-->

Ad Unit (Iklan) BIG

Home  ›  Uncategorized

Business Wire India - Multimedia: Digest for May 18, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India

Table of Contents

Business Wire India

Ashhwika Foundation is a leading mental health awareness NGO founded by mother-daughter duo Shama Soni, an entrepreneur and Ashhwika Soni. Ashhwika Soni is a 16-year-old high school student, a TEDx speaker and co-founder of Ashhwika Foundation and the NAARI campaign. The Foundation recently hosted a successful event titled "Wholesome Wellness" at The Suryaa Hotel, New Delhi. The event dedicated to celebrating Mother's Day also marked the official launch of "Raguel Harmony", a wellness community.

With an impressive turnout of over 200 participants, including support from renowned brands, the event emphasized holistic well-being through insightful discussions, interactive activities, and networking opportunities. The program highlighted the crucial connection between mental, emotional, and physical health.

The presence of esteemed guests added to the event's prestige, with Ms. Anna Roy, Principal Economic Adviser at NITI Aayog and Mission Director, Women Entrepreneurship Platform (WEP), gracing the occasion as the Chief Guest. Ms. Rouble Nagi, a distinguished social worker, artist, and author, and founder of RN Art Foundation graced the occasion as the Guest of Honor, inspiring the audience with their words on women empowerment and urging women to take care of themselves.

The event commenced with a calming Chanting Session led by Rhea Chopra, setting a harmonious tone for the evening. Felicitation ceremonies and panel discussions featuring experts such as Dr Meenakshi Ahuja, a leading gynecologist in Delhi, Dr Rachna K Singh, a mental wellness and relationship expert, Ankita Gupta, founder and community builder, Dr Ekta Chadha, smile designer, entrepreneur, wellbeing consultant and Dr Sheetal Soni, life coach & holistic healer. The panel discussion on "Reimagining Motherhood: Redefining Self-Care and Mental Health Priorities" was insightful and sparked meaningful discussions on the importance of self care.

One of the key highlights of the event was the launch of the Raguel Harmony community based membership. Founded by Shama Somi, a renowned philanthropist and entrepreneur who has taken her family's legacy business to new heights and Neha Sood, a Branding and Marketing expert who has spearheaded transformation of leading D2C brands in the past decade.

Membership benefits include access to 12 immersive Mind, Body and Soul (MBS) sessions annually, global networking opportunities, exclusive partner perks, guest speaking opportunities, social media promotion, complimentary free event entry, and more.

Founder Shama Soni expressed heartfelt gratitude to the guests, sponsors and participants for their contributions to the event's success. The exhibition area showcased brands supporting mental health awareness, further reinforcing the event's message.

The Wholesome Wellness event concluded on a high note, leaving participants inspired and empowered to prioritize their holistic well-being. For more information about Ashhwika Foundation and its initiatives, visit the website: https://ashhwikafoundation.org/.

Follow us on social media:
Business Wire India

BOULT, India's fastest-growing wearable tech brand has recently been recognized as India's #1 rated audio brand in terms of consumer preferences in smart hearables, according to a study conducted by Cyber Media Research. BOULT led with a comfortable 96% preference in the TWS/Neckband segment, while its top competitors BoAt and Noise, trailed at a close 90% and 84% respectively.

India's audio landscape is booming, and at the heart of this revolution is BOULT, soaring as the nation's favourite audio brand. In Aspirational India, neckbands are the go-to choice, while TWS holds sway in Tier 1 cities. On average, consumers in India spend INR 1510 on TWS/neckbands, compared to INR 1880 in Tier 1 cities. Notably, BOULT stands out as the top-rated brand for TWS/neckbands, according to the study. India, a leading force in direct-to-consumer (D2C) trends, smart hearables are purchased almost evenly through offline and online channels, with a slight edge towards online purchases with BOULT leading the lot with 55% of the purchases coming from online. 
 
Furthermore, with the TWS/Neckband segment BOULT has the highest usability quotient with 30% of the respondents opting for TWS and and 31% going in favour of the neckbands. Lastly, apart from the audio quality, BOULT is preferred for its bold and dynamic aesthetics, as well as its reputation as a strong and innovative brand.
 
