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Business Wire India - Multimedia: Digest for April 02, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

After the remarkable success of the international award-winning expression, Indri-Trini: India's first triple cask single malt, Piccadily Distilleries is thrilled to announce another proud achievement for India with its cask strength expression, Indri Dru, winning the 'Best Indian Single Malt' at the World Whiskies Awards 2024. In less than a year after its launch in 2023, this exceptional cask strength whisky promises to redefine the whisky experience for connoisseurs and enthusiasts alike.

'Dru' means wood in Sanskrit. Indri Dru is a tribute to the divine drink "soma" that was offered to the Gods and collected in wooden vessels or dru, according to ancient Indian mythology. Crafted with precision and passion, Indri Dru is the result of careful selection and marriage of handpicked Ex-Bourbon barrels. The whisky is matured in the subtropical climate of northern India, where the elements imbue it with unique characteristics.

With an impressive 57.2% ABV, Indri Dru boasts a robust and captivating nose profile. Upon nosing, one can expect a delightful whiff of a mixed fruit basket, accompanied by subtle hints of vanilla, gentle spice, and notes of chocolate and honey. It entices the senses, setting the stage for an extraordinary tasting experience.

On the palate, Indri Dru offers a sweetish fruity forward taste, gracefully transitioning into soft spice and sweet vanilla. As the flavours unfold, a touch of chocolate and wood lactones appear, complemented by citrus notes that add depth and complexity to the whisky's profile. The finish is full-bodied, complex, and leaves a long-lasting impression of mixed fruit flavours that will surely tantalize and satisfy even the most discerning palates.

Siddhartha Sharma, Founder, Piccadily Distilleries, expressed great excitement stating, "This momentous achievement of winning the 'Best Indian Single Malt' award resonates with the world, showcasing India's prowess in the realm of whisky craftsmanship. We believe Indri Dru will captivate whisky enthusiasts and provide them with a truly memorable experience. This victory not only honours our distillery but also elevates India's status as a formidable player in the whisky industry worldwide."

The judging process for the World Whiskies Awards takes place in three rigorous rounds with a panel that comprises leading international journalists, industry experts and specialist drink retailers. The results include gold, silver and bronze winners from different regions across the world, including the United Kingdom, the United States, Denmark, Australia, Canada, India, Japan, Ireland, Scotland, Korea and more.

Indri Dru has received accolades and recognitions earlier, including a glowing review from the esteemed International Wine and Spirits Competition of 2023, which praised it as a balanced whisky bursting with an abundance of aroma and flavour. Their panel of experts lauded its delightful combination of sweet spice, dried fruit, and dark chocolate, all culminating in a smooth and lingering finish. Truly a gorgeous addition to the world of whisky.

Find the full list of the world's best single malts here.

Stock Ticker: (PICCADIL | 530305 | INE546C01010)
https://www.bseindia.com/stock-share-price/piccadily-agro-industries-ltd/piccadily-agro-inds/530305/
Business Wire India

Celebrating the spirit of 'Living it Large', Seagram's Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. The musical youth engagement platform held its fourth and final on-ground experience of the year in Bhubaneswar, Odisha on March 30th, 2024. The city came alive as Royal Stag BoomBox audaciously brought together polar opposites of the music industry to create an original soundscape.

With an enthusiastic audience of close to 10,000 people, Bhubaneswar came alive with the youthful energy of Royal Stag BoomBox. The venue (Baramunda Ground Field) was alight with dazzling colors and sounds, bringing various aspects of culture, merchandise, food, and numerous interactive experiences for the attendees to enjoy under one roof. The ambience of the occasion was distinctly youthful, resonating with the city's vibrant spirit. Alongside the headline acts, a plethora of other performances captivated the audience leading up to the evening, including showcases by local bands, dancers, rappers, and beatboxers. As the evening approached, Ali Merchant took to the stage, officially opening the festival with his electrifying mashups. Hip-hop artist Ikka followed suit, igniting the crowd with his pulsating rhythms. Soon after, singer Neeti Mohan mesmerized the audience with her enchanting melodies. The festival culminated in a spellbinding performance by Badshah, leaving behind unforgettable memories for all attendees.

Following his memorable performance, rapper Badshah shared, "It's been a stellar association with Royal Stag BoomBox once again. After last year's memorable performance in Bhubaneswar, I had been eagerly looking forward to this year's show in the city. The audience in Bhubaneswar truly knows how to have fun!"

Artist Ikka expressed, "It's really cool when people come together to explore new genres of music. And Royal Stag BoomBox is the perfect platform for that. I am delighted to have been a part of the music festival and the show in Bhubaneswar was truly epic."

Singer Neeti Mohan shared, "I am excited to be collaborating with Royal Stag BoomBox for another edition! We created some beautiful memories last year and the musical experience has been even more special this year. After the magical time we had in Jaipur, I had really been looking forward to performing in Bhubaneswar and the audience really wowed us!"

