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Business Wire India - Multimedia: Digest for April 26, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

As the world commemorates World Malaria Day, Mortein, in collaboration with Prayatna, announced the launch of a school malaria curriculum and a unique mosquito sculpture public installation in Bareilly, as part of its Mission Zero Malaria program. To educate the community on malaria prevention with focus on making Bareilly malaria-free, Mortein Mission Zero Malaria joined forces with renowned artist Dr. Bibhuti Adhikary to create a striking public installation dedicated to raising awareness about mosquito-borne diseases, particularly malaria.
 
Malaria remains a significant public health challenge, particularly in the state of Uttar Pradesh in India, where Bareilly district alone accounted for a high percentage of the state's malaria cases, underscoring urgent need for targeted interventions. Since its inception in 2023, Mortein Mission Zero Malaria strives to raise health awareness and drive behavioral change among communities in Bareilly.
 
Gaurav Jain, Executive Vice President, Reckitt – South Asia, said, "The elimination of malaria by 2030 is a critical global and national public health objective. At Reckitt, we uphold the belief that access to health is not a privilege, but a fundamental right for all. As we observe World Malaria Day, we are proud to leverage art and culture to convey the message that while malaria is a serious threat, it can be prevented through effective mosquito control, timely diagnosis, and proper treatment. Given that Bareilly is a land of public art installations, we believe this unique sculpture will serve as a perpetual reminder to mobilize the Bareilly community to remain vigilant until we achieve a malaria-free environment."
 
Pratik Kumar, President, Prayatna said, "On this World Malaria Day, we are happy to partner with Reckitt as we stand united in our commitment to combatting one of the oldest and deadliest foes humanity has faced - Malaria. Together, with collective action and unwavering determination, we can beat malaria. Let us stand together in solidarity, not just today, but every day until we achieve our goal of a malaria-free Bareilly and a malaria-free world.
 
Sonali Khan, Managing Director, Sesame Workshop India said, "As we embark on the Mission Zero Malaria journey with Mortein and Prayatna, Sesame Workshop India proudly introduces an engaging school malaria curriculum with quirky characters like Malaria Jasoos, Malaria Police, Malaria Guru, and Miss Malaria to educate children. Our goal is to bridge the gap between knowledge and practice, instilling critical attitudes towards malaria prevention through engaging content. The educational kit, Stop Malaria Club, aligned with STEM curriculum, not only prevents malaria but also nurtures a generation of informed, responsible citizens. Sesame Workshop India focuses on empowering children with tools to understand the breeding cycle, recognize symptoms, and take proactive measures."
 
The mosquito installation at the Machhar Chowk of Bareilly, akin to the iconic Polio Chowk in Moradabad and the 'Statue of Unity' in Gujarat, aims to spark conversations and sensitize schools, communities, organizations, and healthcare professionals, on the importance of malaria prevention and control. The artwork features an 18-foot-tall structure adorned with three pillars and three mosquitoes, serving as a poignant reminder of the threat posed by mosquitoes. The sculpture will have 3 lights that will change colours based on the pattern of mosquito infestation in the city: Green for when there is no need to fear malaria/mosquito infestations, Orange when there is an outbreak of cases of malaria in the city and Red when the cases are increasing, and people need to protect themselves.
 
Sculpture Artist, Dr. Bibhuti Adhikary said, "For an artist, the opportunity to make a profound social impact through their art is unparalleled. When Reckitt approached me about creating a public art installation addressing malaria, I recognized the immense potential of the project. Embracing Reckitt's vision, I brought it to life using my artistic skills. As an artist, I strongly believe in the idea that art is not what you see, but what you make others see. If this artwork succeeds in raising awareness about malaria and encourages the community in Bareilly to take collective necessary measures, it will have achieved its purpose."
 
Based on 'Know. Act. Control' framework, Mortein along with Sesame Workshop India developed a comprehensive school malaria curriculum with the aim to educate and raise awareness among children. Tailored for children aged 5-15 years, the curriculum comprises of engaging educational materials such as Malaria Activity sheets, Macchar Hunt Books, Malaria Calendars, Malaria Suraksha Chakras, and Stop Malaria Club badges along with fun characters to effectively communicate with children. The school malaria curriculum aims to reach over 4 lakh children across 850 schools in the district of Bareilly, equipping them with essential knowledge and empowering them to become agents of change within their communities by adopting desired behaviour change practices.
 