Varun Gupta, Co-founder of BOULT, commented, "Our approach emphasises the brand's commitment to marrying cutting-edge design with superior audio quality. Our range of products, from True Wireless Stereo (TWS) to neckbands, echoes the desires of the modern consumer, blending fashion with functionality seamlessly. BOULT's success isn't just about style; it's about delivering value. With an impressive 96% user satisfaction rate, BOULT is praised by customers for its commitment to excellence and top-notch quality at affordable prices. We are happy to see that consumers are believing in BOULT as their preferred brand and we intend to keep this faith intact."
 
Commenting on the survey findings, Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR) remarked, "The Indian smart hearables market is growing, driven by a confluence of 3As: Affordability, Advanced features, and a growing emphasis on Aesthetics. This is reflected in the rising demand for earbuds, especially in Aspirational India, amongst the youth seeking both sporty and classic aesthetics, and a growing preference for premium features at competitive price points. Audio brands, such as BOULT, that can successfully cater to this convergence of style, value, and functionality will be well-positioned to potentially capture a significant share of this dynamic and discerning young demographic."
 
Key findings from the study underscore the shift towards fashion-driven adoption in emerging markets like Tier 2 cities, where personal style reigns supreme. Affordability remains a driving force, with a vast majority seeking premium features at pocket-friendly prices.
 
Young Indian consumers prioritise style in their smart hearables, leaning towards sporty designs (45%) and classic colours (28%) for a perfect blend of aesthetics and comfort. While sound quality remains a top priority (53%), price (51%) and battery life (51%) hold equal importance for value-conscious young consumers. When it comes to TWS/neckbands, affordability takes centre stage.
 
BOULT emerged as a favoured brand among Indian youth, celebrated for its exceptional audio quality (59%), bold and dynamic design (56%), and inclusive brand imagery (49%).
Business Wire India

30 days ahead of UEFA EURO 2024, the biggest football festival of the year, Sony Sports Network has launched its blockbuster campaign "Universe Ka Sabse Bada Football Festival of 2024" featuring their brand ambassador for football, Bollywood sensation Kartik Aaryan. The champion can be seen assuming a dual role in the enthralling campaign film which raises the bar of anticipation for the quadrennial tournament.

The campaign film which is high on visual effects encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what 'the biggest footballing event of the universe' will bring to the table. The film is a visual delight on Indian television and features Kartik Aaryan, who for the first time dons the avatar of an alien from the outer space, intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.

Link to view the UEFA EURO 2024 campaign film featuring Bollywood Sensation Kartik Aaryan - https://youtu.be/QEHhxGryljk

A continental spectacle, UEFA EURO 2024 is one of the most eagerly-awaited sporting events of the year. The competition will feature 8 out of the top 10 FIFA-ranked countries including reigning champions Italy, France, Spain, Portugal, Belgium, England, Netherlands and Croatia vying for the coveted title. Undoubtedly, the best players and coaches, not just in Europe but across the world will be seen in action as international football takes over the mantle from club football for a month. Fan favourites Cristiano Ronaldo, Kylian Mbappe, Harry Kane, Thomas Mueller, Virgil van Dijk, Luka Modric and others will don their national colours, showcase their magic on the pitch and aim for the ultimate prize.

The campaign by Sony Sports Network paves way for an exciting month for football fans as the countdown begins for UEFA EURO 2024. Stay tuned for more on the "Universe Ka Sabse Bada Football Festival of 2024" campaign on Sony Sports Network.

Link to view campaign film featuring Bollywood Sensation Kartik Aaryan: What makes Euro 2024 the Biggest festival link - https://www.youtube.com/watch?v=RTml9Plh8Xg

Comments:

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India:

"UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network's commitment to bringing the best experience to our viewers."

Kartik Aaryan, Bollywood Superstar & Brand Ambassador for Football on Sony Sports Network:

"It's a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India."

Sony Sports Network is the official broadcaster for UEFA EURO 2024 in India. Watch the drama unfold from 15th June, LIVE on Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, Sony Ten 5 SD & HD.

