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Business Wire India - Multimedia: Digest for April 05, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

  • The India launch of motorola edge 50 pro is the global first announcement for the product.
  • The motorola edge 50 pro features the World's 1st AI Powered Pro Grade camera validated by Pantone to confidently capture true-to-life colors – the way you see them with your eyes. 
  • The phone's camera also boasts of segment's widest aperture (f/1.4) primary 50MP 2um Camera with OIS, a Telephoto lens with OIS and 30X Hybrid zoom and segment's highest 50MP Selfie Camera with Auto Focus.
  • The motorola edge 50 pro also features the World's 1st 1.5K True Color Pantone Validated 3D curved Display phone with 144Hz refresh rate, 10 bit HDR10+, and 2000nits of peak brightness.
  • The motorola edge 50 pro is beautifully crafted with a harmonious design in Silicone Vegan Leather Finish along with Metal Frames and also features the World's 1st Handmade design in Moonlight Pearl Finish and comes with an IP68 underwater protection.
  • motorola edge 50 pro brings exciting native AI enabled features with moto AI including AI Generative Theming, AI Photo Enhancement Engine, AI Adaptive Stabilization and more.
  • The smartphone is powered by Snapdragon® 7 Gen 3 that boasts powerhouse performance and supports extensive AI experiences on the motorola edge 50 pro.
  • It also comes with Segment's 1st and Only TurboPower™ 50W wireless charging along with 125W TurboPower™ charging and 10W reverse power sharing.
  • motorola edge 50 pro will go on sale at an effective price starting just 27,999* including a limited period introductory offer on Flipkart, Motorola.in and leading retail stores across India, starting 9th April 2024.

Motorola, India's best 5G smartphone brand, today hosted the global first launch in India for its new premium smartphone – the motorola edge 50 pro, the latest addition to its edge franchise. This smartphone is a quintessence of intelligence meeting art and is set to disrupt the premium smartphone segment. This smartphone features the World's 1st and only AI Powered Pro-Grade Camera with True colors and vast range of human skin tones validated by Pantone1 and also the World's 1st and only True Color Display on a smartphone, validated by Pantone. The motorola edge 50 pro further boasts a beautifully crafted harmonious design and comes in the World's 1st Handmade design in Moonlight Pearl Finish, handcrafted in Italy at its back. Additionally, it also features a powerful Snapdragon® 7 Gen 3 processor offering generative AI features and other disruptive features such as a blazing fast 125W TurboPower™ charging, 50W wireless charging, IP682 underwater protection and up to 12GB RAM with a 256GB Storage.
 
Equipped with the World's 1st AI Powered Pro-Grade Camera with true color output validated by Pantone, the motorola edge 50 pro is loaded with advancements that turn everyday moments into beautifully captured memories. The camera meets Pantone's evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colors. Furthermore, Pantone SkinTone™ Validated assures the camera captures results representing the vast spectrum of human skin tones.
 
The advanced camera system of the motorola edge 50 pro utilizes the power of moto AI to deliver phenomenal performance enhancements in both photos and video. The new AI Photo Enhancement Engine makes it effortless to capture perfect photos with every shot. No professional expertise required, it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. The engine uses AI to finetune the image for optimal detail, clarity, highlights, shadows, color, and bokeh.
 
When users want to capture all aspects of life in motion, a suite of new features makes it easier than ever. These features include:
 
  • AI Adaptive Stabilization that uses AI to determine the speed of movement while filming, and dynamically adjusts the stabilization level for the best results.
  • Intelligent Auto Focus Tracking that provides sharp, clear videos by using AI to keep the subject in focus even as it moves through the frame.
  • Action Shot which automatically increases and adjusts your shutter speed based on different lighting conditions. Using AI, the camera improves the details when light levels are poor and noise is high.
 
