a spellbinding performance by Armaan Malik, etching a memorable experience in the minds of all those present.
 
Singer-songwriter Armaan Malik said, "Music transcends all boundaries and brings people together. I am overjoyed to be a part of Royal Stag BoomBox for the second year in a row. Performing in Indore was nothing short of magical and I am looking forward to my next performance in Pune with the property!"
 
Singer Nikhita Gandhi added, "I had a lot of fun being a part of the first edition of Royal Stag BoomBox and I am delighted to be a part of this unique platform once again. It was great meeting my fans in Indore again with the property and I can't wait to perform in Pune next."
 
Rapper Dino James shared, "It's amazing to see Royal Stag BoomBox's commitment towards providing a unique musical experience for the Generation Large. We are back with a bang and have really unique and fresh sounds in the store for everyone. The audience's energy in Indore was truly memorable and I am eagerly looking forward to our next show in Jaipur!"
 
Artist Ali Merchant said, "Royal Stag BoomBox is back with a bang with new Hip-Hop X Bollywood collabs! I was really looking forward to the experience and Indore exceeded all my expectations."
 
Kartik Mohindra, CMO, Pernod Ricard India said, "Music and live experiences bring people together and are natural enablers of conviviality. Royal Stag continues to celebrate music as its key youth passion pillar. Carrying forward the brand's 'Live It Large' ethos and youth connect; we are excited for the launch of the second edition of Royal Stag BoomBox. The kind of response and engagement we received for the festival last year was truly overwhelming. This year, the platform is set to elevate the experience by blending the melodies of Bollywood with the pulsating beats of Hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of living it large."
 
Speaking about the second edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker said, "Wavemaker is thrilled to continue to be a part of the journey of Royal Stag BoomBox. More than just a musical festival, it represents a cultural movement embracing the 'Living It Large' spirit of the brand. Royal Stag BoomBox guarantees an unforgettable blend of swag, emotion, and the vibrant synergy between Bollywood and hip-hop. The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one."
 
Commenting on the association, Preeti Nayyar, Senior Vice President - New Business Development & Brand Partnerships, Universal Music Group, said, "As we launch the second season of Royal Stag BoomBox, UMGB (Universal Music Group for Brands) is thrilled and honoured to collaborate with Royal Stag for Royal Stag BoomBox, in partnership with GroupM - WAVEMAKER. As UMG for Brands, we are dedicated to shaping culture through music, artists, and experiences uniquely crafted for our partners. With this musical odyssey, our goal is to deliver a ground-breaking fusion of 'Melody meets Hip-Hop' featuring live festivals and original music, creating a unique experience for the fans."
 
For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today's generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.
 
This cultural movement manifests itself in two unique, engaging formats:
 
  • The On-ground format: this format will travel to India's biggest youth hubs – Indore, Jaipur and Pune offering marquee musical performances with interactive Phygital activations like insta-live sessions, art showcases, AR/VR installations, AI-based engagement, selfie-booths and more. Last year, the festival witnessed a footfall of over 50K across multiple cities generating 180 Mn+ digital views & 13 Mn+ social interactions.
  • The In-studio format: a unique musical concept featuring three original Melody x Hip Hop music tracks that will be released as singles and videos across platforms. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ft. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms.
 
Royal Stag BoomBox upcoming experiences:
 
City Date Headliner Hip Hop Melody DJ
Jaipur 16th March, 2024 Badshah Dino James Neeti Mohan Ali Merchant
Pune 23rd March, 2024 Armaan Malik Dee MC Nikhita Gandhi Ali Merchant
Business Wire India

Redefining fashion beyond the runway, Blenders Pride Fashion NXT Festival hosted a first-of-its-kind avant-garde festival experience in the city on the 2nd of March. As India's first experiential fashion festival, it brought together a host of stellar high-on-style experiences across luxury fashion, upbeat music performances and immersive pop-ups curated by some of India's coolest lifestyle brands.

Festival goers were in for a magnetic new experience that was steeped in fashion and style. The evening hosted a stunning fashion show curated by ace designer Nachiket Barve and an innovative showcase called Fashion NXT Spotlight curated by the Fashion Design Council of India with 9 leading Indian designers – Alpana Neeraj, Bloni, Antar Agni, Mandira Wirk, Geisha Designs, Verandah, Shweta Kapoor, Tanieya Khanuja and Nitin Bal Chauhan. While Nachiket along with the ever-glamourous actor Sanya Malhotra showcased his collection 'La Dolce Vita', marrying travel-inspired elements with a striking palette of black and gold, the Fashion NXT Spotlight presented emerging fashion trends across 3 unique themes that are at the apex of evolving fashion: WANDERLUXE, representing the influence of luxury in holiday wear; GLOSS & GLAM, representing modern glamour in high fashion; and INTERGLAMATIC, representing fashion inspired by futurism.
 
The evening peaked with electrifying music performances featuring an opening act by DJ Rabab, an upbeat show by Progressive Brothers and a foot-tapping show by none other than Ritviz, making festival goers groove through the evening. The evening was hosted by VJ and actor Anusha Dandekar who only added to the style quotient of the festival.

The festival also featured a lineup of stellar collaborations with sought-after lifestyle brands like Nasher Miles, All You Can Street, Doodle Mapuls, Beardo and The Styling Room by Anisha Gandhi. These brands hosted a series of pop-ups with innovative DIY experiences, live art of merch, styling stations and much more, keeping festival goers engaged and entertained throughout the evening.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, "As we continue to trailblaze the fashion landscape in India, Blenders Pride Fashion NXT Festivals bring an impressive new format that diversifies our experiences into newer towns. We're excited to collaborate with some of India's best fashion designers, celebrities and lifestyle brands, that share our vision in becoming an immersive gateway into the world of style and glamour."
 
Talking about the Fashion NXT Festival, designer Nachiket Barve, said, "Blenders Pride Fashion NXT Festival in Bhubaneswar has set an example for what it means to take fashion beyond the runway, that's more immersive for younger people. Together with Sanya Malhotra, I am very proud to be here to redefine the future of fashion experiences in India."
 
Actor Sanya Malhotra said, "It is exciting to be a part of India's first fashion festival! The experience Blenders Pride Fashion NXT Festival has put together for Bhubaneswar is magnetic. Nachiket's collection is a glamourous interpretation of the next in red carpet fashion, and it was incredible to walk the ramp in his creation."

Ashish Soni, Curator-in-Chief, Blenders Pride Glassware Fashion NXT, said, "Blenders Pride Fashion NXT Festival presents an exciting evolution of fashion experiences in India. It's not just a showcase of future trends, but a platform that brings a world of high fashion, glamourous style & an exciting festival experience to newer audiences, like it has never been done before."
 
Commenting on their long-standing association with the brand, Sunil Sethi, Chairman, FDCI, said, "Fashion Design Council of India is proud to be a part of Blenders Pride Fashion NXT Festival. We're excited to curate FASHION NXT SPOTLIGHT, a powerful showcase of emerging style trends by some of most forward-thinking designers in India."
 
Up next, Blenders Pride Fashion NXT Festival is set to travel to Pune with designer Varun Bahl, actor Aditi Rao Hydari, and music artists Kayan & Ritviz on March 9, 2024. 
 
For more details on the festival, visit blenderspridefashiontour.com.
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