For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
Business Wire India

  • Merck Foundation in partnership with African First Ladies and Ministries of Health and Medical societies provided more than 750 scholarships of one-year Post-Graduate Diploma and two-year Master Degree in Preventative Cardiovascular Medicine, Diabetes, Endocrinology and Obesity and Weight Management to doctors from 52 countries in Africa, Asia and Latin America.
  • These 760 scholarships are part of the total 1810 scholarships Merck Foundation provided to doctors from 52 countries in 42 critical and underserved medical specialties such as Oncology, Sexual and Reproductive Care, Acute Medicine, Respiratory Medicine, Embryology & Fertility specialty, Gastroenterology, Dermatology, Psychiatry, Emergency and Resuscitation Medicine, Critical Care, Paediatric Emergency Medicine, Neonatal Medicine, Advanced Surgical Practice, Pain Management, General Surgery, Clinical Microbiology and infectious diseases, Internal Medicine, Trauma & Orthopaedics and many more.
  • Merck Foundation has released the First Animation films "Mark's Pressure", and "Sugar Free Jude", which are adapted from their Children storybooks with the aim to raise awareness about early detection and prevention of Hypertension and Diabetes (which are corelated) and to Promote Healthy Lifestyle, amongst children and youth in Africa and beyond.
  • Pan African TV Program "Our Africa" released by Merck Foundation addresses Social and Health Issues such as Diabetes & Hypertension and promote Healthy Lifestyle in Africa through "Fashion and ART", conceptualize and directed by Merck Foundation CEO, Senator, Dr. Rasha Kelej.
  • Click here to watch the Episode on Promoting Healthy Lifestyle: https://www.youtube.com/watch?v=Ok6_B8EKNks
​
Merck Foundation, the philanthropic arm of Merck KGaA Germany, marks 'World Hypertension Day 2024' together with Africa's First Ladies, Ministries of Health, Medical Societies and Academia, through their "Nationwide Diabetes & Hypertension Blue Points Program" by providing scholarships for young doctors to transform the patient care landscape in the fields of Hypertension, Cardiology, Diabetes and Endocrinology, and by raising awareness in communities in Africa and beyond.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation stated, "At Merck Foundation we mark "World Hypertension Day" by improving access to quality and equitable Hypertension, Diabetes and Cardiovascular preventive care, which are all co-related, in Africa, Asia & Latin America.

Together with our Ambassadors - The First Ladies of Africa, and partners like Ministries of Health, Medical Societies and Academia, we have till today provided more than 750 scholarships to doctors from 52 countries, of One-year PG Diploma and Two-year Master degree in Preventive Cardiovascular, Diabetes, Endocrinology and Obesity & Weight Management, and also a special 3 month Diabetes Mastercourse in English, French, Portuguese and Spanish.

These scholarships have been provided to the young doctors to form a strong platform of experts nationwide, and not only from capitals or big cities."

Merck Foundation has in total provided more than 1760 scholarships to doctors from 52 countries in 42 critical and underserved medical specialties.

Senator, Dr. Kelej further added "We recently launched new Fellowship Programs of One-year Clinical Cardiovascular care and One-year Clinical Diabetes, onsite training programs in India for African doctors. These programs will help us to further improve cardiovascular, Hypertension and Diabetes care in Africa and other developing countries."

Dr. Victoria Mumbo, Merck Foundation alumnus from Kenya shares, "I have completed the post-graduate degree in Preventative Cardiovascular Medicine, provided by Merck Foundation. I would like to extend my gratitude to Merck Foundation for this life changing opportunity. After the completion of this course, my approach towards patient management has changed. It has helped me to also educate the community about the importance of leading a healthy lifestyle."

Merck Foundation in partnership with African First Ladies have released a children's storybook and adapted animation Film "Mark's Pressure" with an aim to focus on the causes of the early onset of hypertension and raising awareness about its early detection, prevention and management.

"Through our new animation film "Mark's Pressure", we want to encourage our communities to reduce salt, stop sugar, exercise regularly, eat healthy and stop smoking, this is the only way to prevent and manage hypertension and diabetes, which are predominant risk factors for the development of several serious complications and diseases," says Senator Rasha Kelej.