Plus, with the motorola edge 50 pro, Motorola is introducing the Style Sync feature, that uses generative AI to produce a set of four wallpaper options based on the user's outfit, so they can tailor their phones with their personal style. Users can choose among different options and apply it directly to their wallpaper.
 
Loaded with exceptional features, its 50MP main camera with f/1.4, the widest aperture available in a smartphone, lets in 64% more light for better low-light performance and natural soft-focus backgrounds. The camera system also features instant all-pixel focus with 32x more focusing pixels for faster, more accurate performance in any condition, and OIS eliminates unwanted shakes for crystal clear photos. The motorola edge 50 pro captures over a billion shades of color along with rich, vibrant details owing to its 4K HDR10+ recording capabilities. The rear camera also features a 13MP Ultrawide + Macro Vision sensor and 10MP telephoto camera with OIS featuring 3X optical and 30X hybrid zoom for capturing a wide range of scenes with precision and clarity. Moreover, the front camera also comes with a 50MP sensor which is the segment's highest resolutions in its class, coupled with Quad Pixel technology which combines every four pixels into one for exceptional results.
 
The motorola edge 50 pro comes with a nearly borderless 6.7" 1.5K Super HD (1220p) pOLED display that produces vibrant pictures with sharper detail and less pixelation, delivering 13% better resolution than the previous generation. It is the world's 1st and only True Colour - Pantone Validated display on a smartphone, where users can confidently view color and skin tone in the way the content creator intended. The incredible display also features an unbelievably fast 144Hz refresh rate which adjusts automatically based on the type of content on the screen. Users can also experience faster responsiveness with a low latency 360Hz touch rate. All this with a peak brightness of 2000 nits. The motorola edge 50 pro also flaunts a curved, endless edge display that's virtually free from bezels and is thoughtfully crafted with a sense of harmony.
 
Its symmetrical curves flow through every element of the design and perfectly fit the contours of the hand, providing an impeccable in-hand feel. The smartphone comes in various colour options and two finishes. A soft, natural-feeling vegan leather finish in two colour options: Luxe Lavender and Black Beauty and World's 1st Handmade design in Moonlight Pearl Finish. The motorola edge 50 pro is engineered to last with a precision-cut aluminum frame, durable glass, and IP68 underwater protection, which makes the device stunning yet durable.
 
Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said, "We are thrilled to unveil the highly anticipated motorola edge 50 pro, marking its global first launch in India. Motorola remains committed to meaningful innovation that extends beyond hardware advancements, as we strive to integrate AI technology with unique design elements. With the motorola edge 50 pro, we are introducing native AI features – powered by moto AI along with the World's first Pantone validated display and camera to capture and view content exactly as consumers see it with their own eyes. These innovations are poised to set new industry benchmarks, inspiring creativity and empowering users to unleash their full potential like never before. Aligned with our mission to democratize technology by offering exceptional features at competitive prices, we're eager to continue redefining the smartphone experience."
 
The massive 4500mAh battery comfortably provides power for days and fuels up quickly with a blazing-fast 125W TurboPower™ charging, the fastest TurboPower™ charging ever. The device also features TurboPower™ 50W wireless charging, the highest in its segment, which eliminates the hassle of cords and cables. Furthermore, the motorola edge 50 pro also supports 10W wireless power sharing to the ecosystem.
 
Additionally, the motorola edge 50 pro disrupts performance benchmarks in its segment, powered with a Snapdragon® 7 Gen 3 Processor. Its accelerated Kyro CPU provides speeds up to 2.63GHz for faster multitasking and improved efficiency. Along with 15% better CPU performance, 50% better GPU performance, and 20% more power savings5. Users can also enjoy faster connections with support for Wi-Fi 6E. Additionally, the motorola edge 50 pro runs smoothly with up to 12GB RAM and 256GB storage allowing for tons of room for photos, movies, songs, apps, and games. RAM Boost temporarily turns available storage into virtual RAM whenever extra speed is required, for faster app responses.
 
