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Business Wire India - Multimedia: Digest for May 14, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Myprotein proudly maintains its position as the foremost online sports nutrition brand in India, catering to fitness enthusiasts with its extensive range of high-quality products and unwavering commitment to excellence. As a global leader in sports nutrition, Myprotein has established itself as a trusted and reliable source for athletes, bodybuilders, and health-conscious individuals seeking to achieve their fitness goals. Additionally, supporting emerging talent in India, particularly from non-mainstream sports and Tier II-III cities, the brand is also looking to the future to impact India's Olympic story, alongside the nation's overall fitness trajectory.
 
Committed to educating and alleviating the perception of overall nutrition intake in India, Myprotein's commitment to India is in line with not just Indian, but also global benchmarks. Alongside successive certifications from independent testers such as LABDOOR & Informed Choice, the brand also works alongside Indian partners to be FSSAI certified since 2004 till date, providing quality products for its vision of India. Furthermore, Myprotein proudly aligns itself with ESSNA, a highly regarded organization acknowledged by lawmakers and media, as the authoritative voice of the sports nutrition industry throughout Europe.
 
Citing the prevalence of protein deficiency and lack of awareness regarding nutritional requirements among Indians, Myprotein continues to tailor its products to cater to diverse tastes and preferences of the Indian audience, offering protein-rich alternatives such as IMPACT Whey Protein Kulfi, Thandai, Keventers Range, Nimbu Pani protein powders. Moreover, the brand has prioritized educational initiatives to dispel myths surrounding sports nutrition and highlight the tailored benefits of its products for different athletic pursuits.
 
One of the cornerstones of Myprotein's strategy is its focus on supporting athletes from non-mainstream sports and underserved communities. The brand is keen to expand its roster to include talents from diverse sporting disciplines, including taekwondo, running, weightlifting, and more. With athletes such a Prachi Choudhary, Niharika Vaishist, Latika Bhandari, Ankita Bali , Vikas Dahiya and Nikhil Poojary already on its roster, the brand is seeking to develop fringe sports, which already benefits from peaks in interest and investment.
 
Speaking about the brand's vision, Sudeshna Saha, Regional Manager India, Myprotein remarked "We are committed to nurturing talent at all levels, from U-19 players to international competitors, and from metros to Tier II-III cities. Our partnerships with athletes like Jayesh Rane, Neha Goyal, and Afreen Hyder, along with collaborations with institutions like the Inspire Institute of Sports, underscore our dedication to fostering a thriving sporting ecosystem in India."
 
Notably, Myprotein's distribution patterns reveal a remarkable trend: a balanced distribution of sales across metros and non-metro regions, defying conventional industry norms. This equitable access to sports nutrition products bodes well for reaching aspiring athletes in underserved areas and driving inclusive growth in the Indian sporting fraternity.
 
Myprotein's global footprint spans over 70 countries, catering to a thriving community of over 20 million loyal customers. Notably, Impact Whey Protein has surpassed an impressive milestone, with sales exceeding 2.4 million units. To know more about Myprotein's latest offerings and portfolio visit our website.
Business Wire India

Durex, world's #1 condom brand, announced the launch of #ExplorersWanted campaign, featuring a range of Durex Lubes. The campaign is designed to spark a renewed sense of intimacy among couples by building anticipation around unique destinations, only to unveil that these places are their partner's body.
 
Durex's consumer insights indicate that couples are bored of routine sex, where intimacy becomes monotonous. This leads to the act feeling more like a chore than a fulfilling expression of love and desire. With the new campaign, Durex urges couples to enjoy and explore each other's body to create a more satisfying encounter. Durex seeks to revive passion and increase intimacy, by inviting couples to embrace their partners, which will lead to a more satisfying experience.
 
Kanika Kalra, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, "Our consumer insights indicate that 74% Indians are tired of the routine in their sex lives and are constantly on the lookout for something new to improve their sex lives. We understand that bedroom monotony is a real issue. Durex is known for bringing such thought-provoking conversations to the forefront and providing a unique take on them. We are excited to unveil #ExplorersWanted, a campaign dedicated to reigniting the spark and passion within relationships. This campaign is an invitation for couples to explore each other and embark on a journey of discovery, deepening their emotional and physical connection."
 