Watch the "Mark's Pressure" Animation Film here: https://www.youtube.com/watch?v=zJylVgGbvtA

Merck Foundation's pan African TV program "Our Africa", that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation and features African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness about social and health issues, has episodes dedicated to raise awareness about Diabetes and Promoting Healthy Lifestyle.

Watch the Episodes here:

https://www.youtube.com/watch?v=Ok6_B8EKNks
https://www.youtube.com/watch?v=fz1S1Dlugkc

The show will be broadcasted on KTV in Kenya, every Saturday at 5:00 pm and repeated every Thursday at 6:30 am.

It is also currently on social media handles of Senator, Dr. Rasha Kelej (Facebook, Instagram, Twitter and YouTube) and Merck Foundation (Facebook, Instagram, Twitter and YouTube).

Merck Foundation together with African First Ladies, also launch annually, the Awards for Media, Fashion Designers, Filmmakers, Musicians/ Singers, and new potential talents in these fields from African countries to Promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.
 
1. Merck Foundation Media Recognition Awards 2024 "Diabetes & Hypertension": Media representatives are invited to showcase their work through strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

2. Merck Foundation Film Awards 2024 "Diabetes & Hypertension": All African Filmmakers, Students of Film Making Training Institutions, or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary, or docudrama to deliver strong and influential messages to promote a healthy lifestyle raise awareness about prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

3. Merck Foundation Fashion Awards 2024 "Diabetes & Hypertension": All African Fashion Students and Designers are invited to create and share designs to deliver strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

4. Merck Foundation Song Awards 2024 "Diabetes & Hypertension": All African Singers and Musical Artists are invited to create and share a SONG with the aim to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

Entries for all the awards are to be submitted via email to:
submit@merck-foundation.com

Click on the link below to Download Merck Foundation App
https://www.merck-foundation.com/MF_StoreRedirection
 
Join the conversation on our social media platforms below and let your voice be heard!

Facebook: Merck Foundation
Twitter: @MerckFoundation
YouTube: MerckFoundation
Instagram: Merck Foundation
Flickr: Merck Foundation
www.merck-foundation.com
Business Wire India

The House of Suntory, the Founding House of Japanese Whisky in collaboration with The Leela Palaces, Hotels and Resorts, partnered with world-renowned bartender Shingo Gokan to host exclusive masterclasses followed by an evening celebrating the old and new Japan in Delhi and Bengaluru. This event was organized in association with The Leela, featuring Toki™ Suntory Whisky from the iconic portfolio of The House of Suntory.
 
Shingo Gokan, founder of The SG Group and SG Shochu brand, stands as one of the most influential mixologists of his generation, boasting over a decade of expertise in pioneering the bar landscape. His extraordinary talent has earned him global recognition, including the prestigious Roku Industry Icon title in 2021. Additionally, he has consistently been featured in Bar World's 100 most influential list by Drinks International. Recognized globally for his innovative cocktail creations, Shingo Gokan's collaboration with Toki™ Suntory Whisky promises an unparalleled experience for whisky enthusiasts and cocktail aficionados alike.
 
Toki™ is a blended whisky inspired by Japan's culture, heritage, and future-forward outlook. It is a fusion of three storied brands from Suntory's portfolio - Yamazaki, Hakushu, and Chita - creating a blend that excites whisky enthusiasts and beginners alike. Representing the best of old and new, Toki™ Suntory Whisky blends the rich legacy of The House of Suntory with Japan's cultural traditions and modern spirit, resulting in a groundbreaking and timeless whisky.
 
Having operated award-winning bars across the world, Shingo Gokan conducted masterclasses on establishing a successful bar business. With extensive experience in the industry, Shingo San is widely regarded as one of the most sought-after mentors for upcoming bartenders.
 
The masterclasses in Delhi and Bengaluru were followed by an evening celebrating One Night in Toki-O!, a concept that takes the audiences to the streets of Tokyo, a modern version of Japan where the juxtaposition of old and new sparks creative reinvigoration. A vivid world that is dynamic, playful, and whimsical. A cultural enrichment through the discovery of a new piece of Japan that is exciting, engaging and fun.
 