The motorola edge 50 pro is more than just an advanced phone, it also pushes the boundaries of sustainability and eco-friendly packaging and design. Along with other additional camera and software features that enhance the user's overall smartphone experience. Its new Hello UI is more intuitive and personalized having all Moto apps in one place and also comes with latest Android 14 with assured 3 OS upgrades and 4 years of security updates.
 
Availability:
 
The motorola edge 50 pro will be available in three stunning PantoneTM Curated colour variants, Luxe Lavender and Black Beauty in silicone vegan leather finish and Moon Light Pearl in Acetate finish. The smartphone will go on sale from 9th April 2024, 12PM on Flipkart, Motorola.in and leading retail stores including Reliance Digital.

Flipkart will also open exclusive early access - Zero Hour sales for limited quantity of Handmade Moon Light Pearl Finish design during the live commerce on 8th April 2024, 7PM

Launch Price:

For 8GB RAM +256GB Storage variant (with 68W charger in box),         : INR 31,999
For 12GB RAM + 256GB Storage variant (with 125W charger in box),    : INR 35,999

Affordability Offers:

Consumers can apply the following two offers to purchase the device making the effective price of the product starting at Rs. 27,999 (for 8GB+256GB) and Rs 31,999 (for 12GB+256GB)
 
  • Rs. 2,000 Additional bump-up on exchange value
           Making the effective price of the product starting at Rs. 29,999 (for 8GB+256GB) and Rs. 33,999
           (for 12GB+256GB)

OR
 
  • Upto Rs. 2,250 Instant bank discount on HDFC Bank Cards
a. Rs. 2,250 Instant discount on HDFC Bank Credit card and debit card - EMI transactions
Making the effective price of the product starting at Rs. 29,749 (for 8GB+256GB) and Rs. 33,749 (for 12GB+256GB)
 
b. Rs. 2,000 Instant Discount on HDFC Bank Credit Card – full swipe transactions
Making the effective price of the product starting at Rs. 29,999 (for 8GB+256GB) and Rs. 33,999 (for 12GB+256GB)
 
  • Special Introductory Offer (Limited Period) ​
Consumers will further be able to avail a special introductory offer of additional Rs. 2,000 discount for a limited period only. This will make the effective price of the product Rs. 27,999 (for 8GB+256GB) and Rs. 31,999 (for 12GB+256GB)
 
Additionally, consumers can also avail No Cost EMIs up to 9 months on HDFC Bank credit and debit cards– making the effective ownership cost starting at just Rs. 3,084/month.

Effective Price with all offers:

For 8GB+256GB variant (with 68W charger in box)        : INR 27,999 (including Rs. 2000 Introductory + bank/exchange offer)
For 12GB+256GB variant (with 125W charger in box)    : INR 31,999 (including Rs. 2000 Introductory + bank/exchange offer)

To know more about the product visit:
Flipkart - https://www.flipkart.com/motorola-edge-50-pro-5g/p/itm11d08450e6a11?pid=MOBGXFXYMTKAMPTS
 
Motorola website - http://motorola.in/live-event
 
Operator Offers:

Consumers can avail additional benefits worth Rs. 15,000 from Reliance Jio.
 
  • Cashback worth Rs. 3,564 (Rs 99 x 36 months) on Jio Plus Plan of Rs 699 along with
  • Additional data worth Rs. 3,600 (10GB per month X 36)
  • Additional partner offers worth Rs. 8,500 like Ajio, Travel EMT, Growfitter, etc

To know more about the offer: https://drive.google.com/file/d/1A3VGkLyAGkWKuld5KxV2kDPZEqFMRtmm/view
 
Legal Disclaimers

*T&C Apply. Including limited period special introductory pricing. Subject to change

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA and the Stylized M Logo are registered trademarks of Motorola Trademark Holdings, LLC. LENOVO is a trademark of Lenovo. Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories Licensing Corporation. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. BLUETOOTH is a trademark of Bluetooth Special Interest Group (SIG). PANTONE® Colors generated may not match PANTONE-identified standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone trademarks are the property of Pantone LLC. © Pantone LLC, 2024. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC. All rights reserved.
 