Durex collaborated with renowned influencers, including @bruisedpassports, Unplannedby and @the.vogue.vanity to elevate the campaign's visibility. Leveraging their Instagram presence, these influencers sparked curiosity among followers about visiting a "secret location" and asked them to stay tuned to find out where they were traveling. In a creative twist, the mystery locations were unveiled to be their partner's body, emphasizing intimacy and discovery. The campaign will culminate with the influencers sharing their personal experiences and reviews, providing an authentic glimpse into the journey of discovery and connection that Durex Lubes has crafted.
 
The campaign's captivating film, directed by Anna Joseph, ingeniously transforms the human body into a canvas of enchanting landscapes. Each body part becomes a secret destination waiting to be explored by couples. From "Nape Town" to "SydKnee," "Chest Republic," "Thighland," and "KyoToe," the film weaves a sensual narrative. Lubricant flows through these metaphorical locations, inviting viewers to embark on an intimate journey. The film concludes with a provocative question: "Where will you go tonight?"
 
Speaking on the launch of the campaign, Anusheela Saha, NCD & Head of Design, FCB India, said, "When visual art is mixed with an auditory experience, it results in supreme storytelling. And that is exactly how we conceptualised "Explorers Wanted" for Durex Lubes. I had John Mayer's song – 'Your body is a wonderland' playing in my head the very day we got the brief. That's how the idea of Body-Scapes came into being. The shape of the nape, the bends of the ear, the depth of the navel, the contours of the chest, doesn't everything look like geography? And then of course Udayan Chakravarty - the finest wordsmith in town and my copy partner, gave us intimacy in the writing with sweet doses of quirk. I can't think of anyone else who could have matched Mayer's words. But my biggest thanks to the cast of the film – they had to hold a pose for 6 mins long (sometimes even more), while probe lens did its magic."

Durex as a brand has constantly maintained a distinct positioning and has always pushed boundaries to spark conversations among netizens. The brand aims to enable couples to have a healthy sexual life, and help people feel good about themselves and their partners. In India, Durex has also been focused on raising awareness on sexual health and wellbeing with its purpose program- 'The Birds and Bees Talk'.
 
Durex Lubes are available in retail stores across India and e-commerce, offering a range to choose from – Flavours, Stimulation, Silicone, Massage. All products have a superior formulation.
 
TVC Link: https://www.youtube.com/watch?v=GogDfOiOsnE
Production House: Chalk & Cheese Films
Creative Agency: FCB India
Director: Anna Joseph  
 
Influencer Posts:

Saloni & Rahul (Unplannedby):
Teaser - https://www.instagram.com/reel/C6Ys-haN5bL/?igsh=MW5nOHc4cXh1bGJnNA==
Campaign Film - https://www.instagram.com/reel/C6gnRWtNdYC/?igsh=bmJhdWZxbTV4eTBh

Daizy & Ankit (Vogue Vanity):
Teaser - https://www.instagram.com/reel/C6YxmDsNDmt/?igsh=eG1xOWg3anFramU3
Campaign Film - https://www.instagram.com/reel/C6gb3oxyfyV/?igsh=MWppZ2dnMzE2dHBwZQ==

Savi and Vid (Bruised Passports):
Teaser - https://www.instagram.com/reel/C6ak0TdLqXL/?igsh=OXltdXlvNTE3anYw
Campaign film - https://www.instagram.com/reel/C6iPmj3Loee/?igsh=ZDRvZzJjNmFmZm1n
Business Wire India

Emeritus, the global leader in making high-quality education accessible and affordable to individuals, companies, and governments around the world, today announced its partnership with Bloomberg Media. In the dynamic landscape of modern business, Bloomberg Media and Emeritus will launch a suite of courses designed to deliver real-world insights from industry experts at the cutting edge of topics such as artificial intelligence, sustainability, finance, and technology.
 