Highlighting the collaboration, Rohan Jelkie, Brand Advocacy Head, Suntory Global Spirits said, "We are thrilled to welcome Shingo Gokan to India for these exclusive masterclasses. His expertise and passion for mixology perfectly complement the rich heritage and innovative spirit of Toki™ Suntory Whisky. Together, we are poised to create an unforgettable experience, bringing forth the best of innovation and craftsmanship for our discerning audience."
 
Emphasizing on the association, a spokesperson from The Leela Palaces, Hotels and Resorts added, "We are delighted to welcome guests to The Leela Palace New Delhi and The Leela Palace Bengaluru for Shingo Gokan's exclusive masterclasses. This extraordinary collaboration promises an unparalleled experience, where whisky enthusiasts and cocktail aficionados indulge in the artistry of Japanese mixology and craftsmanship. We aim to elevate the senses and showcase the finest in discerning experiences at our renowned venues - The Library Bar in New Delhi and ZLB23 in Bengaluru."
 
Speaking about his India visit, Shingo Gokan added, "I am honored to collaborate with Toki™ Suntory Whisky to bring the essence of Japanese craftsmanship to India through these exclusive masterclasses. Toki™ represents the perfect blend of tradition and innovation, and I am excited to share my passion for Japanese whisky and the intricate techniques of bartending with enthusiasts in India. Together, we embark on a journey of discovery, celebrating the timeless elegance and meticulous attention to detail that define Japanese spirits and culture."
 
The exclusive masterclasses highlighting Japanese mixology and craftsmanship with Shingo Gokan took place on 11th April at The Library Bar in The Leela Palace New Delhi and 13th April at ZLB23 in The Leela Palace Bengaluru. 
Business Wire India

Chili's American Grill® is thrilled to announce its newest establishment at Third Floor Nexus Ahmedabad One. This exciting venture marks the 20th Chili's outlet in India under Trimex Foods Private Limited and the 21st in India and Sri Lanka combined.
 
Located on the bustling third floor of Nexus Ahmedabad One, America's favorite casual dining restaurant - Chili's offers a dynamic dining experience in the heart of Ahmedabad, the Manchester City of India. With seating for 116 guests, encompassing both indoor and outdoor options, patrons can relish their favorite Tex-Mex dishes amidst a vibrant and lively ambiance.
 
Upon entering the restaurant, guests are greeted with a fusion of contemporary and industrial design elements that reflect Chili's unique charm. From charming brickwork to elegant metal frames, the ambiance exudes warmth and character.
 
Chili's Ahmedabad invites everyone to savor the ultimate dining experience from 12 p.m. to 12 a.m., featuring a celebration of flavors with a diverse range of Tex-Mex delights, from sizzling fajitas to hand-crafted Big Mouth burgers. Indulge in signature dishes paired with some refreshing mocktails and fresh juices, promising an unforgettable dining journey of quality food and exceptional service, all in a welcoming environment. What makes it even more special? Enjoy all this at an affordable price of just Rs. 1200 for two people.
 
With Trimex Foods Private Limited overseeing Chili's expansion across the region, the stage is set for Chili's to become a beloved dining destination in Ahmedabad. Follow Chili's India (https://www.instagram.com/chilis.in) for updates and promotions, and experience the excitement of Tex-Mex cuisine at Third Floor Nexus Ahmedabad One.
Business Wire India

  • Follows introduction of new Corporate Identity in its communications and marketing in 2023
  • Extends new CI to dealerships and other portals through signages and logos
  • India will become the fastest market to rebrand all its facilities with the new corporate identity
  • Winged Arrow logo to be replaced with Škoda wordmark
  • New identity also includes Emerald Green in the day and Electric Green illumination after dusk
  • In line with Škoda Auto India's focus on showroom digitalisation and the New Era after announcement of compact SUV in February 2024
​
While Škoda Auto India has announced its all-new compact SUV and has a string of product actions in its pipeline, the company continues focussing on strengthening its network and customers as part of its New Era in India. After enhancing its digitalisation strategy, the brand has now announced the implementation of its New Corporate Identity in its physical assets like dealerships, service centres and other customer touchpoints.

