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Table of Contents Legendary Cricketer Pat Cummins Visits Two Stores of GKB Opticals in Hyderabad MullenLowe Lintas Group Commissions 'State of States', a Pioneering Study to Deconstruct the Different Indian Cultures in Collaboration with Quantum Solutions

Legendary Cricketer Pat Cummins Visits Two Stores of GKB Opticals in Hyderabad Thursday 02 May 2024 11:43 AM UTC+00 Business Wire India GKB Opticals, the leading national optical retail chain with more than 60 years of legacy, recently welcomed the legendary Australian cricketer, Pat Cummins to two of its stores in Hyderabad. The Australian test and One Day International Cricket Captain was seen trying the statement pieces from the latest collections at GKB Opticals' Inorbit Mall and Jubilee Hills stores. Known to house an exciting mix of premium to luxury eyewear brands under one roof, GKB Opticals showcased a wide range of collections for the cricketer to explore. Pat Cummins was seen carefully navigating through each style, keenly observing the design aesthetics. He enjoyed sporting different looks, as he surfed through the never-ending collections. The style-driven and contemporary approach of Carrera intrigued him the most. Carrera's unwavering support has been a source of strength for GKB Opticals, which thereby solidifies the chain's position as a trusted retail partner. The notable brand recently facilitated the visit of Pat Cummins, the brand ambassador of Carrera in Australia. The cricket sensation was seen having a fun time engaging with the guests at the GKB Opticals store. The international cricket sensation thoroughly enjoyed his time at the stores as he got to lay his hands on some of the latest designs from the contemporary world of eyewear. From pieces which embodied uncompromised quality to the ones which projected advanced design aesthetics, GKB Opticals rendered a wholesome experience to the legendary sports personality. Entering the exclusive world of eyewear, Cummins was mesmerized by the diversity in the collections, housed. The optical retail chain is known for its mindful curation of brands, wherein it ensures that it presents the perfect amalgamation of style, undisputed comfort, and world-class quality to the eyewear enthusiasts. The versatility of GKB Opticals as an optical retail chain can be gauged through its uber extensive product catalogue. The optical retail chain's ability to adapt to changing trends has not only kept the chain relevant across decades but also has solidified its position in the eyewear industry. Its regal in-store atmosphere and impeccable services make it a true gem in the realm of eyewear. On this occasion, Ms. Priyanka Gupta, Director of Brands, GKB Opticals said, "We are elated to have gotten the chance to host Mr. Pat Cummins at two of our stores in Hyderabad. His versatility echoes with ours, in terms of the vast range of products GKB Opticals houses. He was equally excited to surf through the collection and try all the statement pieces on himself. As we assisted him to navigate through the vast range, we could resonate with the dynamic energy which was notably common between Mr. Cummins and our collections."

MullenLowe Lintas Group Commissions 'State of States', a Pioneering Study to Deconstruct the Different Indian Cultures in Collaboration with Quantum Solutions Thursday 02 May 2024 12:36 PM UTC+00 Business Wire India 'State of States' is an ambitious, one-of-a-kind, thought-leadership initiative undertaken by MullenLowe Lintas Group in collaboration with Quantum Consumer Solutions, to partner their clients in helping create deeper meanings for brands at a local/ethnic/cultural/sub-cultural level and win in the marketplace.​​ As one of the most diverse nations in the world, India boasts a rich tapestry of cultures, traditions, and languages across its vast expanse. The dynamic nature of Indian society necessitates a comprehensive understanding of regional nuances to effectively engage with consumers. Through 'State of States', a first-of-its-kind research study, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future. There are profound ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world. The study offers an amazing cultural roadmap where innovative opportunities flourish, problems get solved, and expectations are exceeded. Commenting on the study, S.Subramanyeswar (Subbu), Group CEO – India & Chief Strategy Officer – APAC of MullenLowe Group, said, "There is a rise in ethnic nationalism or localism or even ultra localism in India (and in fact, it's a global phenomenon too), in which identity is defined by perceived genetic, religious, or linguistic heritage beyond the democratic ideals or principles and our timing of this "State of States" study, a marvel of insight and practicality, couldn't have been better given the 'Winning in many Indias' agenda of many organizations in the country. While politicians use this to whip up fundamentalism outlining their terms of engagement, brands can certainly stoke pride, becoming the firms of endearment." Sharing her enthusiasm on the partnership, Anju Joseph, Partner, Quantum Consumer Solutions, said, "Quantum is privileged to partner with a premier Advertising Agency like Lowe Lintas on this pioneering journey which dares to go beyond cultural stereotypes and seeks to truly and meaningfully understand what makes a culture tick. The findings have been revelatory and insightful. They provide a verdant landscape for crafting powerful brand strategies and creative expressions that resonate deeply with the audience. In retrospect, it is a wonder that no one has embarked on this audacious journey before this. But as Subbu says, everyone is not Lowe Lintas."

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