Eighty percent of today's global professionals believe upskilling is key to career success and over half (53%) are concerned that falling behind in tech skills could cause them to be replaced by technology in the future. The suite of courses, available to a global audience, will provide learners with the opportunity to develop in-demand workforce skills, like those in emerging technologies. The first cohort of AI Strategy: Driving Impact for Business will launch in Summer 2024.
 
The programs will provide employers and employees with real-time examples of how fast-moving fields like AI and technology are evolving.
 
"Bloomberg Media is a powerhouse, which serves modern leaders with insight, expert analysis, and inspiration from 2,700+ of the best minds in business and finance journalism," said Ashwin Damera, Co-Founder and CEO, Emeritus. "We are thrilled to work with Bloomberg to launch this compelling portfolio of professional education courses around the world, and deepen the connections business leaders need to thrive through learning."
 
Bloomberg Learning will feature content from domain experts and practitioners in select topics paired with news and analysis from Bloomberg Media to provide topical context to the coursework. Programming will be 4-6 hours a week for six weeks. Participants will also receive a subscription to Bloomberg.com while enrolled.
 
"Professionals worldwide trust Bloomberg to deliver quality news, context, and applicable tools and information. With Bloomberg Learning, participants will be able to build their credentials by leaning on our brand," said Nick Sallon, Chief Partnerships Officer at Bloomberg Media. "With Emeritus' deep expertise in course design and development, we're excited to offer small private online courses with hands-on learning and grow a deeper relationship with new consumers."
 
"We routinely hear from our clients that they need up-to-date context as the world changes and business evolves. Bloomberg will be a nimble partner to Emeritus, helping to bring expertise and a world-class newsroom to bear on education in a new way," said Charlie Schilling, President of Emeritus Enterprise Americas and Europe.
 
For more information about Bloomberg Learning, please visit: https://bloomberg.emeritus.org/ai-strategy?utm_source=pr&utm_campaign=pr_bloombergweb.
Business Wire India

As a global mobile accessory brand, Caseology by Spigen introduces five new case lineups for Google Pixel 8a. Each designed with unique personalities, explore NanoPop, Parallax, Athlex, and Capella cases, along with one-touch attachable SnapFit glass bundle.

Caseology, a leading brand in global mobile accessories, unveiled four new cases for the Google Pixel 8a in May 2024. Before launch, these cases have received "Made for Google" certification, ensuring perfect compatibility with the Pixel 8a. Customers can immediately purchase the new Caseology cases without worrying about compatibility issues.
 
Caseology's new Pixel 8a case lineup includes Parallax, NanoPop, Athlex, and Capella, each designed with unique patterns, colors, and texture, offering a perfect case for every Pixel 8a user. 
 
  • Capella Pixel 8a Case (Made for Google certification): Sustained Clarity
 
Capella is the most popular lineup from Caseology for those who want to appreciate their smartphone's pure design. Unlike other clear cases, Capella's high-level transparency and anti-yellowing technology allow users to enjoy their smartphone in its most natural state, for a long time. Furthermore, a strap hole on the right allows for extra personalization.
 
  • Athlex Pixel 8a Case (Made for Google certification): Slim and Grippy
 
 Athlex is the perfect lineup for outdoor activity and sports enthusiasts. Crafted with premium TPU material, it ensures high-level protection even with its slim and lightweight design. The sturdy exterior material coupled with soft internal foam pad allows exceptional shock absorption. It is also resistant to external scratches and contamination due to Athlex's premium sandstone texture. Because these features are favored among active enthusiasts, Athlex has been developed in Active Black color.
 
  • Parallax Pixel 8a Case (Made for Google certification): Luxurious 3D Patterns
 
Parallax, best known for its 3D Hexacube pattern design, is the most popular and iconic lineup among Caseology cases. The three-dimensional pattern seamlessly blends with a sandstone texture, providing a luxurious visual appeal with perfect grip. Along with premium lightweight TPU material design, raised lips and airspace technology allow seamless fit and protection for your device. Immerse yourself in Parallax, where sophisticated and intelligent design meets superior protection.
 