  1. PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.
  2. Water, splash and dust resistance were tested to IP68 standards under controlled laboratory conditions. Withstands immersion in up to 1.5 meters of fresh water for up to 30 minutes. Exposure to conditions beyond this rating are not covered by warranty. Resistance will decrease as a result of normal wear. Not designed to work while submerged underwater. Do not expose to pressurized water, or liquids other than fresh water. Do not attempt to charge a wet phone. Not waterproof.
  3. As compared to an f/1.8 lens.
  4. Available user storage and internal memory is less due to operating system, software and other functions utilizing part of this capacity; may change with software updates.
  5. As compared to the previous generation, Snapdragon® 7 Gen 1 mobile platform.
 
 Detailed Marketing Specifications
Device motorola edge 50 pro
Operating System Hello UI based on Android™ 14 (3 Years OS Upgrade / 4 Years of SMRs)
System Architecture / Processor Snapdragon® 7 Gen 3 Mobile Platform
Memory (RAM) 8GB / 12 GB LPDDR4X
Storage (ROM) 256 GB built-in
UFS 2.2
Dimensions 161.23 x 72.4 x 8.19mm
Weight 186 g
Display 6.7" 1.5K display
World's 1st True Color Pantone Validated display in any smartphone
Display Resolution Super HD (2712 x 1220 | 1.5K)
446ppi
Display Screen-to-body ratio Active Area-Touch Panel (AA-TP): 90.75%
Display technology pOLED
HDR10+
10-bit; Over a billion shades of color
100% DCI-P3 color space
144Hz refresh rate
Touch rate: 360Hz (gaming mode)
DC Dimming
LTPS
Peak Brightness: 2000 nits
Display certifications HDR10+
Amazon HD streaming
Netflix HD streaming
SGS Low Blue Light
SGS Low Motion Blur
Pantone Display Color Calibration
Battery 4500mAh
Charging 125W TurboPower™ charging **
Up to 50W* wireless charging
10W wireless power sharing
Water Protection IP68
Body Frame: Sandblasted aluminum
Rear: Silicone Vegan Leather (for Blue and Black color).
Also comes in World's 1st Handmade design in Moon Light Pearl TPU finish
Bands 15 5G Band Support
5G: n1/2/3/5/7/8/20/26/28/38/40/41/66/77/78
4G: B1/2/3/4/5/7/8/12/13/17/18/19/20/26/28/32/38/39/40/41/42/43/48/66
3G: B1/2/4/5/8
2G: B2/3/5/8
Rear Main Camera 50MP
1/1.3" optical format
f/1.4 aperture (widest aperture in the segment)
1.0μm pixel size | Quad Pixel Technology for 2.0μm
Omni-directional PDAF
Optical Image Stabilization (OIS)
Rear Secondary Camera 13MP Ultrawide angle (120° FOV)
Macro Vision
f/2.2 aperture
1.12μm pixel size
Autofocus
Rear Telephoto Camera 10MP Telephoto Lens with Samsung sensor
3x Optical Zoom
30X Hybrid zoom
f/2.0 aperture
1.0μm pixel size
Autofocus
Optical Image Stabilization (OIS)
Rear Camera Laser autofocus (time-of-flight);
3-in-1 Sensor (exposure, auto white balance, flicker)
Video Capture Rear Main Camera: 
4K UHD (30fps), FHD (60/30fps)
4K UHD HDR10+ (30fps), FHD HDR10+ (30fps w/ EIS)
Slow motion: FHD (240/120fps)

Rear Ultra-wide/Macro Camera:
4K UHD (30fps), FHD (30fps)