Speaking on the announcement, Petr Janeba, Brand Director, Škoda Auto India, said: "Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand's New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints."

All in symmetry

Škoda Auto India's new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity. The New Corporate Identity is a further extension of the Modern Solid dictum dictating the brand's designs and aesthetics since 2022. Moreover, Škoda Auto's iconic Winged Arrow imagery will make way for the Škoda wordmark ensuring a unison in communication and imagery across all of the company's customer touchpoints.

With colours and lights

The New Corporate Identity also allows signages in dealership premises the freedom to use the time of the day or night to alter the tone of illumination. The symmetrical and solid lettering lights up sedate Emerald Green in the day and vibrant Electric Green by night maintaining variety yet uniformity with the Škoda signature colours. This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.

Truly and digitally yours

These changes are in line with a series of non-product evolutions and engagements undertaken by Škoda Auto India in its endeavour to enhance its reach and get closer to customers. Following the brand's entry into the New Era with the announcement of its all-new compact SUV to make its world debut in India in H1 2025, Škoda Auto India also implemented a spate of digitalised strategies that led to a revolution in terms of customer engagement.

It's fully digital Name Your Škoda campaign garnered over 2,00,000 names for its upcoming compact SUV with over 24,000 unique names as of date. The company's Škodaverse India platform, after witnessing the uptake of 128 Non Fungible Tokens (NFTs) in 128 minutes of its introduction, implemented the Škoda Gearheads membership programme enabling customers and fans to avail of premium merchandise, VIP treatment and other exclusive benefits. Škoda Auto India also marked 24 years since its incorporation in the country with a 24-hour sale on 24 March 2024 garnering 709 bookings exclusively through its digital platforms.

Localisation beyond products

India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Škoda Auto's global standards, leveraging local expertise in manufacturing world-class signage elements. All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025. This will ensure a consistent customer journey. All dealer partners are actively participating in the rebranding process, to ensure quick implementation of the new Corporate Identity.
Business Wire India

Carrera Eyewear, a part of the Safilo Group, one of the eyewear industry's key players, the iconic eyewear brand synonymous with pioneering design and outstanding quality – has launched a new summer eyewear collection with the brand ambassador Pat Cummins. The Australian Captain, who is currently playing in IPL as captain of Sunrisers Hyderabad unveiled the new collection.

Unveiling a range of eyewear that epitomizes boldness, craftsmanship, and style, Carrera's Summer Collection pushes the boundaries of design, offering unparalleled distinctiveness for men and women alike.

Inspired by Carrera's unmistakable "C" logo, the Flag Collection represents the boldest expression of the brand, offering a variety of sunglasses and frames designed to make a statement. Crafted for the modern man, this collection exudes confidence and individuality.

Combining classic shapes with an urban attitude, the Signature Collection embodies modern Italian design characterized by artisanal care for details, lightweight materials, and maximum comfort. Crafted for the contemporary man, this collection offers a cool and sophisticated take on eyewear.

As a testament to Carrera's roots in sport, the ACTIVE Sunglasses line focuses on perfect fit and lightweight construction. Whether for outdoor adventures or everyday activities, this collection offers a broad range of performance-inspired eyewear to suit the needs of individuals with active lifestyles.

Commenting on the collaboration and the Summer Collection, Pat Cummins expressed his excitement, stating, "I am thrilled to be a part of Carrera's journey and to represent a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style embodies innovation, style, and quality. The Summer Collection truly captures the essence of Carrera's spirit and I cannot wait for everyone to experience it."

"Carrera's Summer Collection, is a true reflection of our dedication to innovation and style. Teaming up with Pat Cummins as our brand ambassador adds an exciting dimension to our commitment to excellence, both in sports and in fashion." – said Ashutosh Vaidya, Managing Director, Carrera while talking about the collection.