  • NanoPop Pixel 8a Case (Made for Google certification): Exquisite Two-Tone Colors
 
NanoPop's outstanding two-tone colorway is selected by professional designers. While the soft back texture provides comfort, the non-slip side patterns ensure a secure grip by minimizing the risk of accidental drops. Along with excellent grip, NanoPop is processed with dust-free lamination, allowing daily use with no dust or contamination in any environment. Following attractive two-tone colors, outstanding grip, and usability, NanoPop uses soft but sturdy TPU material to protect Pixel 8a in style.
 
  • SnapFit with One-Touch Glass Installation (Made for Google certification): One Snap Away from Perfect
 
The era of wasting time to install screen protectors is now over. With Caseology's new SnapFit glass bundle, users can easily install screen and camera protectors with a single touch. The 2-in-1 glass bundle includes a display tray and two screen and camera lens protectors, all made with 9H tempered glass for excellent clarity, touch, and protection. Experience the easiest way to protect your display and camera with SnapFit.

Caseology: "We don't like boring"
 
Caseology, a sister brand of Spigen, has built its mobile accessories lineup with over 10 years of technological expertise and experience.
 
Caseology strives to bring "Urban Sense" to the mobile accessories industry, providing lineups that embrace diversity just like people in the city. The two keywords that allow Caseology to grow in this direction are "Grip" and "Two Tone Color". "Grip" indicates that not dropping is the ultimate protection for any device, and "Two Tone Color" allows Caseology products to express individuality and diversity through various colors.
 
Caseology is currently leading the global accessory market by strengthening its position around Amazon. By always being open to customer voice and feedback, Caseology plans to suggest more products for a better lifestyle.
Business Wire India

MG (Morris Garages), a British automobile brand with a 100-year-old legacy, today, launched the '100-Year Limited Edition' featuring the iconic 'Evergreen' colour synonymous with British racing history spanning over 110 years. Celebrating over a century of racing history, these Limited-Edition models capture the essence of performance and craftsmanship that define MG and will be available in:
 
Model Variant Price
Comet EV Exclusive FC INR 9.40 Lakh
Astor Sharp Pro* INR 14.81 Lakh
Hector Sharp Pro** INR 21.20 Lakh
ZS EV Exclusive Plus INR 24.18 Lakh
 
*Available in MT and CVT.
**Available in 5 or 7-seater capacity in petrol and diesel.
 
These Editions will come in an 'Evergreen' exterior with a starry black finished roof and dark finished elements along with the '100-Year Edition' badge on the tailgate. Additionally, the interior has an all-black theme with '100-Year Edition' embroidered on the front headrests imparting sporty character to honour the history of the world of racing. The Limited Edition will also come with an 'Evergreen' themed head unit along with the customisable widget colour.

Commenting on the launch, Satinder Singh Bajwa, Chief Commercial Officer, MG Motor India, said, "The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. The 'Evergreen' colour holds a special place in our hearts, embodying the spirit of performance and heritage that define the brand. MG aims to establish itself as a brand renowned for its rich legacy, one that continues to resonate with customers for years to come."

Over the past few years, the automotive landscape has undergone significant evolution, reflecting a dynamic shift in motoring legacy. This special edition reverberates MG's legacy and domination in the world of motor racing, showcasing its commitment to become an international car brand at the forefront of delivering a range of vehicles that lead the future of advanced mobility. This is an attempt to showcase MG's dedication to honour its rich heritage. This limited-edition series is designed to captivate enthusiasts, offering a unique opportunity to own a piece of MG's storied history.

MG's Racing Legacy

In 1924, MG was established as Morris Garages under the leadership of British motoring pioneer, William Morris. It was General Manager Cecil Kimber, who envisioned the development of faster automobiles with sportier aesthetics. By 1930, MG introduced its inaugural model, the 14/28 Super Sports, based on the Morris Oxford platform but featuring a sleek two-seater body capable of reaching speeds up to 65mph. In 1931, MG made history with the MG EX120, also called 'The Magic Midget', setting a remarkable land speed record for 750cc cars by achieving a top speed of 103.13mph.
Business Wire India

Radico Khaitan Limited ("Radico Khaitan" or the Company), one of the largest liquor companies in India, proudly announces that Jaisalmer Indian Craft Gin leads the luxury Craft Gin space in India with about 50% market share, competing against the global brands. Truly a proud moment for "Made in India". Launched in 2018, it is a testament to dedication to quality and innovation, as the company continues to push the boundaries of luxury brand production. With its distinctive blend of botanicals inspired by the rich heritage of India, Radico Khaitan Limited's gin has garnered acclaim for its exquisite taste and luxurious experience.