Rear Telephoto Camera:
4K UHD (30fps), FHD (60/30fps)
Front Camera 50MP
f/1.9 aperture with Samsung sensor
0.64μm pixel size | Quad Pixel Technology for 1.28μm
Autofocus
Rear Camera Software Shooting modes:
Portrait (24mm/35mm/50mm/85mm)
Macro
Long Exposure
Timelapse
Dual Capture
Ultra-Res
Night Vision
Tilt-Shift
Pro
Scan (powered by Adobe Scan)
360° Panorama

Artificial intelligence:
Photo Enhancement Engine
Auto Smile Capture
Gesture Capture
Google Lens™ integration
Shot Optimization
Smart High Resolution
Style Sync

Other features:
Google Photos Auto Enhance
Pantone Validated™ color & Pantone Skintone™ Validated
Super Resolution Zoom
Hybrid Zoom: 30x
Burst Shot
Timer
Assistive Grid
Leveler
Metering Mode
Watermark
Live Filters
Selfie Photo Mirror
Selfie Stick Support
RAW Photo Output
QR/Barcode Scanner
Quick Capture (twist-twist)
Front camera software Shooting modes:
Portrait (w/ Group Selfie & Smart Adjustments)
Photo Booth
Pro
Dual Capture
Spot Color

Artificial intelligence:
Photo Enhancement Engine
Auto Smile Capture
Gesture Capture
Google Photos Auto Enhance

Other features:
Burst Shot
Timer
Assistive Grid
Leveler
Metering Mode
Watermark
Live Filters
Selfie Photo Mirror
Selfie Stick Support
RAW Photo Output
HDR
Quick Capture (twist-twist)
SIM Card Dual SIM (pSIM + pSIM)
Connectivity USB Type-C port (USB 3.1)
DisplayPort 1.4
Bluetooth Technology Bluetooth® 5.4
Wi-Fi Wi-Fi 802.11 a/b/g/n/ac/ax
2.4 GHz | 5 GHz | 6GHz
Wi-Fi 6E
Wi-Fi hotspot
Speakers Dual stereo speakers
Tuning by Dolby Atmos™

Spatial Sound by Motorola
Microphones 2 microphones
NFC Yes
Location Services GPS
AGPS
LTEPP
SUPL
Glonass
Galileo
Navic
Sensors Proximity
3-in-1 sensor (exposure, auto white balance, flicker)
Time of Flight
Accelerometer
Gyroscope
SAR sensor
Magnetometer (compass)
Sensors Proximity
3-in-1 sensor (exposure, auto white balance, flicker)
Time of Flight
Accelerometer
Gyroscope
SAR sensor
Magnetometer (compass)
In-box accessories 125W TurboPower™ charger (for 12GB+256GB variant). Also comes with 68W TurboPower™ charger (for 8GB+256GB variant)
USB Type-C to USB Type-C cable
Guides
SIM tool
Protective case
Protective film
Security On-screen fingerprint reader
Face unlock
ThinkShield®
Moto Secure
Colors Black Beauty
Luxe Lavender
Moonlight Pearl
Business Wire India

Dettol, India's most trusted germ protection brand, launched a new campaign celebrating the India success story. The three films capture the growing Indian ambition, with the promise of continuing to provide protection to consumers and support their growing dreams. The campaign marks the launch of the larger 100g Dettol Bar Soap (multi-pack), which underscores the brand's commitment to promote hygiene amongst everyone, allowing Indian dreams to keep growing.

For decades, Dettol has focused on protecting the consumers from germs, allowing them to work towards their dreams and overcome all obstacles fearlessly. Consumers in India have shown consistent trust and support in Dettol, making it a household name synonymous with protection and cleanliness. The campaign films talk about the dreams of young talented kids through the eyes of their mothers and teachers, who envision them successful in their pursuit.

In the new campaign, Dettol reinforces its pledge to support Indian consumers in their pursuit of achieving their dreams. With the new 100g Dettol Bar Soap (multi-pack) offering, Dettol aims to strengthen its partnership with the nation and contribute to the overall growth of India by offering its consumers protection from illness causing germs.