Mortein remains committed to its mission of making Bareilly malaria-free, with its Mission Zero Malaria program. The partnerships ensure investments, access to technology, and innovation that can be leveraged to lessen the burden of malaria in the targeted area. Through collaborative efforts and community engagement, the campaign aims to overcome the challenges posed by malaria and build a healthier, malaria-free future for generations to come.
Business Wire India

Congruent Solutions, a leading provider of Software-as-a-Service (SaaS) and outsourced plan administration services to the retirement industry in the U.S., today announced the appointment of Mahesh Natarajan as its Chief Revenue Officer.
 
Natarajan is an acknowledged techno-business leader in the insurance and retirement industry, having spent over 25 years with Cognizant (NASDAQ: CTSH), serving clients in the U.S. In this newly created role, Natarajan will be responsible for strengthening strategic relationships with clients and partners, driving growth and transformation, and enhancing Congruent's brand and thought leadership, further strengthening Congruent's strong foundation built on trust and values.
 
"We are pleased to welcome Mahesh Natarajan to Congruent," said Balaraman Jayaraman, Co-founder and CEO of Congruent Solutions. "Natarajan's proven track record of driving business transformation for clients in the U.S. insurance and retirement solutions industry, coupled with his deep understanding of market dynamics and client priorities, will position Congruent exceptionally well to drive meaningful value to all our stakeholders. The timing of Natarajan joining our team is perfect as our larger mission is to build on the value we deliver to over 50 clients in the retirement industry and propel our aggressive growth plans."

"I am truly excited to join Congruent, known for its razor-sharp focus on the retirement industry in the U.S., high levels of client-centricity, and enviable reputation for developing innovative software and solutions," said Mahesh Natarajan. "I look forward to working with the talented leadership and teams at Congruent to build on its rich heritage and drive increasing value to clients as we grow each of those relationships."
Business Wire India

HDFC Life, one of India's leading insurers, and Peerless Financial Products Distribution Ltd. (PFPDL) have entered into a corporate agency tie-up. This partnership would enable PFPDL to distribute life insurance products of HDFC Life to its customers.

PFPDL is a subsidiary of the Peerless General Finance & Investment Co. Ltd (PGFI), one of India's oldest and biggest NBFCs in East India. PFPDL has 40 branches with a broad customer base across 42 locations.

Through this tie-up, PFPDL would offer financial protection to its customers. The Company provides both digital and physical platforms to customers thereby enabling them to choose their preferred mode of service.
 
Life insurance penetration in India is extremely low in comparison to the global markets. There is a strong need for the working population to secure the future for themselves and their families. HDFC Life offers a wide range of products that meet the life-stage needs of individuals, providing a financial safety net while enabling them to fulfill their long–term financial goals. The Company constantly endeavours to enhance the reach of life insurance through strategic partnerships. This tie-up with Peerless is a step towards further strengthening HDFC Life's presence in the eastern part of the country.
 
In FY 2024, HDFC Life has secured more than 66 million lives with an overall claim settlement ratio of 99.7%.
 
Speaking about the new association, Satyaki Bhattacharya- Managing Director & CEO, Peerless Financial Products Distribution Ltd said, "We are delighted to collaborate with HDFC Life in our endeavour to secure families financially. Peerless group's customer centric approach for the last 92 years synergized with the reputed brand of HDFC life will help in creating a strong distribution network in Tier 2 and beyond cities providing innovative need-based life insurance solutions and technology backed simplified user experience to customers."
 
Speaking on the launch, Suresh Badami - Deputy Managing Director, HDFC Life said, "We are happy to announce our partnership with Peerless Financial Products Distribution Ltd. This is another step towards achieving India's vision of 'Insurance for All' by 2047. We hope to leverage our distribution strength and take our insurance solutions to their entire customer base and add value to the partnership."
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