Use of botanicals is a time-honoured tradition in India, and through Jaisalmer Indian Craft Gin the company shares this knowledge with the world. Retaining the classic gin flavour of juniper berries, a refreshing twist has been added with hand-picked Indian botanicals. Of the 11 botanicals used in the distillation, 7 have been sourced from all four corners of India.

Capitalising on the success of Jaisalmer Indian Craft Gin, Radico Khaitan introduced a super luxury, Gold edition with 18 botanicals including Saffron, the most expensive herb. With Jaisalmer Gold, Radico Khaitan has also fulfilled the commitment to environmental stewardship. The Company makes use of desiccants to pull moisture from the air, using renewable energy sources. This water is then used in the making of Jaisalmer Gold Gin. The company has carefully taken steps towards reducing paper usage by consciously discontinuing gift boxes and paper labels and reducing its carbon footprint.

"Jaisalmer Indian Craft Gin is a true testament to our relentless pursuit of excellence, innovation, and the storied heritage of Indian craftsmanship. It has captivated consumers globally, earning its place as a standout gin loved by enthusiasts worldwide. It has led the way in shaping the evolving gin culture in India." remarked Mr. Abhishek Khaitan, Managing Director of Radico Khaitan Limited.

Jaisalmer Indian Craft Gin has earned numerous awards and accolades, solidifying its status as a premium brand in the spirits industry. Its focus on quality, craftsmanship, and storytelling resonated with consumers and experts, enhancing its reputation as a symbol of excellence. Recently, Jaisalmer Indian Craft Gin has been awarded a prestigious gold medal by The Fifty Best, a renowned US-based awards platform and digital guide to wines and spirits with top-rated listings. Other awards and recognitions include Double Gold at Barleycorn Awards 2023, Gold at San Francisco Award 2023, Luxury Lifestyle Awards featured amongst the Top 100 Premium Wine and Spirit Brands of the World for 2023, and Gold at London Spirit Competition 2024. 
Business Wire India

The Indian Chest Society (ICS) today unveiled a special booklet titled 'Guidelines For Cough Management in India', focusing on the comprehensive management of cough in India. This initiative comes at a crucial time when respiratory health is of paramount concern globally. The special booklet is part of ICS' medical initiative supported by Dr. Reddy's Laboratories Limited (Dr. Reddy's), a global pharmaceutical company headquartered in Hyderabad, India as a scientific partner.
 
Through this booklet, ICS aims to illuminate the prevalence of cough, explore its diverse causes, and provide insights into its diagnosis and management. With dedicated sections on both dry and wet cough management, considerations regarding red flags, appropriate times for specialist referral, the relevance of fixed-dose combinations (FDCs), and a critical examination of banned FDCs in India, the booklet offers evidence-based strategies for clinicians to tailor their treatment approaches accordingly.
 
To enhance informed decision-making in clinical practice, the booklet also includes a section on fixed-dose combinations which are better alternatives to codeine-based combinations for managing dry cough, and sheds light on appropriate Beta-2 receptor agonists for wet cough management.
 
The distinguished panel of eight pulmonologists, comprising Dr. R Vijai Kumar, Vice President of ICS, Dr. Deepak Talwar, Honorary Secretary of ICS, Dr. Pradyut Waghray, Dr. Maulik Sanghvi, Dr. S Z Jafrey, Dr. Mahavir Modi, Dr. Meghana Subhash, and Dr. Visweswaran, has been instrumental in shaping the content of this booklet.
 
Speaking about the initiative, Dr. R Vijai Kumar from ICS said, "We believe that this initiative will serve as a valuable resource for healthcare professionals across the country, contributing to enhanced patient care and improved outcomes in cough management. We would also like to thank Dr. Reddy's for providing scientific support."
 
The booklet will be available on ICS' website soon.
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