Dettol spokesperson said, "For decades, Dettol has been championing the cause of providing protection to consumers from disease-causing germs across India. We constantly strive to address evolving consumer needs and provide efficient solutions that are backed by science, aligning with Reckitt's mission to ensure health and hygiene as a fundamental right. With the new campaign and a larger 100g Dettol Bar Soap (multi-pack), we aim to reach a wider consumer base, encouraging them to pursue their dreams without the hindrance of illness causing germs^ by making germ protection more accessible. We remain committed to enabling consumers to place hygiene and cleanliness at the forefront for a brighter tomorrow."

Conceptualized by McCann Worldgroup, the new campaign comprises of three ad films. The films celebrate the big dreams of every Indian as they aspire to become an astronaut, an engineer or a cricketer among others and promise to support their dreams with the germ protection provided by new bigger Dettol Bar Soap (multi-pack). This campaign reiterates Dettol's mission to make good hygiene accessible to all by providing protection against 99.99% illness causing germs^, so they can dream big without the fear of germs.

Commenting on the campaign, Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific, CEO and CCO, McCann Worldgroup, India said, "In crafting the campaign for Dettol, the team has delved deep into the heart of India's progress story, where aspirations soar higher than ever. By weaving narratives of astronauts, cricketers, and engineers, the campaign illustrates how big dreams hinge on the fundamental need for protection. This campaign champions Dettol's commitment to nurturing a healthier, dream-enabling nation."
 
Film Links:
Cricket: https://www.youtube.com/watch?v=A_x8LOglbuk
Astronaut: https://www.youtube.com/watch?v=v4dKJM8_L48
Engineer: https://www.youtube.com/watch?v=eF1i2_5quhQ
 
Agency Credits: McCann Worldgroup
Production house: Picture Perfect
Director: Milind Dhaimade
 
The new 100g pack of 5 Dettol Bar Soap is priced at INR 165, same as the previous 75g pack of 5 Dettol Bar Soap and is available across online and offline retail stores in India.

^when tested in vitro on indicator illness-causing bacteria and viruses
Business Wire India

NIVEA India has once again clinched the title of India's Most Trusted Skin Care brand. This remarkable achievement marks the fourth consecutive year that NIVEA has stood atop the charts, as recognized by the prestigious Brand Trust Report 2024 by TRA - a distinguished brand intelligence and data insights organization. Surveying consumers and influencers across 16 cities, the report underscores NIVEA's unwavering commitment to excellence and its deep-rooted connection with the Indian audience. With a steadfast focus on trust, care, and quality, NIVEA India's continuous success is a testament to the brand's relentless pursuit of consumer satisfaction. The survey, by approximately 2500 respondents across 16 cities, also hailed NIVEA's Pearl and Beauty Roll-on as the no.1 product in the deodorant category.

With the consistent win for four consecutive years, TRA extends their regards to brand as NIVEA rightfully earns its position as the preferred skin care brand in India yet again. The rankings underscore the trust and confidence Indian consumers have placed in the brand. Their diverse product range and unwavering focus on care is what sets the brand apart from others.

Commenting on the win, Geetika Mehta, Managing Director - NIVEA India, stated, "As a brand, we deeply value the foundation of trust, which we consider pivotal to our continued success and growth. Our aim has always been to consistently strive towards making our consumers satisfied. The TRA report comes as a true recognition of our efforts being channeled in the right direction."

As NIVEA India forges ahead, its dedication to excellence remains persistent. With a wide array of skin care products including body lotions, sun care, skin creams, personal care items, deodorants, body washes and men's grooming range, the brand consistently meets the ever-evolving requirements of Indian consumers. Each product reflects NIVEA's commitment to healthier skin, ensuring that every use is a step towards a more confident, beautiful you.
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