Artist Ali Merchant said, "Royal Stag BoomBox is back with a bang with new Hip-Hop X Bollywood collabs! I have partnered the property for each of the on-ground musical experiences for this edition, and Bhubaneswar truly showed us amazing energy worthy of a finale!"

Kartik Mohindra, CMO, Pernod Ricard India, said, "Music and live experiences bring people together and are natural enablers of conviviality. Royal Stag continues to celebrate music as its key youth passion pillar. Carrying forward the brand's 'Live It Large' ethos and youth connect; we are excited for the launch of the second edition of Royal Stag BoomBox. The kind of response and engagement we received for the festival last year was truly overwhelming. This year, the platform is set to elevate the experience by blending the melodies of Bollywood with the pulsating beats of Hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of living it large."

Speaking about the second edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker, said, "Wavemaker is thrilled to continue to be a part of the journey of Royal Stag BoomBox. More than just a musical festival, it represents a cultural movement embracing the 'Living It Large' spirit of the brand. Royal Stag BoomBox guarantees an unforgettable blend of swag, emotion, and the vibrant synergy between Bollywood and hip-hop. The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one".

Commenting on the association, Preeti Nayyar, Senior Vice President - New Business Development & Brand Partnerships, Universal Music Group, said, "As we launch the second season of Royal Stag BoomBox, UMGB (Universal Music Group for Brands) is thrilled and honored to collaborate with Royal Stag for Royal Stag BoomBox, in partnership with GroupM - WAVEMAKER. As UMG for Brands, we are dedicated to shaping culture through music, artists, and experiences uniquely crafted for our partners. With this musical odyssey, our goal is to deliver a ground-breaking fusion of 'Melody meets Hip-Hop' featuring live festivals and original music, creating a unique experience for the fans."

For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today's generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.

This cultural movement manifests itself in two unique, engaging formats:
 
  • The On-ground format: this format will travel to India's biggest youth hubs –Indore, Jaipur and Pune offering marquee musical performances with interactive Phygital activations like insta-live sessions, art showcases, AR/VR installations, AI-based engagement, selfie-booths and more. Last year, the festival witnessed a footfall of over 50K across multiple cities generating 180 Mn+ digital views & 13 Mn+ social interactions.
  • The In-studio format: a unique musical concept featuring three original Melody x Hip Hop music tracks that will be released as singles and videos across platforms. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ftsaid. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms.

Stay tuned for Royal Stag BoomBox's Original Soundtracks releasing later this year. 
Business Wire India

Taking a significant stride towards becoming the foremost real estate brand and fortifying its business endeavours, Max Estates Limited proudly announces the appointment of Mr. Anthony Malloy and Mr. Atul B Lall to its board as Additional Directors.

As the Executive Vice President and Chief Investment Officer of New York Life Insurance Company, Mr. Malloy serves as the representative of New York Life on the Max Estates board. With New York Life, Max Estates' strategic partner for its real estate businesses, committing Rs. 800 crores for Max Estates and exploring further co-investment opportunities, Mr. Malloy's inclusion on the board holds particular significance.

Mr. Malloy assumes the role of Additional Director (Non-Executive, Non-Independent) at the Max Estates board. He brings a wealth of financial expertise and leadership experience, boasting a distinguished career spanning over two decades. Mr. Malloy holds an MBA in Finance from the Stern School of Business at New York University.

Mr. Lall, appointed as a Non-Executive and Non-Independent Director, brings a wealth of experience as the Managing Director and Vice Chairman of Dixon Technologies (India) Limited. With over 30 years of expertise in the Electronics Manufacturing Services (EMS) industry, Mr. Lall has played a pivotal role in Dixon Technologies' success. His strategic acumen and deep industry understanding have been instrumental in Dixon Technologies' growth within the EMS sector. Mr. Lall holds a master's degree in management studies from the Birla Institute of Technology and Science, Pilani.

Max Estates, recently listed, has already established itself as a prominent real estate company in the NCR region, and the addition of such esteemed industry leaders further strengthens its vision and purpose of enhancing the quality of life through the spaces it creates. Max Estates aims to augment the quality of life through exceptional design, sustainability, and experiences. Maintaining cutting-edge standards of governance, Max Estates aspires to be the most preferred choice for all stakeholders including customers, communities, shareholders & employees.

Expressing his enthusiasm and alluding to future business endeavours, Mr. Sahil Vachani, MD and CEO of Max Estates, stated, "We are delighted to welcome Mr. Malloy and Mr. Lall to our board of directors. As Max Estates looks to scale, expand and emerge as the most preferred brand in the National Capital Region - the extensive experience, strategic insights, and leadership that both these individuals bring to the table will be invaluable assets to the brand."
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