The Carrera Summer Collection is now available for everyone to make this summer stylish.
Business Wire India

An incredible symposium at Kazé, located on Bengaluru's Lavelle Road, saw the conclusion of the IInd edition of India's primary proptech speed scaling program Gruhas Aspire: 5, enterprising startups that were selected and have successfully completed 6 months of rigorous mentorship and speed scaling efforts backed by the best in the ecosystem.

Launched by Gruhas, DLF Family Office and Anthill Ventures, this milestone marks the culmination of a transformative journey for this year's participating startups and reaffirms Gruhas Aspire's commitment to driving innovation through sustainability in the proptech segment. Cohort II saw 5 incredible startups from across the country, converge to leverage the resources, mentorship and exclusive expertise provided by Gruhas Aspire.

During the accelerator program, startups received valuable feedback from industry experts, refined their business models, and honed their pitches to investors. Additionally, they had the opportunity to showcase their solutions to potential clients, partners, and investors, laying the groundwork for future collaborations and growth.

The event kicked off with exclusive one-on-one sessions where every startup was invited to interact with a panel of investors and program partners. Keynote sessions followed, with the co-founder of Settl, Abhishek Tripathi and Sujeet Kumar from udaan.com addressing the cohorts. Finally, a networking mixer successfully concluded the event.

Abhijeet Pai, Co-founder, Gruhas said, " Attending this recent proptech and sustainability summit was a pivotal experience for us as investors. Yesterday showcased an impressive array of innovative solutions that are not only transforming the real estate sector but also presenting significant opportunities for investment. It's clear that proptech is poised to revolutionise how we approach property investment, management, and development, offering a robust pipeline of high-potential startups and ground-breaking technologies without costing the earth. We're excited to be part of this dynamic landscape, supporting ventures that are at the forefront of redefining the future of real estate, proptech and sustainability."

"The energy and innovation at this event reinforce our belief and focus into climate tech, proptech and sustainability. Bringing together visionary entrepreneurs, forward-thinking investors, and industry leaders, we witnessed first-hand the transformative ideas that are set to redefine the future of this segment," said Sailesh Sigatapu, General Partner at Anthill Ventures at the event yesterday. "The event's success underscores the immense potential with the sector and highlights the collaborative spirit needed to drive meaningful change. We're excited to see how these high-impact disruptive startups will shape the industry in the coming years."

As the program concludes, Gruhas Aspire remains committed to fostering the continued growth and success of its alumni. Through ongoing mentorship, access to resources, and networking opportunities, the speed scaling program aims to empower these startups to scale their solutions and make a lasting impact.

A brief introduction of Cohort II's companies:

Earthfokus — Founded by Rishi Vandhan and Arun Subramanian, EarthFokus offers a holistic water management suite that includes retrofit water-saving fixtures, IOT-based water metres, water audit reports, and a water management platform. 

Breathe ESG — Hailing from the climate-tech sector, and founded by young guns Shaayak Chatterjee and Karantaj Singh, Breathe ESG is an end-to-end corporate sustainability management ecosystem for measurement, reporting, analytics, and decarbonisation.

Ambiator — Founded by Tiger Aster and Jeeten Desai, Ambiator offers an environmentally friendly cooling system that uses 80% less energy than conventional HVAC systems without the use of refrigerants or compressors.
 
Slice — An application that influences the fintech sector, and founded by Adi Singh, Ojas Desai and Keith Fenner, Slice allows customers to invest in professionally vetted, fractionalised, residential real estate in under 3 minutes with investments starting from $100.
 
ZeroTouch — Founded by Venkat Keetha, ZeroTouch provides affordable smart toilets that are purposefully built to conserve water and improve sanitation in bathrooms. The company's toilets reduce water consumption by 55 % and help save 13,500 litres of water per person per year.

As the program draws to a close, Gruhas Aspire remains dedicated to supporting the continued growth and success of its alumni. Through ongoing mentorship, access to resources, and networking opportunities, the speed scaling program aims to empower these startups to scale their solutions and make a lasting impact on the landscape.
You received this email because you set up a subscription at Feedrabbit. This email was sent to you at epaperindia10@gmail.com. Unsubscribe or change your subscription.

Related Posts

There is no other posts in this category.
Subscribe Our Newsletter